市場調查報告書
商品編碼
1497831
EMaaS(活動管理即服務)市場:按服務類型、組織規模、活動類型、最終用途 - 2024-2030 年全球預測Event Management as a Service Market by Service Type (Attendees Management & Engagement, Communication & Logistics, Event Catering), Organization Size (Large Enterprises, Small & Medium Enterprises), Event Type, End-use - Global Forecast 2024-2030 |
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EMaaS(活動管理即服務)市場規模預計到2023年為48.8億美元,2024年達到53.1億美元,到2030年將成長到94.4億美元,複合年成長率預計為9.87%。
EMaaS(活動管理即服務)涉及透過雲端託管平台提供一整套與活動相關的服務,使客戶能夠有效地規劃、執行和分析其活動。 EMaaS 包括為企業和活動組織者按需提供的活動註冊、票務、物流管理、分析和行銷工具。 EMaaS 解決方案專為活動管理生態系統中的各種相關人員而設計,包括企業活動策劃者、行銷公司、非營利組織、政府機構和獨立活動協調員。這些服務專為滿足虛擬和實體活動的需求而量身定做,使您能夠靈活地高效處理端到端活動管理任務。由於全球企業部門的擴張,對簡化活動規劃和管理流程的需求不斷成長,推動了 EMaaS(活動管理即服務)市場的成長。由於全球健康問題,虛擬和混合活動的日益普及也推動了對遠端活動管理解決方案的需求。與社交媒體和行銷自動化工具的整合也正在推動市場擴張。對資料安全和隱私的擔憂以及對網路連線的日益依賴正在阻礙市場的成長。用於預測分析、個人化活動體驗和增強的客戶參與策略的分析和人工智慧 (AI) 技術進步預計將為市場成長創造機會。
主要市場統計 | |
---|---|
基準年[2023] | 48.8億美元 |
預測年份 [2024] | 53.1億美元 |
預測年份 [2030] | 94.4億美元 |
複合年成長率(%) | 9.87% |
區域洞察
由於其龐大的娛樂產業和企業活動文化,以及客戶對個人化和創新活動解決方案的高需求,美洲地區是 EMaaS(活動管理即服務)市場的主要推動者。趨勢包括擴大使用 VR(虛擬實境)和 AR(擴增實境)等技術來增強活動體驗。歐盟地區呈現多樣化的活動管理格局,適應不同國家的文化動態。藝術和音樂節的悠久歷史與商務會議的傳統相結合,強調了對複雜活動管理解決方案的需求。 GDPR 和資料保護法也影響服務營運,使客戶關係和數位活動平台中的隱私受到重視。中東地區(尤其是阿拉伯聯合大公國和沙烏地阿拉伯)正在大力投資基礎設施,並且出現了舉辦奢華大型活動的趨勢。該地區還正在轉向數位轉型並增強傳統的活動管理方法。蓬勃發展的亞太地區的特點是活動管理領域客戶購買行為豐富。中國市場的特點是快速的數位化和電子商務整合,而日本則優先考慮在活動中精心組織和創新地使用技術,這符合更廣泛的精確和技術文化趨勢。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在 EMaaS(事件管理即服務)市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對 EMaaS(事件管理即服務)市場中供應商的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對他們目前在 EMaaS(活動管理即服務)市場中的地位進行全面評估,使企業能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[191 Pages Report] The Event Management as a Service Market size was estimated at USD 4.88 billion in 2023 and expected to reach USD 5.31 billion in 2024, at a CAGR 9.87% to reach USD 9.44 billion by 2030.
Event Management as a Service (EMaaS) includes the provision of a comprehensive suite of event-related services through a cloud-hosted platform, enabling clients to plan, execute, and analyze events effectively. EMaaS includes event registration, ticketing, logistics management, analytics, and marketing tools delivered on-demand to businesses and event organizers. EMaaS solutions are designed for various stakeholders in the event management ecosystem, including corporate event planners, marketing agencies, non-profit organizations, government bodies, and independent event coordinators. These services are tailored to meet the needs of both virtual and physical events, providing the flexibility to handle end-to-end event management tasks efficiently. Rising demand for streamlined event planning and management processes due to the global expansion of the corporate sector is driving the growth of the Event Management as a Service market. Additionally, the increasing popularity of virtual and hybrid events, accelerated by global health concerns, has propelled the demand for remote event management solutions. Integration with social media and marketing automation tools also promotes market expansion. Concerns over data security and privacy and the rising reliance on internet connectivity impede the growth of the market. Technological advancements in analytics and artificial intelligence (AI) for predictive analysis, personalized event experiences, and enhanced customer engagement strategies are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.88 billion |
Estimated Year [2024] | USD 5.31 billion |
Forecast Year [2030] | USD 9.44 billion |
CAGR (%) | 9.87% |
Regional Insights
The Americas region demonstrates significant traction in the Event Management as a Service market due to its massive entertainment industry and corporate event culture, which has customers with high demands for personalized and innovative event solutions. Trends show increasing utilization of technology, including Virtual Reality (VR) and Augmented Reality (AR) to enhance event experiences. The EU region showcases a diverse event management landscape, adapting to the cultural dynamics across different countries. A rich history in arts and music festivals, coupled with strong business conference traditions, underscores the need for sophisticated event management solutions. GDPR and data protection laws also influence service operations, emphasizing privacy in customer relations and digital event platforms. The Middle East shows an inclination towards luxury and large-scale events with significant investments in infrastructure development, especially in the UAE and Saudi Arabia. The region is also pivoting towards digital transformation, augmenting traditional event management practices. The Asia Pacific region, with its booming economies, features a rich tapestry of customer purchasing behavior within the event management realm. China's market is defined by rapid digitalization and integration of e-commerce, whereas Japan prioritizes meticulous organization and innovative technological utilization in events, aligning with its broader cultural penchant for precision and technology.
Market Insights
The market dynamics represent an ever-changing landscape of the Event Management as a Service Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Event Management as a Service Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Event Management as a Service Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
EPwise and Sponsorium partner to optimize partnership management in Switzerland
EPwise AG and Sponsorium International Inc., through their joint venture, Partnerwise SA, mark a strategic move to fill a crucial niche in the realm of event management services. EPwise AG, the Neuchatel-based frontrunner renowned for its Wise.swiss suite, has cemented its dominance in providing bespoke digital solutions to a vast array of industries, garnering admiration as the gem of local enterprise innovation. Meanwhile, Sponsorium International Inc., lauded for its unparalleled proficiency in the sponsorship and patronage software industry on a global stage, brings its expertise to the table. [Published On: 2023-09-13]
SKIL Events Unveils Its Distinct Identity as a Premier Event Management Company; Launches New Website
SKIL Events announces the launch of their new dedicated website to enhance their client-centric approach, while the provision of end-to-end in-house logistics support ensures a seamless event experience. This includes travel coordination, courtesy of their partnership with SKIL Cabs, which is renowned for delivering top-tier professional car rental services across India. [Published On: 2023-08-14]
Spanish startup TROOP Secures Eur 10 million to Expand its Meeting and Event Planning Ecosystem
Madrid-based startup TROOP has recently secured Eur 10 million (USD 11 million) in funding, positioning them to enhance their event management platform further. In response to the global trend of distributed workforces and the increasing demand for face-to-face interactions post-pandemic, TROOP aims to address the logistical complexities associated with organizing corporate meetings and events. The company has announced plans to roll out TROOP: One an innovative product designed to streamline the coordination of corporate events across various geographies and time zones, catering to the needs of modern businesses seeking to foster collaboration and connectivity among employees. [Published On: 2023-03-30]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Event Management as a Service Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..
Market Segmentation & Coverage