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市場調查報告書
商品編碼
1499464
菸草市場:按類型、口味、成分、分銷管道分類 - 2024-2030 年全球預測Cigarette Market by Type (Conventional Cigarette, E-Cigarettes), Flavor (Flavored, Non-Flavored), Ingredient, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年菸草市場規模為7,108.7億美元,2024年將達7,461.3億美元,2030年將達9,945.7億美元,複合年成長率為4.91%。
菸草市場動態很複雜,受到從立法到不斷變化的消費者偏好等多種因素的影響。全球菸草市場包括用於吸菸的紙包裝香菸的製造、分銷和銷售,主要供成年人用來取得尼古丁。該市場受到多種因素的顯著影響,包括文化規範、經濟狀況、法規、菸草產量以及社會對吸菸態度的變化。由於公共衛生宣傳活動,已開發國家的菸草消費正在下降,但新興市場仍有成長途徑。該行業也正在探索產品開拓和行銷方面的創新觀點,特別是在吸煙年齡和低風險產品(RRP)的創建方面。然而,他們必須應對相當大的阻力,包括嚴格的法律體制、稅收增加以及減少消費者需求的健康意識增強。假冒菸草產品也帶來了重大且具挑戰性的健康風險挑戰。該領域的創新旨在提供更清潔、更安全的尼古丁替代品和環境永續措施。市場研究仍然很重要,密切關注消費者行為和世代趨勢,以推動產品創新和主動行銷方法。儘管面臨著巨大的挑戰,該行業仍在不斷探索和利用在不斷變化的市場格局中實現彈性和成長的機會。
主要市場統計 | |
---|---|
基準年[2023] | 7108.7億美元 |
預測年份 [2024] | 7461.3億美元 |
預測年份 [2030] | 9945.7億美元 |
複合年成長率(%) | 4.91% |
區域洞察
亞太地區是菸草業的主要市場,中國、日本和印度等國家在很大程度上推動了消費者需求。中國擁有世界上最多的煙民,國營的中國菸草總公司佔有很大的市場。儘管有嚴格的吸煙規定,日本仍有大量吸煙者,人們開始轉向加熱煙草產品。美洲的菸草市場高度多樣化,美國和加拿大的趨勢形成鮮明對比。美國擁有大量吸菸者,隨著電子煙和電子煙等替代產品的流行,菸草消費量穩定普及。相較之下,由於嚴格的菸草控制政策和高消費稅,加拿大是世界上吸菸率最低的國家之一。兩國都在研究上投入大量資金,以開發風險較低的菸草產品。在歐盟,在《菸草產品指令》等嚴格法規結構的支持下,戒菸趨勢日益明顯。健康意識和替代香菸的流行對香菸的需求提出了挑戰。歐洲電子煙市場和加熱不燃燒產品的成長證明了這一點。中東是一個強大的煙草市場,吸煙文化普遍存在。然而,健康意識的提高和政府主導的反吸煙宣傳活動正在影響消費行為。非洲是一個具有巨大成長潛力的市場,部分原因是法規環境不太嚴格。雖然有跨國公司,但也有許多非正式或免稅的貿易業務。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在菸草市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對供應商在菸草市場中的當前狀況進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前煙草市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[197 Pages Report] The Cigarette Market size was estimated at USD 710.87 billion in 2023 and expected to reach USD 746.13 billion in 2024, at a CAGR 4.91% to reach USD 994.57 billion by 2030.
The dynamics of the cigarette market are complex and influenced by multiple factors ranging from legislation to shifts in consumer preferences. The global cigarette market encompasses the manufacture, distribution, and sale of tobacco rolled into paper for smoking, which is primarily used by adults for nicotine consumption. This market is heavily influenced by various factors, including cultural norms, economic conditions, restrictive regulations, tobacco harvests, and shifting social attitudes toward smoking. While cigarette consumption has waned in developed regions due to public health campaigns, emerging markets offer avenues for growth. The industry is also exploring innovative prospects in product development and marketing, particularly for those of legal age to smoke and in the creation of Reduced-Risk Products (RRPs). Nevertheless, it must wrestle with considerable headwinds such as tough legislative frameworks, soaring taxes, and a rise in health awareness that reduce consumer demand. Counterfeit tobacco products also pose a significant and challenging issue for the health risk. Innovation in this sector is geared toward cleaner, safer nicotine delivery alternatives and environmentally sustainable measures. Market research remains critical, keeping close tabs on consumer behaviors and generational trends to steer product innovations and assertive marketing approaches. Despite facing formidable challenges, the cigarette industry continues to seek out and leverage opportunities for resilience and growth in an ever-changing market landscape.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 710.87 billion |
Estimated Year [2024] | USD 746.13 billion |
Forecast Year [2030] | USD 994.57 billion |
CAGR (%) | 4.91% |
Regional Insights
The Asia Pacific region stands as a major market in the cigarette industry, with countries such as China, Japan, and India driving significant consumer demand. China, hosting the largest population of smokers globally, is dominated by state-owned China National Tobacco Corporation, which holds a substantial share in the market. Japan, despite its stringent smoking regulations, has a considerable number of smokers and has been witnessing a shift towards heated tobacco products. The cigarette market in the Americas is quite diverse, with contrasting trends observed between the United States and Canada. The United States harbors a large smoking population with a steady decline in cigarette consumption as alternative products such as vaping devices and e-cigarettes gain traction. In contrast, Canada has one of the lowest smoking rates, attributed to its stringent tobacco control policies and high excise taxes. Both countries have witnessed significant investment in research for developing reduced-risk tobacco products. In EU, there is an increasing trend towards smoking cessation, supported by stringent regulatory frameworks such as the Tobacco Products Directive. The demand for cigarettes is being challenged by health awareness and the popularity of tobacco alternatives. This is evident in the growth of the e-cigarette market and heat-not-burn products within Europe. The Middle East exhibits a strong cigarette market with prevalent smoking culture; however, increased health awareness and government-led anti-smoking campaigns are influencing consumer behavior towards reduced-risk products. Africa presents a market with significant growth potential, partly due to a less stringent regulatory environment. While global players are present, the market also comprises numerous informal or untaxed cigarette trade operations.
Market Insights
The market dynamics represent an ever-changing landscape of the Cigarette Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Cigarette Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Cigarette Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
ITC Stock Gains On Acquisition Of Compulsorily Convertible Preference Shares Of Mother Sparsh
ITC Ltd acquired Mother Sparsh shares to reflect the company's robust fundamentals and favorable market sentiment. As one of India's significant conglomerates with significant interests in the cigarette industry, ITC has witnessed its shares advance on the National Stock Exchange (NSE), drawing the attention of investors seeking potentially lucrative opportunities. [Published On: 2023-06-28]
Imperial Acquires US Nicotine Pouches Range From TJP
Imperial Brands PLC has acquired a portfolio of US nicotine pouch brands from Turning Point Brands Inc in a strategic move to bolster its presence in the growing oral nicotine category. The acquisition, which supports Imperial's focus on next-generation products, includes the popular brands Rivet and Rogue, along with other associated trademarks. This purchase complements Imperial's existing oral nicotine offerings. It signals its commitment to expanding its footprint in the non-combustible product market, in line with the evolving consumer demands and preferences. [Published On: 2023-06-23]
Altria Announces Definitive Agreement to Acquire NJOY Holdings, Inc.
Altria Group, Inc. has entered a definitive agreement to acquire NJOY Holdings Inc., a pivotal move demonstrating Altria's commitment to leading the ongoing transformation of tobacco. This acquisition is poised to enhance Altria's non-combustible product portfolio while expanding its presence in the electronic nicotine delivery systems (ENDS) segment. [Published On: 2023-03-06]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Cigarette Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Cigarette Market, highlighting leading vendors and their innovative profiles. These include 22nd Century Group, ALD Group Limited, Altria Group Inc., British America Tobacco PLC, Eastern Company S.A.E, FIN Branding Group, LLC, Godfrey Phillips India Ltd., Golden Tobacco Limited, Imperial Brands PLC, Innokin Technology Ltd., ITC Limited, JT International SA, Korea Tobacco & Ginseng Corporation, KT&G Corporation, NJOY Inc., NTC INDUSTRIES LTD., Philip Morris International Inc., PT. Gudang Garam Tbk, Reynolds American Inc., RLX Technology Inc., Scandinavian Tobacco Group, Turning Point Brands, Vector Group Ltd., and VST Industries Ltd..
Market Segmentation & Coverage
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