市場調查報告書
商品編碼
1500528
婚禮服務市場:按婚禮類型、策劃類型、服務類型、預訂類型分類 - 2024-2030 年全球預測Wedding Services Market by Wedding Type (Destination Wedding, Local Wedding), Planning Type (Day Of Coordination, Full Planning Services, Partial Planning Services), Service Type, Booking Type - Global Forecast 2024-2030 |
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預計2023年婚禮服務市場規模為2,670.8億美元,2024年將達2,848.7億美元,2030年將達4,295.6億美元,複合年成長率為7.02%。
婚禮服務市場包括各種各樣的業務,以滿足慶祝訂婚或結婚的夫婦的需求。這個市場包括策劃、場館、餐飲、攝影、服裝、娛樂及相關配套服務等多種領域。人們對在異國風他鄉舉辦令人難忘的目的地婚禮的需求不斷成長,這產生了對精緻婚禮服務的需求。然而,無組織和有組織的婚禮策劃公司之間的激烈競爭以及糟糕的策劃管理影響了消費者對Vivid的使用。近年來,出現了一種利用虛擬實境為無法親自參觀場地的客人提供沉浸式體驗的運動,並讓情侶提前想像他們的理想場地。此外,利用人工智慧 (AI) 可以根據使用者偏好提供個人化建議,從而簡化決策流程。隨著越來越多具有環保意識的消費者,公司正在推廣環保選擇,例如環保內部裝潢建材和本地採購的餐飲原料。
主要市場統計 | |
---|---|
基準年[2023] | 2670.8億美元 |
預測年份 [2024] | 2848.7億美元 |
預測年份 [2030] | 4295.6億美元 |
複合年成長率(%) | 7.02% |
區域洞察
美洲地區是一個競爭激烈的市場,擁有眾多服務於各種細分市場的婚禮服務供應商,從全方位服務的活動策劃者到攝影、餐飲和娛樂領域的專業供應商。美國夫婦的一個顯著趨勢是越來越偏好個人化或 DIY 婚禮,以反映他們獨特的品味和價值觀。因此,許多小型企業應運而生,提供客製化體驗和私奔和微型婚禮等替代選擇。亞洲的特點是婚禮儀式具有多種文化、傳統和宗教信仰。此外,基於虛擬實境的活動策劃工具等技術進步在亞洲消費者中越來越受歡迎,他們在選擇首選服務供應商時重視便利性。在歐洲,婚禮服務業受到豐富的地區和文化傳統的影響,各個大陸之間差異很大。目的地婚禮也很受尋求歐洲大陸田園風光的歐洲人的歡迎。歐洲市場的特點是本地服務供應商和國際奢侈品牌混合在一起,迎合不同的消費群體。在歐洲,人們越來越重視環境永續的婚禮,包括最大限度地減少廢棄物、優先考慮本地採購的材料以及支持社會事業。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在婚禮服務市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對婚禮服務市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析也為該領域的競爭性質提供了寶貴的見解,包括累積研究期、片段化優勢和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在婚禮服務市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[197 Pages Report] The Wedding Services Market size was estimated at USD 267.08 billion in 2023 and expected to reach USD 284.87 billion in 2024, at a CAGR 7.02% to reach USD 429.56 billion by 2030.
The wedding services market encompasses a wide range of businesses catering to couples' needs during their engagement and marriage celebrations. It includes various segments such as planning, venues, catering, photography, attire, entertainment, and related auxiliary services. There is an increasing demand for destination weddings in exotic locations to create memorable experiences, creating the need for advanced wedding services. However, intense competition among unorganized and organized wedding planning companies and poor planning management have impacted their vivid use among consumers. Recently, companies have been using virtual reality to provide immersive experiences for guests unable to attend in person or allow couples to visualize their dream venue before committing. Moreover, the use of artificial intelligence (AI) can streamline decision-making processes by offering personalized recommendations based on user preferences. Businesses are promoting environmentally friendly options such as eco-friendly decor materials or locally sourced catering ingredients with the rising number of environmentally-conscious consumers.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 267.08 billion |
Estimated Year [2024] | USD 284.87 billion |
Forecast Year [2030] | USD 429.56 billion |
CAGR (%) | 7.02% |
Regional Insights
The Americas region has a highly competitive market with numerous wedding service providers catering to various niches-from full-service event planners to specialized vendors for photography, catering, and entertainment. One notable trend among American couples is an increasing preference for personalized or DIY weddings that reflect their unique interests and values. As a result, many small businesses have emerged, offering tailored experiences or alternative options like elopements and micro-weddings. Asia is characterized by its diverse array of cultures, traditions, and religious beliefs surrounding marriage ceremonies. Additionally, technological advancements such as virtual reality-based event planning tools are gaining traction among Asian consumers who appreciate convenience while selecting their preferred service providers. In Europe, the wedding services industry is shaped by a rich tapestry of regional and cultural traditions that vary widely across the continent. Destination weddings are also popular among Europeans who seek idyllic locales within the continent. The European market is characterized by a mix of both local service providers and international luxury brands catering to various consumer segments. Eco-friendly and sustainable weddings are becoming increasingly important in Europe, resulting in a growing number of businesses offering services that minimize waste, prioritize locally-sourced materials, or support social causes.
Market Insights
The market dynamics represent an ever-changing landscape of the Wedding Services Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Wedding Services Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Wedding Services Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Breezit Raises $2 Million to Bring AI to Wedding Planning
Breezit, a company specializing in wedding services, recently secured USD 2 million in a pre-seed round of funding with Practica Capital. The capital infusion enhances and expands the company's generative AI and machine learning capabilities, specifically catering to its venue and vendor marketplace. This funding is expected to enable Breezit to provide an even more comprehensive and efficient platform for couples planning their dream wedding. The company's focus on cutting-edge technology and innovative solutions sets it apart in the wedding services industry, ensuring every customer's seamless and personalized experience. [Published On: 2023-09-28]
The Knot Worldwide Acquires Spain-based Zankyou Ventures
The Knot Worldwide, a major player in the wedding planning industry, has recently announced its acquisition of Zankyou, a distinguished Spanish-based wedding marketplace company. This strategic move further solidifies The Knot Worldwide's commitment to assisting engaged couples throughout the wedding planning process. With this acquisition, The Knot Worldwide aims to provide an enhanced and comprehensive platform for engaged couples, offering various wedding services and resources. [Published On: 2023-02-03]
David's Bridal Launches Free Comprehensive Wedding Planning Platform and National Vendor Marketplace
David's Bridal Inc. has launched Pearl by David's, an innovative all-in-one planning platform and vendor marketplace for wedding services. Pearl, the latest solution from David's Bridal, empowers brides to effortlessly plan their wedding by providing access to various local vendors throughout the United States. With Pearl, couples can conveniently search, manage, book, and earn rewards, all within a seamless vendor management platform. [Published On: 2023-01-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Wedding Services Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Wedding Services Market, highlighting leading vendors and their innovative profiles. These include A Charming Fete, A Good Affair, Aisle & Co., Augusta Cole Events, Baltimore Weddings, Bash Please, BharatMatrimony, Birds of a Feather Events, Breezit Inc., Bridal Bliss, Inc., Carats & Cake by ROH Platforms Inc., Colin Cowie Lifestyle, Dallas Oasis, David Stark Design, Details, Darling, Easton Events, Event Essentials, Eventures Asia, Fallon Carter Events, Harmony Weddings and Events, JZ Events, Kate & Company, Laurie Arons, Lindsay Landman Events, Nordic Adventure Weddings, Revel Wedding Co., Rocky Mountain Bride, Shaadi.com, Simply Elegant Group, The Knot Worldwide, and The Wedding Plan & Co..
Market Segmentation & Coverage