市場調查報告書
商品編碼
1546282
婚禮策劃的全球市場的評估:各婚禮類型,預算,各地區,機會,預測(2017年~2031年)Wedding Planning Market Assessment, By Wedding Type [Destination Weddings, Local Weddings], By Budget [Luxury Weddings, Mid-Range Weddings, Budget Weddings], By Region, Opportunities and Forecast, 2017-2031F |
2023年全球婚禮策劃市場規模為1902.8億美元,預計2031年將達到3999.4億美元,2024-2031年預測期內複合年增長率為9.73%,預計將持續增長。近年來,由於各種經濟、社會和技術因素,市場顯著擴大。新人們對個人化、難忘的婚禮的要求越來越高,這增加了對專業婚禮策劃服務的需求。尤其是在新興國家,可支配收入的增加使得夫妻可以在婚禮上花費更多,通常會使用奢華的選擇和全面的策劃服務。社群網路平台和名人婚禮的角色進一步推動了這一趨勢,人們想要類似的奢華和個人化儀式。
市場參與者提供多種類型的服務,例如本地婚禮和目的地婚禮。每個部分都滿足人們的具體要求,並提供組織婚禮的全面方式。此外,選擇目的地婚禮的日益增長的趨勢正在促使該行業的地理擴張。例如,加勒比海島嶼、歐洲國家和東南亞地區作為重要婚禮目的地的需求日益增長。
此外,這個市場服務的顧客範圍廣泛,從千禧世代到老一輩,都有獨特的偏好和期望。根據 Zola, Inc. 預測,2024 年美國平均婚禮花費將超過 3 萬美元,89% 的夫婦在訂婚前就開始籌備婚禮。
市場也受到永續發展趨勢的影響,環保婚禮變得流行。
專業服務意識的提高推動市場成長
全球婚禮策劃市場的關鍵驅動因素是專業婚禮策劃服務意識的不斷增強。婚禮策劃可能既複雜又耗時,因此最好由專業人士進行策劃,以確保活動順利且令人難忘。意識的提升得益於媒體報道、社群媒體影響力和口碑推薦。
聘請專業策劃師的好處在以婚禮為主題的電視節目、部落格和網路平台上得到了最好的體現。因為他們接受過培訓,能夠解決財務資源問題、與多個供應商合作並見證整體物流。社群媒體平台允許夫妻透過美麗的婚禮向策劃者展示和分享他們的美好經歷,這鼓勵其他夫婦尋求類似的服務。
此外,許多婚禮服務變得越來越可用,可以滿足不同的預算和偏好。因此,越來越多的夫妻認識到僱用專業人士的價值,而對這些服務的持續需求正在促進婚禮策劃市場的成長。順應此趨勢,2023年9月,澳洲Easy Weddings Pty Ltd.推出了全球首個電子商務平台和婚禮套餐。推出的是一款免費應用程序,旨在透過簡化整個婚禮策劃流程並降低成本來幫助訂婚夫婦輕鬆組織婚禮。
產業技術進步推動市場成長
近年來,全球婚禮策劃市場發生了重大變化,技術創新改善了情侶和策劃者的體驗。數位工具和平台使婚禮的許多方面變得更容易、更有效、更實惠。例如,一款用於籌備婚禮的行動應用程式可透過工具在同一屋簷下提供一切服務,幫助您列出賓客名單、向各個供應商下訂單、發送數位邀請函等。
本報告提供全球婚禮策劃市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global wedding planning market was valued at USD 190.28 billion in 2023, expected to reach USD 399.94 billion in 2031, with a CAGR of 9.73% for the forecast period between 2024 and 2031. Various economic, social, and technological factors have significantly increased the global market for wedding planning during the last few years. Couples are becoming more demanding when it comes to personalized and memorable weddings, hence increasing the demand for professional wedding planning services. This is particularly true in emerging economies where rising disposable incomes allow couples to spend more money on their weddings, often going for luxurious options and comprehensive planning services. This trend has been further fueled by social networking platforms and the role of celebrity weddings, which has led people to desire similar lavish and distinct ceremonies.
There are different types of services provided by the market players, including local and destination weddings. Every segment addresses the specific requirements of people, thus providing an all-inclusive method of organizing weddings. Furthermore, the increasing tendency towards choosing destination weddings has led to geographical expansion in the industry. For instance, places such as the Caribbean islands, European countries, or the Southeast Asian regions have increased in demand as significant wedding destinations.
Furthermore, the market serves a wide range of customer demographics, including millennials and older generations with unique tastes and expectations. According to Zola, Inc., the average wedding expenditure in the United States in 2024 is more than USD 30,000, with 89% of couples starting the planning for the wedding even before getting engaged.
Additionally, the market is influenced by sustainability trends where environmentally-friendly wedding choices are becoming popular.
Growing Awareness of Professional Services to Propel Market Growth
A significant booster of the global wedding planning market is growing awareness of professional wedding planning services. It includes wedding planning complications and time utilization, hence preferring to plan with experts to ensure a smooth and memorable event. The rising awareness is due to widespread media coverage, social media influence, and word of mouth recommendations.
The advantages of employing expert planners are best exhibited on wedding-themed television programs, blogs, and web-based platforms as they are trained to tackle financial resources, work with multiple vendors, and attend the overall arrangements. As social media platforms showcase and allow couples to share their good experiences with planners through beautiful weddings, it encourage others to seek similar services.
Moreover, many wedding services that can fit into different budgets and tastes are increasingly accessible. Thus, with more couples appreciating the worth of hiring an expert and a continued demand for these services has been witnessed contributing to growth in the wedding planning market. Capitalizing on the trend, in September 2023, Australia-based, Easy Weddings Pty Ltd. introduced the world's first e-commerce platform and wedding packages for the wedding industry. The launch is a free application designed to help engaged couples easily organize their wedding by streamlining the entire planning process and cutting expenses.
Technological Advancements in the Industry to Fuel Market Growth
The global wedding planning market has undergone major changes in recent years due to technological innovations that improved the experience of both couples and planners alike. Various facets of wedding organization have become much easier with digital tools and platforms, making them effective and reachable. For instance, mobile applications for organizing weddings offer everything under one roof through assistance tools for helping in listing invitees, ordering from various suppliers, sending digital invites, and others.
A couple can take their virtual tours of potential venues and see decorations with layouts before the final decisions are made due to the development of virtual reality (VR) and augmented reality (AR) in this market. This technology saves users from wasting time and other resources, especially when it predominantly comes to destination weddings, where visiting can burn a hole in the pockets of potential customers.
Instagram and Pinterest are among the most popular social media platforms for weddings. There are abundant inspirations that can be shared online by couples, planners, and vendors. Moreover, it is possible to involve other people who are unable to attend the ceremony via streaming, thus making it more inclusive.
In January 2023, David's Bridal launched the most sophisticated all-in-one planning platform and vendor marketplace in the industry, Pearl by David's. Using the Pearl app, brides can easily plan their wedding and connect with thousands of local suppliers across the United States. It makes the process simpler to plan, coordinate, and enjoy a wedding by capturing all of the essential components at one place. Also, there is no joining fee for the vendors, with paid expanded offerings.
Destination Weddings are Gaining Momentum
Destination weddings around the world are booming and thus have become one of the biggest trends in the field of wedding planning. More couples are opting for scenic and remote places to exchange their wedding vows, looking for distinctive and unforgettable moments far from conventional hometown rituals. Additionally, it costs reasonable to hold a big event, combining both the marriage ceremony with a honeymoon than holding them separately.
The trend for original Instagram-worthy background further fuels the popularity of destination weddings. This is why many couples choose the Caribbean, Europe, and Southeast Asia as their preferred destinations for weddings. These places are characterized by beautiful landscapes, good weather, and luxurious hotels making them suitable for weddings and extended celebrations. In fact, in January 2024, together with renowned Japanese wedding expert, Four Seasons Resort Maldives at Landaagiraavaru launched a new wedding salon.
Destination wedding plan services are booming nowadays, as they provide well-organized packages comprising of venue search, travel planning, accommodation, and local vendor management. They relieve the couple and their visitors from various issues of organizing weddings from afar while ensuring that everything runs smoothly.
North America to Dominate Market Share
North America is a leading market when it comes to global wedding planning market, which is largely attributed to higher levels of disposable income, strong cultural focus on extravagant nuptials and well-established practices regarding hiring professional organizers. In America and Canada, marriages are important social occasions that are often associated with huge sums spent on opulent and customized services. A Canadian wedding generally involves a budget of around USD 30,000.
Furthermore, advanced technology is a key player in North America's supremacy. Couples and coordinators rely on digital resources for budgeting, guest list management, and vendor organization that improves the appropriateness and effectiveness of planning. An increasing number of couples seeking picture-perfect venues for weddings has propelled the region's market growth.
Moreover, the region enjoys an established economy that offers a plethora of amenities and a variety of budgetary options. North America wedding planning market is dominating globally as it has diverse players, offering varied price ranges from extravagant planners to low-budget service providers.
Considering the growing demand for wedding planners, in September 2023, US-based Together & Company declared the reopening of reservations for the New Urban Garden Patio Space and The High Line Car House venue. The company renovated the venue on its 10th anniversary and started taking bookings for dates starting from 2023 till June 2024.
Future Market Scenario (2024 - 2031F)
There will be more advanced digital planning tools with AI-powered personalization, VR site visits, and AR-based decorations previewing in them. It will enable couples to have a hands-on and engaging way of planning events.
Unique themes and unconventional venues will become popular among couples for planning their events to make them memorable and distinctive.
Affordable luxury services will witness notable growth and will be characterized by high-quality experiences at lower price points.
Key Players Landscape and Outlook
Global wedding planning market is packed with key players involving full-service agencies, specialized vendors, and digital platforms. There are prominent names who dominate the market with comprehensive planning tools, vendor directories, and online resources to satisfy all the wedding needs. Also, digital platforms provide innovative solutions for planning and guest management through technological services as a response to the increasing customer demand.
The key players have a favorable forecast, as rising consumer desires for uniqueness, technological inclusion, and ecological responsibility fuel expansion. Players are expected to enhance their digital competencies, provide environmentally friendly alternatives, and diversify offerings to all clients. Influential partnerships and growing services in untapped regions will further help in creating strategy.
In July 2024, The Knot Worldwide, one of the key players in the global wedding planning market, introduced new advanced product enhancements for its two brands, WeddingWire and The Knot, aimed at improving the wedding professionals' experience. To further optimize lead quality, enhance storefront listings, and offer deeper insights to book more engaged couples, The Knot Worldwide introduced these enhancements to its platform's vendors in the United States.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.