市場調查報告書
商品編碼
1500555
牙齒美白市場:依產品、通路 - 2024-2030 年全球預測Teeth Whitening Market by Product (White Light Teeth Whitening Device, Whitening Gels & Strips, Whitening Toothpaste), Distribution Channel (Offline Sales, Online Sales) - Global Forecast 2024-2030 |
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牙齒美白市場規模預計2023年為77.6億美元,預計2024年將達到84.6億美元,2030年將達到144.9億美元,複合年成長率為9.33%。
牙齒美白是一種美容牙科技術,旨在淡化牙齒的顏色。這是一種流行的非侵入性治療方法,可顯著改善染色或變色牙齒的外觀。牙齒美白的主要目的是去除或減少表面污漬和變色,以獲得更明亮、更潔白的笑容。人們對口腔衛生和牙齒美學意識的提高、美容牙科的日益普及以及不斷擴大的技術進步正在推動牙齒美白市場的成長。分銷管道的擴大和商業產品在線上平台的滲透正在促進整體市場的成長。然而,牙齒美白的高成本以及某些牙齒美白方法的安全問題可能會阻礙市場需求。藍光技術和非過氧化物基製劑等新產品的開拓以及消費者對天然和永續產品日益成長的偏好將為預測期內的牙齒美白市場提供成長機會。
主要市場統計 | |
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基準年[2023] | 77.6億美元 |
預測年份 [2024] | 84.6億美元 |
預測年份 [2030] | 144.9億美元 |
複合年成長率(%) | 9.33% |
區域洞察
由於口腔衛生意識不斷提高、可支配收入較高、牙齒美白技術的創新以及牙齒美白方法多項專利的出現,美洲地區在牙齒美白市場中佔據重要地位。歐洲牙齒美白市場的推動因素是消費者對美觀笑容的偏好不斷提高以及可支配收入的增加,導致消費者在專業牙科服務上花費更多。在亞太地區,消費者對含有天然牙齒美白成分的牙膏等口腔護理產品的支出不斷增加,製造商正在大力投資創新牙齒美白技術的研發,因此對口腔護理產品的需求不斷增加,為該地區的市場擴張做出了貢獻。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在牙齒美白市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對牙齒美白市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前牙齒美白市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[199 Pages Report] The Teeth Whitening Market size was estimated at USD 7.76 billion in 2023 and expected to reach USD 8.46 billion in 2024, at a CAGR 9.33% to reach USD 14.49 billion by 2030.
Teeth whitening is a cosmetic dental technique aimed at lightening the color of a person's teeth. It is a popular and non-invasive treatment that can significantly enhance the appearance of stained or discolored teeth. The preliminary purpose of teeth whitening is to remove or reduce surface stains and discoloration, resulting in a brighter and whiter smile. Rising awareness about oral hygiene and dental aesthetics, the growing popularity of cosmetic dentistry, and expanding technological advancements drive the teeth whitening market growth. Expansion of distribution channels and penetration of over-the-counter products on online platforms contribute to the overall growth of the market. However, the high cost of teeth whitening and safety concerns regarding certain teeth whitening methods may hamper the market demand. New product development, such as blue light technology or non-peroxide-based agents and rising consumer preference for natural and sustainable products, are expected to create a growth opportunity in the teeth whitening market in the forecast period.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 7.76 billion |
Estimated Year [2024] | USD 8.46 billion |
Forecast Year [2030] | USD 14.49 billion |
CAGR (%) | 9.33% |
Regional Insights
The Americas region has a significant landscape in the teeth whitening market owing to increased awareness about oral hygiene, high disposable incomes, innovations in teeth whitening technology, and the emergence of several patents for teeth whitening methods. The teeth whitening market in Europe is driven by increasing consumer preferences for aesthetically appealing smiles and rising disposable incomes, which have led consumers to spend on professional dental services. In the Asia-Pacific region, rising consumer spending on oral care products such as toothpaste containing natural ingredients for teeth whitening purposes and significant investment from the manufacturers in research and development for innovative teeth whitening technologies result in a higher demand for oral care products that contribute to the market expansion in the region.
Market Insights
The market dynamics represent an ever-changing landscape of the Teeth Whitening Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Teeth Whitening Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Teeth Whitening Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Colgate Optic White Launches Game-Changing Teeth Whitening Innovations to Help Everyone Live Life to the Brightest!
Colgate Optic White, a renowned brand in the oral care and teeth whitening industry, has launched two state-of-the-art teeth whitening solutions, the Colgate Optic White ComfortFit LED Teeth Whitening Kit and Colgate Optic White Express Teeth Whitening Pen to provide users with an enhanced experience and rapid results. These cutting-edge products are designed to help individuals attain a radiant white smile while elevating their self-confidence. [Published On: 2023-02-21]
Impress Announces Acquisition of Diamond Whites in a Deal Worth Over Euro 30 Million
Impress, a European orthodontic provider has recently acquired the London-based invisible aligner brand Diamond Whites, resulting in the largest network of orthodontic clinics throughout the United Kingdom. This strategic acquisition extends Impress's offerings in oral care, teeth whitening products, and cosmetic dental treatments to over 60 cities across the nation. Both companies' combined expertise and resources ensure exceptional patient teeth whitening experiences. [Published On: 2023-02-14]
Perfect Corp. and Colgate Partner for an AR-Powered Teeth Whitening Virtual Experience
Perfect Corp., a pioneer in AI and AR technology for beauty and fashion, has joined forces with Colgate to create a groundbreaking tooth-whitening algorithm. This innovative partnership employs augmented reality (AR) to simulate the achievable results of using the Colgate Optic White Overnight Teeth Whitening Pen. By partnering with the expertise of both companies, a specialized AR tool has been developed to demonstrate potential tooth-whitening outcomes after a two-week usage period. [Published On: 2022-09-08]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Teeth Whitening Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Teeth Whitening Market, highlighting leading vendors and their innovative profiles. These include AuraGlow, Beaming White LLC, BMS Dental srl, Brodie & Stone, CCA Industries, Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Creightons PLC, DaVinci Teeth Whitening, Dr. Fresh, LLC, GlaxoSmithKline PLC, GoSmile, LLC, Henkel AG & Co. KGaA, Himalaya Wellness Company, Johnson & Johnson Services, Inc., Koninklijke Philips N.V., NuYu Teeth Whitening LLC, Oh! White, ORALGEN Nupearl, Pearly Whites, Procter & Gamble Company, ProWhiteSmile, Supersmile, Ultradent Products Inc., Unilever PLC, WHITEsmile GmbH, WSD Labs USA Inc., and Zhengzhou Huaer Electro Optics Technology Co. Ltd..
Market Segmentation & Coverage