市場調查報告書
商品編碼
1500569
社群媒體廣告市場:按類型、配置、最終用途分類 - 2024-2030 年全球預測Social Media Advertising Market by Type (Banner Advertising, Interstitial Advertising, Location-Based Advertising), Deployment (Desktops, Mobile Devices), End-Use - Global Forecast 2024-2030 |
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預計2023年社群媒體廣告市場規模為1,090.9億美元,2024年將達1,216.6億美元,預計2030年將達2,367.2億美元,複合年成長率為11.70%。
社群媒體廣告涉及在社群媒體平台上建立和共用廣告以覆蓋特定受眾。這種形式的廣告利用社群網路龐大的用戶群來增加品牌曝光、增加銷售量並實現特定的行銷目標。透過利用社群媒體平台強大的定位功能,廣告主可以根據人口統計、地理或行為模式的標準為使用者客製化通訊。社群媒體廣告涵蓋多種廣告格式,包括展示廣告、影片廣告和影響者合作夥伴關係。它使行銷人員能夠衡量參與度、追蹤轉換並獲得詳細分析,從而促進資料主導的決策和策略最佳化。由於網路服務的普及和全球社群媒體用戶數量的不斷增加,社群媒體廣告的影響範圍正在擴大。此外,行動優先通訊和購物的趨勢不斷成長,需要轉向社群媒體廣告。然而,隱私問題和有關用戶資料的嚴格規定可能會抑制廣告商有效定位潛在客戶的能力。此外,利用擴增實境(AR)和虛擬實境(VR)提供沉浸式廣告體驗預計將推動全球社群媒體廣告市場的成長。
主要市場統計 | |
---|---|
基準年[2023] | 1090.9億美元 |
預測年份 [2024] | 1216.6億美元 |
預測年份 [2030] | 2367.2億美元 |
複合年成長率(%) | 11.70% |
區域洞察
由於多樣化的受眾和先進的技術整合,社交媒體廣告市場正在美洲不斷發展。對人工智慧驅動的客戶參與和廣告個人化機器學習的投資正在推動美洲社交媒體廣告市場的成長。由於嚴格的資料保護法,歐盟國家是社群媒體廣告的複雜市場,這表明歐盟國家對消費者資料保護的日益關注以及對透過社群管道網路購物的親和性日益濃厚。社群媒體的使用在 EMEA(歐洲、中東和非洲)地區顯著成長,平台適應地區偏好。雖然行動裝置的高普及正在推動社交商務,但奢侈品和服務的社群媒體廣告在歐洲、中東和非洲地區非常普及。快速的數位成長、多元化的文化、創新的社群媒體廣告技術以及對利用高速網路進行複雜廣告(包括 AR 和 VR)的重視正在推動我們正在推動的亞太地區社群媒體廣告市場的成長。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在社群媒體廣告市場中的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對社群媒體廣告市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在社群媒體廣告市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[199 Pages Report] The Social Media Advertising Market size was estimated at USD 109.09 billion in 2023 and expected to reach USD 121.66 billion in 2024, at a CAGR 11.70% to reach USD 236.72 billion by 2030.
Social media advertising involves creating and sharing advertisements through social media platforms to reach a specific audience. This form of advertising leverages the vast user bases of social networks to increase brand exposure, boost sales, or achieve specific marketing objectives. By utilizing the powerful targeting capabilities of social media platforms, advertisers can tailor their messaging to users based on demographic, geographic, or behavior-based criteria. Social media advertising encompasses a variety of ad formats, including display ads, video ads, influencer partnerships, and more. It enables marketers to measure engagement, track conversion, and obtain detailed analytics, facilitating data-driven decision-making and strategy optimization. The increasing penetration of Internet services and the rise in the number of social media users globally have expanded the reach of social media advertising. Additionally, the growing mobile-first communication and shopping trend has necessitated a shift towards social media advertising. However, Privacy concerns and stringent regulations over user data can inhibit the ability of advertisers to target potential customers effectively. Moreover, the utilization of augmented reality (AR) and virtual reality (VR) to create immersive ad experiences is anticipated to encourage the growth of the social media advertising market worldwide.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 109.09 billion |
Estimated Year [2024] | USD 121.66 billion |
Forecast Year [2030] | USD 236.72 billion |
CAGR (%) | 11.70% |
Regional Insights
The social media advertising market is evolving in the Americas owing to the presence of diverse audiences and a high level of technology integration. Investments in AI-driven customer engagement and machine learning for personalizing ads have encouraged the growth of the social media advertising market in the Americas. The EU countries present a complex market for social media advertising due to strict data protection laws and represent growing interest in protecting consumer data alongside an increasing affinity towards online shopping through social channels. The EMEA region is experiencing significant growth in social media usage, with platforms adapting to local preferences. High mobile penetration drives social commerce, while advertising on social media for luxury goods and services is highly prevalent in the EMEA region. Rapid digital growth, diverse cultures, innovative social media advertising techniques, and considerable emphasis on leveraging high-speed internet for sophisticated advertising involving AR and VR are propelling the social media advertising market growth in the APAC region.
Market Insights
The market dynamics represent an ever-changing landscape of the Social Media Advertising Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Social Media Advertising Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Social Media Advertising Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Accenture to Acquire Rabbit's Tale
Accenture, a professional services company, announced the acquisition of Rabbit's Tale, a digital experience agency based in Bangkok. This acquisition is poised to enhance Accenture's ability to deliver comprehensive and innovative social media advertising solutions to its diverse clientele. [Published On: 2023-11-29]
Instagram Expands Marketing API To Facilitate Product Tagging via Third Party Apps
Meta has significantly enhanced the capabilities of Instagram's Marketing API. This upgrade introduces a pivotal feature for social media managers and advertisers by allowing third-party services to incorporate product tags directly into Instagram promotional content. Users of authorized platforms can streamline their ad creation by tagging products in feed photos, carousels, and existing feed videos with ease efficiency that was previously unavailable. [Published On: 2023-10-30]
Google Bets On AI-Powered Video Ads to Disrupt Social Media Advertising
Google launched a new ad product called Demand Gen, an advanced advertising solution that leverages artificial intelligence to craft finely-tuned video and image advertisements. Demand Gen Campaigns are designed to capture the attention of users with engaging content such as 15-second video snippets and interactive image carousels. [Published On: 2023-10-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Social Media Advertising Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Social Media Advertising Market, highlighting leading vendors and their innovative profiles. These include Advance Publications, Inc., Amazon.com, Inc., Baidu, Inc., ByteDance Ltd., eBay Inc., Google LLC, LinkedIn Corporation, Meta Platforms, Inc., Microsoft Corporation, Pandora Media, Inc., Pinterest, Inc., Sina Corporation, Snap Inc., Soho Media Group, Tencent Holdings, Ltd., Verizon Communications Inc., and X Corp..
Market Segmentation & Coverage