![]() |
市場調查報告書
商品編碼
1500598
智慧電視市場:按解析度類型、面板類型、螢幕類型、螢幕尺寸、分銷管道分類 - 2024-2030 年全球預測Smart TV Market by Resolution Type (4K UHD TV, 8K TV, Full HD TV), Panel Type (LCD, LED, OLED), Screen Type, Screen Size, Distribution Channel - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年智慧電視市場規模為2,622.2億美元,預估2024年將達2,836.7億美元,2030年將達4,663.5億美元,複合年成長率為8.57%。
智慧電視是一種支援網際網路的電視,可以運行各種高級應用程式,就像智慧型手機或電腦一樣。此功能可讓使用者直接從電視串流影片和音樂、瀏覽網路以及存取各種數位內容,而無需筆記型電腦、平板電腦或傳統廣播公司機上盒等外部設備。智慧電視通常具有內建作業系統,支援應用程式安裝,並包括語音辨識、個人化推薦以及與家中其他智慧型裝置的連接等功能。智慧電視用於住宅和商業領域,服務於各種應用,從家庭娛樂到商業演示,再到商業環境中的賓客設施。更好的網路基礎設施和消費者對整合串流媒體功能的偏好推動了智慧電視市場的擴張。然而,這些設備的網路連線導致的安全漏洞和隱私問題仍然是主要問題,阻礙了智慧型電視的普及。儘管存在這些障礙,但透過與智慧家庭系統整合、開拓專用平台的應用程式以及透過日益發達的數位框架擴展到新興市場,市場上仍存在重大機會。專注於使用者介面技術的創新,例如語音辨識、手勢控制和預測人工智慧功能,可以推動未來的成長,並使智慧型電視更加直覺和易於使用。
主要市場統計 | |
---|---|
基準年[2023] | 2622.2億美元 |
預測年份 [2024] | 2836.7億美元 |
預測年份 [2030] | 4663.5億美元 |
複合年成長率(%) | 8.57% |
區域洞察
智慧電視市場呈現出受消費者偏好、經濟狀況和技術進步影響的明顯區域特徵。在美洲,特別是在美國和加拿大,消費者更喜歡具有高解析度或 4K 解析度、強大的串流功能、整合語音助理的智慧電視,並且優先考慮知名品牌。該地區對智慧電視的需求在公共假期和重大體育賽事以及促銷期間激增。北美公司正在創新地增強人工智慧介面和物聯網連接,透過基於觀眾偏好的自我調整串流媒體來改善用戶體驗。歐洲國家更喜歡節能、永續、具有多種廣播格式、品牌忠誠度和強大售後服務的智慧電視。在對智慧家庭生態系統的熱情推動下,包括中國、日本和印度在內的亞太市場對高畫質電視8K解析度電視的需求激增。該地區的價格競爭非常激烈,國內外品牌都在爭奪市場佔有率,並在創新方面處於領先地位,特別是在 OLED 和量子點技術方面。相較之下,在中東和非洲,重點是耐用的智慧電視,這些電視增加了衛星功能並適應不同的氣候條件。中東市場傾向於豪華車型,而非洲市場則優先考慮具有成本效益的解決方案。
FPNV定位矩陣
FPNV定位矩陣對於評估智慧電視市場供應商的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對智慧電視市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前智慧電視市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[191 Pages Report] The Smart TV Market size was estimated at USD 262.22 billion in 2023 and expected to reach USD 283.67 billion in 2024, at a CAGR 8.57% to reach USD 466.35 billion by 2030.
A smart TV is a television set that is internet-enabled, allowing it to run a variety of advanced applications, much similar to a smartphone or a computer. This capability enables users to stream videos and music, browse the internet, and access a wide range of digital content directly through their television without the need for external devices such as a laptop, tablet, or even a traditional television broadcaster's set-top box. Smart TVs often come with a built-in operating system that supports the installation of apps and may include features such as voice recognition, personalized recommendations, and connectivity with other smart devices in the home. Utilized across residential and commercial sectors, smart TVs cater to varied applications, from home entertainment to business presentations and guest amenities in commercial settings. The smart TV market's expansion is fueled by better internet infrastructure and consumer preferences for integrated streaming capabilities. However, security vulnerabilities and privacy issues remain significant concerns due to the internet connectivity of these devices, which hampers the adoption of smart TVs. Despite these barriers, the market presents considerable opportunities through the integration with smart home systems, development of platform-specific applications, and expansion into emerging markets that are progressively improving their digital frameworks. Focusing on innovation in user interface technologies, encompassing voice recognition, gesture control, and AI-enhanced predictive functionalities, could propel future growth and make smart TVs more intuitive and accessible.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 262.22 billion |
Estimated Year [2024] | USD 283.67 billion |
Forecast Year [2030] | USD 466.35 billion |
CAGR (%) | 8.57% |
Regional Insights
The smart TV market exhibits distinct regional characteristics shaped by consumer preferences, economic conditions, and technological advancements. In the Americas, particularly in the United States and Canada, consumers favor smart TVs with high-definition and 4K resolution, robust streaming capabilities, and integrated voice assistants, prioritizing well-known brands. The demand for smart TVs in the region spikes during holidays and major sporting events, aligning with promotions. Innovatively, North American companies are enhancing AI interfaces and IoT connectivity to improve user experience through adaptive streaming based on viewer preferences. European countries prefer energy-efficient and sustainable smart TVs compatible with various broadcasting formats, demonstrating brand loyalty and a preference for strong after-sales services. The Asia-Pacific market, inclusive of China, Japan, and India, sees a surge in demand for ultra-HD and 8K resolution TVs, driven by an enthusiasm for smart home ecosystems. This region is highly competitive on pricing, with local and international brands vying for market share, and leads innovations, particularly in OLED and quantum dot technologies. In contrast, the Middle East and Africa focus on durable smart TVs that adapt to diverse climatic conditions with added satellite features. The Middle Eastern markets lean towards luxury models, whereas African markets prioritize cost-effective solutions.
Market Insights
The market dynamics represent an ever-changing landscape of the Smart TV Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Smart TV Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Smart TV Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Launch of Sony Bravia 2 Series in India, A Blend of Advanced Technology and Gaming Features
Sony Group introduced its Bravia 2 Series, enhancing its smart television lineup with two distinct models including the S20 and the gaming-centric S25, both based on the Google TV platform. The series is available in four screen sizes ranging from 43 inches to 65 inches, ensuring options for different user needs. Sony's implementation of the X1 processor allows for enhanced picture quality, with technologies such as 4K X-Reality Pro for upscaling to 4K resolution and Motionflow XR for fluid visual motion. [Published On: 2024-05-21]
Revolutionary Advancements in Home Entertainment, Samsung's 2024 Lineup of AI-Enhanced Smart TVs
Samsung Electronics Co., Ltd. launched its advanced 2024 series of smart TVs, including OLED 4K and Neo QLED 8K models, in Bengaluru. These TVs are equipped with the NQ8 AI Gen3 processor, enhancing image and audio quality through sophisticated on-device AI technologies. Unique to this lineup is generative AI integrated into the Neo QLED 8K TVs for the first time, boasting features such as cloud gaming, an educational hub, and smart yoga functionalities in tandem with an AI-powered mat. [Published On: 2024-04-18]
Transforming Home Entertainment, Panasonic and Amazon Fire TV Forge Strategic Alliance
In a pivotal move set to redefine home entertainment, Panasonic Entertainment & Communication has forged a strategic partnership with Amazon.com Services LLC. This partnership centers on the integration of Amazon's Fire TV operating system into Panasonic's smart TVs, to deliver an unparalleled visual experience that is adaptive to the individual viewing environments and preferences of each family member. By leveraging Panasonic's prowess in high-quality imaging and sound, coupled with Amazon Fire TV's robust user experience (UX) and extensive content portfolio, the alliance aims to cater to the evolving roles of televisions in households. [Published On: 2024-01-09]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Smart TV Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Smart TV Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., Crown Japan Katwe, Element Electronics, Google LLC by Alphabet Inc., Grundig, Haier Inc., Hisense India Private Limited, Hitachi Ltd., Intex Technologies, Koninklijke Philips N.V., LG Electronics, Loewe Technology GmbH, Nyxio Technologies Corp., OnePlus Technology India Pvt. Ltd, Panasonic Holding Corporation, Polaroid International B.V., Samsung Electronics Co., Ltd., Sharp Corporation, Skyworth Group Co., Ltd., Sony Corporation, TCL Communication Technology Holdings Limited, Toshiba Corporation, VIZIO, Inc., and Xiaomi Group.
Market Segmentation & Coverage