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市場調查報告書

商品編碼

1567152

智慧電視市場：依顯示尺寸、顯示技術、作業系統、地區

Smart TV Market, By Screen Size, By Display Technology (LED, OLED, QLED, Others ), By Operating System (Android TV, Roku TV, webOS Tizen, and Others ), By Geography

出版日期: 2024年08月26日 | 出版商:

Coherent Market Insights | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球智慧電視市場規模為4,210.3億美元，預估2031年將達8,764.2億美元，2024年至2031年複合年成長率為11%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	4210.3億美元
實際資料	2019-2023	預測期	2024年至2031年
預測 2024-2031 年複合年成長率：	11.00%	2031年價值預測	8764.2億美元

圖：2024 年智慧電視市場佔有率（%），依地區分類

全球智慧電視市場的成長是由於客戶對具有智慧連接選項和高級功能的大螢幕電視的需求不斷成長而推動的。智慧電視允許用戶存取網路應用程式和數位內容服務，例如 YouTube 和 Netflix，以及透過 WiFi 和藍牙連接到其他智慧型設備，例如智慧型手機和平板電腦。製造商擴大採用語音助理、運動控制選項和高解析度顯示器等創新技術，以提供無縫、連網型的觀看體驗。此外，全球設備價格的降低和網路普及率的提高使得智慧電視對消費者來說更加經濟實惠。

市場動態：

全球智慧電視市場的成長是由網際網路和智慧型手機使用量的增加、可支配收入的增加以及智慧電視機的承受能力的提高所推動的。製造商專注於持續的技術進步，例如高解析度顯示器、客製化介面以及對杜比視界和全景聲的支持，這推動了對智慧電視的需求。然而，智慧家庭設備廣泛使用的資料隱私和安全問題可能會阻礙市場成長。此外，偏遠和人口稀少地區的網路連線有限也阻礙了市場成長。新機會包括人工智慧功能的整合、物聯網 (IoT) 相容性以及Over-The-Top(OTT) 內容平台的激增。

本研究的主要特點

本報告對全球智慧電視市場進行了詳細分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。

它根據公司亮點、產品系列、主要亮點、財務業績和策略等參數，對全球智慧電視市場的主要企業進行了介紹。

本研究的主要企業包括亞馬遜公司、蘋果、海信Group Limited、日立公司、LG電子公司、微軟公司、松下公司、飛利浦公司、三星電子有限公司、夏普公司。儀器公司、東芝視覺解決方案公司、VIZIO Inc. 等。

該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。

全球智慧電視市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 421.03 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	11.00%	2031 Value Projection:	US$ 876.42 Bn

Global smart TV market growth is driven by increased customer demand for large-screen televisions with smart connectivity options and advanced features. Smart TVs allow users to access internet applications, digital content services like YouTube and Netflix, and connect other smart devices like smartphones and tablets via WiFi or Bluetooth. Manufacturers are increasingly incorporating innovative technologies such as voice assistants, motion control options and high-resolution displays to offer a seamless connected viewing experience. Furthermore, lowering device costs and improving internet penetration around the world have made smart TVs more affordable and accessible to consumers.

Market Dynamics:

Global smart TV market growth is driven by rising internet and smartphone usage, rising disposable incomes, and increasing affordability of smart TV sets. Manufacturers are focusing on continuous technology advancements such as higher resolution displays, customized interfaces, Dolby Vision and Atmos support, and this boosts demand for smart TVs. However, data privacy and security concerns regarding widespread usage of smart home devices can hamper the market growth. Furthermore, limited internet connectivity in remote and underdeveloped regions can also hamper the market growth. Emerging opportunities involve integration of artificial intelligence capabilities, Internet of Things (IoT) compatibility and proliferation of over-the-top (OTT) content platforms.

Key features of the study:

This report provides in-depth analysis of the global smart TV market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global smart TV market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., Hisense Group Co., Ltd., Hitachi, Ltd., LG Electronics Inc., Microsoft Corporation, Panasonic Corporation, Philips, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, TCL Corporation, Texas Instruments Incorporated, Toshiba Visual Solutions Corporation, and VIZIO Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global smart TV market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Detailed Segmentation-

By Screen Size Insights (Revenue, USD Bn, 2019 - 2031)
- 40 to 50 inches
- Less than 40 inches
- 50 to 60 inches
- 60 inches and above
By Display Technology Insights (Revenue, USD Bn, 2019 - 2031)
- LED
- OLED
- QLED
- Others (LCD, Plasma, etc.)
By Operating System Insights (Revenue, USD Bn, 2019 - 2031)
- Android TV
- Roku TV
- webOS
- Tizen
- Others (FireTV, Smart TV, etc.)
By Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Amazon.com, Inc.
- Apple Inc.
- Hisense Group Co., Ltd.
- Hitachi, Ltd.
- LG Electronics Inc.
- Microsoft Corporation
- Panasonic Corporation
- Philips
- Samsung Electronics Co., Ltd.
- Sharp Corporation
- Sony Corporation
- TCL Corporation
- Texas Instruments Incorporated
- Toshiba Visual Solutions Corporation
- VIZIO Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Smart TV Market, By Screen Size
- Global Smart TV Market, By Display Technology
- Global Smart TV Market, By Operating System
- Global Smart TV Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Smart TV Market, By Screen Size, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
40 to 50 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Less than 40 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
50 to 60 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
60 inches and above
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Smart TV Market, By Display Technology, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
LED
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
OLED
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
QLED
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others (LCD, Plasma, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Smart TV Market, By Operating System, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Android TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Roku TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
webOS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Tizen
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others (FireTV, Smart TV, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Smart TV Market, By Region, 2019 - 2031, (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2031, (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Screen Size, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Display Technology, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Operating System, 2019 - 2031, (USD Bn)
- Market Size and Forecast, By Country/Region, 2019 - 2031, (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple Inc.
Hisense Group Co., Ltd.
Hitachi, Ltd.
LG Electronics Inc.
Microsoft Corporation
Panasonic Corporation
Philips
Samsung Electronics Co., Ltd.
Sharp Corporation
Sony Corporation
TCL Corporation
Texas Instruments Incorporated
Toshiba Visual Solutions Corporation
VIZIO Inc.