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市場調查報告書

商品編碼

1619152

智慧電視市場規模、佔有率、成長分析、按解析度、按技術、按作業系統、按螢幕大小、按螢幕形狀、按分銷管道、按地區 - 行業預測，2024-2031 年

Smart TV Market Size, Share, Growth Analysis, By Resolution (4K UHD TV, HDTV), By Technology (OLED, QLED), By Operating System, By Screen Size, By Screen Shape, By Distribution Channel, By Region - Industry Forecast 2024-2031

出版日期: 2024年12月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球智慧電視市場規模估值為1,970億美元，從2023年的2,191億美元成長到2031年的5,243億美元，預計在預測期間（2024-2031年）複合年成長率為11.5%。

全球智慧電視市場正在強勁成長，這主要是由於 OTT 服務的吸引力Over-the-Top增強。內容創作者不斷創新，並與 Amazon Prime、Netflix、Disney Plus 等主要平台建立獨家夥伴關係，從而開發出智慧電視的專屬應用程式。語音命令、螢幕鏡像和視訊通話等關鍵功能可提高用戶參與度並促進無縫串流媒體體驗。三星和 LG 等製造商正在響應這一趨勢，整合了自己的作業系統，支援直接從電視下載和串流應用程式。隨著互動教育工具的整合以及從價格分佈到高階型號的多樣化產品系列，智慧電視繼續成為家喻戶曉的品牌，並在競爭激烈的市場中覆蓋更廣泛的消費者群體。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分類的佔有率分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

Samsung Electronics
LG Electronics
Sony Corporation
Panasonic Corporation
Hisense
TCL
Xiaomi
Vizio
Sharp Corporation
Toshiba Visual Solutions
Skyworth
ChangHong
Konka Group
Haier
Philips（Koninklijke Philips NV）
Hitachi
Vestel
LeEco（Letv）
Funai Electric
Sanyo

結論和建議

簡介目錄

Product Code: SQMIG25E2088

Global Smart TV Market size was valued at USD 197 billion in 2022 and is poised to grow from USD 219.1 billion in 2023 to USD 524.3 billion by 2031, growing at a CAGR of 11.5% in the forecast period (2024-2031).

The global Smart TV market is experiencing robust growth, primarily driven by the rising appeal of over-the-top (OTT) services. Content creators are consistently innovating and forging exclusive partnerships with major platforms like Amazon Prime, Netflix, and Disney Plus, leading to the development of specialized applications for smart TVs. Key features such as voice commands, screen mirroring, and video calling enhance user engagement and facilitate seamless streaming experiences. Manufacturers like Samsung and LG are responding to this trend by integrating proprietary operating systems that support downloading and streaming applications directly from the TV. The integration of interactive educational tools and a diverse product range-from budget to high-end models-ensures smart TVs remain accessible, capturing a larger consumer base in a competitive marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smart Tv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smart Tv Market Segmental Analysis

Global Smart TV Market is segmented by Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel and region. Based on Resolution, the market is segmented into4K UHD TV, HDTV, Full HD TV, 8K TV. Based on Technology, the market is segmented into OLED, QLED, LED, Others. Based on Operating System, the market is segmented into Android TV, Tizen, WebOS, Roku, Other. Based on Screen Size, the market is segmented into Below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, above 65 inches. Based on Screen Shape, the market is segmented into Flat, Curved. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smart Tv Market

A key factor driving the growth of the Global Smart TV market is the rising popularity of over-the-top (OTT) content services. As a variety of content creators consistently produce fresh and diverse programming to meet audience preferences, prominent streaming platforms like Amazon Prime, Netflix, and Disney Plus have tailored applications specifically for smart TVs. Additionally, the innovative features provided by smart TVs-including voice commands, screen mirroring, and video calling-enhance the overall viewing experience, making it more engaging and interactive. This combination of rich content offerings and advanced technological capabilities significantly boosts consumer demand for smart TVs as essential entertainment devices.

Restraints in the Global Smart Tv Market

The global Smart TV market faces several significant restraints that hinder its growth potential. Foremost among these is the fierce competition among manufacturers and streaming platforms, which has resulted in heightened pricing pressures and diminishing profit margins for producers. The proliferation of over-the-top (OTT) streaming services has further fragmented the market, leaving consumers overwhelmed and uncertain about their subscription choices. Additionally, the rapid advancement of technology encourages consumers to postpone buying decisions, waiting for the latest and more advanced models. Collectively, these factors present substantial challenges that impede the sustained expansion of the Smart TV market.

Market Trends of the Global Smart Tv Market

The Global Smart TV market is witnessing a significant trend with the increasing integration of artificial intelligence (AI) and smart assistants into television systems. This evolution is marked by the prevalence of AI-enhanced features and voice-activated virtual assistants, such as Amazon Alexa and Google Assistant, which offer users unparalleled convenience and control over their viewing experience. These innovations facilitate tasks like content searching, channel switching, and settings adjustments through simple voice commands, while also allowing interaction with other smart home devices. As a result, AI integration not only enriches user engagement and personalizes content recommendations but also drives further technological advancements in the smart TV landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis
Trade Analysis

Global Smart TV Market Size by Resolution & CAGR (2024-2031)

Market Overview
4K UHD TV
HDTV
Full HD TV
8K TV

Global Smart TV Market Size by Technology & CAGR (2024-2031)

Market Overview
OLED
QLED
LED
Others

Global Smart TV Market Size by Operating System & CAGR (2024-2031)

Market Overview
Android TV
Tizen
WebOS
Roku
Other

Global Smart TV Market Size by Screen Size & CAGR (2024-2031)

Market Overview
Below 32 Inch
32 to 45 Inch
46 to 55 Inch
56 to 65 Inch
Above 65 Inch

Global Smart TV Market Size by Screen Shape & CAGR (2024-2031)

Market Overview
Flat
Curved

Global Smart TV Market Size by Distribution Channel & CAGR (2024-2031)

Market Overview
Online
Offline

Global Smart TV Market Size & CAGR (2024-2031)

North America, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
- US
- Canada
Europe, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa, (Resolution, Technology, Operating System, Screen Size, Screen Shape, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Samsung Electronics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hisense
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TCL
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaomi
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vizio
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharp Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Toshiba Visual Solutions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skyworth
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ChangHong
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Konka Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philips (Koninklijke Philips N.V.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hitachi
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vestel
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeEco (Letv)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Funai Electric
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sanyo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments