2025 年至 2033 年智慧電視市場報告（按解析度類型、螢幕尺寸、螢幕類型、技術、平台、配銷通路、應用和地區）

2024IMARC Group全球智慧電視市場規模達到 2,907 億美元。推動市場發展的一些關鍵因素包括：對於連網和互動娛樂體驗的需求不斷成長，設備融合度不斷提高以消除對單獨設備的需求，以及網際網路普及率不斷提高。

智慧電視，也稱為連網電視，是整合網路連線和互動功能的電視機。它包括一個作業系統或一個智慧平台，作為存取和導航各種功能和應用程式的介面。它將傳統電視的功能與電腦或智慧型手機的功能結合在一起。它配備內建 Wi-Fi 或乙太網路網路連接，使它們能夠透過無線或有線連接連接到網路。它允許用戶直接在電視螢幕上存取各種線上內容、串流媒體服務和應用程式。

目前，對連網和互動娛樂體驗的需求不斷成長，正在支撐市場的成長。此外，智慧電視還提供傳統電視以外的一系列功能和能力，包括網路連線、應用程式和內容客製化，這正在促進市場的成長。此外，串流媒體服務日益流行，為用戶提供大量點播內容，對市場產生了積極影響。除此之外，智慧電視的需求也在增加，因為它們可以作為控制和連接世界各地各種智慧家庭設備（如語音助理、智慧揚聲器、恆溫器和安全系統）的樞紐。這一趨勢，加上對提供遊戲功能並支援流行遊戲平台或遊戲串流服務的智慧電視的需求不斷成長，推動了市場的成長。

智慧電視市場趨勢/促進因素：

網路普及率不斷提高對市場產生正面影響

高速網路連線的廣泛普及對推動智慧電視需求發揮重要作用。有了可靠的網路連接，用戶可以從各種線上平台串流內容、存取點播服務並享受智慧電視提供的互動功能。此外，隨著網路普及率的提高，越來越多的OTT平台應運而生，提供許多內容選擇，如電影、電視節目、紀錄片、體育賽事等。智慧電視可以輕鬆存取這些 OTT 服務，為用戶提供更大螢幕上的無縫娛樂體驗。它們還配備內建作業系統，使用戶能夠安裝和使用各種應用程式。

設備融合推動市場成長

智慧電視是家庭多媒體娛樂的中心樞紐。它們整合了多種功能，將傳統電視廣播與網路連接、遊戲功能和應用生態系統相結合。這種融合消除了對機上盒或媒體播放器等單獨設備的需求，使智慧電視成為一種便利的一體化解決方案。此外，智慧電視還配備了語音辨識功能，使用者可以透過語音命令來控制電視。語音助理的整合增強了智慧電視的便利性和可訪問性。因此，使用者可以使用語音命令搜尋內容、更改頻道、調整設置，甚至控制其他連接的設備。

智慧電視的技術進步刺激市場成長

智慧電視正在不斷發展進步，例如更高的螢幕解析度（4K、8K）、高動態範圍（HDR）功能、改進的音訊系統和人工智慧（AI）支援的功能。這些技術升級有助於提高影像品質、提供身臨其境的音訊體驗和增強的智慧功能，吸引尋求尖端娛樂選擇的消費者。此外，智慧電視還可以與智慧型手機、平板電腦和個人電腦（PC）等其他裝置無縫整合。使用者可以將內容從他們的設備投射或鏡像到電視上，創建一個互聯且同步的生態系統。此功能可輕鬆分享照片、影片和其他媒體，進一步豐富整體使用者體驗。

The global smart TV market size reached USD 290.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 475.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.56% during 2025-2033. The growing demand for connected and interactive entertainment experiences, rising convergence of devices to eliminate the need for separate devices, and increasing penetration of the internet represent some of the key factors propelling the market.

A smart TV, also known as a connected TV, is a television set that is integrated with internet connectivity and interactive features. It comprises an operating system or a smart platform that serves as the interface for accessing and navigating various features and apps. It combines the functions of traditional television with the capabilities of a computer or smartphone. It is equipped with built-in Wi-Fi or Ethernet connectivity, enabling them to connect to the internet either wirelessly or via a wired connection. It allows users to access a wide range of online content, streaming services, and applications directly on their television screens.

At present, the increasing demand for connected and interactive entertainment experiences is supporting the growth of the market. In addition, smart TVs offer a range of features and capabilities beyond traditional television, including internet connectivity, apps, and content customization, which is strengthening the growth of the market. Moreover, the growing popularity of streaming services, which provide access to a vast library of on-demand content, is positively influencing the market. Apart from this, there is a rise in the demand for smart TVs, as they can serve as a hub for controlling and connecting various smart home devices, such as voice assistants, smart speakers, thermostats, and security systems, around the world. This, along with the escalating demand for smart TVs that offer gaming features and support popular gaming platforms or game streaming services, is propelling the growth of the market.

Smart TV Market Trends/Drivers:

Growing internet penetration positively influencing the market

The widespread availability of high-speed internet connections is playing a significant role in catalyzing the demand for smart TVs. With a reliable internet connection, users can stream content from various online platforms, access on-demand services, and enjoy interactive features offered by smart TVs. In addition, as internet penetration is increasing, more over the top (OTT) platforms are emerging, offering numerous content options, such as movies, TV shows, documentaries, sports events, and more. Smart TVs facilitate easy access to these OTT services, providing users with a seamless entertainment experience on a larger screen. They also come with built-in operating systems that enable users to install and use various applications.

Convergence of devices propelling market growth

Smart TVs are a central hub for multimedia entertainment in households. They integrate multiple functionalities, combining traditional TV broadcasting with internet connectivity, gaming capabilities, and app ecosystems. This convergence eliminates the need for separate devices, such as set-top boxes or media players, making smart TVs a convenient all-in-one solution. Moreover, smart TVs are equipped with voice recognition capabilities, enabling users to control their TVs through voice commands. This integration of voice assistants enhances the convenience and accessibility of smart TVs. As a result, users can search for content, change channels, adjust settings, and even control other connected devices using voice commands.

Technological advancements in smart TVs stimulating market growth

Smart TVs are evolving with advancements, such as higher screen resolutions (4K, 8K), high dynamic range (HDR) capabilities, improved audio systems, and artificial intelligence (AI)-powered features. These technological upgrades are contributing to better picture quality, an immersive audio experience, and enhanced smart functionalities, attracting consumers seeking cutting-edge entertainment options. Additionally, smart TVs provide seamless integration with other devices, such as smartphones, tablets, and personal computers (PCs). Users can cast or mirror content from their devices to the TV, creating a connected and synchronized ecosystem. This feature enables easy sharing of photos, videos, and other media, further enriching the overall user experience.

Smart TV Market Segmentation:

Breakup by Resolution Type:

• 4K UHD TV
• HD TV
• Full HD TV
• 8K TV

4K UHD TV dominates the market

Along with higher resolution, 4K UHD TVs often incorporate advanced display technologies like high dynamic range (HDR) and wide color gamut (WCG). HDR enables a broader range of colors and increased contrast, resulting in more vibrant and lifelike images, whereas WCG expands the color palette, providing more accurate and vivid colors. These enhancements contribute to a more immersive and visually appealing viewing experience.

Breakup by Screen Size:

• Below 32 Inches
• 32 to 45 Inches
• 46 to 55 Inches
• 56 to 65 Inches
• Above 65 Inches

32 to 45 inches hold the biggest market share

Moreover, TVs in this size range are considered suitable for average-sized living rooms or bedrooms. They provide a balanced viewing experience, neither too small nor too large, making them popular among consumers. Besides this, TVs in this size range are more likely to fit comfortably within smaller rooms or apartments, making them a practical choice.

Breakup by Screen Type:

• Flat
• Curved

Flat accounts for the majority of the market share

They also offer improved picture quality with high-resolution displays (HD), such as 4K and even 8K. These TVs provide sharper and more detailed images, vibrant colors, and better contrast, enhancing the overall viewing experience. Moreover, flat-screen TVs have better viewing angles compared to older TVs. This means that viewers can enjoy a clear picture quality even when watching from different positions or angles in the room.

Breakup by Technology:

• Liquid Crystal Display (LCD)
• Light Emitting Diode (LED)
• Organic Light Emitting Diode (OLED)
• Quantum Dot Light Emitting Diode (QLED)

LED (light emitting diode) represents the largest segment

LEDs are thinner and lighter as compared to older TV models, making them easier to mount on walls or move around. Their slim profiles also add a modern and sleek aesthetic to any room. Moreover, they consume less power, reducing electricity bills and environmental impact. In addition, they come with multiple connectivity options, including HDMI, USB, Wi-Fi, and Bluetooth. This allows users to connect various devices such as gaming consoles, sound systems, media players, and smartphones, enhancing the overall entertainment experience.

Breakup by Platform:

• Android
• Roku
• WebOS
• Tizen OS
• iOS
• MyHomeScreen
• Others

Android holds the largest market share

Moreover, android smart TVs typically receive regular software updates, ensuring access to the latest features, security patches, and improvements. This helps to enhance the overall user experience and keep the TV up to date with the latest technological advancements. In addition, they come with built-in Google Assistant support. This enables voice control functionality, allowing users to search for content, adjust settings, launch apps, and control smart home devices using voice commands.

Breakup by Distribution Channel:

• Offline
• Online

Offline dominates the market

Moreover, buying from offline channels allows customers to see and interact with the TVs before making a purchase. They can compare different models and assess picture quality, screen size, and other features. Besides this, some customers prefer to purchase expensive electronics like smart TVs from physical stores due to concerns about the authenticity of online sellers or the reliability of delivery services. Offline retailers often have established reputations and offer customer service and return policies that instill a sense of trust in buyers.

Breakup by Application:

• Residential
• Commercial

Residential accounts for the largest market share

Smart TVs are equipped with built-in Wi-Fi or Ethernet ports, allowing users in residential spaces to connect to the internet directly from their television sets. This connectivity opens up a world of possibilities, including streaming online content, accessing social media platforms, browsing the web, and even downloading and using various applications. They also offer an extensive app ecosystem, similar to smartphones and tablets. Users can download and use a variety of applications directly on their television, such as music apps, gaming apps, weather apps, news apps, and more. This versatility enhances the entertainment and information options available to users.

Breakup by Region:

• Asia Pacific
• North America
• Europe
• Middle East and Africa
• Latin America

Asia Pacific exhibits a clear dominance, accounting for the largest smart TV market share

The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, Middle East and Africa, and Latin America.

Asia Pacific held the biggest market share due to the inflating disposable incomes and increasing willingness of individuals to spend on modern technology, including smart TVs. Moreover, with the widespread availability of high-speed internet and the increasing traction of streaming services, there is a growing demand for smart TVs that can seamlessly connect to the internet and provide access to online content. In addition, the region has a strong culture of entertainment consumption, including a preference for watching movies, TV shows, and sports.

Competitive Landscape:

Key players in the industry are integrating voice assistants into their smart TVs, allowing users to control the TV and access content using voice commands. They are also incorporating advanced operating systems, providing a seamless user interface and access to a wide range of apps. Moreover, top manufacturers are introducing the webOS platform, which offers a user-friendly interface and quick access to streaming services. They are also pioneering OLED technology in their TVs, providing superior picture quality with deeper blacks and vibrant colors. Besides this, key market players are developing proprietary technologies like Triluminos Display and X1 Ultimate processor, which deliver high contrast and improved upscaling of content.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• LG Electronics, Inc.
• Samsung Electronics Co. Ltd.
• Sony Corporation
• Panasonic Corporation
• Vizio Inc.
• Apple Inc.
• Hisense Group Co. Ltd.
• Koninklijke Philips NV
• TCL Corporation
• Insignia Systems Inc.
• Haier Group Corporation
• Hitachi Ltd.
• Westinghouse Electric Corporation

Key Questions Answered in This Report

• 1.What is the size of the global smart TV market in 2024?
• 2.What is the expected growth rate of the global smart TV market during 2025-2033?
• 3.What are the key factors driving the global smart TV market?
• 4.What has been the impact of COVID-19 on the global smart TV market?
• 5.What is the breakup of the global smart TV market based on the resolution type?
• 6.What is the breakup of the global smart TV market based on the screen size?
• 7.What is the breakup of the global smart TV market based on the screen type?
• 8.What is the breakup of the global smart TV market based on the technology?
• 9.What is the breakup of the global smart TV market based on the platform?
• 10.What is the breakup of the global smart TV market based on the distribution channel?
• 11.What is the breakup of the global smart TV market based on the application?
• 12.What are the key regions in the global Smart TV market?
• 13.Who are the key companies/players in the global Smart TV market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Smart TV Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Resolution Type
• 5.5 Market Breakup by Screen Size
• 5.6 Market Breakup by Screen Type
• 5.7 Market Breakup by Technology
• 5.8 Market Breakup by Platform
• 5.9 Market Breakup by Distribution Channel
• 5.10 Market Breakup by Application
• 5.11 Market Breakup by Region
• 5.12 Market Forecast
• 5.13 SWOT Analysis
  • 5.13.1 Overview
  • 5.13.2 Strengths
  • 5.13.3 Weaknesses
  • 5.13.4 Opportunities
  • 5.13.5 Threats
• 5.14 Value Chain Analysis
  • 5.14.1 Overview
  • 5.14.2 Research and Development
  • 5.14.3 Raw Material Procurement
  • 5.14.4 Manufacturing
  • 5.14.5 Marketing
  • 5.14.6 Distribution
  • 5.14.7 Exports
  • 5.14.8 End-User
• 5.15 Porters Five Forces Analysis
  • 5.15.1 Overview
  • 5.15.2 Bargaining Power of Buyers
  • 5.15.3 Bargaining Power of Suppliers
  • 5.15.4 Degree of Competition
  • 5.15.5 Threat of New Entrants
  • 5.15.6 Threat of Substitutes
• 5.16 Price Analysis

6 Market Breakup by Resolution Type

• 6.1 4K UHD TV
• 6.2 HD TV
• 6.3 Full HD TV
• 6.4 8K TV

7 Market Breakup by Screen Size

• 7.1 Below 32 Inches
• 7.2 32 to 45 Inches
• 7.3 46 to 55 Inches
• 7.4 56 to 65 Inches
• 7.5 Above 65 Inches

8 Market Breakup by Screen Type

• 8.1 Flat
• 8.2 Curved

9 Market Breakup by Technology

• 9.1 LCD (Liquid Crystal Display)
• 9.2 LED (Light Emitting Diode)
• 9.3 OLED (Organic Light Emitting Diode)
• 9.4 QLED (Quantum Dot Light Emitting Diode)

10 Market Breakup by Platform

• 10.1 Android
• 10.2 Roku
• 10.3 WebOS
• 10.4 Tizen OS
• 10.5 iOS
• 10.6 MyHomeScreen
• 10.7 Others

11 Market Breakup by Distribution Channel

• 11.1 Offline
• 11.2 Online

12 Market Breakup by Application

• 12.1 Residential
• 12.2 Commercial

13 Market Breakup by Region

• 13.1 Asia Pacific
• 13.2 Europe
• 13.3 North America
• 13.4 Middle East and Africa
• 13.5 Latin America

14 Smart TV Manufacturing Process

• 14.1 Product Overview
• 14.2 Raw Material Requirements
• 14.3 Manufacturing Process
• 14.4 Key Success and Risk Factors

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Apple Inc.
  • 15.3.2 Haier Group Corporation
  • 15.3.3 Hisense Group Co. Ltd
  • 15.3.4 Hitachi Ltd
  • 15.3.5 Insignia Systems Inc.
  • 15.3.6 Koninklijke Philips NV
  • 15.3.7 LG Electronics, Inc.
  • 15.3.8 Panasonic Corporation
  • 15.3.9 Samsung Electronics Co.
  • 15.3.10 Sony Corporation
  • 15.3.11 TCL Corporation
  • 15.3.12 Vizio Inc.
  • 15.3.13 Westinghouse Electric Corporation

List of Figures

• Figure 1: Global: Smart TV Market: Major Drivers and Challenges
• Figure 2: Global: Smart TV Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Smart TV Market: Breakup by Resolution Type (in %), 2024
• Figure 4: Global: Smart TV Market: Breakup by Screen Size (in %), 2024
• Figure 5: Global: Smart TV Market: Breakup by Screen Type (in %), 2024
• Figure 6: Global: Smart TV Market: Breakup by Technology (in %), 2024
• Figure 7: Global: Smart TV Market: Breakup by Platform (in %), 2024
• Figure 8: Global: Smart TV Market: Breakup by Distribution Channel (in %), 2024
• Figure 9: Global: Smart TV Market: Breakup by Application (in %), 2024
• Figure 10: Global: Smart TV Market: Breakup by Region (in %), 2024
• Figure 11: Global: Smart TV Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 12: Global: Smart TV Industry: SWOT Analysis
• Figure 13: Global: Smart TV Industry: Value Chain Analysis
• Figure 14: Global: Smart TV Industry: Porter's Five Forces Analysis
• Figure 15: Global: Smart TV (4K UHD TV) Market: Sales Value (in Million USD), 2019-2024
• Figure 16: Global: Smart TV (HD TV) Market: Sales Value (in Million USD), 2019-2024
• Figure 17: Global: Smart TV (Full HD TV) Market: Sales Value (in Million USD), 2019-2024
• Figure 18: Global: Smart TV (8K TV) Market: Sales Value (in Million USD), 2019-2024
• Figure 19: Global: Smart TV (Below 32 Inches) Market: Sales Value (in Million USD), 2019-2024
• Figure 20: Global: Smart TV (32 to 45 Inches) Market: Sales Value (in Million USD), 2019-2024
• Figure 21: Global: Smart TV (46 to 55 Inches) Market: Sales Value (in Million USD), 2019-2024
• Figure 22: Global: Smart TV (56 to 65 Inches) Market: Sales Value (in Million USD), 2019-2024
• Figure 23: Global: Smart TV (Above 65 Inches) Market: Sales Value (in Million USD), 2019-2024
• Figure 24: Global: Smart TV (Flat) Market: Sales Value (in Million USD), 2019-2024
• Figure 25: Global: Smart TV (Curved) Market: Sales Value (in Million USD), 2019-2024
• Figure 26: Global: Smart TV (LCD) Market: Sales Value (in Million USD), 2019-2024
• Figure 27: Global: Smart TV (LED) Market: Sales Value (in Million USD), 2019-2024
• Figure 28: Global: Smart TV (OLED) Market: Sales Value (in Million USD), 2019-2024
• Figure 29: Global: Smart TV (QLED) Market: Sales Value (in Million USD), 2019-2024
• Figure 30: Global: Smart TV (Android) Market: Sales Value (in Million USD), 2019-2024
• Figure 31: Global: Smart TV (Roku) Market: Sales Value (in Million USD), 2019-2024
• Figure 32: Global: Smart TV (WebOS) Market: Sales Value (in Million USD), 2019-2024
• Figure 33: Global: Smart TV (Tizen OS) Market: Sales Value (in Million USD), 2019-2024
• Figure 34: Global: Smart TV (iOS) Market: Sales Value (in Million USD), 2019-2024
• Figure 35: Global: Smart TV (MyHomeScreen) Market: Sales Value (in Million USD), 2019-2024
• Figure 36: Global: Smart TV (Other Platforms) Market: Sales Value (in Million USD), 2019-2024
• Figure 37: Global: Smart TV Market: Offline Sales (in Million USD), 2019-2024
• Figure 38: Global: Smart TV Market: Online Sales (in Million USD), 2019-2024
• Figure 39: Global: Smart TV (Residential) Market: Sales Value (in Million USD), 2019-2024
• Figure 40: Global: Smart TV (Commercial) Market: Sales Value (in Million USD), 2019-2024
• Figure 41: Asia Pacific: Smart TV Market: Sales Value (in Million USD), 2019-2024
• Figure 42: Europe: Smart TV Market: Sales Value (in Million USD), 2019-2024
• Figure 43: North America: Smart TV Market: Sales Value (in Million USD), 2019-2024
• Figure 44: Middle East and Africa: Smart TV Market: Sales Value (in Million USD), 2019-2024
• Figure 45: Latin America: Smart TV Market: Sales Value (in Million USD), 2019-2024
• Figure 46: Smart TV Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Smart TV Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Smart TV Market: Breakup by Resolution Type (in Million USD), 2019-2024
• Table 3: Global: Smart TV Market: Breakup by Screen Size (in Million USD), 2019-2024
• Table 4: Global: Smart TV Market: Breakup by Screen Type (in Million USD), 2019-2024
• Table 5: Global: Smart TV Market: Breakup by Technology (in Million USD), 2019-2024
• Table 6: Global: Smart TV Market: Breakup by Platform (in Million USD), 2019-2024
• Table 7: Global: Smart TV Market: Breakup by Distribution Channel (in Million USD), 2019-2024
• Table 8: Global: Smart TV Market: Breakup by Application (in Million USD), 2019-2024
• Table 9: Global: Smart TV Market: Breakup by Region (in Million USD), 2019-2024
• Table 10: Global: Smart TV Market: Competitive Structure
• Table 11: Global: Smart TV Market: Key Players