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市場調查報告書

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1679291

2030 年智慧電視市場預測：按作業系統、解析度、螢幕大小、連接性、分銷管道、技術、應用和地區進行全球分析

Smart TV Market Forecasts to 2030 - Global Analysis By Operating System, Resolution, Screen Size, Connectivity, Distribution Channel, Technology, Application and By Geography

出版日期: 2025年03月03日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球智慧電視市場規模預計在 2024 年達到 2,327 億美元，到 2030 年將達到 4,642 億美元，預測期內的複合年成長率為 12.2%。智慧電視是一種具有內建作業系統和網路連線的尖端電視，可讓使用者透過電視存取各種線上服務和應用程式。與傳統電視相比，智慧電視配備了社交網路、線上瀏覽、遊戲服務以及從 Netflix、YouTube 和 Hulu 等知名網站播放內容的功能。它們還通常內建乙太網路和 Wi-Fi 連接器，以方便通訊。

根據阿維雲網《全球電視品牌出貨月數據報告-2021》（AVC）數據顯示，中國電子公司TCL在2021年上半年銷售量激增，出貨量達1,110萬台。三星領先市場，出貨量預計達到 2,080 萬台，比去年同期成長 11.9%。

對串流媒體服務和 OTT 平台的需求不斷成長

消費者正在從傳統有線電視轉向可透過智慧電視輕鬆存取的隨選節目。內建串流應用程式的便利性消除了對額外設備的需求，使智慧型電視成為家庭娛樂的首選。此外，在地化 OTT 平台和獨家數位內容的興起正在推動全球智慧型電視客戶群的成長。隨著越來越多的內容供應商進入市場，對高清、功能豐富的智慧電視的需求持續飆升。

高階車型前期成本高

具有 OLED、QLED 和 8K 解析度的高級型號價格昂貴，超出了注重預算的消費者的承受能力。人工智慧驅動的功能、遊戲的高刷新率以及改進的連接選項進一步推高了成本。此外，技術不斷進步導致舊型號迅速折舊免稅額，從而阻止了一些消費者立即購買。因此，注重價格的買家通常會選擇缺乏最新技術創新的入門級或中階智慧電視。

高速網路連線的普及

網路基礎設施的改善使得偏遠地區的消費者能夠享受無縫的串流媒體和雲端基礎的遊戲體驗。光纖寬頻和衛星網路服務的興起進一步提高了內容的可近性，並推動了對網路電視的需求。 Wi-Fi 6技術的引入確保了更快、更穩定的連接，提升了整體用戶體驗。隨著高速網路在全球的普及，智慧電視的普及預計將大幅加速。

隱私和安全問題

由於智慧型電視連接到網際網路並且通常與個人帳戶整合，因此很容易受到駭客攻擊和未經授權的資料收集。用戶開始擔心第三方應用程式可能會濫用語音命令、攝影機存取和瀏覽歷史記錄。此外，不同製造商缺乏標準化的安全措施，進一步增加了對隱私保護的擔憂，阻礙了市場的成長。

COVID-19 的影響

新冠疫情對智慧型電視市場產生了重大影響，由於人們在居家隔離期間待在室內的時間增加，智慧電視需求激增。人們對家庭娛樂的依賴不斷增強，推動了智慧型電視的銷售，尤其是螢幕更大、功能更強大的型號。此外，遠距工作和線上教育增加了對支援視訊會議和螢幕共用功能的智慧型電視的需求。

預計 Android TV 市場在預測期內將佔據最大佔有率

由於 Android 作業系統提供的靈活性和客製化選項，Android 電視預計將在預測期內佔據最大的市場佔有率，這使得這些電視受到消費者的歡迎。 Google Assistant 與語音控制功能的整合將改善整體使用者體驗。智慧家庭整合的需求不斷成長，以及透過 Android TV 控制其他連接裝置的能力進一步增強了其市場主導地位。

預計預測期內藍牙連接領域將出現最高的複合年成長率。

由於智慧型電視與揚聲器、耳機、遊戲控制器等各種設備之間的無縫無線連接，預計藍牙連接領域將在預測期內實現最高成長率。無線音訊串流的便利性和同時連接多個裝置的能力正在推動對支援藍牙的智慧型電視的需求。此外，無線家庭娛樂系統的日益普及和藍牙配件的日益普及也促進了該領域的快速成長。

比最大的地區

由於中階不斷擴大、可支配收入不斷增加以及都市化進程不斷加快，預計亞太地區將在預測期內佔據最大的市場佔有率。在政府措施和數位基礎設施投資的支持下，中國、印度和日本等國家在智慧型電視普及方面處於領先地位。人們對先進娛樂解決方案的認知不斷提高以及高速網路服務的日益普及進一步推動了亞太地區的市場成長。

複合年成長率最高的地區：

預計北美地區在預測期內將呈現最高的複合年成長率。這是因為該地區擁有完善的技術基礎設施、較高的可支配收入以及消費者對先進娛樂解決方案的強勁需求，所有這些都有助於鞏固其主導地位。北美主要智慧型電視製造商和技術供應商的存在將推動創新產品的採用。此外，串流媒體服務的日益普及和不斷上升的剪線趨勢進一步推動了市場的成長。

免費客製化服務：

訂閱此報告的客戶可享有以下免費自訂選項之一：

公司簡介
- 對其他市場公司（最多 3 家公司）進行全面分析
- 主要企業的 SWOT 分析（最多 3 家公司）
地理細分
- 根據客戶興趣對主要國家進行的市場估計、預測和複合年成長率（註：基於可行性檢查）
競爭性基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 歐洲其他地區
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第13章重大進展

協議、夥伴關係、合作和合資企業
收購與合併
新產品發布
業務擴展
其他關鍵策略

第14章公司概況

Apple Inc.
Haier Inc.
Hisense International
Intex Technologies
Koninklijke Philips NV
LG Electronics Inc
Micromax
OnePlus
Panasonic Corporation
Samsung Electronics Co. Ltd
Sansui Electric Co. Ltd
Sony Corporation
TCL Electronics Holdings Limited
Toshiba Visual Solutions
Westinghouse Electric Corporation
Xiaomi

簡介目錄圖表

Product Code: SMRC28874

According to Stratistics MRC, the Global Smart TV Market is accounted for $232.7 billion in 2024 and is expected to reach $464.2 billion by 2030 growing at a CAGR of 12.2% during the forecast period. A Smart TV is a cutting-edge television that has an operating system and internet connectivity built right in, enabling users to access a wide range of online services and apps right from the TV. In contrast to conventional televisions, Smart TVs have the ability to stream material from well-known websites like Netflix, YouTube, and Hulu in addition to social networking, online surfing, and gaming services. They frequently have Ethernet and Wi-Fi connectors integrated in for convenient communication.

According to Avi Cloud's Global TV Brand Shipment Monthly Data Report-2021 (AVC), TCL, a Chinese electronics business, saw a spike in sales, with 11.1 million devices shipped in the first half of 2021. Samsung led the market with an expected shipment of 20.8 million units, up by 11.9% Y-o-Y.

Market Dynamics:

Driver:

Rising demand for streaming services & OTT platforms

Consumers are shifting away from traditional cable TV in favor of on-demand content, which is readily accessible through Smart TVs. The convenience of built-in streaming applications eliminates the need for additional devices, making Smart TVs the preferred choice for home entertainment. Furthermore, the rise of regional OTT platforms and exclusive digital content is expanding the customer base for Smart TVs worldwide. As more content providers enter the market, the demand for high-resolution and feature-rich Smart TVs continues to surge.

Restraint:

High initial costs for premium models

Advanced models with OLED, QLED, and 8K resolutions come at a steep price, making them less accessible to budget-conscious consumers. The inclusion of AI-driven features, high refresh rates for gaming, and enhanced connectivity options further contribute to the cost. Additionally, frequent technological advancements result in rapid depreciation of older models, discouraging some consumers from making immediate purchases. As a result, price-sensitive buyers often opt for entry-level or mid-range Smart TVs, which may lack some of the latest innovations.

Opportunity:

Widespread availability of high-speed internet connectivity

Improved internet infrastructure, even consumers in remote areas can now enjoy seamless streaming and cloud-based gaming experiences. The rise of fiber-optic broadband and satellite internet services further enhances content accessibility, driving demand for internet-connected televisions. The introduction of Wi-Fi 6 technology ensures faster and more stable connectivity, improving the overall user experience. As high-speed internet becomes more accessible globally, the adoption of Smart TVs is expected to accelerate significantly.

Threat:

Privacy & security concerns

Smart TVs connect to the internet and often integrate with personal accounts; they become vulnerable to hacking and unauthorized data collection. Users are increasingly concerned about the potential misuse of voice commands, camera access, and browsing history by third-party applications. Moreover, the lack of standardized security measures across different manufacturers raises further apprehensions about privacy protection hampering the market growth.

Covid-19 Impact

The Covid-19 pandemic significantly influenced the Smart TV market, with a surge in demand during lockdowns as people spent more time indoors. The increased reliance on home entertainment led to higher sales of Smart TVs, especially models with larger screens and enhanced features. Additionally, remote work and online education created a need for Smart TVs that could support video conferencing and screen-sharing functionalities.

The android TV segment is expected to be the largest during the forecast period

The android TV segment is expected to account for the largest market share during the forecast period due to the flexibility and customization options provided by the Android operating system make these TVs highly popular among consumers. The integration of Google Assistant and voice control features enhances the overall user experience. The growing demand for smart home integration and the ability to control other connected devices through Android TVs further contribute to their market dominance.

The bluetooth connectivity segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bluetooth connectivity segment is predicted to witness the highest growth rate driven by seamless wireless connections between Smart TVs and various devices, such as speakers, headphones, and gaming controllers. The convenience of wireless audio streaming and the ability to connect multiple devices simultaneously drive the demand for Bluetooth-enabled Smart TVs. Furthermore, the growing popularity of wireless home entertainment systems and the increasing adoption of Bluetooth accessories contribute to the segment's rapid growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to the expanding middle class, rising disposable income, and increasing urbanization. Countries like China, India, and Japan are leading the adoption of Smart TVs, supported by government initiatives and investments in digital infrastructure. The growing awareness about advanced entertainment solutions and the increasing penetration of high-speed internet services further drive market growth in Asia Pacific.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to the region's well-established technology infrastructure, high disposable income, and strong consumer demand for advanced entertainment solutions contribute to its dominant position. The presence of major Smart TV manufacturers and technology providers in North America drives the adoption of innovative products. Additionally, the increasing popularity of streaming services and the growing trend of cord-cutting further support market growth.

Key players in the market

Some of the key players in Smart TV market include Apple Inc, Haier Inc, Hisense International, Intex Technologies, Koninklijke Philips N.V, LG Electronics Inc, Micromax, OnePlus, Panasonic Corporation, Samsung Electronics Co. Ltd, Sansui Electric Co. Ltd, Sony Corporation, TCL Electronics Holdings Limited, Toshiba Visual Solutions, Westinghouse Electric Corporation and Xiaomi.

Key Developments:

In February 2025, Haier Group has acquired a 10% equity stake and 19.24% voting rights in Shanghai STEP Electric Corporation. The transaction makes Haier the indirect controlling shareholder of STEP.

In February 2025, Philips, announced the signing of a Memorandum of Understanding (MoU) in India, to educate and train cardiologists and radiologists on advanced imaging techniques for structural heart diseases.

In January 2025, Apple launched the Apple Store app in India, providing customers with the most personalised way to shop for Apple's innovative lineup of products and services. Customers across the country can download the app on the App Store and shop directly from Apple while receiving personalised recommendations.

Operating Systems Covered:

Android TV
WebOS
Tizen
Roku TV
Fire TV
Apple tvOS
Other Operating Systems

Resolutions Covered:

HD (720p)
Full HD (1080p)
4K UHD (2160p)
8K UHD (4320p)
Other Resolutions

Screen Sizes Covered:

Below 32 Inches
32 - 45 Inches
46 - 55 Inches
56 - 65 Inches
Above 65 inches

Connectivities Covered:

Wi-Fi Enabled
Bluetooth Connectivity
Ethernet
HDMI & USB Ports
Other Connectivities

Distribution Channels Covered:

Online Stores
Specialty Electronics Stores
Supermarkets & Hypermarkets
Brand-Owned Stores
Other Distribution Channels

Technologies Covered:

LED (Light Emitting Diode
OLED (Organic Light Emitting Diode)
QLED (Quantum Dot Light Emitting Diode)
Mini-LED
Other Technologies

Applications Covered:

Residential
Commercial
Gaming
Digital Signage & Advertising
Education & Training
Healthcare
Sports & Entertainment
Other Applications

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Technology Analysis
3.7 Application Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Smart TV Market, By Operating System

5.1 Introduction
5.2 Android TV
5.3 WebOS
5.4 Tizen
5.5 Roku TV
5.6 Fire TV
5.7 Apple tvOS
5.8 Other Operating Systems

6 Global Smart TV Market, By Resolution

6.1 Introduction
6.2 HD (720p)
6.3 Full HD (1080p)
6.4 4K UHD (2160p)
6.5 8K UHD (4320p)
6.6 Other Resolutions

7 Global Smart TV Market, By Screen Size

7.1 Introduction
7.2 Below 32 Inches
7.3 32 - 45 Inches
7.4 46 - 55 Inches
7.5 56 - 65 Inches
7.6 Above 65 inches

8 Global Smart TV Market, By Connectivity

8.1 Introduction
8.2 Wi-Fi Enabled
8.3 Bluetooth Connectivity
8.4 Ethernet
8.5 HDMI & USB Ports
8.6 Other Connectivities

9 Global Smart TV Market, By Distribution Channel

9.1 Introduction
9.2 Online Stores
9.3 Specialty Electronics Stores
9.4 Supermarkets & Hypermarkets
9.5 Brand-Owned Stores
9.6 Other Distribution Channels

10 Global Smart TV Market, By Technology

10.1 Introduction
10.2 LED (Light Emitting Diode
10.3 OLED (Organic Light Emitting Diode)
10.4 QLED (Quantum Dot Light Emitting Diode)
10.5 Mini-LED
10.6 Other Technologies

11 Global Smart TV Market, By Application

11.1 Introduction
11.2 Residential
11.3 Commercial
11.4 Gaming
11.5 Digital Signage & Advertising
11.6 Education & Training
11.7 Healthcare
11.8 Sports & Entertainment
11.9 Other Applications

12 Global Smart TV Market, By Geography

12.1 Introduction
12.2 North America
- 12.2.1 US
- 12.2.2 Canada
- 12.2.3 Mexico
12.3 Europe
- 12.3.1 Germany
- 12.3.2 UK
- 12.3.3 Italy
- 12.3.4 France
- 12.3.5 Spain
- 12.3.6 Rest of Europe
12.4 Asia Pacific
- 12.4.1 Japan
- 12.4.2 China
- 12.4.3 India
- 12.4.4 Australia
- 12.4.5 New Zealand
- 12.4.6 South Korea
- 12.4.7 Rest of Asia Pacific
12.5 South America
- 12.5.1 Argentina
- 12.5.2 Brazil
- 12.5.3 Chile
- 12.5.4 Rest of South America
12.6 Middle East & Africa
- 12.6.1 Saudi Arabia
- 12.6.2 UAE
- 12.6.3 Qatar
- 12.6.4 South Africa
- 12.6.5 Rest of Middle East & Africa

13 Key Developments

13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies

14 Company Profiling

14.1 Apple Inc.
14.2 Haier Inc.
14.3 Hisense International
14.4 Intex Technologies
14.5 Koninklijke Philips N.V
14.6 LG Electronics Inc
14.7 Micromax
14.8 OnePlus
14.9 Panasonic Corporation
14.10 Samsung Electronics Co. Ltd
14.11 Sansui Electric Co. Ltd
14.12 Sony Corporation
14.13 TCL Electronics Holdings Limited
14.14 Toshiba Visual Solutions
14.15 Westinghouse Electric Corporation
14.16 Xiaomi

簡介目錄圖表

List of Tables

Table 1 Global Smart TV Market Outlook, By Region (2022-2030) ($MN)
Table 2 Global Smart TV Market Outlook, By Operating System (2022-2030) ($MN)
Table 3 Global Smart TV Market Outlook, By Android TV (2022-2030) ($MN)
Table 4 Global Smart TV Market Outlook, By WebOS (2022-2030) ($MN)
Table 5 Global Smart TV Market Outlook, By Tizen (2022-2030) ($MN)
Table 6 Global Smart TV Market Outlook, By Roku TV (2022-2030) ($MN)
Table 7 Global Smart TV Market Outlook, By Fire TV (2022-2030) ($MN)
Table 8 Global Smart TV Market Outlook, By Apple tvOS (2022-2030) ($MN)
Table 9 Global Smart TV Market Outlook, By Other Operating Systems (2022-2030) ($MN)
Table 10 Global Smart TV Market Outlook, By Resolution (2022-2030) ($MN)
Table 11 Global Smart TV Market Outlook, By HD (720p) (2022-2030) ($MN)
Table 12 Global Smart TV Market Outlook, By Full HD (1080p) (2022-2030) ($MN)
Table 13 Global Smart TV Market Outlook, By 4K UHD (2160p) (2022-2030) ($MN)
Table 14 Global Smart TV Market Outlook, By 8K UHD (4320p) (2022-2030) ($MN)
Table 15 Global Smart TV Market Outlook, By Other Resolutions (2022-2030) ($MN)
Table 16 Global Smart TV Market Outlook, By Screen Size (2022-2030) ($MN)
Table 17 Global Smart TV Market Outlook, By Below 32 Inches (2022-2030) ($MN)
Table 18 Global Smart TV Market Outlook, By 32 - 45 Inches (2022-2030) ($MN)
Table 19 Global Smart TV Market Outlook, By 46 - 55 Inches (2022-2030) ($MN)
Table 20 Global Smart TV Market Outlook, By 56 - 65 Inches (2022-2030) ($MN)
Table 21 Global Smart TV Market Outlook, By Above 65 inches (2022-2030) ($MN)
Table 22 Global Smart TV Market Outlook, By Connectivity (2022-2030) ($MN)
Table 23 Global Smart TV Market Outlook, By Wi-Fi Enabled (2022-2030) ($MN)
Table 24 Global Smart TV Market Outlook, By Bluetooth Connectivity (2022-2030) ($MN)
Table 25 Global Smart TV Market Outlook, By Ethernet (2022-2030) ($MN)
Table 26 Global Smart TV Market Outlook, By HDMI & USB Ports (2022-2030) ($MN)
Table 27 Global Smart TV Market Outlook, By Other Connectivities (2022-2030) ($MN)
Table 28 Global Smart TV Market Outlook, By Distribution Channel (2022-2030) ($MN)
Table 29 Global Smart TV Market Outlook, By Online Stores (2022-2030) ($MN)
Table 30 Global Smart TV Market Outlook, By Specialty Electronics Stores (2022-2030) ($MN)
Table 31 Global Smart TV Market Outlook, By Supermarkets & Hypermarkets (2022-2030) ($MN)
Table 32 Global Smart TV Market Outlook, By Brand-Owned Stores (2022-2030) ($MN)
Table 33 Global Smart TV Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
Table 34 Global Smart TV Market Outlook, By Technology (2022-2030) ($MN)
Table 35 Global Smart TV Market Outlook, By LED (Light Emitting Diode (2022-2030) ($MN)
Table 36 Global Smart TV Market Outlook, By OLED (Organic Light Emitting Diode) (2022-2030) ($MN)
Table 37 Global Smart TV Market Outlook, By QLED (Quantum Dot Light Emitting Diode) (2022-2030) ($MN)
Table 38 Global Smart TV Market Outlook, By Mini-LED (2022-2030) ($MN)
Table 39 Global Smart TV Market Outlook, By Other Technologies (2022-2030) ($MN)
Table 40 Global Smart TV Market Outlook, By Application (2022-2030) ($MN)
Table 41 Global Smart TV Market Outlook, By Residential (2022-2030) ($MN)
Table 42 Global Smart TV Market Outlook, By Commercial (2022-2030) ($MN)
Table 43 Global Smart TV Market Outlook, By Gaming (2022-2030) ($MN)
Table 44 Global Smart TV Market Outlook, By Digital Signage & Advertising (2022-2030) ($MN)
Table 45 Global Smart TV Market Outlook, By Education & Training (2022-2030) ($MN)
Table 46 Global Smart TV Market Outlook, By Healthcare (2022-2030) ($MN)
Table 47 Global Smart TV Market Outlook, By Sports & Entertainment (2022-2030) ($MN)
Table 48 Global Smart TV Market Outlook, By Other Applications (2022-2030) ($MN)