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市場調查報告書
商品編碼
1500631
智慧體育場市場:按組件、部署類型和應用分類 - 2024-2030 年全球預測Smart Stadium Market by Component (Hardware, Services, Software), Deployment Type (Cloud, On-premise), Application - Global Forecast 2024-2030 |
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預計2023年智慧體育場館市場規模為144億美元,預計2024年將達到169.4億美元,2030年將達到474.2億美元,複合年成長率為18.55%。
智慧體育場館整合了物聯網、雲端運算、巨量資料分析、人工智慧和機器學習等先進技術,以增強體育場館的球迷體驗、營運管理、安全性和產生收入。這些技術用於多種目的,包括營運管理、安全增強、受眾動員、能源效率提高以及透過有針對性的廣告和促銷產生收入。全球體育賽事和錦標賽的增加以及對增強觀眾體驗的需求不斷成長,包括數位平台和行動應用程式上的直播賽事,對市場成長做出了重大貢獻。此外,隨著對大型體育賽事期間人群管理安全的擔憂增加,對高效場館管理解決方案的需求也隨之增加,導致體育場館採用智慧解決方案。為智慧場館安裝先進基礎設施的高昂初始投資成本是許多場館所有者的主要障礙。此外,缺乏技術純熟勞工來處理複雜的技術也對無縫實施提出了挑戰。此外,隨著用於預測分析的機器學習和人工智慧的進步使即時決策成為可能,市場上的機會也在不斷湧現。
主要市場統計 | |
---|---|
基準年[2023] | 144億美元 |
預測年份 [2024] | 169.4億美元 |
預測年份 [2030] | 474.2億美元 |
複合年成長率(%) | 18.55% |
區域洞察
在美洲,隨著球隊和場館營運商尋求增強球迷體驗、提高營運效率並增加收益源,智慧體育場技術正在迅速普及。此外,這些國家正在增加對非接觸式付款系統、虛擬實境(VR)、節能照明系統和人群監控即時定位服務等技術的投資。歐盟國家也對升級其體育場的智慧功能表現出了濃厚的興趣。近年來,歐盟國家舉辦了各種國際活動,這導致對開發配備最尖端科技的先進場館的投資增加。由於中東國家對舉辦全球體育賽事的興趣日益濃厚,他們正在接受智慧體育場的概念。由於體育產業投資的增加以及政府推動數位化的舉措,亞太地區的市場正在快速成長。印度新興的智慧體育場市場受益於可支配收入的增加、快速的都市化以及消費者對身臨其境型體驗不斷成長的需求。印度的體育場館已開始整合行動應用程式等功能,用於訂票、訂餐和場內導航。
FPNV定位矩陣
FPNV定位矩陣對於評估智慧體育場市場製造商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對智慧體育場市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在智慧體育場市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[187 Pages Report] The Smart Stadium Market size was estimated at USD 14.40 billion in 2023 and expected to reach USD 16.94 billion in 2024, at a CAGR 18.55% to reach USD 47.42 billion by 2030.
The smart stadium integrates advanced technologies such as IoT, cloud computing, big data analytics, AI, and machine learning to enhance the fan experience, operations management, security, and revenue generation at sports venues. These technologies are used for various purposes, such as operations management, security enhancement, audience engagement, energy efficiency improvements, and revenue generation through targeted advertising and promotions. Rise in sports events and tournaments worldwide with increasing demand for enhanced spectator experiences, which include live streaming events on digital platforms & mobile applications, significantly contributing to the market growth. Moreover, the growing need for efficient venue management solutions amid increasing safety concerns related to crowd control measures during large-scale sporting events started to adopt smart solutions for stadiums. High initial investment costs in setting up advanced infrastructure for smart stadiums pose a significant barrier for many venue owners. Additionally, the lack of a skilled workforce to handle complex technologies poses another challenge to its seamless implementation. Furthermore, ongoing advancements in machine learning and artificial intelligence for predictive analytics, enabling real-time decision-making, creates opportunity in the market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 14.40 billion |
Estimated Year [2024] | USD 16.94 billion |
Forecast Year [2030] | USD 47.42 billion |
CAGR (%) | 18.55% |
Regional Insights
In the American region, smart stadium technology is rapidly gaining traction as teams and venue operators seek to enhance fan experience, improve operational efficiency, and increase revenue streams. Additionally, these countries are investing in technologies that include contactless payment systems, virtual reality (VR), energy-efficient lighting systems, and real-time location services for crowd monitoring. The European Union (EU) countries have also shown a keen interest in upgrading their stadiums with smart features. In recent years, various EU countries have hosted international events, which has led to increased investments toward developing state-of-the-art venues equipped with cutting-edge technology. Middle Eastern countries are embracing the concept of smart stadiums due to growing interest in hosting global sporting events. In the APAC region, the market is growing rapidly due to increasing investments in the sports industry and government initiatives to promote digitization. India's emerging smart stadium market is benefiting from rising disposable incomes, rapid urbanization, and increased consumer demand for immersive experiences. Indian stadiums have begun integrating features such as mobile applications for ticket booking, food ordering, and navigation within venues.
Market Insights
The market dynamics represent an ever-changing landscape of the Smart Stadium Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Smart Stadium Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Smart Stadium Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Go Media secures Mt Smart Stadium naming rights
Smart Stadium Auckland Stadiums and Go Media have recently entered a commercial naming rights agreement. Go Media, an outdoor advertising company from New Zealand has established a close working relationship with Auckland Stadiums and key tenants such as Moana Pasifika, serving as their digital advertising partner. [Published On: 2023-05-15]
Unilumin Sports Officially Designated as the LED Display Strategic Partner of Premier League Manchester City Football Club
Premier League Manchester City Football Club and Unilumin Sports recently held a strategic cooperation. Unilumin has developed a comprehensive range of LED sports products and all-in-one audio-visual solutions. These cutting-edge technologies are showcased at the UEFA Champions League in Etihad Stadium. The collaboration between Unilumin and Manchester City Football Club aims to explore the application of LED display, 5G transmission, and lighting technology in the sports industry. [Published On: 2022-03-16]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Smart Stadium Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Smart Stadium Market, highlighting leading vendors and their innovative profiles. These include ABB Ltd., Allied Telesis, Inc., AT&T Inc., Cellnex Telecom, Cognizant SE, Fujitsu Limited, GP Smart Stadium, Hawk-Eye Innovations, Hewlett Packard Enterprise Company, Honeywell International Inc., HOSPITALITY NETWORK LLC, Huawei Technologies Co., Ltd., Intel Corporation, International Business Machines Corporation, Johnson Controls International PLC, Lumen Technologies, N3XT Sports LLC, NTT Corporation, NXP Semiconductors N.V., Ove Arup & Partners International Limited, PARTTEAM & OEMKIOSKS, Qualcomm Technologies, Inc., SA Group, Telefonaktiebolaget LM Ericsson, and Vix Technology.
Market Segmentation & Coverage