行動廣告市場：按類型、最終用戶分類 - 2025-2030 年全球預測

2023年行動廣告市場規模為607.4億美元，預計2024年將達到657.8億美元，複合年成長率為9.18%，2030年將達到1123.9億美元。

行動廣告涵蓋在智慧型手機和平板電腦等行動裝置上進行的所有促銷活動。它包括各種形式的廣告，包括展示廣告、影片廣告和應用程式內廣告，並專為利用 GPS 和推播通知等行動專用技術而量身打造。由於智慧型手機普及率的不斷提高和行動網路使用量的擴大，行動裝置的顯著激增，行動廣告正在發揮非常重要的作用。行動廣告的應用程式範圍從品牌知名度宣傳活動到直接回應促銷，以推動消費者在數位平台上的參與和轉換。最終用戶包括零售、娛樂、醫療保健和金融等各行業的企業，希望利用行動優先方法來覆蓋更廣泛的受眾。

行動廣告市場的成長受到行動技術進步的正面影響，包括 5G、人工智慧分析和增強的定位能力。人們花在行動裝置上的時間的增加和行動應用程式的激增為廣告商整合創新廣告格式和提高參與度提供了巨大的機會。利用這些機會的建議包括採用程式化廣告進行即時廣告投放、使用資料分析來個人化廣告內容以及專注於行動優先影片內容。然而，市場面臨廣告攔截技術、GDPR 等隱私法規以及平衡資料安全和個人化廣告體驗的需求等挑戰。

創新領域包括開發非侵入式廣告格式、整合擴增實境(AR) 以實現身臨其境型廣告體驗，以及利用人工智慧最佳化廣告效果。市場動態表明，由於技術的快速進步，市場充滿活力，鼓勵不斷適應。專注於行動廣告的公司正在投資人工智慧和機器學習進行即時資料分析，採用強大的框架來保護消費者隱私，並使用 AR 和機器學習有效地吸引消費者。儘管存在局限性，但採用這些技術和趨勢可以顯著提高參與度，並在不斷發展的數位廣告世界中實現可衡量的業務成長。

市場動態：揭示快速發展的行動廣告市場的關鍵市場洞察

供需的動態交互作用正在改變行動廣告市場。透過了解這些不斷變化的市場動態，公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時也能幫助企業了解消費行為及其對製造業的影響。

• 市場促進因素
  • 智慧型手機的使用正在迅速擴大，行動廣告商的受眾群體也在擴大。
  • 在社群媒體平台部署行動廣告
  • 將定位服務整合到您的行動應用程式中以傳遞有針對性的行銷訊息
• 市場限制因素
  • 行動廣告的技術問題
• 市場機會
  • 使用先進的資料分析工具進行個人化行動廣告
  • 整合新技術，打造沉浸式互動式使用者體驗
• 市場挑戰
  • 廣告攔截技術的滲透

波特五力：駕馭行動廣告市場的策略工具

波特的五力框架是了解行動廣告市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢，解決弱點並避免潛在的挑戰，從而確保更強大的市場地位。

PESTLE分析：了解行動廣告市場的外部影響

外部宏觀環境因素對行動廣告市場的表現動態起著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並幫助他們做出積極主動的決策。

市場佔有率分析 了解行動廣告市場的競爭格局

對行動廣告市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣行動廣告市場廠商績效評估

FPNV定位矩陣是評估行動廣告市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議為行動廣告市場的成功指明了道路

對於旨在加強其全球市場影響力的公司來說，行動廣告市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監管核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，以幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

• 市場動態
  • 促進因素
    • 智慧型手機使用量迅速擴大，擴大了行動廣告商的受眾群體
    • 在社群媒體平台部署行動廣告
    • 將定位服務整合到您的行動應用程式中以傳遞有針對性的行銷訊息
  • 抑制因素
    • 與行動廣告相關的技術問題
  • 機會
    • 使用先進的資料分析工具進行個人化行動廣告
    • 整合新技術，打造身臨其境型互動式使用者體驗
  • 任務
    • 廣告攔截技術的普及
• 市場區隔分析
• 波特五力分析
• PESTEL分析
  • 政治的
  • 經濟
  • 社群
  • 技術的
  • 合法地
  • 環境

第6章行動廣告市場：依類型

• 橫幅廣告
• 插播式廣告
• 定位性廣告
• 原生廣告
• 推播通知
• 短訊服務 (SMS) 廣告
• 影片廣告

第7章行動廣告市場：依最終用途

• 個人的
• 專業的

第8章美洲行動廣告市場

• 阿根廷
• 巴西
• 加拿大
• 墨西哥
• 美國

第9章亞太行動廣告市場

• 澳洲
• 中國
• 印度
• 印尼
• 日本
• 馬來西亞
• 菲律賓
• 新加坡
• 韓國
• 台灣
• 泰國
• 越南

第10章 歐洲、中東和非洲行動廣告市場

• 丹麥
• 埃及
• 芬蘭
• 法國
• 德國
• 以色列
• 義大利
• 荷蘭
• 奈及利亞
• 挪威
• 波蘭
• 卡達
• 俄羅斯
• 沙烏地阿拉伯
• 南非
• 西班牙
• 瑞典
• 瑞士
• 土耳其
• 阿拉伯聯合大公國
• 英國

第11章競爭格局

• 2023 年市場佔有率分析
• FPNV 定位矩陣，2023
• 競爭情境分析
• 戰略分析和建議

公司名單

• Aarki, Inc.
• AdAction Interactive LLC
• AdColony, Inc.
• Amobee, Inc.
• Apple Inc.
• AppLovin Corporation
• Avazu Inc.
• Chartboost Inc.
• Edge226
• Epom Services
• Flurry by Yahoo Inc.
• Google LLC by Alphabet Inc.
• ironSource Ltd.
• Kochava
• Liftoff, Inc.
• Meta Platforms, Inc.
• Mintegral
• Mobvista International Technology Limited
• Ogury Ltd.
• Pandora Media, LLC
• Smaato, Inc.
• TUNE, Inc.
• Twitter
• T-Mobile USA, Inc.
• Unity Technologies

The Mobile Advertising Market was valued at USD 60.74 billion in 2023, expected to reach USD 65.78 billion in 2024, and is projected to grow at a CAGR of 9.18%, to USD 112.39 billion by 2030.

Mobile advertising encompasses all promotional activities conducted on mobile devices, such as smartphones and tablets. It includes various forms of advertising, such as display ads, video ads, and in-app advertising, tailored to leverage unique mobile technologies like GPS and push notifications. Mobile advertising is crucial due to the significant adoption of mobile devices, driven by increased smartphone penetration and extensive mobile internet usage. Applications of mobile advertising span from brand awareness campaigns to direct-response promotions that drive consumer engagement and conversion on digital platforms. End-users include businesses across sectors like retail, entertainment, healthcare, and finance, seeking to harness the mobile-first approach to reach broader audiences.

The mobile advertising market's growth is positively influenced by advancements in mobile technology, including 5G, AI-driven analytics, and enhanced targeting capabilities. Increasing time spent on mobile devices and the proliferation of mobile apps offer substantial opportunities for advertisers to integrate creative ad formats, driving higher engagement. Recommendations to capitalize on these opportunities include adopting programmatic advertising for real-time ad placement, personalizing ad content using data analytics, and focusing on mobile-first video content. However, the market faces challenges such as ad-blocking technologies, privacy regulations like GDPR, and the need to balance data security with personalized ad experiences.

Innovation areas include developing non-intrusive ad formats, integrating augmented reality (AR) for immersive ad experiences, and leveraging artificial intelligence to optimize ad performance. Insights suggest the market is dynamic with rapid technological advancements encouraging continual adaptation. Businesses focused on mobile advertising should invest in AI and machine learning for real-time data analysis, employ strong consumer-privacy frameworks, and explore AR and virtual reality to capture consumer interest effectively. Despite the limitations, embracing these technologies and trends can greatly enhance engagement and deliver measurable business growth within this evolving digital advertising landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Advertising Market

The Mobile Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
  • Deployment of mobile advertising on social media platforms
  • Integration of location-based services in mobile applications to deliver targeted marketing messages
• Market Restraints
  • Technical issues associated with mobile advertising
• Market Opportunities
  • Use of advanced data analytics tools for personalized mobile advertising
  • Integration of emerging technologies for immersive and interactive user experiences
• Market Challenges
  • Penetration of advertisement-blocking technologies

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Advertising Market

A detailed market share analysis in the Mobile Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Advertising Market

A strategic analysis of the Mobile Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Advertising Market, highlighting leading vendors and their innovative profiles. These include Aarki, Inc., AdAction Interactive LLC, AdColony, Inc., Amobee, Inc., Apple Inc., AppLovin Corporation, Avazu Inc., Chartboost Inc., Edge226, Epom Services, Flurry by Yahoo Inc., Google LLC by Alphabet Inc., ironSource Ltd., Kochava, Liftoff, Inc., Meta Platforms, Inc., Mintegral, Mobvista International Technology Limited, Ogury Ltd., Pandora Media, LLC, Smaato, Inc., TUNE, Inc., Twitter, T-Mobile USA, Inc., and Unity Technologies.

Market Segmentation & Coverage

This research report categorizes the Mobile Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Types, market is studied across Banner Advertising, Interstitial Advertising, Location-Based Advertising, Native Advertising, Push Notifications, Short Message Service (SMS) Advertising, and Video Advertising.
• Based on End-Use, market is studied across Personal and Professional.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rapid expansion of smartphone usage with broadened audience base for mobile advertisers
    • 5.1.1.2. Deployment of mobile advertising on social media platforms
    • 5.1.1.3. Integration of location-based services in mobile applications to deliver targeted marketing messages
  • 5.1.2. Restraints
    • 5.1.2.1. Technical issues associated with mobile advertising
  • 5.1.3. Opportunities
    • 5.1.3.1. Use of advanced data analytics tools for personalized mobile advertising
    • 5.1.3.2. Integration of emerging technologies for immersive and interactive user experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Penetration of advertisement-blocking technologies
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Advertising Market, by Types

• 6.1. Introduction
• 6.2. Banner Advertising
• 6.3. Interstitial Advertising
• 6.4. Location-Based Advertising
• 6.5. Native Advertising
• 6.6. Push Notifications
• 6.7. Short Message Service (SMS) Advertising
• 6.8. Video Advertising

7. Mobile Advertising Market, by End-Use

• 7.1. Introduction
• 7.2. Personal
• 7.3. Professional

8. Americas Mobile Advertising Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Mobile Advertising Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Mobile Advertising Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aarki, Inc.
• 2. AdAction Interactive LLC
• 3. AdColony, Inc.
• 4. Amobee, Inc.
• 5. Apple Inc.
• 6. AppLovin Corporation
• 7. Avazu Inc.
• 8. Chartboost Inc.
• 9. Edge226
• 10. Epom Services
• 11. Flurry by Yahoo Inc.
• 12. Google LLC by Alphabet Inc.
• 13. ironSource Ltd.
• 14. Kochava
• 15. Liftoff, Inc.
• 16. Meta Platforms, Inc.
• 17. Mintegral
• 18. Mobvista International Technology Limited
• 19. Ogury Ltd.
• 20. Pandora Media, LLC
• 21. Smaato, Inc.
• 22. TUNE, Inc.
• 23. Twitter
• 24. T-Mobile USA, Inc.
• 25. Unity Technologies

LIST OF FIGURES

• FIGURE 1. MOBILE ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY BANNER ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PUSH NOTIFICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY SHORT MESSAGE SERVICE (SMS) ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY VIDEO ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE ADVERTISING MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 25. CANADA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 26. CANADA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES MOBILE ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 37. CHINA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 38. CHINA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 39. INDIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 40. INDIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 74. ITALY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 75. ITALY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 82. POLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 83. POLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 84. QATAR MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 85. QATAR MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY TYPES, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM MOBILE ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 104. MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 105. MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023