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市場調查報告書

商品編碼

1410209

行動廣告市場：2023年至2028年預測

Mobile Advertising Market - Forecasts from 2023 to 2028

出版日期: 2023年12月22日 | 出版商:

Knowledge Sourcing Intelligence | 英文 121 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

全球行動廣告市場預計將從2021年的2,349.27億美元成長到2028年的9,964.97億美元，複合年成長率為22.93%。

行動裝置擴大用於資訊和娛樂，是由行動用戶數量不斷增加、可得性更便宜的智慧型手機和平板電腦的出現、價格實惠的資料方案以及較低的4G/5G 合約推動的。有幾個因素，包括快速發展。因此，廣告商或許可以利用行動廣告來宣傳他們的產品和服務。此外，根據蘋果發布的報告，2021年行動廣告預計將成長27%，應用程式安裝廣告預計將成長28%。

AdMob、Apple iAd、Tapjoy、ironSource、Adstream、Digital Turbine、AdCheck URL 追蹤連結驗證和 InMobi 是頂級行動廣告平台。例如，InMobi 的廣告平台透過幫助客戶與真實的人建立聯繫並吸引受眾來幫助客戶成長。互聯消費公司連網型和 Glance 透過提供獨特且頻繁的現場娛樂和零售體驗，正在徹底改變消費者與行動和 CTV 螢幕互動的方式。

市場促進因素：

智慧型手機的普及

在現今科技發達的社會，智慧型手機正在全球迅速普及。隨之而來的是，人們的溝通方式和社交方式也在改變。智慧型手機用戶可以透過各種應用程式存取網路上的許多服務和資訊。您還可以使用社交網站、玩遊戲、瀏覽網頁、看電影、閱讀電子書和聽音樂。印度資訊與廣播部秘書 Shri Apurva Chandra 表示，印度有超過 6 億智慧型手機用戶和 12 億行動電話用戶，隨著智慧型手機的廣泛普及和極低的資料通訊速率，人們的行動性越來越強。使用我們的設備消耗大量的娛樂和資訊。

網路的普及

隨著科技進步、數位化和智慧型手機的普及，對高速網路的需求也不斷增加。例如，根據 PIB 的數據，印度的寬頻和網路使用量正在迅速成長。截至2020年9月，全球網路用戶數為77,645萬人。 2020年9月寬頻連線數為72632萬戶。這加速了 2020 年 1 月至 9 月網路流量的成長，行動電話資料使用量達到 75.21Exabyte。資料通訊費用也大幅下降至每 GB 10.55 盧比，使數百萬人更負擔得起網路連線。另根據世界銀行預測，網路使用者佔總人口的比例將從2020年的59.57%增加到2021年的63.07%。

美國行動廣告市場穩定成長

隨著美國數位化持續快速推進以及網路和智慧型手機普及的提高，企業正在加大對網路廣告的投入，行動廣告的普及也不斷提高。根據世界銀行資料，到2021年，92%的美國人口將成為網路用戶。根據互動廣告局《網路廣告收入》報告，2022年美國網路廣告收入為2,097億美元，較2021年的1,893億美元成長10.8%。此外，據同一消息人士透露，與前一年同期比較增14.1%。

此外，部署 5G 技術的積極努力和投資以及 AdColony Inc 和 Google LLC 等行動廣告平台在美國的確立也對該國的市場成長產生了積極影響。數位環境的持續擴張以及播客等數位音訊消費的增加可能會推動美國的行動廣告需求。

The increased use of mobile devices for information and entertainment has been attributed to several factors, including the rising number of mobile users, the availability of more affordable smartphones and tablets, affordable data plans, and the quick development of 4G/5G subscriptions. This may allow advertisers to utilize mobile advertising to promote their goods and services. Furthermore, according to a report published by Apple, in 2021, there was a 27% growth in mobile advertising and a projected 28% growth in app install advertising.77% The fact that Apple Search Ads expanded alongside the expanding mobile advertising market should come as no surprise.

AdMob, Apple iAd, Tapjoy, ironSource, Adstream, Digital Turbine, AdCheck URL Tracking Link Verification, and InMobi are some of the top mobile advertising platforms. For instance, the advertising Platform from InMobi supports clients' growth by assisting them in connecting with real people and engaging their audiences. The businesses' connected consumer companies, Roposo and Glance, are revolutionizing how consumers engage with mobile and CTV screens by offering distinctive, frequent live entertainment and retail experiences.

Market Driver:

Growing Smartphone Penetration.

In today's technologically advanced society, smartphones are being adopted worldwide at a very quick pace. People's communication and socializing routines are changing as a result. Through a range of applications, smartphone users may access a multitude of services and information over the Internet. They can also utilize social networking sites, play games, browse the web, watch movies, read e-books, and listen to music which has led to the growth in utilization of mobile advertising globally. As per the Ministry of Information & Broadcasting, according to Shri Apurva Chandra, Secretary, of the Ministry of Information Broadcasting, India has 600 million smartphone users and over 1.2 billion mobile phone users, due to the widespread usage of smartphones and their extremely inexpensive data rates, people are using mobile devices to consume large amounts of entertainment and information.

Increasing Internet Adoption.

Owing to the growing technological advancements, digitization and smartphone subscription the demand for high-speed internet has also increased. For instance, as per PIB, in India, the use of broadband and the internet has increased quickly. At the end of September 2020, there were 776.45 million Internet users worldwide. In September 2020, there were 726.32 million broadband connections. This sped up the increase in internet traffic from January to September 2020, and cellular data use reached 75.21 Exabytes. A significant decrease in data costs to Rs. 10.55 per GB has also made internet connection more affordable for millions of people. Also, as per the World Bank, individuals using the Internet in percentage of the total population increased from 59.57% in 2020 to 63.07% in 2021.

It is anticipated the mobile advertising market will grow steadily in the USA

The booming digitalization in the United States, coupled with growing internet & smartphone penetration has led companies to invest more in internet advertising in the USA which increased the prevalence of mobile advertising in the country. According to the World Bank's data, in 2021, 92% of the US population were internet users. According to the Interactive Advertising Bureau's "Internet Advertising Revenue" report, in 2022, the Internet advertising revenue in the USA stood at US$209.7 billion which represented an increase of 10.8% over 2021's figure of US$189.3 billion. Furthermore, as per the same source, mobile advertising revenue witnessed 14.1% Y-o-Y growth in the same year.

Moreover, favorable initiatives and investments to roll out 5G technology coupled with the well-established presence of mobile advertising platforms in the USA namely AdColony Inc and Google LLC have also positively impacted the country's market growth. The continued expansion of the digital environment and increasing consumption of digital audio such as podcasts are likely to propel the need for mobile advertising in the United States.

Segmentation:

By Type

Display Advertising
In-App Advertising
Search Advertising
In-Game Advertising

By Solution

Mobile Advertising Platform
Mobile Advertising Network
Mobile Advertising Server
Others

By Industry Vertical

BFSI
Media & Entertainment
Education
Government
Healthcare
FMCG
Others

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
UK
France
Germany
Italy
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
Japan
China
India
Thailand
Taiwan
Indonesia
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Market Opportunities
4.4. Porter's Five Force Analysis
- 4.4.1. Bargaining Power of Suppliers
- 4.4.2. Bargaining Power of Buyers
- 4.4.3. Threat of New Entrants
- 4.4.4. Threat of Substitutes
- 4.4.5. Competitive Rivalry in the Industry
4.5. Industry Value Chain Analysis

5. GLOBAL MOBILE ADVERTISING MARKET BY TYPE

5.1. Introduction
5.2. Display Advertising
5.3. In-App Advertising
5.4. Search Advertising
5.5. In-Game Advertising

6. GLOBAL MOBILE ADVERTISING MARKET BY SOLUTION

6.1. Introduction
6.2. Mobile Advertising Platform
6.3. Mobile Advertising Network
6.4. Mobile Advertising Server
6.5. Others

7. GLOBAL MOBILE ADVERTISING MARKET BY INDUSTRY VERTICAL

7.1. Introduction
7.2. BFSI
7.3. Media & Entertainment
7.4. Education
7.5. Government
7.6. Healthcare
7.7. FMCG
7.8. Others

8. GLOBAL MOBILE ADVERTISING MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. UK
- 8.4.2. France
- 8.4.3. Germany
- 8.4.4. Italy
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. Thailand
- 8.6.5. Taiwan
- 8.6.6. Indonesia
- 8.6.7. Others