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市場調查報告書
商品編碼
1608074

遊戲內廣告市場：按類型、類別、格式、平台、支付模式、廣告平台分類 - 2025-2030 年全球預測

In-Game Advertising Market by Type (Advergaming, Dynamic Ads, Static Ads), Category (Around-The-Game, Away-From-The-Game, Blended In-Game), Format, Platform, Payment Model, Advertising Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 185 Pages | 商品交期: 最快1-2個工作天內

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2023 年遊戲內廣告市場價值為 81.3 億美元，預計到 2024 年將達到 93.5 億美元，複合年成長率為 11.55%，到 2030 年將達到 174.7 億美元。

遊戲內廣告是指在電玩遊戲中整合促銷內容，以改善遊戲體驗，同時產生收益。此類廣告可以採取多種形式，包括數位廣告看板、植入式廣告和品牌虛擬商品。遊戲內廣告的需求源自於遊戲開發商將產品收益的需要，同時為遊戲玩家提供非侵入性的廣告體驗。廣泛應用於行動、PC、主機遊戲平台，服務於冒險、動作、運動、模擬遊戲等細分領域。最終用途範圍包括主要針對千禧世代和 Z 世代的廣告商，他們在這些互動環境中花費了大量時間。市場成長受到遊戲日益普及、技術進步和用戶參與度不斷提高的影響。廣告技術的創新（例如程序化採購和即時分析）允許廣告商更有效地客製化內容以提高投資回報率，從而提供了巨大的潛在機會。為了利用這些優勢，公司應該投資開發更整合的原生廣告體驗，以補充而不是中斷遊戲玩法。然而，仍然存在可能對用戶體驗產生負面影響的限制，例如廣告攔截技術和玩家對過度侵入性廣告的強烈抵制。也存在一些挑戰，例如遊戲平台的多樣性以及需要強大的分析來準確衡量廣告效果。創新的關鍵領域包括擴增實境(AR) 和虛擬實境 (VR) 遊戲環境，使沉浸式廣告體驗與遊戲玩法無縫融合。此外，即時分析和人工智慧驅動的個人化為瞄準精確的消費者群體提供了開拓的潛力。遊戲內廣告市場不斷發展，顯示廣告呈現出更動態和以用戶為中心的趨勢。為了成功成長，相關人員保持敏捷並專注於消費者體驗至關重要。

主要市場統計
基準年[2023] 81.3億美元
預計年份 [2024] 93.5億美元
預測年份 [2030] 174.7億美元
複合年成長率（%） 11.55%

市場動態：揭示快速發展的遊戲內廣告市場的關鍵市場洞察

遊戲內廣告市場正因供需的動態交互作用而轉變。了解這些不斷變化的市場動態可以幫助企業做出明智的投資決策、策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險，同時消費行為及其對製造成本的影響以及對採購趨勢的影響。

  • 市場促進因素
    • 年輕一代電子遊戲流行趨勢
    • 全球遊戲受眾不斷成長
    • 提高品牌知名度、參與度和轉換率的需求日益增加
  • 市場限制因素
    • 對創新內容和版面的控制有限
  • 市場機會
    • AR/VR技術在遊戲內廣告的應用
    • 遊戲內廣告中個人化體驗的出現
  • 市場挑戰
    • 供應鏈透明度持續存在的問題

波特五力：駕馭遊戲內廣告市場的策略工具

波特的五力框架是了解遊戲內廣告市場競爭格局的重要工具。波特的五力框架為評估公司的競爭地位和探索策略機會提供了清晰的方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢、解決弱點並避免潛在的挑戰，以確保更強大的市場地位。

PESTLE分析：了解外部對遊戲內廣告市場的影響

外部宏觀環境因素在塑造遊戲內廣告市場的績效動態方面發揮著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素，公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化，並為他們做出積極主動的決策做好準備。

市場佔有率分析 了解遊戲內廣告市場的競爭狀況

對遊戲內廣告市場的詳細市場佔有率分析可以對供應商績效進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、分散和整合的趨勢，為供應商提供了製定策略決策所需的洞察力，使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣遊戲內廣告市場廠商績效評估

FPNV定位矩陣是評估遊戲內廣告市場供應商的重要工具。此矩陣允許業務組織根據商務策略和產品滿意度評估供應商，從而做出與其目標相符的明智決策。這四個象限使您能夠清晰、準確地分類供應商，並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析與建議 繪製遊戲內廣告市場的成功之路

遊戲內廣告市場的策略分析對於旨在加強其在全球市場的影響力的公司至關重要。透過審查關鍵資源、能力和績效指標，公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰，利用新的商機並取得長期成功。

本報告對市場進行了全面分析，涵蓋關鍵重點領域：

1. 市場滲透率：對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。

2. 市場開拓：辨識新興市場的成長機會，評估現有領域的擴張潛力，並提供未來成長的策略藍圖。

3. 市場多元化：分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報：徹底分析競爭格局，檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新：重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題，幫助相關人員做出明智的決策：

1.目前的市場規模和未來的成長預測是多少？

2. 哪些產品、區隔市場和地區提供最佳投資機會？

3.塑造市場的主要技術趨勢和監管影響是什麼？

4.主要廠商的市場佔有率和競爭地位如何？

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼？

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 電玩遊戲在年輕一代呈上升趨勢
      • 全球遊戲受眾不斷成長
      • 提高品牌知名度、參與度和轉換率的需求增加
    • 抑制因素
      • 對創新內容和版面的控制有限
    • 機會
      • AR/VR技術在遊戲內廣告的應用
      • 遊戲內廣告個人化體驗的出現
    • 任務
      • 供應鏈透明度持續存在的問題
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社群
    • 技術的
    • 合法地
    • 環境

第6章 遊戲內廣告市場：依類型

  • 遊戲式廣告
  • 動態廣告
  • 靜態廣告

第7章 遊戲內廣告市場：依類別

  • 圍繞遊戲
  • 遊戲以外
  • 融入遊戲中

第8章 遊戲內廣告市場（依業態分類）

  • 音訊廣告
  • 優惠券廣告
  • 展示橫幅
  • 展開式廣告
  • 插播式廣告
  • 可播放的廣告
  • 獎勵影片廣告

第9章 遊戲內廣告市場：依平台分類

  • 主機遊戲
  • 手機遊戲
  • 電腦遊戲

第10章依付費模式分類的遊戲內廣告市場

  • 每次點擊費用
  • 每次參與成本
  • 廣告曝光率成本

第11章 遊戲內廣告市場（依廣告平台分類）

  • 第一方出版商
  • 第三方廣告網路

第12章 美洲遊戲內廣告市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第13章 亞太地區遊戲內廣告市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第14章 歐洲、中東、非洲遊戲內廣告市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第15章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣，2023
  • 競爭情境分析
  • 戰略分析和建議

公司名單

  • AdInMo
  • Adverty
  • Anzu Virtual Reality Ltd.
  • AppsFlyer
  • Bidstack
  • Blizzard Entertainment, Inc.
  • Chartboost, Inc. by Zynga
  • Electronic Arts Inc.
  • Frameplay
  • Gadsme
  • Google LLC by Alphabet Inc.
  • GumGum, Inc.
  • InMobi
  • Ironsource Ltd.
  • MediaSpike
  • Motive Interacttuive Inc.
  • NeoReach
  • Network N
  • Overwolf
  • Playwire LLC
  • Pubfinity
  • Rapidfire Inc.
  • Super League Gaming
  • Venatus
  • WPP PLC
Product Code: MRR-C002B1C997CE

The In-Game Advertising Market was valued at USD 8.13 billion in 2023, expected to reach USD 9.35 billion in 2024, and is projected to grow at a CAGR of 11.55%, to USD 17.47 billion by 2030.

In-game advertising refers to the integration of promotional content within video games, enhancing the gaming experience while generating revenue. This type of advertising can take many forms, such as digital billboards, product placements, and branded virtual goods. The necessity of in-game advertising stems from the need for game developers to monetize their products while offering gamers a non-invasive ad experience. It is widely applied across mobile, PC, and console gaming platforms, serving segments like adventure, action, sports, and simulation games. The end-use scope primarily includes advertisers targeting millennials and Gen Z audiences, who spend considerable time in these interactive environments. Market growth is influenced by the rising popularity of gaming, advances in technology, and increased user engagement. Ad technology innovations, such as programmatic buying and real-time analytics, present significant potential opportunities, allowing advertisers to tailor their content more effectively for increased ROI. To capitalize on these, businesses should invest in developing more integrated, native ad experiences that complement the gameplay rather than interrupt it. However, limitations remain, including ad-blocking technologies and gamer backlash against overly intrusive ads, which can impact user experience negatively. Challenges also arise from the diversity of gaming platforms and the need for robust analytics to measure ad effectiveness accurately. Key areas for innovation include augmented reality (AR) and virtual reality (VR) gaming environments, where immersive ad experiences can seamlessly blend with gameplay. Additionally, real-time analytics and AI-driven personalization offer untapped potential for targeting precise consumer segments. The market for in-game advertising continues to evolve, exhibiting a trend towards more dynamic, user-centric ad placements, making it crucial for stakeholders to remain agile and focused on consumer experience to drive growth successfully.

KEY MARKET STATISTICS
Base Year [2023] USD 8.13 billion
Estimated Year [2024] USD 9.35 billion
Forecast Year [2030] USD 17.47 billion
CAGR (%) 11.55%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving In-Game Advertising Market

The In-Game Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Proliferating trend of videogames among young generation
    • Increasing gaming audiances across the globe
    • Rising need to create brand awareness, engagement and conversions
  • Market Restraints
    • Limited control over the creative content and placement
  • Market Opportunities
    • Deployment of AR/VR technology in in-game advertising
    • Emergence of personalized experience for in-game advertising
  • Market Challenges
    • Ongoing problems with supply chain transparency

Porter's Five Forces: A Strategic Tool for Navigating the In-Game Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the In-Game Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the In-Game Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the In-Game Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the In-Game Advertising Market

A detailed market share analysis in the In-Game Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the In-Game Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the In-Game Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the In-Game Advertising Market

A strategic analysis of the In-Game Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo, Adverty, Anzu Virtual Reality Ltd., AppsFlyer, Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi, Ironsource Ltd., MediaSpike, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Playwire LLC, Pubfinity, Rapidfire Inc., Super League Gaming, Venatus, and WPP PLC.

Market Segmentation & Coverage

This research report categorizes the In-Game Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Advergaming, Dynamic Ads, and Static Ads.
  • Based on Category, market is studied across Around-The-Game, Away-From-The-Game, and Blended In-Game.
  • Based on Format, market is studied across Audio Ads, Coupon Ads, Display Banners, Expandable Ads, Interstitial Ads, Playable Ads, and Rewarded Video Ads.
  • Based on Platform, market is studied across Console Games, Mobile Games, and PC Games.
  • Based on Payment Model, market is studied across Cost Per Click, Cost Per Enagagement, and Cost Per Impression.
  • Based on Advertising Platform, market is studied across First-Party Publishers and Third-Party Ad Networks.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Proliferating trend of videogames among young generation
      • 5.1.1.2. Increasing gaming audiances across the globe
      • 5.1.1.3. Rising need to create brand awareness, engagement and conversions
    • 5.1.2. Restraints
      • 5.1.2.1. Limited control over the creative content and placement
    • 5.1.3. Opportunities
      • 5.1.3.1. Deployment of AR/VR technology in in-game advertising
      • 5.1.3.2. Emergence of personalized experience for in-game advertising
    • 5.1.4. Challenges
      • 5.1.4.1. Ongoing problems with supply chain transparency
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. In-Game Advertising Market, by Type

  • 6.1. Introduction
  • 6.2. Advergaming
  • 6.3. Dynamic Ads
  • 6.4. Static Ads

7. In-Game Advertising Market, by Category

  • 7.1. Introduction
  • 7.2. Around-The-Game
  • 7.3. Away-From-The-Game
  • 7.4. Blended In-Game

8. In-Game Advertising Market, by Format

  • 8.1. Introduction
  • 8.2. Audio Ads
  • 8.3. Coupon Ads
  • 8.4. Display Banners
  • 8.5. Expandable Ads
  • 8.6. Interstitial Ads
  • 8.7. Playable Ads
  • 8.8. Rewarded Video Ads

9. In-Game Advertising Market, by Platform

  • 9.1. Introduction
  • 9.2. Console Games
  • 9.3. Mobile Games
  • 9.4. PC Games

10. In-Game Advertising Market, by Payment Model

  • 10.1. Introduction
  • 10.2. Cost Per Click
  • 10.3. Cost Per Enagagement
  • 10.4. Cost Per Impression

11. In-Game Advertising Market, by Advertising Platform

  • 11.1. Introduction
  • 11.2. First-Party Publishers
  • 11.3. Third-Party Ad Networks

12. Americas In-Game Advertising Market

  • 12.1. Introduction
  • 12.2. Argentina
  • 12.3. Brazil
  • 12.4. Canada
  • 12.5. Mexico
  • 12.6. United States

13. Asia-Pacific In-Game Advertising Market

  • 13.1. Introduction
  • 13.2. Australia
  • 13.3. China
  • 13.4. India
  • 13.5. Indonesia
  • 13.6. Japan
  • 13.7. Malaysia
  • 13.8. Philippines
  • 13.9. Singapore
  • 13.10. South Korea
  • 13.11. Taiwan
  • 13.12. Thailand
  • 13.13. Vietnam

14. Europe, Middle East & Africa In-Game Advertising Market

  • 14.1. Introduction
  • 14.2. Denmark
  • 14.3. Egypt
  • 14.4. Finland
  • 14.5. France
  • 14.6. Germany
  • 14.7. Israel
  • 14.8. Italy
  • 14.9. Netherlands
  • 14.10. Nigeria
  • 14.11. Norway
  • 14.12. Poland
  • 14.13. Qatar
  • 14.14. Russia
  • 14.15. Saudi Arabia
  • 14.16. South Africa
  • 14.17. Spain
  • 14.18. Sweden
  • 14.19. Switzerland
  • 14.20. Turkey
  • 14.21. United Arab Emirates
  • 14.22. United Kingdom

15. Competitive Landscape

  • 15.1. Market Share Analysis, 2023
  • 15.2. FPNV Positioning Matrix, 2023
  • 15.3. Competitive Scenario Analysis
  • 15.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. AdInMo
  • 2. Adverty
  • 3. Anzu Virtual Reality Ltd.
  • 4. AppsFlyer
  • 5. Bidstack
  • 6. Blizzard Entertainment, Inc.
  • 7. Chartboost, Inc. by Zynga
  • 8. Electronic Arts Inc.
  • 9. Frameplay
  • 10. Gadsme
  • 11. Google LLC by Alphabet Inc.
  • 12. GumGum, Inc.
  • 13. InMobi
  • 14. Ironsource Ltd.
  • 15. MediaSpike
  • 16. Motive Interacttuive Inc.
  • 17. NeoReach
  • 18. Network N
  • 19. Overwolf
  • 20. Playwire LLC
  • 21. Pubfinity
  • 22. Rapidfire Inc.
  • 23. Super League Gaming
  • 24. Venatus
  • 25. WPP PLC

LIST OF FIGURES

  • FIGURE 1. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. IN-GAME ADVERTISING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2030 (%)
  • FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2030 (%)
  • FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 21. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 23. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 24. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 25. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 26. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 27. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. IN-GAME ADVERTISING MARKET DYNAMICS
  • TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERGAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DYNAMIC ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STATIC ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUPON ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DISPLAY BANNERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EXPANDABLE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARDED VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER CLICK, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER ENAGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER IMPRESSION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PARTY PUBLISHERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PARTY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 34. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 35. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 36. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 37. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 38. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 39. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 40. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 41. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 42. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 43. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 44. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 45. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 46. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 47. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 49. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 50. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 51. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 52. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 53. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 55. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 56. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 57. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 58. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 59. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 61. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 62. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 63. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 64. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 65. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 67. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 68. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 69. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 70. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 71. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 72. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 73. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 74. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 75. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 76. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 77. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 78. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 79. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 81. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 82. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 83. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 84. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 85. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 87. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 88. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 89. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 90. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 91. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 93. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 94. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 95. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 96. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 97. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 99. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 100. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 101. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 102. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 103. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 105. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 106. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 107. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 108. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 109. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 110. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 111. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 112. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 113. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 114. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 115. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 116. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 117. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 118. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 119. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 120. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 121. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 122. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 123. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 124. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 125. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 126. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 132. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 133. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 134. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 135. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 136. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 137. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 138. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 139. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 140. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 141. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 142. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 143. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 144. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 145. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 146. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 147. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 148. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 149. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 150. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 151. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 152. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 153. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 154. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 155. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 156. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 157. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 158. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 159. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 160. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 161. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 162. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 163. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 164. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 165. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 166. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 167. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 168. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 169. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 170. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 171. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 172. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 173. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 174. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 175. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 176. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 177. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 178. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 179. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 180. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 181. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 182. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 183. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 184. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 185. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 186. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 187. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 188. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 189. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 190. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 191. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 192. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 193. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 194. ITALY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 195. ITALY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 196. ITALY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 197. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 198. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 199. ITALY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 200. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 201. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 202. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 203. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 204. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 205. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 206. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 207. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 208. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 209. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 210. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 211. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 212. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 213. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 214. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 215. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 216. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 217. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 218. POLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 219. POLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 220. POLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 221. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 222. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 223. POLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 224. QATAR IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 225. QATAR IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 226. QATAR IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 227. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 228. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 229. QATAR IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 230. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 231. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 232. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 233. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 234. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 235. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 236. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 237. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 238. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 239. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 240. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 241. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 242. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 243. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 244. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 245. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 246. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 247. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 248. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 249. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 250. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 251. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 252. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 253. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 254. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 255. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 256. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 257. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 258. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 259. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 260. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 261. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 262. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 263. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 264. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 265. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 266. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 267. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 268. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 269. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 270. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 271. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 272. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 273. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 274. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 275. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 276. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 277. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 278. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 279. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 280. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 281. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 282. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 283. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 284. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 285. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023