遊戲內廣告市場 - 全球產業規模、佔有率、趨勢、機會和預測，按類型（靜態廣告、動態廣告、廣告遊戲）、按平台（智慧型手機/平板電腦、個人電腦/筆記型電腦）、按地區和競爭，2020-2030F

2024 年全球遊戲內廣告市場價值為 94.5 億美元，預計到 2030 年將成長至 209.8 億美元，預測期內複合年成長率為 11.31%。遊戲內廣告市場正在經歷顯著的成長，這得益於電玩遊戲（尤其是手機遊戲）的日益普及，為廣告商創造了龐大的受眾群體。全球有超過十億遊戲玩家，遊戲內廣告提供了一個高度吸引人的平台來與不同群體建立聯繫。此外，虛擬實境（VR）和擴增實境（AR）等沉浸式遊戲體驗的興起為創意廣告投放提供了新的機會。另一個關鍵促進因素是廣告主能夠即時定位玩家，提供個人化、內容相關的廣告。數位廣告預算的成長和從傳統媒體向數位平台的轉變進一步推動了該市場的擴張。隨著遊戲的不斷發展，遊戲內廣告已成為品牌參與的重要工具。

主要市場促進因素

行動遊戲崛起

主要市場挑戰

嚴格的政府規範

主要市場趨勢

跨平台廣告

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：顧客之聲

第5章：全球遊戲內廣告市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按類型（靜態廣告、動態廣告、廣告遊戲）
  • 按平台（智慧型手機/平板電腦、個人電腦/筆記型電腦）
  • 按區域
  • 依前 5 大公司分類，其他（2024 年）
• 全球遊戲內廣告市場地圖與機會評估
  • 按類型
  • 按平台
  • 按區域

第6章：北美遊戲內廣告市場展望

• 市場規模和預測
• 市場佔有率和預測
• 北美：國家分析
  • 加拿大
  • 墨西哥

第7章：亞太地區遊戲內廣告市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 日本
  • 印度
  • 澳洲
  • 韓國
  • 印尼

第 8 章：歐洲遊戲內廣告市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 英國
  • 義大利
  • 德國
  • 西班牙

第9章：南美遊戲內廣告市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 哥倫比亞
  • 巴西

第 10 章：中東和非洲遊戲內廣告市場展望

• 市場規模和預測
• 市場佔有率和預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：COVID-19 對全球遊戲內廣告市場的影響

• 影響評估模型
  • 受影響的關鍵部分
  • 受影響的主要地區
  • 受影響的主要國家

第 13 章：市場趨勢與發展

第 14 章：競爭格局

• 公司簡介
  • Activision Blizzard Media
  • AppsFlyer Ltd
  • Frameplay Corporation
  • Pubfinity LLC
  • Super League Enterprise, Inc
  • Motive Interactive, Inc
  • MediaSpike, Inc.
  • Electronic Arts Inc.
  • Playwire LLC
  • Bidstack Limited

第 15 章：策略建議/行動計劃

• 重點關注領域
• 按類型分類的目標
• 按平台定位

第16章 關於出版商,免責事項

Global In-Game Advertising market was valued at USD 9.45 billion in 2024 and is expected to grow to USD 20.98 billion by 2030 with a CAGR of 11.31% during the forecast period. The In-Game Advertising market is experiencing significant growth, driven by the increasing popularity of video games, particularly mobile gaming, which has created vast audiences for advertisers to reach. With over billion gamers worldwide, in-game ads provide a highly engaging platform to connect with diverse demographics. Also, the rise of immersive gaming experiences, such as virtual reality (VR) and augmented reality (AR), offers new opportunities for creative ad placements. Another key driver is the ability for advertisers to target players in real-time, delivering personalized and contextually relevant ads. The growth of digital advertising budgets and the shift from traditional media to digital platforms further fuel this market's expansion. As gaming continues to evolve, in-game advertising becomes an essential tool for brand engagement.

Key Market Drivers

Rise in Mobile Gaming

The rise in mobile gaming is one of the primary drivers of the global in-game advertising market. As a part of this, according to a recent study, as of 2023, the global mobile gaming content market was valued at 136.2 billion U.S. dollars in 2023 and is expected to grow to 163.8 billion U.S. dollars by 2028, with Asia being the top revenue generator in this segment. Mobile gaming has seen explosive growth in recent years, with billions of players across the globe, contributing to a rapidly expanding market. Smartphones and tablets have made gaming more accessible, allowing users to play anywhere at any time, which in turn increases the amount of time spent on gaming apps. This provides advertisers with a captive and engaged audience, creating lucrative opportunities for in-game advertising. In-game ads on mobile platforms are often non-intrusive and blend seamlessly with the game environment, offering brands a unique chance to reach players without disrupting their experience. Mobile games also allow for various types of ads, including display ads, rewarded video ads, and interactive ads, providing diverse formats for advertisers to choose from. Also, mobile games are increasingly free-to-play, and in-game ads become a crucial revenue stream for developers. This has led to a win-win situation where developers benefit from ad revenue, and advertisers can reach targeted audiences based on game type, demographics, and player behavior. As the mobile gaming sector continues to grow, the integration of in-game advertising is expected to evolve further, offering brands innovative ways to connect with consumers, making this a key driver of the market.

Key Market Challenges

Strict Government Norms

Strict government regulations and norms pose a significant challenge to the global in-game advertising market. As of July 2024, there are major changes in the Google gaming regulations. The Google Ads policy for daily fantasy sports ("DFS") operators now allows them to run ads in various markets across the United States, provided they meet specific requirements. Since the inception of FanDuel, individual states have established regulations that significantly affect DFS operators and advertisers in their jurisdictions. It was inevitable that Google would revise its gaming advertising policies to respond to this ongoing trend. As in-game advertising continues to grow, governments worldwide are implementing stricter policies to ensure consumer protection, privacy, and ethical advertising practices. These regulations can vary by region, which creates complexities for advertisers and game developers seeking to maintain compliance across multiple markets. For instance, countries in the European Union have enacted stringent data privacy laws, such as the General Data Protection Regulation (GDPR), which impose strict rules on data collection and user consent. This limits the ability of advertisers to target players based on personal data, reducing the effectiveness of targeted advertising. Similarly, in regions like the United States, there are ongoing discussions about how to regulate advertising aimed at children, which can impact in-game ads in games targeting younger audiences. Also, some countries have specific restrictions on the types of products that can be advertised within games, such as alcohol, gambling, or political content. This can limit the variety of potential advertisers and may require game developers to adjust or remove certain types of ads. These varying regulatory landscapes increase operational complexity, making it more difficult for companies to execute global advertising strategies effectively. Therefore, staying ahead of these legal challenges is crucial for the in-game advertising market's continued growth.

Key Market Trends

Cross Platform Advertising

Cross-platform advertising is an emerging and powerful trend in the global in-game advertising market. As players engage with games across multiple platforms-such as mobile, console, and PC-advertisers are increasingly looking for ways to deliver consistent and integrated ad experiences across these platforms. The shift towards cross-platform advertising allows brands to reach a broader, more diverse audience while maintaining continuity and relevance in their messaging. This trend is driven by the growing number of gamers who play on multiple devices, making it essential for advertisers to create cohesive campaigns that work seamlessly across various platforms. With players switching between devices, brands must ensure that their advertisements are optimized for different screen sizes, formats, and device capabilities. By utilizing cross-platform strategies, advertisers can target users based on their behavior across different platforms, allowing for more personalized and engaging ad experiences. Also, cross-platform advertising enhances the effectiveness of retargeting strategies. Advertisers can track user interactions with ads on one platform and then deliver relevant ads on another, improving the overall impact of campaigns. This trend is especially important in the context of mobile gaming's growth, as it allows advertisers to extend their reach beyond traditional mobile games and tap into the expanding console and PC gaming markets.

Key Market Players

• Activision Blizzard Media
• AppsFlyer Ltd
• Frameplay Corporation
• Pubfinity LLC
• Super League Enterprise, Inc
• Motive Interactive, Inc
• MediaSpike, Inc.
• Electronic Arts Inc.
• Playwire LLC
• Bidstack Limited

Report Scope:

In this report, the Global In-Game Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

In-Game Advertising Market, By Type:

• Static Ads
• Dynamic Ads
• Advergaming

In-Game Advertising Market, By Platform:

• Smartphone/Tablet
• PC/Laptop

In-Game Advertising Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global In-Game Advertising Market.

Available Customizations:

Global In-Game Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customers

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global In-Game Advertising Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis (Static Ads, Dynamic Ads, Advergaming)
  • 5.2.2. By Platform Market Share Analysis (Smartphone/Tablet, PC/Laptop)
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global In-Game Advertising Market Mapping & Opportunity Assessment
  • 5.3.1. By Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Platform Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America In-Game Advertising Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Platform Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
• 6.3. North America: Country Analysis
  • 6.3.1. United States In-Game Advertising Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type Market Share Analysis
      • 6.3.1.2.2. By Platform Market Share Analysis
  • 6.3.2. Canada In-Game Advertising Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type Market Share Analysis
      • 6.3.2.2.2. By Platform Market Share Analysis
  • 6.3.3. Mexico In-Game Advertising Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type Market Share Analysis
      • 6.3.3.2.2. By Platform Market Share Analysis

7. Asia Pacific In-Game Advertising Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Platform Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
• 7.3. Asia Pacific: Country Analysis
  • 7.3.1. China In-Game Advertising Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type Market Share Analysis
      • 7.3.1.2.2. By Platform Market Share Analysis
  • 7.3.2. Japan In-Game Advertising Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type Market Share Analysis
      • 7.3.2.2.2. By Platform Market Share Analysis
  • 7.3.3. India In-Game Advertising Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type Market Share Analysis
      • 7.3.3.2.2. By Platform Market Share Analysis
  • 7.3.4. Australia In-Game Advertising Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type Market Share Analysis
      • 7.3.4.2.2. By Platform Market Share Analysis
  • 7.3.5. South Korea In-Game Advertising Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type Market Share Analysis
      • 7.3.5.2.2. By Platform Market Share Analysis
  • 7.3.6. Indonesia In-Game Advertising Market Outlook
    • 7.3.6.1. Market Size & Forecast
      • 7.3.6.1.1. By Value
    • 7.3.6.2. Market Share & Forecast
      • 7.3.6.2.1. By Type Market Share Analysis
      • 7.3.6.2.2. By Platform Market Share Analysis

8. Europe In-Game Advertising Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Platform Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
• 8.3. Europe: Country Analysis
  • 8.3.1. France In-Game Advertising Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type Market Share Analysis
      • 8.3.1.2.2. By Platform Market Share Analysis
  • 8.3.2. United Kingdom In-Game Advertising Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type Market Share Analysis
      • 8.3.2.2.2. By Platform Market Share Analysis
  • 8.3.3. Italy In-Game Advertising Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type Market Share Analysis
      • 8.3.3.2.2. By Platform Market Share Analysis
  • 8.3.4. Germany In-Game Advertising Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type Market Share Analysis
      • 8.3.4.2.2. By Platform Market Share Analysis
  • 8.3.5. Spain In-Game Advertising Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type Market Share Analysis
      • 8.3.5.2.2. By Platform Market Share Analysis

9. South America In-Game Advertising Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Platform Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
• 9.3. South America: Country Analysis
  • 9.3.1. Argentina In-Game Advertising Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type Market Share Analysis
      • 9.3.1.2.2. By Platform Market Share Analysis
  • 9.3.2. Colombia In-Game Advertising Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type Market Share Analysis
      • 9.3.2.2.2. By Platform Market Share Analysis
  • 9.3.3. Brazil In-Game Advertising Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type Market Share Analysis
      • 9.3.3.2.2. By Platform Market Share Analysis

10. Middle East & Africa In-Game Advertising Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type Market Share Analysis
  • 10.2.2. By Platform Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. South Africa In-Game Advertising Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type Market Share Analysis
      • 10.3.1.2.2. By Platform Market Share Analysis
  • 10.3.2. Saudi Arabia In-Game Advertising Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type Market Share Analysis
      • 10.3.2.2.2. By Platform Market Share Analysis
  • 10.3.3. UAE In-Game Advertising Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type Market Share Analysis
      • 10.3.3.2.2. By Platform Market Share Analysis
  • 10.3.4. Turkey In-Game Advertising Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Type Market Share Analysis
      • 10.3.4.2.2. By Platform Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global In-Game Advertising Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Region Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Activision Blizzard Media
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. AppsFlyer Ltd
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. Frameplay Corporation
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Pubfinity LLC
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Super League Enterprise, Inc
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Motive Interactive, Inc
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. MediaSpike, Inc.
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Electronic Arts Inc.
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Playwire LLC
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. Bidstack Limited
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target By Type
• 15.3. Target By Platform

16. About Us & Disclaimer