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市場調查報告書
商品編碼
1378096

蔓越莓市場：2023-2028 年預測

Cranberries Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2021年蔓越莓市場規模為29.91億美元。

預計蔓越莓市場在預測期內將大幅擴張。蔓越莓植物是一種濕地作物物種，在人工濕地或現有濕地中進行商業化生產。以蔓越莓為基礎的產品包括果汁、醬汁、蔓越莓乾、粉末和萃取物，其中大部分用於營養補充。

果汁是蔓越莓最常見的型態，因為生吃時蔓越莓有酸味。

蔓越莓生產

2021年，蔓越莓產量下降。根據美國NASS2022的數據，2021年美國收穫的蔓越莓中有59%產自威斯康辛州，使其成為最大的生產國。 2021年蔓越莓收穫總合38,100英畝，平均產量為每英畝185.7桶。美國使用的蔓越莓作物總價值為2.7209億美元，其中94.9%來自加工過的蔓越莓。少數種植者/加工者主導國內蔓越莓市場。 Ocean Spray 是美國最古老的種植者擁有的合作社之一，代表了 600 多名蔓越莓種植者。

市場促進因素

蔓越莓的藥用價值

推動蔓越莓市場成長的主要因素之一是蔓越莓的治療特性。此外，蔓越莓的發炎和抗氧化特性有助於促進免疫系統、新陳代謝和心血管健康。蔓越莓中的抗氧化植物化學物質有助於透過最大限度地減少氧化細胞損傷來預防疾病。蔓越莓的這些健康益處預計將在整個預測期內對蔓越莓市場規模產生積極影響。

蔓越莓在加工業的使用增加

加工業對蔓越莓的需求正在增加，主要是在北美。蔓越莓用於製作各種加工產品，包括蔓越莓葡萄乾、果汁、果醬、果凍、醬汁、蔓越莓乾、粉末和萃取物。美洲原住民以多種方式食用蔓越莓，包括生吃、磨碎、搗碎和與玉米粉一起烘烤。

蔓越莓乾對多種產品的需求量很大，包括蔓越莓膏劑、治療茶和色素。這些因素預計將促進蔓越莓市場的成長。

對有機種植蔓越莓的需求不斷成長

隨著非基因改造蔓越莓的需求迅速增加以及消費者擔心基因改造蔓越莓生長的負面影響，蔓越莓市場規模將會擴大。

領先的食品和飲料公司依靠種植和銷售蔓越莓等非基因改造水果的農民和商品貿易商來生產清潔標籤、營養和健康的產品。

旅途中零食消費增加

由於攜帶式零食消費的增加，蔓越莓乾市場正在擴大。消費者對垃圾食物消費相關健康風險（如心臟病、糖尿病和其他慢性病）的認知不斷提高，預計將成為蔓越莓乾需求增加的主要推動力。健康飲食習慣的增加和忙碌的生活方式是全球蔓越莓乾市場的主要趨勢之一。

北美是成長最快的市場

預計北美將佔據蔓越莓市場的主要佔有率。在美國，蔓越莓的大部分產地是麻薩諸塞州、威斯康辛州、紐澤西州、俄勒岡州和華盛頓州。

世界上最大的兩個蔓越莓生產國是美國和加拿大。根據美國農業部統計局的數據，2021 年，美國加工蔓越莓產量為 6,782,000 桶。

企業產品

  • CRAISINS(R) 蔓越莓乾：Ocean Spray 為您帶來原味蔓越莓乾、蔓越莓味乾、全多汁蔓越莓乾。

開拓新興市場

  • 2023 年 5 月，好時公司和 Ocean Spray Cranberry Co. 聯手打造了一系列由真正水果製成的美味糖果零食。這個新的零食系列包括牛奶巧克力蔓越莓醬和黑巧克力浸泡櫻桃蔓越莓醬，提供美味的巧克力體驗，讓您的味蕾愉悅。
  • 2022 年 3 月，Canomiks 和 Ocean Spray Cranberry Co. 宣布開展一項研究，利用 Canomiks 基於人工智慧的技術平台來測試和認證蔓越莓的生物功效。這項合作關係的建立是為了加速 Ocean 蔓越莓生產中創新技術的採用。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章 調查方法

  • 調查資料
  • 調查過程

第3章 執行摘要

  • 研究亮點

第4章 市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 產業價值鏈分析

第5章 蔓越莓市場：依產品類型

  • 介紹
  • 新鮮水果
  • 冷凍乾燥
  • 空氣乾燥
  • 其他

第6章 蔓越莓市場：依起源分類

  • 介紹
  • 常規產品
  • 有機的

第7章 蔓越莓市場：依最終用戶分類

  • 介紹
  • 麵包店
  • 糖果零食
  • 乳製品
  • 飲料
  • 糧食
  • 其他

第8章 蔓越莓市場：按地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 印尼
    • 泰國
    • 其他

第9章 競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議與合作

第10章 公司簡介

  • Badger State Fruit Processing Inc.
  • Canneberge Quebec Inc.
  • Cape Blanco Cranberries Inc.
  • Cape Cod Select
  • Decas Cranberry Products Inc.
  • Fresh Meadows Cranberries
  • Fruit dOr
  • Habelman Bros. Co.
  • Honestly Cranberry
  • Mariana Co.
簡介目錄
Product Code: KSI061615517

The cranberries market was valued at US$2.991 billion in 2021.

The cranberry market is expected to expand significantly during the forecast period. The cranberry plant is a wetland crop species that is commercially produced in wetlands that are either created or already exist. Cranberry-based goods include juices, sauces, dried cranberries, powders, and extracts, most of which are used in dietary supplements.

Since cranberries taste sour when eaten fresh, juice is the most common form in which people consume cranberries.

Production of cranberries

Production of cranberry plants decreased in 2021. According to USA NASS 2022, 59 per cent of the U.S. harvest of cranberries was produced in Wisconsin in 2021, making it the top producer. Cranberries were harvested from 38,100 acres in total in 2021, with an average yield of 185.7 barrels per acre. $272.09 million was the entire value of the cranberry crop that was used in the United States, with 94.9 per cent of that value coming from processed cranberries. A few numbers of growers/processors control the domestic cranberry market. Over 600 cranberry producers are represented by Ocean Spray, one of the oldest grower-owned cooperatives in the United States.

Market Drivers:

Medicinal value of cranberries

One of the main factors spurring cranberry market growth is the therapeutic benefit of cranberries. Additionally, cranberries' anti-inflammatory and antioxidant qualities help enhance the immune system and metabolic, and cardiovascular health. Antioxidant phytochemicals found in cranberries minimise oxidative cell damage and aid in disease prevention. These cranberry health advantages are anticipated to have a favourable impact on the cranberry market size throughout the projected period.

Increase in utilization of cranberries in the processing industry

There has been an increase in the demand for cranberries from the processing industries particularly in North America. Cranberries are used to make a variety of processed goods, including cranberry raisins, juices, jams, jellies, sauces, dried cranberries, powders, extracts, and more. Indigenous peoples consume cranberries in a variety of ways, including fresh, ground, mashed, and baked with cornmeal.

The demand for dried cranberries is rising for several products including cranberry poultices, therapeutic teas, and colours. These factors are anticipated to surge the cranberry market growth.

Growing demand for organically cultivated cranberries

The demand for non-genetically modified cranberries has surged, as customer worries about the negative consequences of GM cranberries' growth and will expand the cranberries market size.

Leading businesses in the food and beverage sector depend on farmers and commodities traders that grow and sell non-GMO fruits, such as cranberries, to manufacture clean-label, nutrient-dense, and healthful goods.

Rising consumption of on-the-go snack

The market for dried cranberries is expanding because of the rise in the consumption of on-the-go snacks. Rising consumer awareness of the health dangers connected to junk food consumption, such as heart disease, diabetes, and other chronic diseases, is anticipated to be the main driver to the increase demand for dried cranberries. Growing healthy eating practices and a busy lifestyle is one of the major trends in the worldwide dried cranberries market.

North America is the fastest-growing market

North America is expected to account for a significant cranberry market share. In the USA The majority of the production of cranberries is seen in states like Massachusetts, Wisconsin, New Jersey, Oregon, and Washington State.

The world's top two cranberry producers are the United States and Canada. According to the USD's National Agricultural Statistical Service, in 2021, 6,782 thousand barrels of processed cranberries were produced in the United States.

Company Products

  • CRAISINS® DRIED CRANBERRIES, Originally dried cranberries, flavours of dried cranberries, and whole and juicy dried cranberries are offeredOcean Spray.

Market Developments

  • In May 2023, to create a line of delicious delights produced from genuine fruit, The Hershey Company and Ocean Spray Cranberries, Inc., joined forces. With Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, the new snack collection offers a delectable chocolate experience that will delight your taste buds.
  • In March 2022, Canomiks, and Ocean Spray Cranberries, Inc., announced research utilising Canomiks' A.I. based technology platform to test and certify the biological efficacy of the cranberry. The partnership was formed to promote innovative technological adoption in Ocean's cranberry production.

Segmentation:

By Product Type

  • Fresh Fruits
  • Freeze Dried
  • Air Dried
  • Others

By Nature

  • Conventional
  • Organic

By End-User

  • Bakery
  • Confectionaries
  • Dairy Products
  • Beverages
  • Cereals
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. CRANBERRIES MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Fresh Fruits
  • 5.3. Freeze Dried
  • 5.4. Air Dried
  • 5.5. Others

6. CRANBERRIES MARKET BY NATURE

  • 6.1. Introduction
  • 6.2. Conventional
  • 6.3. Organic

7. CRANBERRIES MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Bakery
  • 7.3. Confectionaries
  • 7.4. Dairy Product
  • 7.5. Beverages
  • 7.6. Cereal
  • 7.7. Others

8. CRANBERRIES MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisition, Agreements and Collaboration

10. COMPANY PROFILES

  • 10.1. Badger State Fruit Processing Inc.
  • 10.2. Canneberge Quebec Inc.
  • 10.3. Cape Blanco Cranberries Inc.
  • 10.4. Cape Cod Select
  • 10.5. Decas Cranberry Products Inc.
  • 10.6. Fresh Meadows Cranberries
  • 10.7. Fruit dOr
  • 10.8. Habelman Bros. Co.
  • 10.9. Honestly Cranberry
  • 10.10. Mariana Co.