市場調查報告書
商品編碼
1597453
蔓越莓市場 - 全球產業規模、佔有率、趨勢、機會和預測,按產品類型、銷售通路、地區和競爭細分,2019-2029FCranberries Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2019-2029F |
2023年全球蔓越莓市場價值為23.2億美元,預計2029年將達到30.5億美元,預測期內複合年成長率為4.67%。這種市場擴張主要受到消費者對蔓越莓健康優勢的教育不斷增加、持續的產品多樣性和更廣泛的全球市場覆蓋的影響。蔓越莓越來越受歡迎,可歸因於它們被歸類為“超級食物”,富含維生素、抗氧化劑和膳食纖維等必需營養素。值得注意的是,蔓越莓中發現的抗氧化劑原花青素可以降低泌尿道感染 (UTI) 的風險,增強心血管健康,並提供抗發炎作用。隨著消費者健康意識的提高,對包括蔓越莓在內的功能性食品的需求激增。
市場概況 | |
---|---|
預測期 | 2025-2029 |
2023 年市場規模 | 23.2億美元 |
2029 年市場規模 | 30.5億美元 |
2024-2029 年複合年成長率 | 4.67% |
成長最快的細分市場 | 冷凍蔓越莓 |
最大的市場 | 北美洲 |
產品的創新和多樣化極大地促進了蔓越莓市場的成長。以蔓越莓為基礎的產品系列已發展到包括果汁、蔓越莓乾、醬汁、膳食補充劑和零食,從而滿足不同消費者的口味。企業不斷創新新口味、包裝和配方,以滿足不同的消費群體,進而增加需求。此外,健康零食的趨勢以及對植物性和天然成分日益成長的興趣與將蔓越莓納入各種產品中完美契合,從而擴大了市場範圍。
美國蔓越莓已經在印度市場確立了其多功能性,並受到挑剔的消費者的歡迎。為了向印度貿易專業人士(包括進口商、分銷商、零售商和食品加工商)重點介紹美國蔓越莓乾和蔓越莓汁,蔓越莓行銷委員會在艾美酒店舉辦了一場貿易研討會。印度是美國蔓越莓不斷成長的市場,對蔓越莓乾和蔓越莓汁的需求量很大。隨著越來越多的印度消費者發現這種非凡漿果的好處,這種需求預計將會上升。蔓越莓乾擴大用作西餐和印度菜餚中的零食和配料。美國蔓越莓透過零售乾果賣家和電子商務平台廣泛銷售。
此外,蔓越莓的國際足跡也持續擴大。雖然北美傳統上一直是關鍵市場,但在健康意識增強和可支配收入增加的推動下,亞洲和歐洲等地區的需求正在上升。物流和出口機會的增強使生產商(尤其是美國生產商)能夠進入這些新興市場,從而提高了蔓越莓的全球影響力。此外,蔓越莓與感恩節和聖誕節等節日的傳統聯繫推動了季節性需求,顯著影響了年度銷售額。推廣蔓越莓作為適合全年食用的多功能水果也有助於穩定全年需求。此外,市場向永續農業和道德採購實踐的轉變提高了蔓越莓對具有生態意識的消費者的吸引力。隨著種植者採用永續方法並提高可追溯性,在這些不斷變化的因素的推動下,蔓越莓市場將進一步擴大。
提高對健康益處的認知
產品多元化與創新
市場進入障礙與競爭
季節性變化和供應鏈問題
在全球市場日益受歡迎
永續性和道德採購
產品類型見解
區域洞察
The global Cranberries Market was valued at USD 2.32 Billion in 2023 and is expected to reach USD 3.05 Billion by 2029 with a CAGR of 4.67% during the forecast period. This market expansion is predominantly influenced by rising consumer education regarding the health advantages of cranberries, ongoing product variety, and a broader global market reach. The increasing appeal of cranberries can be attributed to their classification as a "superfood," rich in essential nutrients like vitamins, antioxidants, and dietary fiber. Notably, the antioxidants called proanthocyanidins found in cranberries are known for lowering the risk of urinary tract infections (UTIs), enhancing cardiovascular health, and providing anti-inflammatory effects. As health awareness rises among consumers, the desire for functional foods, including cranberries, has surged.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 2.32 Billion |
Market Size 2029 | USD 3.05 Billion |
CAGR 2024-2029 | 4.67% |
Fastest Growing Segment | Frozen Cranberries |
Largest Market | North America |
Innovation and diversification in products have significantly contributed to the cranberry market's growth. The array of cranberry-based goods has grown to encompass juices, dried cranberries, sauces, dietary supplements, and snacks, thereby meeting varied consumer tastes. Firms are continuously innovating with new flavors, packaging, and formulations to target different consumer segments, thereby increasing demand. Additionally, the trend toward healthier snacking and the increased interest in plant-based and natural ingredients dovetail nicely with the incorporation of cranberries into various products, thus extending market reach.
US cranberries have already established their versatility in the Indian market and are gaining popularity among discerning consumers. To highlight dried US cranberries and cranberry juice to Indian trade professionals, including importers, distributors, retailers, and food processors, the Cranberry Marketing Committee hosted a trade seminar at Le Meridien. India represents a growing market for US cranberries, with significant demand for both dried cranberries and cranberry juice. This demand is expected to rise as more Indian consumers discover the benefits of this remarkable berry. Dried cranberries are increasingly used as snacks and ingredients in both Western and Indian dishes. US cranberries are widely available through retail dry fruit sellers and e-commerce platforms.
Furthermore, the international footprint of cranberries continues to expand. While North America has traditionally been a key market, demand is rising in regions such as Asia and Europe, driven by heightened health consciousness and increasing disposable incomes. Enhanced logistics and export opportunities have enabled producers, particularly in the United States, to access these emerging markets, boosting the global presence of cranberries. Additionally, the traditional association of cranberries with holiday seasons like Thanksgiving and Christmas drives seasonal demand, significantly impacting annual sales. Promoting cranberries as a versatile fruit suitable for year-round consumption has also helped stabilize demand throughout the year. Additionally, the market's move towards sustainable farming and ethical sourcing practices has heightened the attractiveness of cranberries to eco-conscious consumers. As growers adopt sustainable methods and improve traceability, the cranberry market is set to expand further, driven by these evolving factors.
Key Market Drivers
Increasing Awareness of Health Benefits
The burgeoning demand and increasing consumption of cranberries stem primarily from heightened awareness of their medical advantages. Packed with vitamins, antioxidants, and fiber, cranberries are often hailed as a "superfood." The antioxidants present, specifically proanthocyanidins, are credited with lowering the risk of UTIs, promoting heart health, and providing anti-inflammatory effects. As more consumers veer towards a health-conscious lifestyle, the market for foods with functional benefits, such as cranberries, has witnessed a substantial surge. This rising awareness has not only spurred fresh cranberry sales but also diversified the cranberry-based product range in the market, including juices, dried cranberries, sauces, supplements, and snacks.
Product Diversification and Innovation
The diversification and innovation of cranberry products are pivotal in driving the market forward. Companies in this sector have expanded their product lines to meet a variety of consumer preferences and occasions. New flavors, innovative packaging, and novel formulations have been designed to appeal to different consumer demographics, fostering increased demand. This trend aligns well with the growing preference for healthier snacking options and the inclusion of plant-based, natural ingredients. By innovating and diversifying their product offerings, companies have successfully broadened the market reach of cranberries, making them an essential ingredient in various food and beverage products. The ongoing introduction of innovative products has sustained consumer interest, further catalyzing market growth.
Key Market Challenges
Market Entry Barriers and Competition
Despite its growth, the Global Cranberries Market encounters significant challenges, particularly regarding barriers to entry and stiff competition. Firms looking to enter the market or diversify their product lines often face stringent regulatory requirements, substantial initial investment costs, and complex supply chain demands. The market landscape is dominated by well-established players, making it challenging for new entrants to secure a foothold. Additionally, the competitive environment is intense, with numerous companies vying for market share through continuous innovation and rigorous marketing efforts. The necessity for substantial capital investment in research and development to create new and innovative products adds another layer to the challenges faced by newcomers in the cranberry market.
Seasonal Variability and Supply Chain Issues
The Global Cranberries Market is also plagued by seasonal variability and supply chain disruptions. Cranberries are traditionally linked with festive and holiday seasons, resulting in fluctuating demand throughout the year. Such seasonality affects the stability of supply and demand, posing challenges for producers in maintaining consistent market availability. Moreover, supply chain inefficiencies, including transportation and storage challenges, can exacerbate these issues. Producers must effectively address these seasonal and logistic challenges to ensure a steady and reliable supply of cranberries to meet the growing global demand.
Key Market Trends
Growing Popularity in Global Markets
The demand for cranberries is increasingly extending beyond North America, particularly in regions like Asia and Europe. This rise is driven by growing health awareness and increasing disposable incomes. Enhanced supply chain logistics and export opportunities have facilitated producers, mainly from the United States, to penetrate these new markets, significantly contributing to the overall growth of the cranberry market. The burgeoning demand in these regions has opened new avenues for market expansion and revenue generation.
Sustainability and Ethical Sourcing
A notable trend shaping the cranberry market is the heightened focus on sustainable farming and ethical sourcing practices. Environmentally conscious consumers are increasingly seeking products that resonate with their values of sustainability and ethical production. Cranberry growers are progressively adopting sustainable practices and improving traceability to meet this increasing demand. These efforts enhance the appeal of cranberries to consumers who prioritize environmentally friendly and ethically sourced products. This trend is expected to propel further growth in the cranberry market as sustainability becomes a critical consideration for consumers worldwide.
Segmental Insights
Product Type Insights
The dried cranberries segment captured the largest revenue share in 2023. Dried cranberries are packed with antioxidants, vitamins, and fiber, making them a favored choice among health-conscious individuals. They are considered a healthy snack that aids digestive health and offers other benefits such as promoting urinary tract health. The increasing awareness of these health advantages has fueled the demand for dried cranberries. Their convenience and extended shelf life further boost their popularity, making them a preferred option for quick snacks and their inclusion in various culinary uses. The convenience, extended shelf life, and versatility of dried cranberries, making them a popular choice for snacks, baking, and as salad toppings. Their portability and ease of storage appeal to busy consumers, further driving their sales. Additionally, the growing trend towards healthy snacking and the inclusion of dried cranberries in various food products have bolstered their market position. The segment's strong performance reflects consumer preference for functional, on-the-go food options that do not compromise on nutritional benefits.
Regional Insights
The North American cranberries market is expected to grow at a CAGR of 4.5% from 2024 to 2030. Cranberries hold a significant place in North American cuisine, especially during the fall and winter seasons. They are crucial ingredients in traditional holiday dishes such as cranberry sauce, relishes, and desserts. Beyond seasonal use, cranberries have gained popularity in everyday cooking and baking due to their unique flavor profile, which complements both sweet and savory dishes. This versatility has driven year-round demand in the food and beverage sector. The rising awareness of the health benefits of cranberries has further fueled their demand in North America. The U.S. market for cranberries faces intense competition driven by innovation in cranberry products. There is a growing trend in the U.S. towards natural, organic, and minimally processed foods. Cranberries, especially organic varieties, fit well with this trend. Consumers seeking clean-label products with fewer additives and preservatives are more likely to choose cranberries for their natural qualities and perceived health benefits. This has increased the demand for cranberries in both retail and foodservice channels. The U.S. market is also experiencing a trend towards innovative product formulations and packaging designed to attract different consumer segments.
In this report, the global Cranberries Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Cranberries Market.
Global Cranberries Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: