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家電包裝市場：2023年至2028年預測
市場調查報告書
商品編碼
1410121

家電包裝市場：2023年至2028年預測

Consumer Electronics Packaging Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2021年消費性電子封裝市場市場規模為215.8億美元。

消費性電子產品包裝是指旨在保護和展示消費性電子產品及配件的專業包裝解決方案。我們設計和製造盒子、托盤、插頁和保護膜等包裝材料，以確保安全運輸、防止損壞並改善電子產品的整體格式。消費性電子產品包裝在確保產品完整性、降低損壞風險以及為消費者創造有吸引力的視覺吸引力方面發揮著重要作用。

介紹

消費性電子產品包裝市場包括為消費性電子產品提供專業包裝解決方案的產業。該細分市場受到消費性電子產業快速成長的推動，其中包括智慧型手機、平板電腦、筆記型電腦、遊戲機和音訊設備等設備。消費性電子產品包裝市場專注於保護性、功能性和視覺吸引力的包裝，以提高產品在運輸過程中的安全性，為消費者創造難忘的拆箱體驗，並有效地傳達品牌形象。我們專注於提供包裝解決方案。市場成長是由技術進步、產品創新、消費者偏好變化以及對永續包裝選擇不斷成長的需求等因素所推動的。

促進因素

家電產業快速成長：

在技​​術進步和消費者對電子設備需求不斷成長的推動下，消費性電子產業不斷擴大，推動了對合適包裝解決方案的需求。產品銷售成長直接影響消費性電子包裝市場。

電子領域的創新：

電子產品的先進包裝，例如更小、更精密的元件、觸控螢幕和高解析度顯示器，需要包裝解決方案能夠在運輸和搬運過程中提供足夠的保護，防止損壞。為了適應這些技術進步而對專業包裝的需求正在推動市場的發展。

產品差異化和品牌機會

消費性電子產品包裝是品牌差異化和視覺吸引力的平台。傳達強烈的品牌形象、展示產品功能並營造開箱即用的優質感覺的包裝設計將吸引消費者並有助於市場成長。

擴大家電電商銷售：

電子商務平台的興起和消費電子產品的線上購買增加了對能夠承受嚴酷運輸和搬運的保護性包裝解決方案的需求。在這些情況下，提供安全、防破裂保護的包裝至關重要。

永續性與環保包裝：

消費者的偏好越來越轉向永續的包裝選擇。消費性電子產業對環保材料、可回收包裝和減少廢棄物的需求正在推動永續包裝解決方案市場的發展。

遵守安全和監管標準：

消費性電子產品包裝必須符合安全法規，以確保使用者保護並符合國際標準。遵守標籤、安全警告和產品資訊相關法規的包裝將推動市場成長。

客製化和個人化：

提供客製化和個人化選項（例如顏色選擇、標誌放置和個人化訊息）的消費性電子產品包裝可提高品牌忠誠度和客戶滿意度。提供客製化包裝解決方案的能力推動了市場需求。

可支配所得和消費支出的增加：

可支配收入的增加和消費者在家用電器上的支出增加正在推動對美觀和付加包裝的需求。消費者願意為能夠改善他們擁有和使用電子設備的整體體驗的套餐付費。

注重產品保護與物流效率：

消費性電子產品包裝必須提供足夠的保護，以防止損壞並確保產品在運輸、儲存和搬運過程中的完整性。輕質、節省空間且與自動化物流系統相容的包裝解決方案滿足了最佳化供應鏈營運的市場需求。

產品生命週期和更換：

消費性電子產品的定期升級和更換週期促進了對包裝解決方案的持續需求。隨著消費者升級他們的設備，市場需要能夠適應各種產品尺寸和變化的包裝。

主要企業提供的產品：

  • Apple 為 iPhone 13 機型推出了由 100% 再生材料製成的新包裝產品線。包裝 100% 可回收，使用後易於處置。
  • 微軟宣布了 Surface Laptop Studio 的新軟體包陣容。 Microsoft 致力於到 2025 年使所有包裝均可回收。
  • 戴爾為其 XPS 筆記型電腦推出了一系列新包裝，該包裝由回收材料製成，並採用大豆油墨印刷。
  • Google宣佈為其 Pixel 6 機型推出新的包裝系列。包裝由回收紙板製成，並用大豆油墨印刷。包裝也設計為平堆放，減少了運輸成本和儲存空間。

永續包裝的積極成長：

消費性電子產品包裝市場永續成長的一個領域是永續包裝。隨著環境問題的日益嚴重，消費者和製造商都優先考慮環保的包裝解決方案。消費性電子產業的永續包裝包括使用回收材料、減少廢棄物以及採用生物分解性的替代品。該行業的成長是由對環保產品的需求不斷成長、減少碳排放的監管壓力以及與永續實踐相關的積極品牌形象所推動的。提供永續包裝選擇的製造商正在響應消費者對環保選擇日益成長的偏好，導致消費性電子產品包裝市場的這一領域快速成長。

亞太地區預計將佔據較大佔有率

預計亞太地區將在消費電子封裝市場佔據主導佔有率。這一優勢是由幾個因素造成的。首先，該地區是中國、韓國和日本等主要消費性電子產品製造地的所在地，世界上很大一部分的電子產品都是在這裡生產。其次，該地區人口眾多，可支配所得不斷增加，帶動了電子產品的消費需求。第三，包裝製造商和物流網路等完善的供應鏈基礎設施的存在，支持亞太地區消費電子包裝市場的成長。此外，該地區有利的政府政策、產業投資和技術進步進一步促進了該地區在市場中的主導地位。

主要進展：

  • 2022 年 2 月，三星推出了 Galaxy S22 的新套餐。這種包裝是可回收的，三星承諾到 2023 年使所有包裝都可回收。
  • 2022 年 1 月，專門從事特種玻璃的技術集團肖特宣布推出 FLEXINITY® connect，這是先進封裝領域的突破性創新。這項新解決方案利用超細結構玻璃徹底改變半導體製造，為印刷基板(PCB) 和矽內插器等傳統方法提供了替代方案。

主要細分市場

按材質

  • 塑膠
  • 紙板

按用途

  • 智慧型手機
  • 計算設備
  • 電視/直播機上盒
  • 電子穿戴裝置
  • 其他

按地區

  • 北美洲
  • 美國
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他
  • 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 其他
  • 中東/非洲
  • 沙烏地阿拉伯
  • UAE
  • 其他
  • 亞太地區
  • 日本
  • 中國
  • 印度
  • 韓國
  • 台灣
  • 泰國
  • 印尼
  • 其他

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第2章調查方法

  • 研究設計
  • 調查資料
  • 檢驗

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 產業價值鏈分析

第5章家電包裝市場：依材料分類

  • 介紹
  • 塑膠
  • 紙/紙板

第6章家電包裝市場：依應用分類

  • 介紹
  • 智慧型手機
  • 計算設備
  • 電視/直播機上盒
  • 電子穿戴裝置
  • 其他

第7章家電包裝市場：依地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 其他
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 台灣
    • 泰國
    • 印尼
    • 其他

第8章競爭環境及分析

  • 主要企業及策略分析
  • 新興企業和市場盈利
  • 合併、收購、協議和合作
  • 供應商競賽矩陣

第9章 公司簡介

  • Smurfit Kappa Group PLC
  • Pregis Corporation
  • DunaPack Packaging Group
  • International Paper Company
  • Sonoco Products Company
  • Sealed Air Corporation
  • Stora Enso Oyj
  • DS Smith PLC
  • WestRock Company
  • UFP Technologies, Inc.
簡介目錄
Product Code: KSI061615781

The consumer electronics packaging market was valued at US$21.58 billion in 2021.

Consumer electronics packaging refers to the specialized packaging solutions designed to protect and present electronic devices and accessories for consumer use. It involves the design and production of packaging materials, such as boxes, trays, inserts, and protective films, that provide secure transportation, prevent damage, and enhance the overall presentation of electronic products. Consumer electronics packaging plays a crucial role in ensuring product integrity, reducing the risk of breakage, and creating an attractive visual appeal for consumers.

Introduction:

The consumer electronics packaging market encompasses the industry that provides packaging solutions specifically tailored for consumer electronics products. This market segment is driven by the rapid growth of the consumer electronics industry, which includes devices such as smartphones, tablets, laptops, gaming consoles, and audiovisual equipment. The consumer electronics packaging market focuses on delivering protective, functional, and visually appealing packaging solutions that enhance product safety during transportation, create a memorable unboxing experience for consumers, and effectively communicate brand identity. The market's growth is fuelled by factors such as technological advancements, product innovations, changing consumer preferences, and the increasing demand for sustainable packaging options.

Drivers:

The rapid growth of the consumer electronics industry:

The expanding consumer electronics sector, driven by technological advancements and increasing consumer demand for electronic devices, fuels the need for appropriate packaging solutions. The growth in product sales directly influences the consumer electronics packaging market.

Technological innovations in electronics:

Advancements in electronics, such as smaller and more delicate components, touchscreens, and high-resolution displays, require packaging solutions that provide adequate protection against damage during transportation and handling. The need for specialized packaging to accommodate these technological advancements drives the market.

Product differentiation and branding opportunities:

Consumer electronics packaging serves as a platform for brand differentiation and visual appeal. Packaging designs that convey a strong brand identity, showcase product features, and create a premium unboxing experience help attract consumers and contribute to market growth.

Growing e-commerce sales of consumer electronics:

The rise of e-commerce platforms and online purchasing of consumer electronics drives the need for protective packaging solutions that can withstand the rigors of shipping and handling. Packaging that provides secure and damage-resistant protection is essential in this context.

Sustainability and eco-friendly packaging:

Consumer preferences are increasingly shifting towards sustainable packaging options. The demand for eco-friendly materials, recyclable packaging, and reduced waste in the consumer electronics sector drives the market for sustainable packaging solutions.

Compliance with safety and regulatory standards:

Consumer electronics packaging must comply with safety regulations to ensure the protection of users and meet international standards. Packaging that adheres to regulations regarding labelling, safety warnings, and product information drives the market growth.

Customization and personalization:

Consumer electronics packaging that offers customization and personalization options, such as color choices, logo placement, or personalized messages, enhances brand loyalty and customer satisfaction. The ability to provide tailored packaging solutions drives market demand.

Rising disposable income and consumer spending:

Increasing disposable incomes and higher consumer spending on consumer electronics drive the demand for aesthetically pleasing and value-added packaging. Consumers are willing to pay for packaging that enhances the overall experience of owning and using electronic devices.

Focus on product protection and logistics efficiency:

Consumer electronics packaging must provide adequate protection during transportation, storage, and handling to prevent damage and ensure product integrity. Packaging solutions that are lightweight, efficient in space utilization, and compatible with automated logistics systems meet the market's demand for optimized supply chain operations.

Product life cycle and replacement purchases:

The regular upgrade and replacement cycles of consumer electronics contribute to the ongoing demand for packaging solutions. As consumers replace their devices, the need for packaging that can accommodate various product sizes and variations sustains the market.

Products offered by key companies:

  • Apple launched a new line of packaging for their iPhone 13 models that is made from 100% recycled materials. The packaging is also designed to be 100% recyclable so that it can be easily disposed of at the end of its life.
  • Microsoft launched a new line of packaging for their Surface Laptop Studio that is made from 30% recycled content. The packaging is also designed to be recyclable, and Microsoft has committed to making all of its packaging recyclable by 2025.
  • Dell launched a new line of packaging for their XPS laptops that is made from recycled materials and is printed with soy-based inks.
  • Google launched a new line of packaging for their Pixel 6 models that is made from recycled cardboard and is printed with soy-based inks. The packaging is also designed to be flat-packed, which reduces transportation costs and storage space.

Positive growth in the sustainable packaging segment:

The segment of the consumer electronics packaging market that is experiencing sustainable growth is sustainable packaging. As environmental concerns gain prominence, consumers and manufacturers alike are increasingly prioritizing eco-friendly packaging solutions. Sustainable packaging in the consumer electronics industry involves using recycled materials, reducing waste, and adopting biodegradable alternatives. This segment's growth is driven by the growing demand for environmentally conscious products, regulatory pressures to reduce carbon footprint, and the positive brand image associated with sustainable practices. Manufacturers that offer sustainable packaging options cater to the rising consumer preference for environmentally friendly choices, leading to rapid growth in this segment of the consumer electronics packaging market.

Asia-Pacific region is expected to hold a significant share:

Asia-Pacific is expected to dominate the consumer electronics packaging market share. This dominance can be attributed to several factors. Firstly, the region is home to major consumer electronics manufacturing hubs, such as China, South Korea, and Japan, where a significant portion of global electronic devices are produced. Secondly, the region has a large and growing population with increasing disposable income, driving consumer demand for electronic products. Thirdly, the presence of a well-established supply chain infrastructure, including packaging manufacturers and logistics networks, supports the growth of the consumer electronics packaging market in Asia-Pacific. Additionally, favorable government policies, industrial investments, and technological advancements in the region further contribute to its dominant position in the market.

Key developments:

  • In Feb 2022, Samsung launched a new line of packaging for their Galaxy S22 models that is made from recycled paper and is printed with vegetable-based inks. The packaging is also designed to be recyclable, and Samsung has committed to making all of their packaging recyclable by 2023.
  • In Jan 2022, SCHOTT, a technology group specializing in speciality glass, introduced FLEXINITY® connect as a groundbreaking innovation in advanced packaging. This new solution utilizes ultra-fine structured glass to revolutionize semiconductor manufacturing, offering an alternative to traditional methods such as printed circuit boards (PCBs) and silicon interposers.

Key Segments:

By Material

  • Plastics
  • Paper and Paperboard

By Application

  • Smartphones
  • Computing Device
  • Television/ DTH Box
  • Electronic Wearables
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Data
  • 2.3. Validation

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. CONSUMER ELECTRONICS PACKAGING MARKET, BY MATERIAL

  • 5.1. Introduction
  • 5.2. Plastics
  • 5.3. Paper and Paperboard

6. CONSUMER ELECTRONICS PACKAGING MARKET, BY APPLICATION

  • 6.1. Introduction
  • 6.2. Smartphones
  • 6.3. Computing Device
  • 6.4. Television/ DTH Box
  • 6.5. Electronic Wearables
  • 6.6. Others

7. CONSUMER ELECTRONICS PACKAGING MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. United Kingdom
    • 7.4.2. Germany
    • 7.4.3. France
    • 7.4.4. Italy
    • 7.4.5. Spain
    • 7.4.6. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Taiwan
    • 7.6.6. Thailand
    • 7.6.7. Indonesia
    • 7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Smurfit Kappa Group PLC
  • 9.2. Pregis Corporation
  • 9.3. DunaPack Packaging Group
  • 9.4. International Paper Company
  • 9.5. Sonoco Products Company
  • 9.6. Sealed Air Corporation
  • 9.7. Stora Enso Oyj
  • 9.8. DS Smith PLC
  • 9.9. WestRock Company
  • 9.10. UFP Technologies, Inc.