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市場調查報告書

商品編碼

1425047

中控台顯示器市場 – 2024 年至 2029 年預測

Center Stack Display Market - Forecasts from 2024 to 2029

出版日期: 2024年01月25日 | 出版商:

Knowledge Sourcing Intelligence | 英文 147 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2022年中控台顯示器市場規模為38.91億美元。

中控台顯示器是現代汽車的功能，可提供各種功能，例如空調、音訊、導航等。這種創新介面通常位於儀表板的中央，可直覺地控制氣候控制、音訊播放和導航輔助等重要功能。中控台顯示器由響應靈敏的觸控螢幕或觸覺實體按鈕控制，可滿足各種使用者偏好。例如，透過即時無縫地提供各種資訊，例如顯示空調調節的當前溫度、顯示當前播放的歌曲和專輯封面、以及易於理解的到達目的地的路線引導，多功能性閃閃發光。將基本車輛功能集中並整合到易於使用的介面中，改善了整體駕駛體驗，並確保乘客和駕駛員的便利性和安全性。然而，重要的是顯示器不顯示數值資料。此外，汽車製造商應確保所有服務人員（包括殘障人士）都可以使用中控台顯示器。這可以透過語音命令和易於閱讀的大文字等功能來實現。整體而言，精心設計的中控台顯示器可改善駕駛體驗，並使駕駛者更輕鬆地獲得有關汽車系統和功能的資訊。

介紹

目前，中控台顯示器市場正在顯著改變汽車產業的形勢。隨著汽車內裝對尖端顯示技術的需求不斷增加，中控台顯示器市場預計在不久的將來將大幅成長。在這一成長軌跡背後，有幾個關鍵因素推動著市場向前發展。首先，汽車技術的研發活動在各個學科領域都呈現前所未有的爆炸性成長。這些創新不僅改進了中控台顯示器的功能，還為其整合和利用開闢了新途徑。此外，新穎顯示技術的引入在推動市場發展方面發揮關鍵作用。高解析度螢幕、觸控螢幕介面和擴增實境顯示器的出現重新定義了車內用戶體驗，並使中控台顯示器成為消費者、投資者和汽車製造商關注的焦點。創新的激增使中控台顯示器的吸引力變得大眾化，從傳統汽車巨頭到技術主導的新興企業，各種相關人員都在競相利用這項變革性技術的潛力。

促進因素

對先進顯示器的需求不斷增加：汽車行業對整合到汽車內飾的尖端顯示技術的需求正在快速成長，這一趨勢是中控台顯示器市場快速擴張的關鍵驅動力。在當今充滿活力的汽車領域，消費者不再滿足於車輛的基本功能，而是要求具有複雜和創新功能的更先進的駕駛體驗。消費者偏好的這些變化使中控台成為現代汽車設計和技術的重要組成部分。這些顯示器在提供各種重要資訊、資訊娛樂和控制選項方面發揮核心作用，為服務人員和乘客提供直覺且具有視覺吸引力的介面，以改善您的整體駕駛體驗。隨著汽車產業的不斷發展，中控台顯示器作為汽車設計、技術和消費者期望融合的關鍵要素，預計將變得更加重要。
連網型汽車技術的興起：聯網汽車技術的普及是汽車產業的關鍵轉折點，開創了中控台顯示器增強功能和效能的新時代。這些顯示器不再是孤立的組件，而是已發展成為與汽車中許多其他重要系統無縫整合的中央樞紐。這種整合擴展到導航等關鍵領域，其中即時交通資料和先進的路線演算法使旅程更加順暢。此外，中控台顯示器現已與氣候控制系統整合，使乘客可以輕鬆微調他們的環境，例如調整溫度和選擇他們喜歡的環境照明。此外，這些顯示器改變了車內娛樂方式，提供豐富的多媒體選項，從串流媒體服務到個人化播放列表，迎合當今精通技術的乘客的不同偏好，將駕駛變成一種身臨其境型的體驗。
對豪華車和電動車的需求不斷成長：不可否認的是，汽車市場對豪華汽車和電動車的突然偏好在中控台顯示器的普及中發揮關鍵作用。這種不斷成長的需求正在推動製造商創新並將最尖端科技融入這些車輛中，從而整合更大、更複雜且技術先進的中控台顯示器。隨著越來越多的消費者尋求不僅環保、高效的交通工具，而且還提供更高水準的舒適性和便利性的汽車，汽車製造商正在將這些複雜的功能添加到他們的豪華車和電動汽車中。這些中控台顯示器不僅僅是一個資訊娛樂系統，現在還充當指揮中心，促進各種車輛功能、資訊娛樂功能、導航系統和連接選項的無縫控制，並改善現代汽車領域的整體駕駛體驗。
新顯示技術的出現：中控台顯示器市場正在經歷顯著成長，這主要得益於OLED（有機發光二極體）和AMOLED（主動矩陣有機發光二極體）等顯示技術的快速進步。這些尖端顯示器已成為各種電子設備的重要組成部分，特別是汽車資訊娛樂系統和智慧型手機。其日益普及的主要驅動力是其能夠提供卓越的影像質量，展現鮮豔的色彩、深邃的黑色和出色的對比。與傳統的 LCD（液晶顯示器）螢幕相比，OLED 和 AMOLED 顯示器在視覺性能方面有了顯著的改進，使其成為製造商和消費者的首選。
新興市場需求不斷成長：新興市場汽車需求的激增預計將對快速成長的中控台顯示器市場產生重大影響。在這些快速發展的地區，越來越多的消費者選擇投資他們的車輛，同時他們對複雜功能的渴望也迅速增加，而中控台顯示器則處於其中。這些先進的顯示器不僅增強了整體駕駛體驗，而且還是整合各種車輛功能和資訊娛樂系統的焦點。因此，中控台顯示器市場有望實現顯著成長，以滿足快速成長的市場中不斷成長的消費者期望和偏好。

主要企業提供的產品

德克薩斯(TI) 為中控台顯示器提供各種顯示輔助器，包括 LCD、OLED 和 TFT 顯示器。
Preh 的中控台顯示器具有高解析度和高亮度，即使在明亮的陽光下也能確保訊息清晰易讀。我們還提供各種尺寸和長寬比，以滿足任何車輛的需求。 Preh 的中控台顯示器可依照您的車輛設計進行客製化。這包括顯示器形狀、邊框、按鈕和控制項。

OLED 產業在中控台顯示器市場的成長：

OLED領域在中控台顯示器市場的擴張中發揮著至關重要的作用。 OLED 顯示器因其出色的影像品質、能源效率和適應性而在汽車領域迅速普及，使其成為該市場領域備受矚目的驅動力。首先，OLED 顯示器在影像品質方面超越了傳統 LCD 顯示器。這些顯示器擁有出色的對比度、寬視角和鮮豔的色彩。這些特性使 OLED 顯示器成為中控台顯示器的理想選擇，確保車內視覺體驗保持一流。除了卓越的影像品質外，OLED 顯示器還以其能源效率而聞名。與 LCD 顯示器不同，OLED 不需要背光，降低了功耗並最大限度地減少了熱量產生。這使得它們非常適合整合到汽車中，其中能源效率是設計和操作的關鍵考慮因素。此外，OLED 技術固有的彈性也是一個顯著的優勢。 OLED 顯示器可以製造成各種形狀和尺寸，有助於無縫整合到中控台顯示器。此類顯示器通常需要客製化尺寸才能無縫融入儀表板，而 OLED 提供了滿足這些設計要求所需的多功能性。汽車產業越來越青睞中控台應用程式中的 OLED 顯示螢幕，證明了其優越性。這種偏好是由卓越的影像品質、能源效率和彈性的有吸引力的組合所驅動的。因此，OLED 領域在中控台顯示器市場出現了顯著成長，這反映出 OLED 的採用率不斷提高。此外，豪華汽車需求的激增正在推動 OLED 市場在該市場的擴張。豪華汽車通常配備先進的設備，包括更大、更複雜的中控台顯示器。這些顯示器可能會採用 OLED 技術，鞏固 OLED 領域作為中控台顯示器市場關鍵驅動力的地位。

預計亞太地區將佔據中控台顯示器市場的主要佔有率：

亞太地區預計將在中控台顯示器市場中發揮重要作用。首先，亞太地區人口眾多，推動汽車需要快速成長。對交通日益成長的需求正在推動中控台顯示器市場的成長。這是因為這些顯示器是現代汽車的重要組成部分，可以改善整體駕駛體驗。在亞太市場，汽車需求不斷增加，豪華車的需求也增加。豪華汽車擁有更先進、更精密的中控台顯示螢幕，並且越來越受歡迎。隨著該地區消費者尋求更優質的駕駛體驗，在尖端技術和美學需求的推動下，中控台顯示器市場自然蓬勃發展。汽車產業本身的擴張是這個成長故事的關鍵要素。亞太地區正在經歷進入汽車市場的新參與者的激增、激烈的競爭以及對技術創新的日益關注。隨著汽車製造商努力透過提供吸引消費者的創新功能來超越彼此，中控台顯示器已成為差異化的關鍵戰場，並將繼續推動市場擴張。我只是一時衝動。此外，全部區域可支配所得的增加也是關鍵促進因素。隨著消費者變得更加富裕，他們越來越願意並且有能力投資配備先進技術的車輛，包括最先進的中控台顯示器。因此，亞太地區的經濟繁榮仍是市場成長的關鍵驅動力。此外，亞太地區各國政府正透過各種措施和政策積極支持先進汽車技術的發展，包括中控台顯示器。

主要進展：

2023 年 1 月，三星電子子公司、領先的汽車技術公司哈曼宣布推出 HARMAN Ready Vision，這是一系列增強駕駛員意識和安全性的 AR HUD 硬體和軟體產品。
在 2023 年 1 月於拉斯維加斯舉行的 CES 2023 上，科技公司大陸集團展示了令人印象深刻的曲面超寬顯示器。它從一根 A 柱到另一根 A 柱無縫彎曲，寬 1.29 公尺。這款 47.5 吋 TFT 顯示器具有 3,000 多個 LED，可照亮 7,680 x 660 像素的活動區域。此曲面顯示器可作為駕駛座、中央座椅和乘客座椅的整合式螢幕。

A center stack display is a feature in modern cars that provides access to various functions such as climate control, audio, and navigation. Typically positioned prominently at the center of the dashboard, this innovative interface offers intuitive control over critical aspects like climate management, audio playback, and navigation assistance. Operated through either a responsive touchscreen or a set of tactile physical buttons, the center stack display caters to diverse user preferences. Its versatility shines through as it seamlessly provides real-time information on various aspects, such as displaying the current temperature for climate control adjustments, showcasing the currently playing song with album artwork, and offering clear and turn-by-turn directions to guide drivers to their intended destination. This integration of essential vehicle functions into a centralized, user-friendly interface enhances the overall driving experience, ensuring convenience and safety for passengers and drivers alike. However, it is important to note that the display should not show any numerical data that could distract the driver from the road. Additionally, car manufacturers should ensure that their center stack displays are accessible to all drivers, including those with disabilities. This can be achieved through features like voice commands and large, easy-to-read text. Overall, a well-designed center stack display can enhance the driving experience and make it easier for drivers to stay informed about their car's systems and functions.

Introduction:

The center stack display market is currently undergoing a remarkable transformation that is reshaping the entire landscape of the automotive industry. With an ever-increasing demand for cutting-edge display technologies within the interiors of automobiles, the center stack display market is poised for significant expansion in the foreseeable future. This growth trajectory can be attributed to several key factors propelling the market forward. Firstly, there has been an unprecedented surge in research and development activities pertaining to automotive technology, spanning a wide spectrum of domains. These innovations have not only improved the functionality of center stack displays but have also opened up new avenues for their integration and utilization. Furthermore, the introduction of novel display technologies has played a pivotal role in driving the market's evolution. The emergence of high-resolution screens, touchscreen interfaces, and augmented reality displays has redefined the user experience within vehicles, making center stack displays a focal point of interest for consumers, investors, and automakers alike. This surge in innovation has democratized the appeal of center stack displays, attracting a diverse range of stakeholders, from traditional automotive giants to tech-driven startups, all vying to harness the potential of this transformative technology.

Drivers:

Increasing demand for advanced displays: The automotive industry is witnessing a substantial surge in the demand for cutting-edge display technologies integrated into vehicle interiors, and this trend is primarily responsible for the burgeoning expansion of the center stack display market. In today's dynamic automotive landscape, consumers are no longer content with basic functionalities in their vehicles; instead, they seek a heightened driving experience characterized by sophisticated and innovative features. This shift in consumer preferences has elevated center stack displays to a pivotal position within the realm of modern automobile design and technology. These displays serve as a focal point for delivering a wide array of critical information, infotainment, and control options, offering drivers and passengers an intuitive and visually appealing interface that enhances their overall driving experience. As the automobile industry continues to evolve, the prominence of center stack displays as a key component in the convergence of automotive design, technology, and consumer expectations is only expected to grow further.
Rise of connected car technologies: The proliferation of connected car technologies represents a pivotal turning point in the automotive industry, ushering in a new era of enhanced functionalities and capabilities for center stack displays. These displays are no longer isolated components but have evolved into central hubs seamlessly integrated with a multitude of other critical systems within the vehicle. This integration extends to pivotal areas like navigation, where real-time traffic data and advanced routing algorithms ensure smoother journeys. Furthermore, center stack displays now harmonize with climate control systems, enabling passengers to fine-tune their environment effortlessly, whether it be adjusting the temperature or even choosing their preferred ambient lighting. Additionally, these displays have transformed entertainment within the car, offering a wealth of multimedia options, from streaming services to personalized playlists, turning every drive into an immersive experience that caters to the diverse preferences of today's tech-savvy passengers.
Increasing demand for luxury and electric vehicles: The burgeoning appetite for luxury and electric vehicles in the automotive market has undeniably played a pivotal role in propelling the proliferation of center stack displays. This heightened demand has spurred manufacturers to innovate and incorporate cutting-edge technologies into these vehicles, resulting in the integration of larger, more intricate, and technologically advanced center stack displays. As consumers increasingly seek vehicles that provide not only eco-friendly and efficient transportation but also a heightened level of comfort and convenience, automakers have responded by outfitting their luxury and electric models with these sophisticated displays. These center stack displays have evolved beyond mere infotainment systems, now serving as command centers that facilitate seamless control of various vehicle functions, infotainment features, navigation systems, and connectivity options, thereby enhancing the overall driving experience in the modern automotive landscape.
Emergence of new display technologies: The center stack display market is experiencing significant growth, primarily attributed to the rapid advancements in display technologies like OLED (Organic Light-Emitting Diode) and AMOLED (Active Matrix Organic Light-Emitting Diode). These cutting-edge displays have become pivotal components in various electronic devices, particularly automotive infotainment systems and smartphones. The key driving force behind their increasing adoption is their ability to deliver superior image quality that showcases vibrant colors, deep blacks, and exceptional contrast ratios. Compared to conventional LCD (Liquid Crystal Display) screens, OLED and AMOLED displays offer a remarkable leap in visual performance, making them the preferred choice for manufacturers and consumers alike.
Growing demand in emerging markets: The burgeoning demand for vehicles in emerging markets is anticipated to exert a significant influence on the burgeoning center stack display market. As an increasing number of consumers in these rapidly developing regions opt to invest in vehicles, there is a concurrent surge in the desire for sophisticated features, with center stack displays being at the forefront of this demand. These advanced displays not only enhance the overall driving experience but also provide a focal point for integrating various vehicle functions and infotainment systems. Consequently, the center stack display market is poised for substantial growth as it strives to cater to the escalating expectations and preferences of consumers in these burgeoning markets.

Products offered by key companies:

Texas Instruments (TI) offers a variety of display drivers for center stack displays, including LCD, OLED, and TFT displays. These drivers are designed to provide high-quality image quality and low power consumption.
Preh's center stack displays offer high resolution and brightness, ensuring that information is clear and easy to read even in bright sunlight, and are available in a wide range of sizes and aspect ratios to fit the needs of any vehicle. Preh's center stack displays can be customized to match the specific design of any vehicle. This includes the shape of the display, the bezels, and the buttons and controls.

Prominent growth in the OLED segment within the Center Stack Display market:

The OLED segment plays a pivotal role in propelling the expansion of the center stack display market, primarily owing to its exceptional characteristics and the surging demand in various industries. OLED displays are rapidly gaining traction within the automotive sector due to their remarkable image quality, energy efficiency, and adaptability, which are driving factors for their prominence in this market niche. First and foremost, OLED displays outshine their traditional LCD counterparts when it comes to image quality. These displays boast a superior contrast ratio, wider viewing angles, and an array of vibrant colors. These attributes make OLED displays the ideal choice for center stack displays, ensuring that the visual experience inside vehicles remains top-notch. In addition to their exceptional image quality, OLED displays are renowned for their energy efficiency. Unlike LCD displays, OLEDs eliminate the need for a backlight, resulting in reduced power consumption and minimal heat production. This makes them highly suitable for integration into vehicles, where energy efficiency is a critical consideration in design and operation. Furthermore, the inherent flexibility of OLED technology is a notable advantage. OLED displays can be manufactured in various shapes and sizes, facilitating their seamless incorporation into center stack displays. These displays often require customized dimensions to seamlessly fit into the dashboard, and OLEDs offer the versatility needed to meet these design requirements. The automotive industry's growing preference for OLED displays in center-stack applications is a testament to their superiority. This preference is driven by the compelling combination of superior image quality, energy efficiency, and flexibility. Consequently, the OLED segment is experiencing substantial growth within the center stack display market, reflecting its increasing adoption. Furthermore, the surge in demand for luxury vehicles is bolstering the OLED segment's expansion within this market. Luxury vehicles frequently feature advanced amenities, including larger and more sophisticated center stack displays. These displays are more likely to utilize OLED technology, reinforcing the OLED segment's position as a key driver in the center stack display market.

The Asia Pacific region is expected to hold a significant share of the center stack display market:

The Asia Pacific region is poised to play a substantial role in the center stack display market, driven by a confluence of factors that underscore its significance in the industry. First and foremost, the sheer size of the population in the Asia Pacific region has contributed to a surging demand for vehicles. This escalating need for transportation options has, in turn, catalyzed the growth of the center stack display market, as these displays are integral components of modern vehicles, enhancing the overall driving experience. In addition to the rising demand for vehicles, there is a notable uptick in the desire for luxury automobiles within the Asia Pacific market. Luxury vehicles are becoming increasingly popular, boasting more advanced and sophisticated center stack displays. As consumers in the region seek higher-end driving experiences, the center stack display market naturally thrives, driven by the demand for cutting-edge technology and aesthetics. The expansion of the automotive industry itself is a pivotal factor in this growth story. The Asia Pacific region has witnessed a rapid influx of new players entering the automotive market, resulting in fierce competition and a heightened focus on innovation. As automakers strive to outdo one another in delivering innovative features to attract consumers, center stack displays have emerged as a crucial battleground for differentiation, thereby further fueling market expansion. Moreover, the escalation of disposable income across the Asia Pacific region is another key driver. With more affluent consumers, there is a greater willingness and capacity to invest in vehicles equipped with advanced technologies, including state-of-the-art center stack displays. As such, the rising economic prosperity of the region continues to be a significant impetus behind the market's growth. Furthermore, governments in the Asia Pacific region are actively supporting the development of advanced automotive technologies, including center stack displays, through various initiatives and policies.

Key developments:

In January 2023, HARMAN, a subsidiary of Samsung Electronics Co., Ltd. and a leading automotive technology company, has recently unveiled HARMAN Ready Vision, a suite of AR HUD hardware and software products that enhances driver awareness and safety.
In January 2023, At CES 2023 in Las Vegas, Continental AG, a technology company, showcased its impressive Curved Ultrawide Display. It's seamlessly curved from one A-pillar to the other with a width of 1.29 meters. This 47.5-inch TFT display features over 3,000 LEDs, illuminating a 7,680 by 660-pixel active area. This curved display serves as a combined driver, central, and passenger screen, all in one.

SEGMENTS:

By Technology

TFT LCD
OLED
Others

By Vehicle Type

Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles

By Application

Navigation
HVAC Control
Infotainment
Others

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. CENTER STACK DISPLAY MARKET, BY TECHNOLOGY

5.1. Introduction
5.2. TFT LCD
5.3. OLED
5.4. Others

6. CENTER STACK DISPLAY MARKET, BY VEHICLE TYPE

6.1. Introduction
6.2. Passenger Cars
6.3. Light Commercial Vehicles
6.4. Heavy Commercial Vehicles

7. CENTER STACK DISPLAY MARKET, BY APPLICATION

7.1. Introduction
7.2. Navigation
7.3. HVAC Control
7.4. Infotainment
7.5. Others

8. CENTER STACK DISPLAY MARKET, BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others