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1456895

嬰兒洗護用品市場 - 2024 年至 2029 年預測

Baby Toiletries Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

嬰兒洗護用品市場預計複合年成長率為4.26%，從2022年的31.45億美元市場規模到2029年達到42.1億美元。

嬰兒洗護用品包括用於確保嬰幼兒安全衛生的嬰兒護理產品。嬰兒洗護用品由市面上常見的多種產品組成，例如嬰兒身體保養和沐浴護理、嬰兒濕紙巾和嬰兒尿布。

推動嬰兒洗護用品市場的因素包括嬰兒衛生和安全問題的改善。家庭可支配收入和女性勞動力的增加預計將為嬰兒洗護用品市場創造多種機會。

嬰兒洗護用品通常是嬰兒牙膏、嬰兒濕紙巾和尿布等產品的組合，因此，此類嬰兒護理產品的不斷普及是推動該市場成長的另一個主要推動因素。此外，研發領域的投資不斷增加，為嬰兒護理產品的臨床試驗創造了機會，進一步生產高品質的嬰兒產品，促進了該市場的成長。

家長越來越重視品質

父母對品質的日益關注被認為是嬰兒洗護用品市場的主要成長動力。近年來，消費者在嬰兒護理產品上的支出大幅增加，導致對嬰兒油產品的需求增加。此外，各種類型的嬰兒油，如橄欖油、混子油、芥末油也越來越受到人們的歡迎，而這些產品在市場上以實惠的價格出售。

此外，嬰兒產品製造商透過社群媒體管道和電視增加嬰兒產品的促銷活動預計將在未來幾年內支持市場的成長。父母對新生兒衛生發育的擔憂是眾所周知的。出於這種擔憂，嬰兒個人保健產品製造商正在對用於製造這些產品的成分採取預防措施。

隨著越來越多的客戶根據特定品牌及其受歡迎程度做出購買決定，品牌已成為一種低效率的促進因素。因此，在全球嬰兒護理行業，品牌及其知名度已成為消費者的品質保證。

對有機嬰兒護理產品的需求不斷成長

家長對嬰兒護理產品中潛在有害合成化學物質的認知不斷提高，推動了對有機產品的需求。消費者對有機嬰兒護理產品（包括護膚和尿布）的需求正在增加。隨著可支配收入的增加，父母現在更喜歡高品質、環保的嬰兒護理產品。

市場參與企業正在利用柔軟的有機材料和成分來創造新型尿布。寶寶的皮膚比較敏感，容易受到紫外線、沙漠地區、乾燥環境等環境因素的影響。此外，隨著可支配收入的增加，消費者開始選擇優質的嬰兒護理產品。

增加嬰兒擦拭巾的使用

隨著時間的推移，嬰兒濕紙巾已經發展成為專為新生兒敏感肌膚設計的更柔軟的配方。每個品牌都強調低過敏性成分，可安全日常使用且不含刺激性化學物質。這些配方的目標是去除污垢而不乾燥或刺激皮膚。保濕和保濕是選擇嬰兒擦拭巾時的重要因素。配方中經常添加蘆薈、洋甘菊和燕麥萃取物，以舒緩和滋潤肌膚。

以分銷管道來看，線上預計將大幅成長。

預計線上銷售管道將在預測期內以最快的速度成長。最大的嬰兒護理產品線上賣家是亞馬遜、沃爾瑪和企業網站等知名電子商務巨頭。參與企業透過企業入口網站推出嬰兒護理產品也推動了線上市場的擴張。例如，2022年4月，擁有特殊配方產品的永續嬰兒護理品牌WADE Inc.推出了首款針對黑色素皮膚嬰兒的Proudly嬰兒護理產品系列。這些產品可以透過該品牌的網站存取。

越來越多的家長，尤其是媽媽們，到藥局購買嬰兒護理產品，以便在選擇嬰兒護理產品時得到醫療專業人士的建議、指導和安心。 Superdrugstore 的臨床開發經理 Niamh McMillan 表示，新手父母常常會被大量相互矛盾且令人困惑的產品資訊所淹沒。為了幫助父母做出明智的決定，藥劑師及其團隊與父母合作，確保他們購買的產品適合嬰兒的皮膚類型。這些因素支撐著藥局產品的銷售。

亞太地區在預測期內將經歷指數級成長

由於強勁的經濟成長和家庭收入的增加，預計該地區在嬰兒護理產品（包括洗護用品）上的消費者支出將會增加。由於出生率上升，嬰兒護理產品在亞太地區成長最快。此外，廣泛的分銷網路和不斷上升的品牌滲透率正在推動該地區的嬰兒護理產品市場。

此外，越來越多的環境問題，如炎熱、乾燥的空氣和紫外線 (UV) 輻射，導致人們選擇使用針對嬰幼兒的防護性護膚產品。因此，對嬰兒油、保濕霜、乳液等的需求不斷增加。電子商務市場也不斷擴大。

推出市場的主要產品

  • 2023 年 10 月，Baby Dove 為想要改善寶寶日常和夜間護膚護膚的新父母推出了兩個新產品系列，採用溫和配方和安全成分，保持寶寶皮膚水潤和健康。維生素E和純天然辣木油是「Caring by Nature」的成分。每天幫助維持寶寶皮膚的彈性和自然水分。該品牌表示，其純素、無淚、低過敏配方已經過皮膚科醫生和小兒科的測試，因此父母可以放心地享受沐浴時光。
  • 2023 年 3 月，金佰利將 Huggies Complete Comfort 一次性尿布重新引入印度市場。據該公司稱，重新推出的產品旨在為嬰兒提供五合一的舒適度，包括柔軟度和吸收性。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • 分析師觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章嬰兒洗護用品市場：依產品類型

  • 介紹
  • 嬰兒洗髮精
  • 嬰兒濕紙巾
  • 牙膏粉
  • 嬰兒浴鹽

第6章 嬰兒洗護用品市場：依通路分類

  • 介紹
  • 線上
  • 離線
    • 市場機會和趨勢
    • 成長前景
    • 地域盈利
    • 代理/批發商
    • 大賣場/超級市場
    • 專賣店

第7章 嬰兒洗護用品市集：依地區

  • 介紹
  • 北美洲
  • 南美洲
  • 歐洲
  • 中東/非洲
  • 亞太地區

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • Warner Chilcott（The Procter & Gamble Company）
  • Johnson & Johnson Consumer Inc
  • Kimberly-Clark Corporation
  • InvestIndustrial Holdings（Artsana SpA）
  • California Baby
  • Unilever Group（Dove）
  • Maxingvest AG（Beiersdorf, Inc）
  • Galderma Laboratories, LP
  • Nature's Baby Organics
簡介目錄
Product Code: KSI061614251

The baby toiletries market is expected to grow at a CAGR of 4.26% reaching a market size of US$4.210 billion in 2029 from US$3.145 billion in 2022.

Baby toiletries include baby care products that are utilized in the maintenance of the safety and hygiene of the baby and the toddler. Baby toiletries consist of multiple products which are easily obtainable in the market including baby body and bath care, baby wipes, and even baby diapers.

Factors such as safety concerns as well as the rise in hygiene for babies are regarded to be factors that will boost the market for baby toiletries. The rising disposable income of households coupled with the female working population is likely to create multiple opportunities for the baby toiletries market.

Baby toiletries usually is a term which is given to a combination of products such as toothpaste for babies, baby wipes as well as diapers and in this regard, the rising penetration of such baby care products will act as another major factor driving the growth of this market. Further, the rising investments in the research and development sector are creating opportunities for clinical testing for baby care products which will further create quality products for babies driving the growth of this market.

Rising quality concerns by the parents

Increasing parental concerns are regarded to be a major growth driver for this baby toiletries market. Increased customer spending on baby care products has been growing substantially in recent years which is resulting in the demand for baby oil products along with the growing popularity of various types of baby oil among individuals such as olive oil, bastard oil, mustard oil, and others which are commercially available in the market and at an affordable rate.

Moreover, the increase in baby or promotional activities through social media channels and even television by baby product manufacturers is expected to support the growth of this market in the upcoming years. Parents' concerns about their newborn child's development in the case of hygiene are not unknown to anyone. Regarding this concern, manufacturers of baby personal care products are taking precautions about the ingredients that are being used in the making of these products.

The brand name is an inefficient driver as there is an increasing number of customers who make their purchase decisions based on a particular brand name and its popularity. As a result of this, in the global baby care industry, the brand name and its popularity are a guarantee of quality for customers.

Increasing demand for organic baby care products

Parents are becoming more aware of the potentially harmful synthetic chemicals in baby care products, which is driving up demand for organic products. Consumer demand for organic baby care products is rising, including skincare products, diapers, and other items. Parents now prefer high-quality, eco-friendly baby care products because of their increased disposable income.

Players in the market are creating new kinds of diapers by utilizing soft, organic fabric and organic components. Babies' skin is sensitive, so environmental factors like UV radiation, desert regions, dry environments, and many more affect them more readily. Additionally, as disposable income rises, consumers are choosing to use high-end baby care products.

Rising use of baby wipes

With time, baby wipes have changed to include softer formulas made especially for the sensitive skin of newborns. Brands place a high priority on hypoallergenic components that are safe for everyday use and devoid of harsh chemicals. The goal of these formulations is to clean without making skin feel dry or irritated. When choosing baby wipes, hydration and moisturization are important factors. Aloe vera, chamomile, and oat extracts are frequently added to formulations to help calm and moisturize the skin.

Based on distribution channels, online is expected to grow considerably

Throughout the projection period, the online distribution channel is expected to grow at the fastest rate. The biggest online sellers of baby care products are well-known e-commerce behemoths like Amazon, Walmart, and corporate websites. The expansion of the online market is being propelled by market participants who are also introducing baby care products via their corporate portals. For example, WADE Inc., a sustainable baby care brand with specially formulated products, launched its first line of "PROUDLY Baby Care Products" in April 2022, catering to babies with melanated skin. These products are accessible through the brand's website.

To get advice, direction, and comfort from medical professionals when it comes to selecting baby care products, more and more parents-especially mothers-visit pharmacies to buy baby care products. The clinical development manager at Superdrug Store, Niamh McMillan, says that new parents often feel overwhelmed by the amount of contradicting and confusing information available on products. To help parents make informed decisions, pharmacists and their teams work with parents to ensure that the products they buy are appropriate for their infant's skin type. These elements support the pharmacy's product sales.

Asia Pacific is witnessing exponential growth during the forecast period

Consumer spending on baby care products, including toiletries, is anticipated to rise in the region due to robust economic growth and rising household incomes. Because of the increasing birth rate, baby care products are seeing some of the fastest growth in the Asia-Pacific region. In addition, a wide distribution network and rising brand penetration are propelling the baby care products market in the area.

Moreover, due to growing environmental problems like heat, dry air, and ultraviolet (UV) rays, people are choosing to use protective skincare products for their infants. Consequently, there is a growing need for baby oils, moisturizers, lotions, and other products. In addition, the market for baby toiletries is expanding for e-commerce.

Market key launches

  • In October 2023, Baby Dove introduced two new product collections for new parents looking to improve their baby's daily and nightly skincare routines with gentle formulas and safe ingredients that keep baby's skin moisturized and healthy. Vitamin E and pure natural moringa oil are ingredients in Caring by Nature. Every day, it aids in preserving the resilience and natural moisture of a baby's skin. According to the brand, parents can feel at ease during bath time with the vegan, tear-free, and hypoallergenic formulas that have been tested by dermatologists and paediatricians.
  • In March 2023, Kimberly-Clark reintroduced Huggies Complete Comfort diapers to the Indian market. The product's relaunch, according to the company, was centred on providing babies with 5-in-1 comfort, which includes softness and absorption.

Segmentation:

By Product Type

  • Baby Shampoo
  • Baby Wipes
  • Toothpaste
  • Baby Bath additives

By Distribution Channel

  • Offline
  • Distributors/Wholesalers
  • Hypermarket/Supermarket
  • Specialty stores
  • Online

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Taiwan
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. BABY TOILETRIES MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Baby Shampoo
    • 5.2.1. Market opportunities and trends
    • 5.2.2. Growth prospects
    • 5.2.3. Geographic lucrativeness
  • 5.3. Baby Wipes
    • 5.3.1. Market opportunities and trends
    • 5.3.2. Growth prospects
    • 5.3.3. Geographic lucrativeness
  • 5.4. Toothpaste
    • 5.4.1. Market opportunities and trends
    • 5.4.2. Growth prospects
    • 5.4.3. Geographic lucrativeness
  • 5.5. Baby Bath Additives
    • 5.5.1. Market opportunities and trends
    • 5.5.2. Growth prospects
    • 5.5.3. Geographic lucrativeness

6. BABY TOILETRIES MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Online
    • 6.2.1. Market opportunities and trends
    • 6.2.2. Growth prospects
    • 6.2.3. Geographic lucrativeness
  • 6.3. Offline
    • 6.3.1. Market opportunities and trends
    • 6.3.2. Growth prospects
    • 6.3.3. Geographic lucrativeness
    • 6.3.4. Distributors/Wholesalers
    • 6.3.5. Hypermarket/Supermarket
    • 6.3.6. Specialty stores

7. BABY TOILETRIES MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Country
      • 7.2.3.1. United States
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Product Type
    • 7.3.2. By Application
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Product Type
    • 7.4.2. By Application
    • 7.4.3. By Country
      • 7.4.3.1. Germany
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. France
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. United Kingdom
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Product Type
    • 7.5.2. By Application
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Others
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Product Type
    • 7.6.2. By Application
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. South Korea
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. India
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Taiwan
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Others
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisition, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Warner Chilcott (The Procter & Gamble Company)
  • 9.2. Johnson & Johnson Consumer Inc
  • 9.3. Kimberly-Clark Corporation
  • 9.4. InvestIndustrial Holdings (Artsana S.p.A.)
  • 9.5. California Baby
  • 9.6. Unilever Group (Dove)
  • 9.7. Maxingvest AG (Beiersdorf, Inc)
  • 9.8. Galderma Laboratories, L.P.
  • 9.9. Nature's Baby Organics