嬰兒洗漱用品市場規模、佔有率及成長分析（按產品類型、分銷管道、成分、目標群體、包裝和地區）－2025-2032 年產業預測

2023 年全球嬰兒洗漱用品市場規模為 173 億美元，預計將從 2024 年的 182.7 億美元成長到 2032 年的 282.5 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

由於擔心合成化學物質的有害影響，父母對天然和有機成分的需求不斷增加，極大地推動了嬰兒洗漱用品市場的發展。主要促進因素包括轉向環保和低過敏性產品，以及願意投資優先考慮安全和品質的高階品牌。社群媒體的影響力提高了 Z 世代和千禧世代父母的意識，進一步擴大了植物來源和永續嬰兒護理產品的市場。強生和聯合利華等主要企業正在主導推出創新產品，專注於永續性、皮膚病學安全性和個人化護理，以解決嬰兒濕疹等特定問題。電子商務趨勢大大改變了嬰兒洗漱用品的購買動態，為父母提供了前所未有的便利性和多樣性。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 客戶和購買標準分析

嬰兒洗漱用品市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 嬰兒盥洗用品
• 嬰兒護膚產品
• 嬰兒護髮產品
• 嬰兒擦拭巾
• 嬰兒尿布疹霜和乳液

嬰兒洗漱用品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 線下零售
• 電子商務
• 大賣場和超級市場
• 專賣店
• 藥局

嬰兒洗漱用品市場規模（按成分和複合年成長率） (2025-2032)

• 市場概覽
• 天然和有機
• 合成
• 植物來源
• 礦物質基

嬰兒洗漱用品市場規模（按目標群體和複合年成長率） (2025-2032)

• 市場概覽
• 新生兒
• 嬰兒
• 嬰兒
• 孩子

嬰兒洗漱用品市場規模（按包裝和複合年成長率） (2025-2032)

• 市場概覽
• 塑膠瓶
• 管子
• 瓶子和容器
• 小袋
• 氣霧罐

嬰兒盥洗用品市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（USA）
• Johnson & Johnson（USA）
• Kimberly-Clark（USA）
• Nestle（Switzerland）
• Unilever（UK/Netherlands）
• Beiersdorf AG（Germany）
• Colgate-Palmolive（USA）
• Himalaya Drug Company（India）
• Pigeon Corporation（Japan）
• Chicco（Artsana Group）（Italy）
• The Honest Company（USA）
• L'Oreal（France）
• Carter's（USA）

結論和建議

Global Baby Toiletries Market size was valued at USD 17.3 billion in 2023 and is poised to grow from USD 18.27 billion in 2024 to USD 28.25 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The baby toiletries market is witnessing significant growth fueled by a rising demand for natural and organic ingredients among parents increasingly concerned about the harmful effects of synthetic chemicals. Key drivers include a shift towards eco-friendly, hypoallergenic products and a willingness to invest in premium, branded items that prioritize safety and quality. The influence of social media has heightened awareness among Gen Z and millennial parents, further propelling the market for plant-based and sustainable baby care solutions. Companies like Johnson & Johnson and Unilever are leading the charge in introducing innovative products that focus on sustainability, dermatological safety, and personalized care, responding to specific concerns like baby eczema. With the growing trend of e-commerce, parents now enjoy unprecedented convenience and variety, transforming baby toiletries purchasing dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Toiletries market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Toiletries Market Segments Analysis

Global Baby Toiletries Market is segmented by Product Type, Distribution Channel, Ingredient, Target Groups, Packaging and region. Based on Product Type, the market is segmented into Baby Bath Products, Baby Skin Care Products, Baby Hair Care Products, Baby Wipes and Baby Diaper Rash Creams and Lotions. Based on Distribution Channel, the market is segmented into Offline Retail, E-commerce, Hypermarkets and Supermarkets, Specialty Stores and Pharmacies. Based on Ingredient, the market is segmented into Natural and Organic, Synthetic, Plant-Based and Mineral-Based. Based on Target Groups, the market is segmented into Newborns, Infants, Toddlers and Children. Based on Packaging, the market is segmented into Plastic Bottles, Tubes, Jars and Containers, Sachets and Aerosol Cans. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Toiletries Market

The expansion of the global baby toiletries market is significantly influenced by the rising awareness among parents regarding proper baby skin care. As more parents prioritize the delicate skin health of their infants, there is a notable surge in the demand for hypoallergenic, safe, and natural toiletry products. This heightened concern is further fueled by greater access to information and expert recommendations, enabling parents to make more informed choices. Consequently, the combination of increasing parental education and the growing availability of suitable products has become a vital driver for the growth of the baby toiletries market on a global scale.

Restraints in the Global Baby Toiletries Market

The Global Baby Toiletries market faces certain restraints, primarily stemming from limited awareness and education about the advantages of premium products in specific regions. In rural and underserved communities, parents may not be informed about the benefits of using hypoallergenic and safe baby toiletries. This lack of knowledge can lead to diminished demand for specialized baby care solutions, thereby hindering market growth. As a result, addressing these educational gaps is crucial to enhancing awareness and encouraging the adoption of higher-quality products that ensure the health and safety of infants.

Market Trends of the Global Baby Toiletries Market

The Global Baby Toiletries market is witnessing a significant trend towards organic and natural products as parents increasingly prioritize safety and health for their infants. With rising awareness about the potential dangers of synthetic chemicals, there is a marked shift towards eco-friendly alternatives. This demand is fueling market growth for organic baby toiletries, including lotions, shampoos, and wipes, crafted with hypoallergenic, transparent ingredients free from harsh additives. As parents seek reassurance in product safety and efficacy, the industry is compelled to innovate and expand its offerings, making organic and natural baby care a pivotal focus in the competitive landscape of baby toiletries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Baby Toiletries Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Baby Bath Products
• Baby Skin Care Products
• Baby Hair Care Products
• Baby Wipes
• Baby Diaper Rash Creams and Lotions

Global Baby Toiletries Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Retail
• E-commerce
• Hypermarkets and Supermarkets
• Specialty Stores
• Pharmacies

Global Baby Toiletries Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Natural and Organic
• Synthetic
• Plant-Based
• Mineral-Based

Global Baby Toiletries Market Size by Target Groups & CAGR (2025-2032)

• Market Overview
• Newborns
• Infants
• Toddlers
• Children

Global Baby Toiletries Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Plastic Bottles
• Tubes
• Jars and Containers
• Sachets
• Aerosol Cans

Global Baby Toiletries Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carter's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations