市場調查報告書
商品編碼
1457037
男性保健補充品市場 - 2024 年至 2029 年預測Men's Health Supplements Market - Forecasts from 2024 to 2029 |
男性保健補充品市場預計將從2022年的400.08億美元成長到2029年的543.41億美元,複合年成長率為4.47%。
男性保健補充品是食品針對男性健康各個方面而配製的營養補充。這些補充品通常含有維生素、礦物質、草藥萃取物和其他成分,旨在支持整體健康並解決男性常見的特定問題。
生活方式相關疾病的日益流行和健康意識的提高是男性保健補充品市場的主要成長動力。此外,男性健康狀況的老齡化和對有機產品的需求不斷成長預計將進一步推動男性保健補充品市場的成長。
市場促進因素
現代生活方式的要求可能會對男性健康產生負面影響。現代生活方式常伴隨著高壓力、不良飲食習慣和睡眠不足。因此,對旨在解決營養缺乏和提高應對壓力能力的男性保健補充品的需求不斷成長。
根據世界衛生組織 (WHO) 的數據,各國男性的平均壽命差異很大,差距高達 17 歲。此外,來自不同社會經濟背景的男性之間的國內差異仍然很大,並受到許多因素的影響,包括行為、風險暴露、尋求健康的傾向以及醫療保健系統的反應。
此外,美國壓力研究所 2022 年進行的一項研究顯示,大約 63% 的美國工人會考慮辭職以逃避工作相關壓力。
男性越來越意識到保持身體健康和整體福祉的重要性。男性越來越主動管理自己的健康,將補充品融入日常生活,這推動了男性保健補充品市場的發展。正在實施各種措施和宣傳活動來提高男性的健康意識。
例如,在美國,六月被指定為全國男性健康月,以提高人們對可預防健康狀況的認知,並倡導及早發現和治療男性健康問題。在全球範圍內,這個月是在 11 月舉行的,是全球為解決前列腺癌、睪丸癌、精神疾病和自殺預防等緊迫健康問題所做的努力。
自我約束
儘管男性保健補充品市場正在經歷成長和開拓,但一些限制和挑戰可能會影響其擴張。例如,補充品產業因誇大宣傳、誤導性行銷以及某些產品缺乏科學證據而面臨質疑。
這導致了消費者的懷疑並阻礙了男性保健補充品的採用。此外,雖然許多男性保健補充品在按照指示使用時通常被認為是安全的,但它們確實存在潛在的副作用和相互作用,特別是在與某些藥物或已有健康狀況結合使用時。
男性保健補充品市場競爭相當激烈,許多公司和產品都在爭取客戶的注意力。因此,新的競爭對手可能很難站穩腳跟並獲得市場佔有率。
男性保健補充品市場依劑型分為錠劑、膠囊、液體、粉末、軟糖等。
男性保健補充品市場可依錠劑、膠囊、液體、粉末、軟糖和其他劑型細分。錠劑是最常見的男性保健補充品型態,以其精確的劑量和較長的保存期限而聞名。
膠囊與錠劑相似,但更小且更容易吞嚥。液體有多種形式,包括糖漿、滴劑和注射劑,可以快速吸收且味道更好。
粉末通常與水或果汁混合,劑量彈性,可以包含蛋白質、綠葉蔬菜和其他成分。
軟糖是一種耐嚼的糖果狀補充品,可能會吸引年輕消費者,因為它們吃起來很有趣,通常用於維生素、礦物質和免疫支持。
「其他」類別包括各種不太常見的型態,例如噴霧劑、發泡、可溶性條帶和錠劑。
預計亞太地區將佔據男性補充品市場的很大佔有率。
預計在預測期內,亞太地區將在男性保健補充品市場中佔據重要佔有率。這一比例是由該地區健康意識提高、可支配收入增加和人口成長所推動的。
根據聯合國人口基金會統計,目前印度男性人口占總人口的51.6%。此外,Leto Laboratories、Happiness Biotech Group 和 Lafaso 等新興市場公司的出現預計將進一步推動該地區的男性保健補充品市場。
Men's Health Supplements Market is expected to grow at a CAGR of 4.47% from US$40.008 billion in 2022 to US$54.341 billion in 2029.
Men's health supplements are dietary supplements specifically formulated to address various aspects of men's health. These supplements typically contain a combination of vitamins, minerals, herbal extracts, and other ingredients that aim to support overall well-being and address specific concerns that are more common in men.
The growing prevalence of lifestyle-related disorders and increasing health consciousness are major growth drivers of the men's health supplements market. Moreover, the age-related health conditions in men and growing demand for organic products are further expected to propel the men's health supplements market growth.
Market Drivers
The health of men can be adversely affected by the demands of modern lifestyles, which often involve high-stress levels, poor dietary choices, and inadequate sleep. This has led to a growing demand for men's health supplements aimed at addressing nutritional deficiencies and bolstering the body's ability to cope with stress.
According to the World Health Organization (WHO), there is a significant disparity in men's life expectancy between countries, with variations of up to 17 years observed. Furthermore, within-country differences among men from various socioeconomic backgrounds remain substantial, influenced by a multitude of factors such as behaviors, risk exposure, health-seeking tendencies, and responses received from healthcare systems.
Additionally, findings from a 2022 survey conducted by The American Institute of Stress revealed that approximately 63% of U.S. workers were willing to consider leaving their jobs to escape work-related stress.
There is a growing awareness among men about the importance of maintaining good health and overall well-being. Men are becoming more proactive in taking care of their health, which includes incorporating supplements into their daily routines thereby boosting the men's health supplements market. Various initiatives and campaigns are being run to increase men's health awareness.
For instance, In the United States, the month of June is designated as National Men's Health Month, aimed at promoting awareness of preventable health conditions and advocating for early detection and treatment of health issues among men. Globally, this month is observed in November, this worldwide initiative is to address urgent health issues, including prostate cancer, testicular cancer, mental health disorders, and suicide prevention.
Restraint-
The men's health supplements market has experienced growth and development however some restraints or challenges can impact its expansion. For example, the supplement industry has faced skepticism due to exaggerated claims, misleading marketing, and a lack of scientific evidence for some products.
This can lead to consumer skepticism and hesitancy in adopting men's health supplements. Moreover, while many men's health supplements are generally considered safe when used as directed, there is still a possibility of side effects and interactions, especially when combined with certain medications or pre-existing health conditions.
With so many companies and products competing for customers' attention, the market for men's health supplements is quite competitive. This might make it difficult for new competitors to establish themselves and gain market share.
Men's health supplements market segmentation by formulation into tablets, capsules, liquids, powders, gummies, and others
The market for men's health supplements can be segmented by formulation, which includes tablets, capsules, liquids, powders, gummies, and other formats. Tablets are the most prevalent form of men's health supplements, known for their precise dosage and extended shelf life.
Capsules, another popular choice, resemble tablets but are often smaller and easier to swallow. Liquids come in diverse forms such as syrups, drops, or shots, ensuring quicker absorption and potentially offering better taste.
Powders are typically mixed with water or juice, allowing for dosage flexibility and personalized nutrient blends, which may include protein, greens, or other ingredients.
Gummies are chewy, candy-like supplements that provide an enjoyable consumption experience, potentially appealing to younger demographics and are commonly used for vitamins, minerals, and immune support.
The category of "Others" encompasses various less common formats like sprays, effervescent tablets, dissolvable strips, and lozenges.
APAC is anticipated to hold a significant share of the Men's supplement market-
Asia-Pacific is expected to hold a significant share of the men's health supplements market during the forecast period. The factors attributed to such a share are increasing health awareness, increasing disposable income, and increasing population in the region.
The current Indian male population accounts for 51.6% of the total population according to the UN Population Fund. Moreover, the presence of emerging market players such as Leto Laboratories, Happiness Biotech Group, and Lafaso in the region is further expected to boost the men's health supplements market.
Market Developments
Market Segmentation