市場調查報告書
商品編碼
1372880
男性保健品市場,2028-全球產業規模、佔有率、趨勢、機會和預測,2018-2028 按類型、配方、配銷通路、地區、競爭細分。Men's Health Supplements Market, 2028- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Type, By Formulation, By Distribution Channel, By Region, By Competition. |
2022 年,全球男性保健品市場價值為 635.9 億美元,預計在預測期內將強勁成長,到 2028 年年複合成長率為 8.36%。在健康和自我保健至關重要的時代,全球男性保健品市場市場經歷了顯著的成長和轉變。與女性一樣,男性擴大尋求最佳化健康和福祉的方法,這種消費者行為的轉變將男性保健品市場推向新的高度。男性保健品市場是較大的膳食補充劑產業中一個充滿活力且不斷發展的領域。這些補充劑旨在解決男性特有的特定健康問題和需求,從前列腺健康到肌肉鍛煉和整體活力。截至 2021 年 9 月我的最後一次知識更新,市場已經大幅成長,而這種趨勢可能會持續甚至加速。
市場概況 | |
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預測期 | 2024-2028 |
2022 年市場規模 | 635.9億美元 |
2028 年市場規模 | 1028.3億美元 |
2023-2028 年年複合成長率 | 8.36% |
成長最快的細分市場 | 平板電腦 |
最大的市場 | 北美洲 |
近年來,在男性健康意識顯著提高的推動下,全球男性保健品市場正經歷顯著成長。在一個健康生活方式成為許多人首要任務的時代,男性也不例外。他們現在更加關注自己的健康,導致對男性保健品的需求激增。這一趨勢正在重塑全球市場,並為消費者和產業提供機會。傳統上,與女性相比,男性不太願意尋求醫療保健建議或採取預防措施。然而,這種前景正在迅速演變。人們越來越意識到均衡飲食、定期運動和維持健康體重的重要性,這鼓勵男性採取更積極主動的方法來保護自己的健康。
網際網路使健康資訊變得容易取得。男性現在可以就各種健康問題進行研究和教育,使他們能夠就自己的健康做出明智的決定。倡導健康生活方式的名人和運動員的影響力在激勵男性優先考慮健康方面發揮了重要作用。社群媒體平台有助於傳播健康相關內容,從健身習慣到飲食技巧。男性越來越關注那些分享寶貴見解的健康影響者。定期健康檢查和篩檢變得更加容易和負擔得起,鼓勵及早發現和預防健康問題。
隨著男性健康意識的增強,他們正在尋找最佳化健康和福祉的方法。這導致對男性保健品的需求不斷成長。這些補充劑的配方旨在解決男性通常面臨的特定健康問題,例如前列腺健康、肌肉鍛煉、睾酮支持和整體活力。製造商正在開發具有定製配方的補充劑,旨在滿足男性獨特的健康需求。這些配方通常包含必需的維生素、礦物質、抗氧化劑和草藥萃取物。男士保健品提供了一種補充均衡飲食和健身養生的便捷方式。它們有多種形式,包括膠囊、粉末和軟糖。隨著全球人口持續老化,對支持與年齡相關的健康問題(例如關節健康和認知功能)的補充劑的需求正在上升。有效的行銷和廣告活動強調了男性保健品的好處,提高了人們的意識並推動了全球男性保健品市場的需求。
在當今快節奏的世界中,男性面臨著前所未有的壓力和與生活方式相關的健康挑戰。事業、家庭和社會責任的要求,加上久坐的習慣和不良的飲食選擇,造成了一場導致男性健康惡化的完美風暴。因此,全球男性保健品市場正經歷大幅成長。壓力是現代生活中不可避免的一部分,但壓力的過度和長期存在會對男性健康產生嚴重後果。工作要求、經濟責任、家庭義務和社會期望可能導致高壓力水準。這種慢性壓力會以身體和心理的方式表現出來,影響整體健康。
壓力會導致高血壓、心率加快和心臟病的發展。焦慮、憂鬱和睡眠障礙是慢性壓力的常見結果。壓力會導致胃腸道問題,如腸躁症(IBS)。不健康的生活方式選擇往往會加劇壓力對男性健康的影響。久坐的習慣、富含加工食品的飲食、過量飲酒和吸煙都是可能加劇壓力負面影響的危險因素。這些因素可能導致肥胖、糖尿病和其他慢性健康狀況。
為了對抗壓力和不健康生活方式選擇的有害影響,許多男性開始轉向保健品。男性保健品通常含有維生素、礦物質、抗氧化劑和草藥提取物的組合,被認為可以支持男性健康的各個方面,包括能量和活力、免疫系統支持、認知功能、肌肉力量和耐力、心血管健康和攝護腺健康。男性保健品市場正在不斷發展,以滿足消費者不斷變化的需求和偏好。人們對天然和有機產品、標籤透明度以及對永續性的關注不斷成長。此外,市場正在見證產品配方的創新,例如針對個人特定健康需求量身定做的個人化補充劑。
男性保健品市場面臨的最重要挑戰之一是不斷變化且嚴格的監管環境。不同國家對膳食補充劑的生產、標示和行銷有不同的規定。對於企業來說,遵守這些法規可能是一個複雜且成本高昂的過程。不遵守這些規定可能會導致產品召回和法律後果。
確保男性保健品的安全性和有效性至關重要。消費者對這些產品的成分、製造流程和潛在副作用的透明度要求越來越高。該行業過去因存在摻假或貼錯標籤的補充劑而受到批評,削弱了消費者的信任。維持產品品質和安全的高標準是一項持續的挑戰。
男性保健品市場競爭激烈,某些細分市場已飽和。由於有大量產品聲稱可以解決類似的健康問題,新進入者要想脫穎而出並站穩腳跟可能具有挑戰性。老牌品牌往往具有信任和認可的優勢,使新來者難以競爭。
許多消費者對膳食補充劑的益處持懷疑態度,這種懷疑在男性健康市場尤其普遍。一些消費者認為均衡的飲食和運動足以保持身體健康,這使得補充劑製造商很難讓他們相信其產品的附加價值。
消費者的偏好不斷變化,其中包括轉向更天然和永續的產品。男性保健品製造商必須透過提供環保包裝、清潔標籤產品和永續原料採購來適應這些不斷變化的偏好。在保持負擔能力的同時滿足這些需求可能具有挑戰性。
男性保健品市場高度分散,中小型企業眾多。雖然這種碎片化允許多樣性和創新,但它也可能導致產品品質和定價不一致。這可能會讓消費者感到困惑,並給試圖將自己打造成可靠和值得信賴的品牌的企業帶來挑戰。
醫生和營養師等醫療保健專業人員在影響消費者對膳食補充劑的選擇方面發揮著重要作用。對於補充劑製造商來說,建立關係並獲得這些專業人士的認可可能具有挑戰性,特別是當醫學界對某些補充劑的功效和安全性持懷疑態度時。
基因檢測和個人化醫療的進步使個人能夠根據其獨特的基因組成獲得量身定做的飲食和補充劑建議。這催生了個人化的男性保健補充劑,可滿足個人的特定營養需求,使其更加有效和高效。電子商務平台和DTC銷售管道的激增使消費者更容易獲得男性保健品。只需點擊按鈕,消費者就可以瀏覽各種產品、閱讀評論並做出明智的選擇。科技提高了這些補充劑的整體便利性和可及性。
健康和保健應用程式已成為追蹤健身和營養的不可或缺的工具。男性現在可以透過這些應用程式監控自己的健康狀況、設定健身目標並獲得個人化的補充劑建議。這些應用程式通常由人工智慧 (AI) 演算法支持,可以分析用戶資料以提供精確的建議。區塊鏈技術被用來提高補充劑行業的透明度和可追溯性。消費者現在可以驗證他們購買的補充劑的真實性和質量,從而降低假冒產品的風險。高通量篩選和計算模型等先進研究工具正在加速新型、更有效的男性保健品的開發。科技驅動的研究正在發現新的成分和配方來解決特定的健康問題。
遠距醫療和遠距健康監測技術使男性更容易向醫療保健專業人員諮詢他們的健康問題。這些專業人員可以推薦適當的補充劑並遠端監控進展情況,確保對男性健康採取更個人化的方法。
根據類型類別,體重管理補充劑細分市場將在 2022 年成為全球男性健康補充劑市場的主導者。這可歸因於全球肥胖率的上升。與女性一樣,男性越來越關注維持健康的體重,以預防各種健康問題,包括心臟病、糖尿病和關節問題。這種日益成長的健康擔憂導致對體重管理補充劑的需求激增。 :現代生活方式常導致代謝症候群等疾病,包括肥胖、高血壓和血糖水平升高。有此類風險的男性可能會尋求體重管理補充劑來支持他們維持健康體重並降低相關健康問題的風險。男性越來越注重自己的外表和身體健康。對更瘦、更有肌肉的體格的渴望促使許多男性尋求體重管理補充劑作為健身養生的一部分。體重管理補充劑通常在網路和傳統媒體上進行大量行銷和推廣。知名度和廣告的增加有助於提高消費者對這些產品的認知和需求。體重管理補充品市場提供各種各樣的產品,從脂肪燃燒劑到代餐奶昔。這種多樣性使消費者能夠選擇符合其特定目標和偏好的產品。
預計膠囊細分市場在預測期內將經歷快速成長膠囊由於預先計量且易於吞嚥,因此服用方便。與許多消費者一樣,男性通常更喜歡易於融入日常生活的補充品。一些補充劑,特別是那些具有強烈味道或氣味的補充劑,以其他形式(例如粉末或液體)可能不太可口。膠囊有助於掩蓋這些不良的味道和氣味,使它們成為更具吸引力的選擇。膠囊可以包含精確的劑量,確保男性獲得適量的補充劑,而無需測量或猜測。這種準確性對於注重健康的個人來說尤其重要。與其他一些製劑(例如液體補充劑)相比,膠囊通常具有更長的保存期限。這可以使它們對於可能不會每天使用補充劑的消費者來說更加實用。膠囊非常攜帶,可以輕鬆放入口袋或包包中攜帶。這對於經常忙碌且可能需要在一天中不同時間服用補充劑的男性來說很方便。
2022年,亞太地區成為全球男性保健品市場的主導者,以價值計算佔據最大的市場佔有率過去幾年,亞太地區個人的健康意識顯著提高。尤其是男性,越來越意識到保持健康和健身的重要性。這種意識的提高推動了對保健品的需求,以支持他們的健康。亞太地區許多國家,包括日本、韓國和中國,都出現了人口老化問題。隨著人口老化,與年齡相關的健康問題(例如前列腺健康、心血管健康和骨骼健康)的盛行率更高。這些國家的男性經常求助於補充劑來解決這些問題,從而推動市場成長。亞太地區快速的城市化和生活方式的改變導致久坐行為、不健康的飲食習慣和高壓力水平的增加。這些因素會導致各種健康問題,使男性更傾向於使用補充劑來彌補營養缺乏並保持健康。近幾十年來,亞太地區許多國家的經濟取得了顯著成長。這導致可支配收入水準提高,使消費者能夠在醫療保健和保健產品上花費更多,包括男性保健品。
Global Men's Health Supplements Market has valued at USD 63.59 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 8.36% through 2028. In an era where wellness and self-care are paramount, the global men's health supplements market has experienced significant growth and transformation. Men, like women, are increasingly seeking ways to optimize their health and well-being, and this shift in consumer behavior has propelled the market for men's health supplements to new heights. The men's health supplements market is a dynamic and evolving sector within the larger dietary supplements industry. These supplements are designed to address specific health concerns and needs that are unique to men, ranging from prostate health to muscle building and overall vitality. As of my last knowledge update in September 2021, the market was already witnessing substantial growth, and this trend is likely to have continued and even accelerated.
The aging demographic worldwide has played a pivotal role in the growth of the men's health supplements market. As men age, they tend to become more health-conscious and seek supplements that can support their changing health needs. Increased awareness of the importance of preventive healthcare, coupled with easy access to information, has encouraged men to take a proactive approach to their health. This has led to a surge in demand for supplements that can help them maintain their well-being. The global fitness and wellness trend has not spared men, with more individuals engaging in regular exercise and fitness routines. This has boosted the demand for supplements that aid in muscle recovery, energy, and endurance. A growing trend in the dietary supplements industry is the customization of products to cater to specific needs. Men are looking for tailored solutions that address their unique health concerns, such as testosterone support, prostate health, and sexual wellness. The rise of e-commerce has made it easier for consumers to access a wide range of health supplements, including men's health products. This has expanded market reach and made it convenient for consumers to shop for supplements. The trend toward personalized health solutions has also impacted the men's health supplements market. Companies are now offering customized supplement regimens tailored to individual needs and goals. This personalization appeals to men who want targeted solutions for their specific health concerns.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 63.59 Billion |
Market Size 2028 | USD 102.83 Billion |
CAGR 2023-2028 | 8.36% |
Fastest Growing Segment | Tablets |
Largest Market | North America |
The global men's health supplements market is experiencing remarkable growth in recent years, driven by a significant increase in health awareness among men. In an era where a healthy lifestyle is a top priority for many, men are no exception. They are now paying more attention to their well-being, leading to a surge in demand for men's health supplements. This trend is reshaping the global market and offering opportunities for both consumers and industry. Traditionally, men have been less inclined to seek healthcare advice or take preventive measures compared to their female counterparts. However, this outlook is rapidly evolving. The rising awareness about the importance of a balanced diet, regular exercise, and maintaining a healthy weight is encouraging men to take a more proactive approach to their health.
The internet has made health information easily accessible. Men can now research and educate themselves on various health concerns, enabling them to make informed decisions about their well-being. The influence of celebrities and athletes who advocate for a healthy lifestyle has played a significant role in motivating men to prioritize their health. Social media platforms are instrumental in disseminating health-related content, from fitness routines to dietary tips. Men are increasingly following health influencers who share valuable insights. Regular health check-ups and screenings have become more accessible and affordable, encouraging early detection and prevention of health issues.
As men become more health-conscious, they are seeking ways to optimize their health and well-being. This has led to a growing demand for men's health supplements. These supplements are formulated to address specific health concerns that men commonly face, such as prostate health, muscle building, testosterone support, and overall vitality. Manufacturers are developing supplements with tailored formulations designed to address the unique health needs of men. These formulations often include essential vitamins, minerals, antioxidants, and herbal extracts. Men's health supplements offer a convenient way to complement a balanced diet and fitness regimen. They are available in various forms, including capsules, powders, and gummies. As the global population continues to age, the demand for supplements that support age-related health concerns, such as joint health and cognitive function, is rising. Effective marketing and advertising campaigns are highlighting the benefits of men's health supplements, creating awareness and driving demand in in Global Men's Health Supplements Market.
In today's fast-paced world, men are facing unprecedented levels of stress and lifestyle-related health challenges. The demands of career, family, and social responsibilities, coupled with sedentary habits and poor dietary choices, have created a perfect storm for deteriorating men's health. As a result, the global men's health supplements market is experiencing substantial growth. Stress is an inevitable part of modern life, but its excessive and chronic presence can have severe consequences for men's health. The demands of work, financial responsibilities, family obligations, and societal expectations can lead to high-stress levels. This chronic stress can manifest in physical and psychological ways, affecting overall well-being.
Stress can contribute to high blood pressure, increased heart rate, and the development of heart disease. Anxiety, depression, and sleep disorders are common outcomes of chronic stress. Stress can lead to gastrointestinal problems like irritable bowel syndrome (IBS). Unhealthy lifestyle choices often exacerbate the effects of stress on men's health. Sedentary habits, a diet high in processed foods, excessive alcohol consumption, and smoking are risk factors that can compound the negative impact of stress. These factors can lead to obesity, diabetes, and other chronic health conditions.
To combat the detrimental effects of stress and unhealthy lifestyle choices, many men are turning to health supplements. Men's health supplements often contain a combination of vitamins, minerals, antioxidants, and herbal extracts that are believed to support various aspects of men's well-being, including Energy and vitality, Immune system support, Cognitive function, Muscle strength and endurance, Cardiovascular health and Prostate health. The men's health supplements market is evolving to meet the changing needs and preferences of consumers. There is a growing demand for natural and organic products, transparency in labeling, and a focus on sustainability. Additionally, the market is witnessing innovation in product formulations, such as personalized supplements tailored to an individual's specific health needs.
One of the foremost challenges in the men's health supplements market is the ever-evolving and stringent regulatory landscape. Different countries have varying regulations regarding the manufacturing, labeling, and marketing of dietary supplements. Navigating these regulations can be a complex and costly process for businesses. Failure to comply with these regulations can result in product recalls and legal repercussions.
Ensuring the safety and efficacy of men's health supplements is paramount. Consumers are increasingly demanding transparency regarding the ingredients, manufacturing processes, and potential side effects of these products. The industry has faced criticism in the past due to the presence of adulterated or mislabeled supplements, which has eroded consumer trust. Maintaining high standards in product quality and safety is an ongoing challenge.
The men's health supplements market is highly competitive and has experienced saturation in certain segments. With an abundance of products claiming to address similar health issues, it can be challenging for new entrants to differentiate themselves and gain a foothold. Established brands often have the advantage of trust and recognition, making it difficult for newcomers to compete.
Many consumers are skeptical about the benefits of dietary supplements, and this skepticism is particularly prevalent in the men's health market. Some consumers believe that a balanced diet and exercise are sufficient for maintaining good health, making it challenging for supplement manufacturers to convince them of the added value of their products.
Consumer preferences are continually evolving, and this includes a shift towards more natural and sustainable products. Men's health supplement manufacturers must adapt to these changing preferences by offering eco-friendly packaging, clean-label products, and sustainable sourcing of ingredients. Meeting these demands while maintaining affordability can be challenging.
The men's health supplements market is highly fragmented, with a multitude of small and medium-sized players. While this fragmentation allows for diversity and innovation, it can also lead to inconsistent product quality and pricing. This can confuse consumers and create challenges for businesses trying to establish themselves as reliable and trustworthy brands.
Healthcare professionals, such as doctors and nutritionists, play a significant role in influencing consumers' choices regarding dietary supplements. Building relationships and gaining endorsements from these professionals can be challenging for supplement manufacturers, especially when there is skepticism within the medical community about the efficacy and safety of certain supplements.
Advancements in genetic testing and personalized medicine have enabled individuals to receive tailored dietary and supplement recommendations based on their unique genetic makeup. This has given rise to personalized men's health supplements that cater to an individual's specific nutritional requirements, making them more effective and efficient. The proliferation of e-commerce platforms and DTC sales channels has made it easier for consumers to access men's health supplements. With the click of a button, consumers can browse a wide array of products, read reviews, and make informed choices. Technology has improved the overall convenience and accessibility of these supplements.
Health and wellness apps have become indispensable tools for tracking fitness and nutrition. Men can now monitor their health, set fitness goals, and receive personalized supplement recommendations through these apps. These apps are often backed by artificial intelligence (AI) algorithms that analyze user data to offer precise recommendations. Blockchain technology is being used to enhance transparency and traceability in the supplement industry. Consumers can now verify the authenticity and quality of the supplements they purchase, reducing the risk of counterfeit products. Advanced research tools, such as high-throughput screening and computational modeling, are accelerating the development of new and more effective men's health supplements. Technology-driven research is uncovering novel ingredients and formulations to address specific health concerns.
Telemedicine and remote health monitoring technologies have made it easier for men to consult with healthcare professionals about their health concerns. These professionals can recommend appropriate supplements and monitor progress remotely, ensuring a more personalized approach to men's health.
Based on the category of Type, the Weight management supplements segment emerged as the dominant player in the global market for Men's Health Supplements in 2022. This can be attributed to the global rise in obesity rates. Men, like women, are increasingly concerned about maintaining a healthy weight to prevent various health issues, including heart disease, diabetes, and joint problems. This growing health concern has led to a surge in demand for weight management supplements. : Modern lifestyles often lead to conditions like metabolic syndrome, which includes obesity, high blood pressure, and elevated blood sugar levels. Men who are at risk of such conditions may turn to weight management supplements to support their efforts to maintain a healthy weight and reduce the risk of associated health problems. Men are becoming more conscious of their appearance and physical fitness. The desire for a leaner, more muscular physique has driven many men to seek weight management supplements as part of their fitness regimen. Weight management supplements are often heavily marketed and promoted, both online and in traditional media. This increased visibility and advertising can contribute to higher consumer awareness and demand for these products. The weight management supplement market offers a wide range of products, from fat burners to meal replacement shakes. This variety allows consumers to choose products that align with their specific goals and preferences.
The capsule segment is projected to experience rapid growth during the forecast period Capsules are convenient to take as they are pre-measured and easy to swallow. Men, like many consumers, often prefer supplements that are simple to incorporate into their daily routines. Some supplements, particularly those with strong flavors or odors, can be less palatable in other forms like powders or liquids. Capsules help mask these undesirable tastes and smells, making them a more appealing choice. Capsules can contain precise dosages, ensuring that men get the right amount of the supplement without the need for measuring or guessing. This accuracy can be especially important for health-conscious individuals. Capsules typically have a longer shelf life compared to some other formulations, such as liquid supplements. This can make them more practical for consumers who may not use the supplement daily. Capsules are highly portable and can be easily carried in a pocket or bag. This makes them convenient for men who are always on the go and may need to take their supplements at various times during the day.
Asia Pacific emerged as the dominant player in the global Men's Health Supplements market in 2022, holding the largest market share in terms of value Over the past few years, there has been a significant increase in health consciousness among individuals in the Asia Pacific region. Men, in particular, have become more aware of the importance of maintaining good health and fitness. This increased awareness has driven demand for health supplements to support their well-being. Many countries in the Asia Pacific region, including Japan, South Korea, and China, have aging populations. With an older demographic, there is a higher prevalence of age-related health concerns such as prostate health, cardiovascular health, and bone health. Men in these countries often turn to supplements to address these issues, driving market growth. Rapid urbanization and changing lifestyles in the Asia Pacific region have led to an increase in sedentary behavior, unhealthy eating habits, and high-stress levels. These factors contribute to various health problems, making men more inclined to use supplements to compensate for nutrient deficiencies and maintain their health. Many countries in the Asia Pacific region have experienced significant economic growth in recent decades. This has led to increased disposable income levels, allowing consumers to spend more on healthcare and wellness products, including men's health supplements.
In this report, the Global Vitamins Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: