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市場調查報告書
商品編碼
1457126

維生素補充品市場 - 2024 年至 2029 年預測

Vitamin Supplements Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 126 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

維生素補充品市場在整個預測期內的複合年成長率為 8.02%，預計到 2029 年市場規模將達到 1052.09 億美元。這比 2022 年的 613.15 億美元大幅成長。

維生素補充品是一種旨在補充無法透過常規飲食獲得的重要維生素的營養品。這些補充品以液體、粉末、錠劑、膠囊和片劑型態出售。維生素是對多種生理功能至關重要的有機物質，包括免疫反應、新陳代謝和一般健康維持。由於許多重要因素，維生素補充品市場正在成長。隨著消費者的醫療意識越來越強，越來越重視自己的健康和福祉，預防性醫療措施的需求也增加。世界人口老化需要飲食支持來維持免疫系統健康、認知功能和整體健康。根據美國國立衛生研究院的數據，2020 年所有營養補充的食品估計為 557 億美元。此外，含有維生素、礦物質或兩者兼有的補充品的銷售額為212億美元，其中MVM（綜合維他命/礦物質）和MV（綜合維他命）佔80億美元。

市場擴張的進一步推動因素是健身和運動營養行業的成長以及網路購物的便利性。隨著可支配收入的增加，人們更願意在健康用品上花錢，而政府法律規章是品管和安全的基礎。

人群中維生素缺乏症的日益普遍正在推動維生素補充食品市場的發展。

維生素補充品市場受益於維生素缺乏症的增加。由於營養知識的差距日益擴大，消費者擴大尋求補充品來治療營養缺乏症和改善整體健康。隨著這些趨勢增加對各種維生素產品的需求，預計市場將會成長。然而，為了維持客戶的信任，公司需要確保其產品具有高品質並傳達其優勢。在英國，大約 20% 的兒童和六分之一的成年人的維生素 D 含量低於建議水平。居家人士、老年人、黑人和南亞裔人的這種重要維生素的含量可能較低。為了解決這個問題，健康改善和差異辦公室 (OHID) 正在提高公眾對維生素 D 重要性的認知，並向公眾、公共衛生和公共衛生專家提供有關提高攝入量和解決差異的大膽策略的教育。提供證據，發起一場全國性宣傳活動，收集專家、零售商、食品製造商和其他行業團體的意見。

根據 CDC 的數據，12 個月以下的嬰兒每天需要 400 IU 的維生素 D。 12 至 24 個月大的嬰兒每天需要 600 IU 維生素 D。陽光無法產生足夠的維生素 D，因此成人（包括孕婦和哺乳期婦女）、青少年和 4 歲以上兒童每天應攝取 10 微克（400 單位，也稱為國際單位 (IU)）。維生素D（也稱為維生素D）的補充品。情況可能會變得更糟，尤其是在麻疹或腹瀉等感染發生率很高的情況下。這種情況在富裕國家很少見，但在低度開發國家經常發生。特別是在非洲和東南亞，超過一半的國家都存在維生素A缺乏這項公共衛生問題。低收入國家的孕婦和幼兒受到這種短缺最嚴重的影響。全球估計有 1.9 億學齡前兒童缺乏維生素 A。如果維生素 A 缺乏是公共衛生問題，那麼為 6 至 59 個月大的嬰兒補充品維生素 A 對於降低各種原因的死亡率非常有益。

北美維生素補充食品市場預計將穩定成長。

維生素補充品對於彌補不良飲食習慣以及身體執行創傷治療、抵抗感染疾病和提高骨骼密度等必要功能至關重要。隨著身體年齡的成長，此類補充品的使用量會增加，因為身體需要必需的營養素來增強免疫力並預防心臟和循環系統疾病等慢性疾病。由於老年人口的激增和心臟病盛行率的增加，美國對維生素補充品的需求預計將強勁成長。例如，根據世界銀行的資料，到2022年，美國將有17%的人口年齡在65歲或以上。另外，根據美國國家衛生統計中心的數據，心臟病是2021年美國的首要死因，死亡率與前一年同期比較增加3.3%。

此外，健康意識的提高和健康生活方式的採用正在鼓勵人們服用營養補充，這是進一步的促進因素。例如，根據負責任營養委員會 2023 年的調查，74% 的美國成年人服用補充品，55% 的一般人群定期使用補充品。除了成人之外，幼兒也使用維生素補充品來彌補維生素缺乏，家長越來越重視為幼兒提供營養飲食，這反映出維生素補充劑在美國的重要性日益增加，這導致了維生素補充劑的補充品增多。此外，致力於生產高品質礦物質和維生素補充品的 Natural Factors USA 等領先市場參與企業的存在，進一步推動了未來市場的成長。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現
  • CXO觀點

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章維生素補充品市場：按類型

  • 介紹
  • 維生素A
  • 維生素D
  • 維生素B12
  • 維生素C
  • 其他

第6章維生素補充品市場：依通路分類

  • 介紹
  • 線上
  • 離線

第7章維生素補充品市場：依最終用戶分類

  • 介紹
  • 嬰兒
  • 成人

第8章維生素補充品市場：按地區

  • 介紹
  • 北美洲
  • 南美洲
  • 歐洲
  • 中東/非洲
  • 亞太地區

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • The Nature's Bounty Co.
  • Archer Daniels Midland Company
  • DuPont Nutrition & Health
  • DSM
  • BASF SE
  • Bayer AG
  • Pharmavite（R）LLC（Otsuka Pharmaceutical）
  • Amway（Alticor）
  • Carlson Labs
  • NOW Health Group, Inc.
簡介目錄
Product Code: KSI061612694

The vitamin supplements market is expected to experience a CAGR of 8.02% throughout the forecast period, reaching a market size of US$105.209 billion by 2029. This represents a substantial increase from US$61.315 billion recorded in 2022.

Vitamin supplements are nutritional items intended to replenish vital vitamins that a person's usual diet might not have. These supplements are available as liquids, powders, pills, capsules, and tablets, among other forms. Vitamins are organic substances that are essential for several physiological functions, including immunological response, metabolism, and general health maintenance. The vitamin supplements market is growing as a result of numerous important factors. The need for preventative healthcare measures has increased due to a growing emphasis on health and well-being brought about by consumer awareness. The world's ageing population needs dietary assistance for immune system health, cognitive function, and general well-being. As per the National Institute of Health, of all dietary supplements, an estimated $55.7 billion was sold in the United States in 2020. In addition, $21.2 billion was sold for supplements containing vitamins, minerals, or both, of which $8.0 billion was sold for MVMs (multivitamins/minerals) and MVs (multivitamins).

Further driving market expansion has been the growing fitness and sports nutrition industry as well as the convenience of online shopping. People are increasingly inclined to spend on health items as their disposable incomes grow, and laws and regulations from the government offer a basis for quality control and safety.

Increasing vitamin deficiencies among humans propels the vitamin supplement market.

The vitamin supplements market benefits from rising vitamin deficits. Consumers are increasingly looking for supplements to treat deficiencies and improve general health owing to the rise in gaps in nutritional knowledge. The market will grow because of this tendency, which increases demand for a range of vitamin goods. Nonetheless, to keep customers' trust, businesses make sure that their products are of high quality and properly convey the advantages. In the UK, around 20% of children and 1 in 6 adults have vitamin D levels below recommended levels. Individuals who are housebound, older, Black or South Asian are more prone to have reduced amounts of this important vitamin. To tackle this issue, the Office for Health Improvement and Disparities (OHID) launched a call for evidence that catalyzes a nationwide campaign to increase public awareness of the importance of vitamin D and to gather input on bold strategies to improve uptake and address disparities from the public, public health experts, retailers, food manufacturers, and other industry bodies.

According to the CDC, youngsters under the age of twelve months require 400 IU of vitamin D every day. A child between the ages of 12 and 24 months needs 600 IU of vitamin D daily. People do not make enough vitamin D from sunlight, so adults (including pregnant and lactating women), young people, and children over 4 years old should think about taking a daily supplement containing 10 micrograms (400 units, also called international units (IU)) of vitamin D. Moreover, a diet low in vitamin A is the cause of vitamin A deficiency since it does not meet physiological requirements. High infection rates, particularly for measles and diarrhoea, may make it worse. While it is uncommon in wealthy nations, it is frequent in underdeveloped ones. More than half of all nations, particularly those in Africa and South-East Asia, have a problem with vitamin A deficiency as a public health issue. Pregnant women in low-income nations and young children experience the worst impacts of this shortage. Globally, an estimated 190 million preschool-aged children suffer from vitamin A deficiency. When vitamin A deficiency is a public health problem, giving vitamin A supplements to children between the ages of 6 and 59 months is very beneficial in lowering fatalities from all causes.

It is projected that the vitamin supplement market in North America will grow steadily.

Vitamin supplements compensate for poor eating habits and are essential for necessary body functions such as wound healing, fighting infection, and improving bone density. Usage of such supplements increases as the body ages as it requires essential nutrition that would boost the immune system and protect the body from any chronic diseases such as heart & cardiovascular disease. The demand for vitamin supplements in the United States is anticipated to show significant growth fueled by the booming aged population and growing prevalence of heart disease. For instance, as per the World Bank's data, 17% of the population in the US aged 65 years and above in 2022. Additionally, according to the National Center for Health Statistics, in 2021, heart disease was the major cause of death in the United States with the death rate showing a 3.3% increase in comparison to the previous year.

Moreover, the growing health awareness and adoption of a healthy lifestyle has prompted people to consume dietary supplements which is further acting as an additional driving factor. For instance, according to the Council of Responsible Nutrition's 2023 survey, 74% of US adults take supplements and 55% of the general population is regular supplement users. Besides adults, vitamin supplements are also used by children to fulfil vitamin deficiencies and the growing emphasis of parents to provide nutritious diets to their young ones has caused an upward market trajectory for vitamin supplements in the United States. Additionally, the well-established presence of major market players such as Natural Factors USA which is committed to making high-quality mineral and vitamin supplements has further paved for future market growth.

Market Key Developments

  • July 2023: Sanofi formed a strategic agreement to acquire Qunol, which will strengthen Sanofi's vitamin, mineral, and supplements product offering in the US and would further bolster its presence in the major growing health segments in the US market.
  • October 2021: Three new multivitamins were added to the MegaFood(R) range of vitamins and supplements: multivitamins for daily energy, multivitamins for daily immune support, and multivitamins for daily stress relief. To support adults' daily requirements and maximum health and wellness, the new multivitamins contain particular components with secondary effects, and 100% or more of the necessary daily value of 19 important nutrients per serving.
  • May 2022: Everlywell, a top digital healthcare provider that offers easy, cost-effective, and customised support for long-term health, announced the launch of a new service that adds vitamins and supplements made with premium, scientifically supported ingredients to its already extensive menu of health and wellness offerings.

Segmentation:

By Type:

  • Vitamin A
  • Vitamin D
  • Vitamin B12
  • Vitamin C
  • Others

By Distribution Channel:

  • Online
  • Offline

By End-User:

  • Children
  • Adults

By Geography

  • North America

By Type

By Distribution Channel

By End-User

By Country

  • USA
  • Canada
  • Mexico
  • South America

By Type

By Distribution Channel

By End-User

By Country

  • Brazil
  • Argentina
  • Others
  • Europe

By Type

By Distribution Channel

By End-User

By Country

  • United Kingdom
  • Germany
  • France
  • Others
  • Middle East and Africa

By Type

By Distribution Channel

By End-User

By Country

  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific

By Type

By Distribution Channel

By End-User

By Country

  • China
  • India
  • Australia
  • South Korea
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. VITAMIN SUPPLEMENTS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Vitamin A
    • 5.2.1. Emerging market opportunities and industrial trends
    • 5.2.2. Investments/Incentives Scenario
    • 5.2.3. Geographic lucrativeness insights
  • 5.3. Vitamin D
    • 5.3.1. Emerging market opportunities and industrial trends
    • 5.3.2. Investments/Incentives Scenario
    • 5.3.3. Geographic lucrativeness insights
  • 5.4. Vitamin B12
    • 5.4.1. Emerging market opportunities and industrial trends
    • 5.4.2. Investments/Incentives Scenario
    • 5.4.3. Geographic lucrativeness insights
  • 5.5. Vitamin C
    • 5.5.1. Emerging market opportunities and industrial trends
    • 5.5.2. Investments/Incentives Scenario
    • 5.5.3. Geographic lucrativeness insights
  • 5.6. Others
    • 5.6.1. Emerging market opportunities and industrial trends
    • 5.6.2. Investments/Incentives Scenario
    • 5.6.3. Geographic lucrativeness insights

6. VITAMIN SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Online
    • 6.2.1. Emerging market opportunities and industrial trends
    • 6.2.2. Investments/Incentives Scenario
    • 6.2.3. Geographic lucrativeness insights
  • 6.3. Offline
    • 6.3.1. Emerging market opportunities and industrial trends
    • 6.3.2. Investments/Incentives Scenario
    • 6.3.3. Geographic lucrativeness insights

7. VITAMIN SUPPLEMENTS MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Children
    • 7.2.1. Emerging market opportunities and industrial trends
    • 7.2.2. Investments/Incentives Scenario
    • 7.2.3. Geographic lucrativeness insights
  • 7.3. Adults
    • 7.3.1. Emerging market opportunities and industrial trends
    • 7.3.2. Investments/Incentives Scenario
    • 7.3.3. Geographic lucrativeness insights

8. VITAMIN SUPPLEMENTS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
        • 8.2.4.1.1. Emerging market opportunities and industrial trends
        • 8.2.4.1.2. Investments/Incentives scenario
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Emerging market opportunities and industrial trends
        • 8.2.4.2.2. Investments/Incentives scenario
      • 8.2.4.3. Mexico
        • 8.2.4.3.1. Emerging market opportunities and industrial trends
        • 8.2.4.3.2. Investments/Incentives scenario
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Distribution Channel
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
        • 8.3.4.1.1. Emerging market opportunities and industrial trends
        • 8.3.4.1.2. Investments/Incentives scenario
      • 8.3.4.2. Argentina
        • 8.3.4.2.1. Emerging market opportunities and industrial trends
        • 8.3.4.2.2. Investments/Incentives scenario
      • 8.3.4.3. Others
        • 8.3.4.3.1. Emerging market opportunities and industrial trends
        • 8.3.4.3.2. Investments/Incentives scenario
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Distribution Channel
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
        • 8.4.4.1.1. Emerging market opportunities and industrial trends
        • 8.4.4.1.2. Investments/Incentives scenario
      • 8.4.4.2. Germany
        • 8.4.4.2.1. Emerging market opportunities and industrial trends
        • 8.4.4.2.2. Investments/Incentives scenario
      • 8.4.4.3. France
        • 8.4.4.3.1. Emerging market opportunities and industrial trends
        • 8.4.4.3.2. Investments/Incentives scenario
      • 8.4.4.4. Others
        • 8.4.4.4.1. Emerging market opportunities and industrial trends
        • 8.4.4.4.2. Investments/Incentives scenario
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Distribution Channel
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
        • 8.5.4.1.1. Emerging market opportunities and industrial trends
        • 8.5.4.1.2. Investments/Incentives scenario
      • 8.5.4.2. UAE
        • 8.5.4.2.1. Emerging market opportunities and industrial trends
        • 8.5.4.2.2. Investments/Incentives scenario
      • 8.5.4.3. Israel
        • 8.5.4.3.1. Emerging market opportunities and industrial trends
        • 8.5.4.3.2. Investments/Incentives scenario
      • 8.5.4.4. Others
        • 8.5.4.4.1. Emerging market opportunities and industrial trends
        • 8.5.4.4.2. Investments/Incentives scenario
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Distribution Channel
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
        • 8.6.4.1.1. Emerging market opportunities and industrial trends
        • 8.6.4.1.2. Investments/Incentives scenario
      • 8.6.4.2. India
        • 8.6.4.2.1. Emerging market opportunities and industrial trends
        • 8.6.4.2.2. Investments/Incentives scenario
      • 8.6.4.3. Australia
        • 8.6.4.3.1. Emerging market opportunities and industrial trends
        • 8.6.4.3.2. Investments/Incentives scenario
      • 8.6.4.4. South Korea
        • 8.6.4.4.1. Emerging market opportunities and industrial trends
        • 8.6.4.4.2. Investments/Incentives scenario
      • 8.6.4.5. Others
        • 8.6.4.5.1. Emerging market opportunities and industrial trends
        • 8.6.4.5.2. Investments/Incentives scenario

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisition, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. The Nature's Bounty Co.
  • 10.2. Archer Daniels Midland Company
  • 10.3. DuPont Nutrition & Health
  • 10.4. DSM
  • 10.5. BASF SE
  • 10.6. Bayer AG
  • 10.7. Pharmavite(R) LLC (Otsuka Pharmaceutical)
  • 10.8. Amway (Alticor)
  • 10.9. Carlson Labs
  • 10.10. NOW Health Group, Inc.