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市場調查報告書
商品編碼
1438007
維生素補充劑市場預測至 2030 年 - 各類型(多種維生素、維生素 A、維生素 B、維生素 C、維生素 D、維生素 E、維生素 K 和其他類型)、形式、配銷通路、應用和地理位置的全球分析Vitamin Supplements Market Forecasts to 2030 - Global Analysis By Type (Multivitamin, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K and Other Types), Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2023 年全球維生素補充劑市場規模為 530 億美元,預計到 2030 年將達到 988 億美元,預測期內複合CAGR為 9.3%。維生素補充劑是含有一種或多種必需維生素的產品,旨在補充飲食。這些補充劑有多種形式,包括丸劑、膠囊、片劑、液體和粉末。它們旨在提供人們飲食中可能缺乏的營養或解決特定的健康問題。有些補充劑可能會與藥物或其他補充劑產生交互作用。在開始任何新的補充劑方案之前,諮詢醫療保健專業人員非常重要。
根據美國國家健康與營養調查,超過 50% 的美國人報告在疫情期間食用了這些產品。
提高對健康和保健的認知和重視
消費者越來越積極參與預防性醫療保健,尋求營養支持來彌補飲食缺口。對富含必需維生素的補充劑的需求反映了對整體健康的承諾。強調維生素在支持健康方面的作用的行銷活動有助於消費者教育。此外,隨著個人優先考慮整體健康方法,維生素補充劑市場持續蓬勃發展,適應不斷變化的健康趨勢,並為那些努力最佳化營養攝取以支持更健康生活方式的人提供便捷的解決方案。
不同維生素和礦物質之間的複雜相互作用
平衡營養比例是複雜的,不適當的配方可能會導致意想不到的後果,例如營養失衡或拮抗相互作用。負面結果可能會削弱消費者的信心,由於人們對安全性和有效性的擔憂而影響市場。此外,複雜性還可能限制普遍適用、量身定做的補充劑的開發,使得滿足不同的個人營養需求變得具有課題性。製造商在應對這種複雜性時面臨障礙,這可能會影響產品功效、消費者滿意度和整體市場成長。
增加獲得個人化營養資訊的機會
了解自己特定飲食需求的消費者更傾向於尋求適合其個人需求的個人化補充劑。這一趨勢促進了對針對性配方的需求,例如針對特定性別或特定年齡的補充劑,反映出人們對個人化營養如何促進整體健康的認知不斷加深。公司正在透過提供與消費者知情選擇一致的多樣化產品來適應,塑造市場格局並強調可獲取的資訊與對客製化營養解決方案的渴望的交集。
嚴格的法規和衛生當局的審查
合規性課題和不斷增加的監管要求可能會導致生產成本上升,從而影響製造商的利潤率。新產品的核准過程可能會變得漫長且耗費資源,阻礙創新。此外,對監管負擔的看法可能會阻止潛在的市場進入者,從而減少競爭。消費者也可能將嚴格的監管解釋為潛在風險的跡象,導致信任度下降,從而阻礙市場的成長。
Covid-19 影響
人們對健康和免疫力的日益關注推動了對含有維生素 C、D 和鋅的補充劑的需求激增。消費者對預防性健康措施的認知提高,影響了購買決策。由於消費者更喜歡線上管道,電子商務銷售額顯著上升。供應鏈中斷和製造課題有時會影響產品的可用性。整體而言,這場疫情重塑了消費者行為,人們更加重視健康,推動維生素補充劑市場適應不斷變化的健康問題和偏好。
複合維生素領域預計將在預測期內成為最大的領域
由於其便利性和全面的營養成分,複合維生素領域預計將出現利潤豐厚的成長。強調有針對性的配方、科學認可和遵守嚴格法規的行銷策略會影響消費者的選擇。激烈的競爭、新興趨勢和全球健康事件進一步塑造了市場。隨著消費者意識的增強,多種維生素仍然是一個關鍵促進因素,它可以適應消費者的喜好,並促進維生素補充劑行業的整體成長和多元化。
免疫系統支持領域預計在預測期內複合CAGR最高
由於對免疫系統支持的日益重視對維生素補充劑市場產生了重大影響,免疫系統支持領域預計在預測期內將出現最高的CAGR年成長率。 COVID-19 大流行進一步加速了這一趨勢,消費者優先考慮增強免疫能力的產品。因此,免疫系統支援已成為塑造維生素補充劑市場格局並推動創新的關鍵因素。
由於消費者對營養不良的認知和擔憂不斷增強,預計亞太地區將在預測期內佔據最大的市場佔有率。中國和日本是該地區最大的兩個市場,這在很大程度上是由於各自人口使用傳統藥物的悠久歷史。此外,由於可支配收入的增加,該地區的中產階級消費者有更多的錢可以花在這些促進整體健康的產品上。政府緩解微量營養素缺乏的計劃正在部分推動該市場的成長。
預計歐洲在預測期內的CAGR最高,不健康的飲食日益增加,可支配收入不斷增加,人們可以獲得各種加工食品和即食食品,而北美地區的肥胖程度將變得更加嚴重,並出現與生活方式相關的疾病。因此,作為多樣化飲食的一部分,定期食用強化、增強、豐富和改良食品以及營養補充劑等產品可能有益於健康。由於人們越來越了解多種維生素在維持身體和整體健康方面的優勢,多種維生素已成為北美維生素補充劑市場的重要組成部分。
2024 年 1 月,基礎業務實力加速雅培的成長,雅培是一家獨特的醫療保健公司,在為股東創造長期價值方面擁有良好的記錄。
2024 年1 月,GSK plc 和Aiolos Bio, Inc. 宣布已達成協議,根據協議,GSK 將收購Aiolos,這是一家臨床階段的生物製藥公司,專注於解決某些呼吸道和發炎性疾病患者未滿足的治療需求。
2023 年 12 月,拜耳和 Salus Optima 合作開啟人工智慧驅動的健康老化之旅。此次合作增強了兩家公司的共同願望,即透過提供精準的健康解決方案讓消費者更好地理解來改變自我保健。
According to Stratistics MRC, the Global Vitamin Supplements Market is accounted for $53.0 billion in 2023 and is expected to reach $98.8 billion by 2030 growing at a CAGR of 9.3% during the forecast period. Vitamin supplements are products containing one or more essential vitamins that are intended to supplement the diet. These supplements come in various forms, including pills, capsules, tablets, liquids, and powders. They are designed to provide nutrients that may be lacking in a person's diet or to address specific health concerns. Some supplements may interact with medications or other supplements. It's important to consult with a healthcare professional before starting any new supplement regimen.
According to the U.S. National Health and Nutrition Examination Survey, more than 50% of the U.S. population has reported the consumption of these products during the pandemic.
Increasing awareness and emphasis on health and wellness
Consumers, increasingly proactive about preventive healthcare, seek nutritional support to meet dietary gaps. The demand for supplements, rich in essential vitamins, reflects a commitment to overall well-being. Marketing efforts highlighting the role of vitamins in supporting health contribute to consumer education. Furthermore as individuals prioritize a holistic approach to wellness, the vitamin supplements market continues to thrive, adapting to evolving health trends and providing a convenient solution for those striving to optimize their nutritional intake in support of a healthier lifestyle.
Complex interactions between different vitamins and minerals
Balancing nutrient ratios is intricate, and improper formulations may result in unintended consequences, such as nutrient imbalances or antagonistic interactions. Negative outcomes could erode consumer confidence, impacting the market as concerns about safety and efficacy arise. Additionally, the complexity may also limit the development of universally applicable, well-tailored supplements, making it challenging to address diverse individual nutritional needs. Manufacturers face hurdles in navigating this complexity, which can influence product efficacy, consumer satisfaction, and overall market growth.
Increased access to information on personalized nutrition
Consumers, armed with knowledge about their specific dietary needs, are more inclined to seek personalized supplements tailored to their individual requirements. This trend fosters a demand for targeted formulations, such as gender-specific or age-specific supplements, reflecting a growing understanding of how personalized nutrition contributes to overall health. Companies are adapting by offering a diverse range of products that align with informed consumer choices, shaping the market's landscape and emphasizing the intersection of accessible information and the desire for tailored nutritional solutions.
Stringent regulations and scrutiny from health authorities
Compliance challenges and increased regulatory requirements may lead to higher production costs, affecting profit margins for manufacturers. The approval process for new products may become lengthy and resource-intensive, hindering innovation. Moreover, the perception of regulatory burdens may deter potential market entrants, reducing competition. Consumers may also interpret rigorous oversight as an indication of potential risks, contributing to a decline in trust hampering the growth of the market.
Covid-19 Impact
Increased focus on health and immunity has driven a surge in demand for supplements containing vitamins C, D, and zinc. Consumer awareness of preventative health measures has risen, influencing purchasing decisions. E-commerce sales have seen a notable uptick as consumers prefer online channels. Supply chain disruptions and manufacturing challenges have, at times, affected product availability. Overall, the pandemic has reshaped consumer behavior, with a heightened emphasis on wellness, propelling the vitamin supplements market to adapt to evolving health concerns and preferences.
The multivitamin segment is expected to be the largest during the forecast period
The multivitamin segment is estimated to have a lucrative growth, due to their convenience and comprehensive nutrient content. Marketing strategies emphasizing targeted formulations, scientific endorsements, and adherence to stringent regulations influence consumer choices. Dynamic competition, emerging trends, and global health events further shape the market. As consumer awareness grows, multivitamins remain a key driver, adapting to preferences and contributing to the overall growth and diversification of the vitamin supplements industry.
The immune system support segment is expected to have the highest CAGR during the forecast period
The immune system support segment is anticipated to witness the highest CAGR growth during the forecast period, due to increasing emphasis on immune system support has significantly impacted the vitamin supplements market. The COVID-19 pandemic has further accelerated this trend, with consumers prioritizing products that enhance immune resilience. As a result, immune system support has emerged as a key factor shaping the landscape and driving innovation in the vitamin supplements market.
Asia Pacific is projected to hold the largest market share during the forecast period due to consumers' growing awareness of and concerns about malnutrition. Due in large part to the lengthy history of traditional medicine use among their respective populations, China and Japan are the region's two largest marketplaces. Furthermore, middle-class consumers in the area have more money to spend on these kinds of products that promote their general health thanks to their rising disposable income. Government programs to alleviate micronutrient deficiencies are driving some of this market's growth.
Europe is projected to have the highest CAGR over the forecast period, increasingly unhealthy diets, rising disposable income, and access to a variety of processed and ready-to-eat foods, North Americans are becoming more obese and developing lifestyle-related ailments. Hence, consuming products like fortified, enhanced, enriched, and improved foods as well as nutritious supplements on a regular basis as part of a diversified diet may benefit health. Due to growing knowledge of their advantages for maintaining physical and total health, multivitamins have become a key component of the North America vitamin supplement market.
Key players in the market
Some of the key players profiled in the Vitamin Supplements Market include Abbott, American Health, Inc., Amway Corp., Bayer AG, Garden of Life LLC, Glanbia plc, GlaxoSmithKline plc., Good Health New Zealand, Healthy Life Pharmaceuticals Pvt LTD, Herbalife Nutrition, Llama Naturals, Nature's Sunshine Products, Inc., Nordic Naturals, NOW Foods, NU SKIN, Pfizer Inc., Pharmavite, RBK Nutraceuticals Pty Ltd., The Nature's Bounty Co. and Vital Proteins LLC
In January 2024, Base business strength accelerates abbott's growth, Abbott is a unique healthcare company with a proven track record of creating long-term value for shareholders.
In January 2024, GSK plc and Aiolos Bio, Inc. announced that they have entered into an agreement under which GSK will acquire Aiolos, a clinical-stage biopharmaceutical company focused on addressing the unmet treatment needs of patients with certain respiratory and inflammatory conditions.
In December 2023, Bayer and Salus Optima partner on AI-enabled healthy aging journey. The partnership elevates the shared aspiration of both companies to transform self-care by offering precision health solutions to enable consumers to better understand.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.