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市場調查報告書
商品編碼
1521026

補充品市場 – 2024 年至 2029 年預測

Hair Growth Supplements Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

補充品市場預計在預測期內將以 9.17% 的年複合成長率(CAGR)成長，到 2029 年將達到 26.98 億美元，而 2024 年的估計值17.4 億美元。

脫髮症盛行率的上升正在推動市場的大幅成長。這一趨勢預計將增加對創意護髮解決方案的需求。脫髮症影響著世界各地不同年齡層和性別的許多人，其日益流行預計將引起人們的關注並增加市場成長前景。由於壓力過大、荷爾蒙失衡（尤其是女性）、營養不良、遺傳和環境污染物等多種因素，頭髮問題已成為一個常見且持續存在的問題。

日常脫髮過多也可能是由心理和病理原因引起的，例如藥物、甲狀腺疾病和缺鐵的影響。此外，美國國家醫學圖書館估計，美國近 3,000 萬名女性和 5,000 萬名男性患有雄性脫髮症，導致脫髮。此病早在青春期即可發病，且發病率隨著年齡的成長而增加。另一方面，女性閉經後更容易出現脫髮。由於其覆蓋範圍廣泛，該市場盈利豐厚、多樣化，並且能夠滿足廣泛的客戶需求。

此外，由於全球人口老化和營養不良率高，全球頭髮生長補充品和治療市場正在擴大。美國人口研究所發布的報告預測，65歲及以上的美國人數量將從2022年的5,800萬增加到2050年的8,200萬，增加47%。人們擴大使用食品來對抗老齡化的影響並改善整體健康。在許多國家，越來越多的護髮補充品正在開發和推出，以滿足最終消費者不斷成長的需求。

脫髮症患者數量的增加預計將推動市場成長。

男性禿頭問題主要影響30歲以上的人。據美國脫髮協會稱，男性型脫髮症(MPB) 是一種遺傳性疾病，是導致 95% 以上男性脫髮的主要原因。據估計，四分之一的男性在 21 歲之前會經歷脫髮，頭髮補充品在未來越來越受到關注。

脫髮症變得越來越普遍，導致客戶尋求尖端的自然和科學解決方案來治療脫髮症及相關問題。這促使公司創造並推廣各種生髮補充品，以確保在更短的時間內產生有效的效果，並確保針對複雜反應的安全性。此外，透過研究和技術發展，獨特的脫髮症治療方法已成為可能。公司專注於大規模研發投資，以創造尖端、獨特的產品。例如，2023年3月，Viviscal推出了一系列專為解決女性面臨的頭髮相關問題而客製化的局部護髮產品。該產品系列包括 Viviscal 濃縮精華液、Viviscal 濃縮護髮素和 Viviscal 濃縮洗髮精。

此外，由於人們對醫療保健問題的認知不斷增強，對根據每個客戶的個人需求和偏好量身定做的產品和服務的需求不斷成長。個人化趨勢的上升預計將增加對補充品產品的需求，並推動護髮行業在預測期內的成長。此外，人們越來越積極地改善他們的整體健康和頭髮健康，這是推動市場擴張的主要因素。了解頭髮健康不是一個普遍問題也是推動客製化解決方案需求的一個因素。許多因素都會導致脫髮和稀疏，包括遺傳、荷爾蒙失衡、壓力、飲食和環境。這些因素因人而異，因此您應該能夠針對您獨特的根本原因進行治療方法。

預計北美地區市場將成長。

隨著該地區主要企業加強在該領域的研發力度，提供創新的補充品產品，美國市場預計將擴大。此外，該國擁有強大的基礎設施和完善的供應鏈，例如零售藥局連鎖店、運輸和頭髮補充品供應和物流的分銷，預計將在預測期內推動市場成長。

此外，美國脫髮的增加也被認為是推動市場成長的關鍵因素之一。例如，根據美國皮膚病學會的數據，大約有8000萬人患有脫髮，其中5000萬是男性，3000萬是女性。

此外，該國人民對這些維生素和營養食品的益處的認知不斷提高，進一步推動了市場的成長。根據美國國家斑禿脫髮症的數據，美國約有 670 萬人，全球約有 1.6 億人患有或曾經患有脫髮症。因此，美國對頭髮日益成長的擔憂預計將在預測期內推動補充品市場的發展。

美國主要市場參與者推出的各種產品透過推動技術創新、提高客戶興趣和擴大產品種類，正在影響補充品市場。公司和零售商之間的策略夥伴關係和合作預計將在預測期內進一步推動市場成長。

主要市場開拓：

  • 2023年1月，頭髮健康類別的領導者Nutrafol與美國絲芙蘭合作。 Nutrafol 是一個品牌，提供全系列經醫生處方、屢獲殊榮的頭髮生長補充品。該產品於 2023 年 2 月向美國消費者推出。

主要企業

  • Nutrafol 生產不含化學物質的生髮產品，可支持頭髮從內部自然生長。該公司以科學支持的頭髮健康和全身健康方法為基礎。
  • Viviscal Limited（Church & Dwight）致力於提供解決現有掉髮問題並增強人們信心的產品。
  • 安麗是最著名的 B2C 公司之一，擁有數百萬用戶和超過 15,000 名員工。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章生髮補充品市場：按類型

  • 介紹
  • 單組分
  • 多種成分

第6章生髮補充品市場：依形式

  • 介紹
  • 粉末
  • 軟糖/軟膠囊
  • 藥片
  • 膠囊
  • 液體

第7章生髮補充品市場：依通路分類

  • 介紹
  • 大賣場/超級市場
  • 專賣店
  • 網路藥房
  • 藥局

第8章補充品市場：按地區

  • 介紹
  • 北美洲
    • 按類型
    • 按形式
    • 按分銷管道
    • 按國家/地區
  • 南美洲
    • 按類型
    • 按形式
    • 按分銷管道
    • 按國家/地區
  • 歐洲
    • 按類型
    • 按形式
    • 按分銷管道
    • 按國家/地區
  • 中東/非洲
    • 按類型
    • 按形式
    • 按分銷管道
    • 按國家/地區
  • 亞太地區
    • 按類型
    • 按形式
    • 按分銷管道
    • 按國家/地區

第9章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • Nutraceutical Wellness LLC（Uniliver）
  • Viviscal Limited.（Church & Dwight）
  • Amway
  • GNC Holdings, Inc.（Harbin Pharmaceutical Group）
  • OUAI HAIRCARE（P&G）
  • InVite Health
  • codeage LLC
  • Viva Naturals
  • KLAIRE LABS（SFI Health family）
  • Hair La Vie
簡介目錄
Product Code: KSI061615757

The hair growth supplements market is anticipated to grow at a compound annual growth rate (CAGR) of 9.17% over the forecast period to reach US$2.698 billion by 2029, increasing from estimated value of US$1.740 billion in 2024.

The rising incidence of hair loss disorders is driving a substantial surge in the market. It is anticipated that this trend will increase demand for creative hair care solutions. With hair loss disorders affecting large people across the globe pertaining to different ages as well as gender, their increasing prevalence has raised concerns and is predicted to increase market growth prospects. Hair problems have emerged as a common and persistent issue due to varied factors such as excessive stress, hormone imbalances, especially among women, poor nutrition, genetics, and environmental pollutants.

Excessive hair loss on a daily basis may also arise due to psychological or pathological reasons as well including drug effects, thyroid disturbances, and iron deficiency among others. Furthermore, as per the estimates from the National Library of Medicine, in the United States, there are nearly 30 million women and 50 million men who suffer from androgenetic alopecia, thereby leading to hair loss. This disorder may begin as early as adolescence, and the probability of developing it increases with age. On the other hand, women are more likely to experience hair loss after menopause. Due to its wide demographic reach, the market is very profitable, diverse, and able to meet a wide range of customer needs.

Moreover, the global market for hair growth supplements and treatments is expanding due to the aging population and the high rate of nutritional deficiencies worldwide. A report released by the Population Reference Bureau projects that the number of Americans 65 and older will rise by 47%, from 58 million in 2022 to 82 million in 2050. Dietary and nutritional supplements are being used by more and more people to counteract the effects of aging and enhance their general health. In numerous nations, an increasing quantity of hair supplements are being developed and introduced to meet the rising demand from final consumers.

Rising cases of alopecia is anticipated to propel market growth.

Hair loss concerns among men predominantly affect a demographic aged 30 years and older. According to the American Hair Loss Association, androgenetic alopecia, or common male pattern baldness (MPB), is a hereditary condition, the prime reason for over 95% of hair loss in men. It is estimated that one in every four men starts losing their hair before they reach 21 years of age, therefore reflecting the greater potential for hair supplement application in the coming years.

Alopecia is becoming more common, which has prompted customers to look for cutting-edge, natural, and scientific solutions to treat alopecia and related problems. This has led to businesses creating and promoting a wide range of hair growth supplements that guarantee effective results in less time and security against complex reactions. Additionally, the creation of creative treatments for alopecia has been made possible by developments in research and technology. Businesses are focusing on significant R&D investments to produce cutting-edge and unique product offerings. For instance, in March 2023, Viviscal introduced a wide range of topical hair care products that are specifically tailored to address the hair-related issues faced by women. The product line includes viviscal thickening serum, viviscal strengthening conditioner, and viviscal thickening shampoo among other products.

Furthermore, the growing demand for goods and services catered to the particular requirements and preferences of every client is a result of increased awareness of healthcare issues. The rising trend toward personalization is expected to boost the growth of hair care industry with greater demand for supplement products till the forecast period. which is also spurring innovation in the development of specialized treatments & supplements. In addition, people are becoming more proactive in improving their general health and hair health, which is a key driver of market expansion. The understanding that hair health is not a universal problem is another factor fueling the demand for customized solutions. Numerous factors, such as genetics, hormonal imbalances, stress, diet, and environment, can cause hair loss and thinning. Since these variables can differ greatly from person to person, people must have access to therapies that target their unique root causes.

The market is projected to grow in the North American region.

The United States is expected to boost owing to growing research and development in the field to bring innovative hair supplement products by key players in the region. Additionally, the country has a robust infrastructure, and there is a well-established supply chain such as retail pharmacy chains, transportation, and distribution for the supply and logistics of hair supplements, which is expected to propel the market growth in the projected period.

Additionally, the rising condition of hair loss among Americans is considered one of the major reasons propelling the market growth. For instance, according to the American Academy of Dermatology Association, approximately 80 million people are suffering from hair loss out of which 50 million are male and 30 million are females.

Various products launched by key market players in the United States have an influence on the hair growth supplements market by fuelling innovation, increasing customer interest, and extending product offerings. Strategic partnership and collaboration among companies and retail stores are further expected to fuel the market growth in the projected period.

Moreover, Viviscal Limited. (Church & Dwight) headquartered in Illinois, Chicago, which specializes in the production of household products, personal care products, hair care products, skincare products, and gummy dietaries, is showing positive revenue growth, indicating the growing demand for these products in the projected period. The company's net sales in 2020 were US$4,896 million, which increased to US$5,190 in 2021, and in 2022 the revenue grew to US$5,376. Hence, the rising demand for hair care products in the US is expected to boost the market in the projected period.

Key Market Developments:

  • In January 2023, Nutrafol, the leader in the hair health category, partnered with Sephora U.S. Nutrafol is a brand that is a full assortment, of award-winning hair growth supplements that are physician-formulated. The products were launched for the US consumer in February 2023.

Key Players:

  • Nutrafol, the company creates drug-free hair growth products that are natural and support hair growth from within. The company is built on a science-backed approach to hair health and whole-body wellness.
  • Viviscal Limited. (Church & Dwight), the company strives to bring products that support existing hair fall and help people build their confidence.
  • Amway is one of the most renowned business-to-consumer companies, with millions of users and more than 15,000 employees.

Segmentation:

By Type

  • Single Ingredient
  • Multi Ingredient

By Form

  • Powder
  • Gummies & Soft Gels
  • Tablets
  • Capsules
  • Liquid

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Pharmacies
  • Drug & Pharma Stores

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. HAIR GROWTH SUPPLEMENTS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Single Ingredients
  • 5.3. Multiple Ingredients

6. HAIR GROWTH SUPPLEMENTS MARKET BY FORM

  • 6.1. Introduction
  • 6.2. Powder
  • 6.3. Gummies & Soft Gels
  • 6.4. Tablets
  • 6.5. Capsules
  • 6.6. Liquid

7. HAIR GROWTH SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Hypermarkets/Supermarkets
  • 7.3. Specialty Stores
  • 7.4. Online Pharmacies
  • 7.5. Drug & Pharma Stores

8. HAIR GROWTH SUPPLEMENTS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Form
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. United States
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Form
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Form
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. United Kingdom
      • 8.4.4.3. France
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Form
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Israel
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Form
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. South Korea
      • 8.6.4.4. India
      • 8.6.4.5. Thailand
      • 8.6.4.6. Indonesia
      • 8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Nutraceutical Wellness LLC (Uniliver)
  • 10.2. Viviscal Limited. (Church & Dwight)
  • 10.3. Amway
  • 10.4. GNC Holdings, Inc. (Harbin Pharmaceutical Group)
  • 10.5. OUAI HAIRCARE (P&G)
  • 10.6. InVite Health
  • 10.7. codeage LLC
  • 10.8. Viva Naturals
  • 10.9. KLAIRE LABS (SFI Health family)
  • 10.10. Hair La Vie