市場調查報告書
商品編碼
1383354
生髮補充品市場到2030年預測:按類型、型態、配銷通路、應用和地區進行的全球分析Hair Growth Supplements Market Forecasts to 2030 - Global Analysis By Type, Form, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的資料,2023年全球生髮補充劑市場規模為 7.6053 億美元,預計到2030年將達到 22.4189 億美元,預測期內年複合成長率為 16.7%。
頭髮生長補充劑是含有各種維生素、礦物質和草藥成分的食品,可支持和促進健康的頭髮。這些補充劑目的是增強毛囊並促進生長,經常宣傳為解決頭髮稀疏和脫髮等問題的方法。雖然它可能對缺乏某些營養素的人有幫助,但並不是每個人都會看到相同的效果或結果,因此在服用之前諮詢醫療保健提供者很重要。
據國際頭髮診斷協會指出,COVID-19 引起了兩種主要症狀:脫髮症和瀰漫性脫髮症。因此,在COVID-19大流行期間,對頭髮補充劑的需求強勁。
由於美容標準不斷變化,頭髮美學受到高度重視。頭髮不僅是健康的標誌,也是個人表達的媒介。頭髮生長補充劑越來越受歡迎,因為它可以讓頭髮擁有許多人想要的閃亮、多彩的頭髮。此外,隨著越來越多的人希望頭髮煥發活力、光澤和豐盈,這些補充劑已成為廣受歡迎的治療方法,支持市場成長。
生髮補充劑市場在很大程度上受到缺乏證明產品有效性的科學資料的限制。雖然膠原蛋白和生物素等某些成分有望保持頭髮健康,但許多其他益處缺乏臨床證據。此外,缺乏可靠的科學證據可能會導致客戶懷疑,阻礙市場擴張。
社交媒體和數位平台帶來了對頭髮健康和美麗日益成長的興趣,這是一個巨大的機會。顧客積極尋找頭髮問題的答案,為頭髮生長補充劑創造了一個開放的市場。此外,製造商可以利用這一點,向消費者提供教育材料,解釋飲食對健康頭髮的重要性以及某些補充劑如何支持這一點。
一個嚴重的風險是,許多促進頭髮生長的補充劑缺乏可靠的科學證據。隨著消費者變得更加挑剔,缺乏足夠科學證據來支持其主張的產品可能會對產業聲譽產生負面影響。此外,製造商必須資助臨床研究並提供明確的報告來應對這項威脅。
生髮補充劑市場受到了 COVID-19大流行的各種影響。最初出現了短暫的挫折,因為供應鏈中斷,消費者支出因關閉和經濟不確定性而減少。然而,隨著消費者尋求頭髮健康的解決方案以及與壓力相關的頭髮問題的增加,市場最終在大流行期間復甦,這增加了線上銷售管道的重要性。此次疫情證明了該產業應對困難市場條件的堅韌和彈性。
在生髮補充劑市場中,多成分細分市場佔據最大佔有率。多成分補充劑通常含有多種維生素、礦物質和其他已知可促進頭髮整體健康的物質。此外,該細分市場的受歡迎程度是由於客戶尋求整體解決方案來解決影響頭髮生長的各種因素,例如營養缺乏、頭髮強度和頭皮健康。市場以結合多種成分的產品為主,因為它們很方便,並且被視為改善髮質的整體方法。
生髮補充劑市場預計將以最高的年複合成長率成長,其中軟糖和軟膠囊細分市場占主導地位。有幾個因素促成了這種成長。首先,與傳統錠劑相比,這些型態更令人愉悅且更容易吞嚥,吸引了廣泛的消費者,包括兒童和吞嚥錠劑或膠囊有困難的人。其次,軟糖和軟膠囊很容易融入常規護髮方案中,這種便利性使其越來越受歡迎。此外,市場經歷新穎和美味配方(包括口味和型態)的開發熱潮,這推動了該行業的令人印象深刻的擴張。
預計亞太地區將佔據全球生髮補充劑市場的最大市場佔有率。該地區人口眾多且多元化,有著強烈的文化規範,重視頭髮健康和美學,這是成長背後的驅動力。在中國、日本和印度等國家,快速的都市化、不斷壯大的中階和不斷上升的可支配所得水準推動對包括補充劑在內的護髮產品的需求。它也是全球生髮補充品市場成長最快的部分之一。此外,這些因素,加上社群媒體的影響和西方整裝儀容標準意識的提高,支持亞太地區的市場擴張。
在全球生髮補充劑市場中,歐洲地區的年複合成長率預計最高。在歐洲,消費者對頭髮健康和美容的興趣不斷增加,特別是在英國、德國和法國。許多因素促成了該成長,包括成熟的美容和個人護理行業、高齡化以及人們越來越意識到壓力和生活方式選擇對頭髮的影響。為了解決這些問題,歐洲消費者開始轉向生髮補充劑,該地區的全球市場佔有率顯著增加。此外,由於電子商務的出現和各種產品的供應,歐洲生髮補充品市場日益擴大。
According to Stratistics MRC, the Global Hair Growth Supplements Market is accounted for $760.53 million in 2023 and is expected to reach $2241.89 million by 2030 growing at a CAGR of 16.7% during the forecast period. Supplements for hair growth are food items that include different vitamins, minerals, and herbal ingredients to support and encourage healthy hair. With the goal of fortifying hair follicles and promoting growth, these supplements are frequently promoted as a solution to problems like hair thinning or loss. Even though they may help people with certain nutrient deficiencies, it's important to speak with a healthcare provider before taking them because not everyone will experience the same benefits and results from them.
According to the International Association of Trichologists, COVID-19 caused two major types of conditions, alopecia areata, and diffuse hair loss. Thus, it has created a robust demand for hair supplements during the pandemic.
Hair aesthetics are highly valued due to the constantly changing standards of beauty. Not only is hair considered a sign of good health, but it also serves as a medium for personal expression. As a way to attain the luscious, colorful hair that so many people desire, hair growth supplements have become more and more popular. Moreover, these supplements have become a sought-after remedy, supporting the market's growth as more people want hair that radiates vitality, luster, and fullness.
The market for hair growth supplements is significantly constrained by the paucity of scientific data demonstrating the products' efficacy. While some ingredients, like collagen and biotin, have shown promise in supporting hair health, many other claims lack strong clinical evidence. Additionally, customers may become skeptical as a result of this lack of solid scientific evidence, which could impede market expansion.
There is a significant opportunity due to the growing emphasis on hair health and beauty brought about by social media and digital platforms. Customers are actively looking for answers to hair-related issues, which has created a market that is open to hair growth supplements. Furthermore, manufacturers can take advantage of this by offering consumers instructional materials that explain the importance of diet for healthy hair and the ways in which particular supplements can support this.
A serious risk is the lack of solid scientific proof for many supplements that promote hair growth. The reputation of an industry can be negatively impacted by products that do not have sufficient scientific evidence to back up their claims, as consumers are becoming more discriminating. Moreover, manufacturers need to fund clinical research and provide clear results reporting in order to counter this threat.
The market for hair growth supplements was impacted by the COVID-19 pandemic in many ways. There was a brief setback at first as supply chains were disrupted and consumer spending was lowered as a result of lockdowns and economic uncertainty. However, as consumers looked for solutions for hair health during the pandemic and as stress-related hair issues increased, the market eventually recovered, elevating the prominence of online sales channels. All things considered, the pandemic demonstrated the industry's tenacity and flexibility in handling difficult market circumstances.
In the market for hair growth supplements, the segment with multiple ingredients has the largest share. Typically, multi-ingredient supplements contain a range of vitamins, minerals, and other substances that are known to promote the general health of hair. Moreover, customers looking for all-inclusive solutions that address the different factors influencing hair growth, such as nutritional deficiencies, hair strength, and scalp health, are what are driving this segment's popularity. Because it is convenient and seen as a comprehensive approach to enhancing hair quality, the market is dominated by products that combine multiple ingredients.
The market for hair growth supplements is expected to grow at the highest CAGR in the gummies and soft gels segment. Several factors contribute to this growth. First of all, compared to conventional pills, these forms are more enjoyable and palatable, which appeals to a wider range of customers, including kids and people who might have trouble swallowing pills or capsules. Second, the ease of integration of gummies and soft gels into regular hair care regimens is frequently linked to their convenience, which contributes to their growing popularity. Additionally, the market has also seen a boom in the creation of novel and delicious formulations, such as flavors and shapes, which have helped to fuel the segment's impressive expansion.
In the global market for hair growth supplements, the Asia-Pacific region is projected to hold the largest market share. The large and diverse population in the area, where the value of good hair health and appearance is engrained in cultural norms, is what is driving this growth. The demand for hair care products, including supplements, has increased in countries like China, Japan, and India due to rapid urbanization, a growing middle class, and rising disposable income levels. It is also one of the fastest-growing segments of the global market for hair growth supplements. Furthermore, these factors, along with the influence of social media and the rising awareness of Western grooming standards, have supported the market's expansion in the Asia-Pacific region.
In the global market for hair growth supplements, the European region is projected to have the highest CAGR. Europe's consumer interest in hair health and beauty has increased, particularly in the UK, Germany, and France. Numerous factors, such as a well-established beauty and personal care industry, an aging population, and growing awareness of the effects of stress and lifestyle choices on hair, are responsible for this growth. As a solution to these issues, European consumers are turning to hair growth supplements, which has helped the region's market share rise significantly worldwide. Moreover, the European market for hair growth supplements has also expanded as a result of the emergence of e-commerce and the accessibility of a large variety of goods.
Some of the key players in Hair Growth Supplements market include: Nutraceutical Wellness Inc. (Unilever), Eu Natural, OUAI Haircare, Viva Naturals, HUM Nutrition, GNC Holdings, Inc. (Harbin Pharmaceutical Group), Viviscal Limited, Nature's Bounty, Keranique, Brock Beauty, Arkopharma, Codeage LLC, SugarBearHair, Natrol and Amway.
In December 2022, OUAI, the award winning hair care and lifestyle brand founded by Jen Atkin, announces the launch of Anti-Dandruff Shampoo, the brand's first product offering containing an FDA approved ingredient, 2% salicylic acid. The gentle formula works to reduce flaking, itching, and irritation associated with dandruff that leaves hair feeling clean and soft, while also smelling good.
In May 2022, Unilever announced today that it has signed an agreement to acquire a majority stake in Nutrafol, a leading provider of hair wellness products. Unilever currently holds a minority stake (13.2%) in Nutrafol through Unilever Ventures.
In September 2020, GNC Holdings Inc., the Pittsburgh-based international health and wellness chain, has been for sold for $770 million to a Chinese pharmaceutical firm in a deal approved Thursday in bankruptcy court in Delaware. Harbin Pharmaceutical Group Holding Co., an affiliate of GNC's largest shareholder that owns 40% of the company, also agreed to assume GNC's liabilities.