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市場調查報告書

商品編碼

1521029

馬鈴薯泥市場 - 2024 年至 2029 年預測

Mashed Potatoes Market - Forecasts from 2024 to 2029

出版日期: 2024年07月01日 | 出版商:

Knowledge Sourcing Intelligence | 英文 154 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

馬鈴薯泥市場將從 2024 年的 3,841,333,000 美元增加到 2029 年的 5,372,489,000 美元，複合年成長率為 6.94%。

馬鈴薯泥是許多國家最常見的配菜之一，尤其是在歐洲和美洲地區。都市化的加速本質上擴大了久坐的生活方式，導致包裝即食食品的使用量穩定增加。馬鈴薯泥是澱粉和碳水化合物的良好來源，是許多已調理食品的健康選擇，因為它們經常作為填充物或配菜食用。

由於多種飲食文化的興起和對均衡飲食的偏好，馬鈴薯泥越來越受歡迎。此外，老年人口的迅速增加，牙齒和胃相關問題的增加，正在增加不同年齡層馬鈴薯泥的市場需求。例如，世界銀行估計，到2022年，世界人口的10%將超過65歲。這相當於 2021 年有 51.2 億人，2022 年有 51.6 億人。

此外，蓬勃發展的飯店、餐廳和餐飲 (HoReCa) 產業擴大了對快速食品的需求，刺激了包裝食品和冷凍食品的使用，從而重振了馬鈴薯泥的供應。混合馬鈴薯泥還可以減少烹飪時間，同時讓您每次烹飪時都能獲得相同的濃稠度和風味。

此外，客製化口味的能力擴大了馬鈴薯泥和調味料的選擇範圍。買家正在嘗試獨特的香草、口味、起司和醬汁，以改善馬鈴薯泥的味道和外觀。可能的結果是無窮無盡的，從奶油、大蒜和香草等傳統的到培根塊和松露油等更冒險的。植物性飲食和素食主義的日益普及增加了對植物性和素食馬鈴薯泥替代品的需求。

由於馬鈴薯加工投資的增加以及馬鈴薯產量和人均利用量的普遍繁榮，馬鈴薯泥市場預計將成長。此外，快餐文化的開拓、對即食盛宴選擇的需求不斷增加以及消費者偏好的變化正在推動未來全球市場的成長路徑。

市場促進因素：

由於對簡便食品的需求增加和素食者數量的增加，馬鈴薯泥市場預計將擴大。

馬鈴薯泥是一種簡單而常見的配菜，易於準備和食用，非常適合需要輕鬆用餐的忙碌人士。因此，對雜貨店和便利商店出售的已烹調馬鈴薯泥的需求不斷成長。

此外，外出用餐的增加以及對食品和冷凍食品的需求增加正在擴大該地區的馬鈴薯產量。例如，聯合國糧食及農業組織詳細介紹，阿拉伯聯合大公國在 2021 年運輸了 1,342 噸土豆，高於 2020 年的 1,051 噸。產量的增加也帶來了利潤豐厚的市場擴張機會。

此外，2022 年 4 月，Mash Direct 推出了首款馬鈴薯泥復活節彩蛋，這是創造性馬鈴薯產品系列中的最新產品。在復活節節慶之前，該產品是在北愛爾蘭的一個家庭農場使用傳統品種馬鈴薯製成的。

此外，市場相關人員清楚地意識到，過去幾年生活方式發生了變化，食物偏好也發生了變化。許多國家的經濟正在擴張，可支配收入正在增加。人們願意改變生活方式。隨著生活水準的提高，健康狀況也隨之改善。很大一部分人轉向吃馬鈴薯泥，因為它被認為是澱粉和碳水化合物的良好來源。它還有助於維持必要的飲食，通常作為配菜或配菜食用。

美國地區預計將為市場擴張做出重大貢獻。

都市區簡便食品消費趨勢的上升以及對預包裝食品和方便膳食選擇的需求激增正在顯著推動整個美國土豆泥市場的發展。此外，將烤馬鈴薯或馬鈴薯泥與牛奶混合可以製成一種速食菜餚，隨著美國速食和快餐店文化的蓬勃發展，對馬鈴薯泥的需求預計將出現明顯激增。根據美國餐飲協會的數據，2023 年美國有 749,404 家速食店。肯德基 (KFC) 等主要快餐連鎖店計劃將馬鈴薯泥納入其產品組合中。

此外，該國還在增加馬鈴薯產量和消費量，這導致市場進一步上漲。根據加拿大統計局和美國農業部國家農業統計局 (NASS) 提供的聯合資料，2023 年美國馬鈴薯產量將增加 9%，達到 4.34 億英擔（百重量）。

根據2023年美國人均消費量報告，該國人均馬鈴薯消費量為每年117磅，使馬鈴薯成為美國消費的主要蔬菜之一。

由於其豐富、廉價的多功能性和風味，馬鈴薯泥預計將作為主菜或配菜迅速成長。美國領先的新鮮馬鈴薯產品供應商愛達荷食品公司正在投資此類食品，並尋求投資新產品開發，預計這將為美國市場提供新的成長前景。

主要市場開拓：

2023 年 10 月 - 布蘭斯頓的重點是到 2024 年春季在英國營運一家馬鈴薯泥工廠，向大型超級市場交付和供應家庭喜愛的已調理食品。該設施目前處理 35 萬噸馬鈴薯，將擴大布蘭斯頓的產能並提高其長期永續性。
2023 年 8 月 - 愛達荷食品推出最新產品線，突出強大的風味組合，包括 Hidden Valley® Original Ranch® 調味 Hidden Valley® Original Ranch® 馬鈴薯泥。

介紹
北美洲
- 按用途
- 按形式
- 按分銷管道
- 按國家/地區
南美洲
- 按用途
- 按形式
- 按分銷管道
- 按國家/地區
歐洲
- 按用途
- 按形式
- 按分銷管道
- 按國家/地區
中東/非洲
- 按用途
- 按形式
- 按分銷管道
- 按國家/地區
亞太地區
- 按用途
- 按形式
- 按分銷管道
- 按國家/地區

第9章競爭環境及分析

主要企業及策略分析
市場佔有率分析
合併、收購、協議和合作
競爭對手儀表板

第10章公司簡介

Hungry Jack's
Pomuni
Unilever Food Solutions
Post Holdings Inc.
Agristo
McCain Foods Limited
Idahoan Foods LLC
Hormel Foods, LLC

簡介目錄

Product Code: KSI061610469

The mashed potatoes market will reach US$5,372.489 million in 2029 at a CAGR of 6.94% from US$3,841.333 million in 2024.

Mashed potato is one of the foremost prevalent side dishes served in numerous nations, particularly within the European and American regions. Rising urbanization has essentially expanded the sedentary lifestyle, which has definitely increased the utilization of packaged and ready-to-eat food. Mashed potatoes are a sound elective to numerous ready-to-serve foods, as they are great sources of starch and carbohydrates and are for the most part eaten as food increments and sides.

Mash potatoes are picking up more popularity as a result of the rising multi-cuisine culture and a preference for a balanced diet. Besides, a surge in the geriatric population, as well as rising dental and stomach-related issues have expanded the market demand for mashed potatoes for the different age groups. For example, the World Bank evaluated that 10% of the world's population was 65 years of age or older in 2022. This corresponds to 5.12 billion individuals in 2021 and 5.16 billion in 2022

Besides, the flourishing hotels, restaurants, and catering (HoReCa) industry has expanded the requirement for quick services, which has energized the utilization of packaged and frozen food, and so the serving of mashed potatoes. In addition, mashed potato blend gives the same consistency and flavor to each time a dish is prepared while decreasing the preparation time.

Moreover, the ubiquity of flavor customization has driven a part of choices for mashed potato garnishes and seasonings. Buyers are experimenting with distinctive herbs, flavors, cheeses, and sauces to improve the taste and look of mashed potato items. Blending and matching flavors is perpetual; from conventional choices like butter, garlic, and herbs to exploratory ones like bacon bits or truffle oil, the conceivable outcomes are unsetting. The rising popularity of plant-based diets and veganism has led to a rise in the request for plant-based and vegetarian mashed potato alternatives.

The Mashed potato market is anticipated to rise to the growing investments in potato processing, coupled with the general boom in potato production, and per capita utilization. In addition, the developing fast-food culture, increment in demand for ready-to-eat feast choices, and changes in shopper inclinations have encouraged the way for future market growth globally.

MARKET DRIVERS:

The increasing demand for convenient food and the rising vegan population is anticipated to boost the mashed potatoes market expansion.

Mashed potatoes are a simple and common side dish that is simple to get ready and eat, which makes them a perfect choice for busy individuals who need a straightforward meal to create. Pre-packaged, ready-to-eat mashed potatoes, which are accessible in general stores and convenience stores, are in higher requirement as a result of this.

Besides, the rise in feasting out and increment demand for packaged and frozen food utilization has expanded the region's potato production. For example, the United Nations Food and Agriculture Organization detailed that the UAE delivered 1,342 tons of potatoes in 2021 which expanded from 1,051 tons in 2020. This increased production has also led to profitable opportunities for market expansion.

Moreover, in April 2022, the first-ever Mashed Potato Easter Egg was introduced by Mash Direct as the newest addition to their creative line of potato-based products. Ahead of the Easter celebrations, the products are made on the family's farm in Northern Ireland using heritage varieties of potatoes.

Furthermore, the market players are well versed in the changing food preferences of the audience as their lifestyle has changed over the past years. Many countries are economically expanding, which has led to an increase in disposable income. The population is willingly shifting towards a changing lifestyle. Health outcomes have also improved with increasing living standards. A huge proportion of the population is driven toward mashed potatoes as they are considered a good source of starch and carbohydrates. They also help maintain the required diet and are generally eaten as food additions and sides.

The United States region is expected to contribute significantly to the market expansion.

The growing trend of convenience food consumption in urban areas and, the surge in demand for pre-packaged food and easy meal options has provided a major boost to the overall mashed potatoes market in the United States. Moreover, baked or mashed potato when blended with milk forms fast-food type dishes, and with the booming culture of fast-food and quick-service eateries in the nation, the request for mashed potato is expected to witness a noteworthy surge. According to the National Restaurant Association, in 2023, the number of quick-service restaurants within the United States stood at 7,49,404. Major quick-service restaurant chains such as Kentucky Fried Chicken (KFC) are planning to present mashed potatoes in their product list portfolios.

Moreover, the overall potato production and consumption is also experiencing positive growth in the country which has led to a further upward market trajectory. According to the joint data provided by Statistics Canada and USDA's National Agricultural Statistical Service (NASS), in 2023, potato production experienced 9% growth in the United States, with the production volume reaching 434 million cwt (hundredweight).

According to the 2023 U.S. per capita consumption report, the country's per capita potato consumption stood at 117 pounds per year and the same source stated that potato is amongst the major vegetables consumed by the Americans.

Owing to its rich inexpensiveness, versatility, and flavor the mashed potato is expected to witness a positive growth as a base dish or side dish. Major US-based fresh potato products provider namely Idahoan Foods is looking to invest in such food type and investing in new product development which is anticipated to provide new growth prospects for the US market.

Key Market Developments:

October 2023- Branston is working to operate a mashed potato facility in the UK by spring 2024, focusing on delivering and supplying prepared family favorites to major supermarkets. The facility, which right now handles 350,000 tons of potatoes, will extend Branston's capabilities and improve its long-term maintainability.
August 2023- Idahoan Foods introduced its most recent product line, highlighting a strong flavor combination including Idahoan(R) Mashed Potatoes seasoned with Hidden Valley(R) Original Ranch(R), a combination that will offer to a wide group of consumers.

Market Segmentation:

The Mashed Potatoes Market is segmented and analyzed as below:

By Application

Food Ingredient
Food Product
Snacks
Culinary

By Form

Powder
Solid

By Distribution Channel

Foodservice
Retail

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
China
Japan
South Korea
India
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base and Forecast Years Timeline
1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
4.5. Analyst view

5. MASHED POTATOES MARKET BY APPLICATION

5.1. Introduction
5.2. Food Ingredient
5.3. Food Product
- 5.3.1. Snacks
- 5.3.2. Culinary

6. MASHED POTATOES MARKET BY FORM

6.1. Introduction
6.2. Powder
6.3. Solid

7. MASHED POTATOES MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Foodservice
7.3. Retail

8. MASHED POTATOES MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Application
- 8.2.2. By Form
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
  - 8.2.4.1. United States
  - 8.2.4.2. Canada
  - 8.2.4.3. Mexico
8.3. South America
- 8.3.1. By Application
- 8.3.2. By Form
- 8.3.3. By Distribution Channel
- 8.3.4. By Country
  - 8.3.4.1. Brazil
  - 8.3.4.2. Argentina
  - 8.3.4.3. Others
8.4. Europe
- 8.4.1. By Application
- 8.4.2. By Form
- 8.4.3. By Distribution Channel
- 8.4.4. By Country
  - 8.4.4.1. United Kingdom
  - 8.4.4.2. Germany
  - 8.4.4.3. France
  - 8.4.4.4. Spain
  - 8.4.4.5. Others
8.5. Middle East and Africa
- 8.5.1. By Application
- 8.5.2. By Form
- 8.5.3. By Distribution Channel
- 8.5.4. By Country
  - 8.5.4.1. Saudi Arabia
  - 8.5.4.2. UAE
  - 8.5.4.3. Israel
  - 8.5.4.4. Others
8.6. Asia Pacific
- 8.6.1. By Application
- 8.6.2. By Form
- 8.6.3. By Distribution Channel
- 8.6.4. By Country
  - 8.6.4.1. China
  - 8.6.4.2. Japan
  - 8.6.4.3. South Korea
  - 8.6.4.4. India
  - 8.6.4.5. Indonesia
  - 8.6.4.6. Thailand
  - 8.6.4.7. Others