市場調查報告書
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全球嬰兒身體保養市場:2024-2029 年預測Global Baby Body Care Market - Forecasts from 2024 to 2029 |
全球嬰兒身體保養市場預計到 2029 年將達到 686.35 億美元,預測期內複合年成長率為 4.88%,而 2024 年為 540.9 億美元。
嬰兒身體保養市場的成長促進因素有多個,例如父母對使用安全精緻物品的重要性的認知不斷提高、可支配收入的增加、個人生活方式的改變以及人口的增加是一個變數。
此外,幾個關鍵地區出生率的上升預計也將推動市場成長。根據《我們的數據世界》的數據,預計每年的出生人數將持續成長,從2024年的1.3448億增加到2030年的1.3601億。
此外,亞馬遜和沃爾瑪等電子商務和網路購物的主導地位正在迅速增強,由於其便利性,它們在消費者生活中的地位不斷提高。預計更廣泛的品種將進一步推動市場擴張。線上平台的優勢在於可以 24/7 全天候訪問,並允許您比較不同品牌和零售商的成本和產品功能。線下通路仍是嬰幼兒幼兒身體護理用品的重要通路,提供個人化的購物體驗。
此外,嬰兒護理用品開發的進步也支持了對嬰兒身體護理用品的需求。嬰兒護理產品製造商不斷努力創造現代和創新的產品,以滿足客戶不斷變化的需求和偏好。他們提供個人化的商品,以滿足人們的需求、趨勢以及買家的必需品。
此外,人們對嬰幼兒適當衛生和護膚重要性的認知以及電子商務的快速成長將推動市場擴張的需求。此外,為客戶開發嬰兒身體保養產品預計將為未來市場成長鋪平道路。
日益成長的都市化正在增加世界各地對嬰兒身體護理用品的需求。隨著越來越多的人搬到城市,由於生活方式的改變和市場上選擇的增加,對嬰兒身體保養產品的需求也在增加。都市區的父母越來越關心嬰兒的健康和福祉,並在不含有害化學物質的有機和天然產品上花費更多。這導致對由天然成分製成的嬰兒身體保養產品的需求不斷成長,這些產品被認為對嬰兒更安全。
推動嬰兒身體保養產品需求的另一個主要因素是可支配收入的增加。父母現在可以花更多的錢購買嬰兒身體護理產品,包括優質的產品。 FRED最新的美國實際可支配所得資料報告顯示,美國實際可支配所得從2023年1月的166,019億美元增至2024年1月的169,142億美元。隨著可支配收入的增加,父母更願意花錢購買他們認為對嬰兒安全的產品,例如有機、低過敏性和經過皮膚病學測試的嬰兒產品。
此外,女性擴大尋求經濟獨立。因此,人們希望確保自己的寶寶乾淨、健康、打扮整裝儀容,從而越來越關注提供舒適、節省時間和易於使用的嬰兒身體護理用品。例如,2022年2月,Pigeon Corporation在新加坡推出了一系列源自天然成分的嬰兒身體護理用品,被稱為「天然植物嬰兒」。為了吸引千禧世代和 Z 世代,他們對永續產品進行了修改。
全球嬰兒身體保養市場細分分析
顧客的偏好正在轉向優質、高品質的嬰兒產品,強調效用,這正在影響嬰兒護膚和護髮產品的成長。全球消費能力的增強、育兒方式的改變、獨立性的增強以及女性勞動參與預計將推動整體市場的擴張。隨著消費者越來越意識到使用含有危險化學物質的合成嬰兒護膚品的缺點,例如過敏和皮疹,含有有機和天然成分的護膚品變得越來越受歡迎。
因此,越來越多的父母選擇採用植物來源和有機成分製成的嬰兒護理產品,例如沐浴乳、尿布霜和護髮產品。此外,這些產品還有助於治療皮膚過敏、不適、皮疹和其他類似的皮膚相關病症。
有鑑於此趨勢,全球嬰幼兒護膚市場的主要企業正在提升其提供有機和天然產品的能力。例如,2024 年 1 月,總部位於阿拉伯聯合大公國 (UAE) 的嬰兒護理品牌 PureBorn 推出了一系列由天然竹子製成的低過敏性和高吸水性一次性尿布,以及專門針對嬰幼兒。生產洗髮精、清潔劑、SPF乳液等,我們正在報告歐洲的出貨情況。該公司已與 Laboratoire Naturel 簽署協議,允許其直接在歐盟 (EU) 內交付產品。
越來越多的創投公司從事研發,以及由有機和天然成分製成的嬰兒護理產品的趨勢正在鼓勵各種製造商推出新產品。例如,根據強生公司的年報,該公司將在2023年投入151億美元用於研發,高於2022年的141億美元。研究和開發的擴大是預測期內推動嬰兒身體保養產品市場的主要原因之一。
美國地區預計將佔據主要市場佔有率。
推動發展的主要變數之一是對天然有機兒童護理產品的需求不斷成長。消費者越來越意識到傳統嬰兒身體保養產品的成分和潛在的健康風險,並正在尋求天然成分和有機選擇。因此,各公司正在透過推廣使用植物來源和生物分解性材料等成分的環保和永續產品來應對。
此外,隨著買家變得更健康、更具環保意識,這種趨勢可能會持續下去。例如,專門生產嬰兒擦拭巾的WaterWipes公司提供的擦拭巾由99.9%的水和一滴水果萃取物製成,使其成為更安全、更環保的替代品。
The global baby bodycare market is projected to grow at a CAGR of 4.88% over the forecast period, from US$54.090 billion in 2024 and is expected to reach US$68.635 billion by 2029.
The baby bodycare market growth is driven by several variables, including the growing mindfulness among parents about the significance of utilizing safe and delicate items, the rise in expendable income, the changing lifestyles of individuals, and the rising populace.
Moreover, the higher birth rate in several major geographies is also expected to drive market growth. According to Our World in Data, there will be a consistent rise in births per year, with a projected value increment from 134.48 million births in 2024 to 136.01 million births by 2030.
Additionally, the predominance of e-commerce and online shopping, such as Amazon, Walmart, and others, is rising quickly and increasing their place in consumers' lives due to convenience. Wider selection offerings are further anticipated to drive market expansion. Online platforms give the added advantage of 24/7 accessibility and the ability to compare costs and product features over different brands and retailers. The offline channel remains the essential distribution channel for infant bodycare items, giving a personalized shopping experience,
Moreover, the growing development in baby care items also drives the need for baby body care items. Producers of baby care products always strive to create modern and innovative items that meet buyers' advancing needs and preferences. They offer personalized items that cater to people's needs and inclinations and buyers' necessities.
Furthermore, the awareness regarding the importance of proper infant hygiene and skincare and the exponential growth of e-commerce will fuel the demand for market expansion. In addition, the development of baby bodycare products for customers is expected to pave the way for future market growth.
The rise in urbanization is driving the necessity for worldwide baby bodycare items. As more people move to cities, there's an increase in the necessity for baby body products due to changes in lifestyle and the availability of more options in the market. Urban guardians are more concerned about the well-being and health of their babies and are prepared to spend more on organic and natural products that are free of harmful chemicals. This has driven a rise in the requirement for natural infant bodycare products, which are seen to be safer for babies.
The other major derivative increasing the demand for baby bodycare items is the increment in disposable income. Parents have more money to spend on baby bodycare items, including premium and high-quality items. As per the FRED's latest data report on real disposable personal income in the United States, it reportedly increased from US$16,601.9 billion in January 2023 to US$16,914.2 billion in January 2024. With higher disposable incomes, parents could willingly spend money on items that offer benefits such as organic products, hypoallergenic properties, and dermatologically tested baby products that are seen to be safer to utilize for babies.
In addition, women are progressively looking for financial independence. As a result, they contribute more to baby bodycare items that offer comfort, time-saving benefits, and ease of utilization as they would want to guarantee that their babies are clean, healthy, and well-groomed. For example, in February 2022, Pigeon Corporation introduced a new line of baby bodycare items in Singapore, derived from natural ingredients known as "Natural Botanical Baby". It is altered to captivate millennials and Gen Z, inclined toward sustainable items.
GLOBAL BABY BODYCARE MARKET SEGMENT ANALYSIS
Customers' preferences have changed towards premium, high-quality baby items focusing on usefulness, which influences the growth of baby skin and hair care products. The global increase in spending power, changing parenting styles, and rising independence and women's engagement in the workforce are anticipated to drive the market's overall expansion. Skincare products made with organic and natural components are becoming more popular as consumers become more aware of the drawbacks, such as allergies or rashes, of using synthetic baby skincare products containing dangerous chemicals.
Parents are choosing baby care products like body washes, diaper creams, and hair care products that are created from plant-based and organic components as a result of the same. Additionally, these items provide advantages in treating skin allergies, discomfort, rashes, and other comparable skin-related conditions.
Major firms in the worldwide infant skincare market are upgrading their capacity to deliver organic and natural items in light of this trend. For example, in January 2024, PureBorn, a UAE-based baby care brand that specializes in making hypo-allergic and ultra-absorbent diapers made with natural bamboo and other items such as shampoo, cleanser, and SPF lotions for the infant, among others, reported their dispatch in Europe. The company has signed a deal with Laboratoire Naturel and will be able to directly deliver their item within the European Union.
Rising ventures in R&D and the trend towards baby care products, which are organic and made from natural ingredients, have pushed different producers to launch new items. For instance, according to the Annual report of the Johnson and Johnson company, the company invested US$15.1 billion in research and development in 2023, up from US$14.1 billion in 2022. Expanding research and development is one of the major reasons for boosting the market for baby body care products during the anticipated period.
The United States region is anticipated to have a significant market share.
One of the key variables driving development is the expanding demand for natural and organic childcare items. Shoppers are becoming more mindful of the ingredients and potential wellbeing dangers associated with conventional baby body care products and are progressively looking for natural and organic options. As a result, companies are reacting by propelling eco-friendly and sustainable items, utilizing ingredients like plant-based extracts and biodegradable materials.
Moreover, this trend will proceed as buyers become healthier and more environmentally aware. For example, WaterWipes, a company specializing in infant wipes, offers wipes made with 99.9% water and a drop of fruit extract, making them a more secure and environment-friendly alternative.