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市場調查報告書
商品編碼
1512112
身體保養產品的全球市場的評估:各產品類型,各皮膚類型,不同類別的,香味,各終端用戶,包裝,各種價格,各用途,各流通管道,各地區,機會,預測(2017年~2031年)Body Care Products Market Assessment, By Product Type, By Skin Type, By Category, By Fragrance, By End-user, By Packaging, By Price Range, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球智慧型手機市場規模預計將從 2023 年的 3,251.3 億美元增至 2031 年的 4,840.4 億美元,預計 2024-2031 年的複合年增長率為 5.10%。新興經濟體的城市化進程加快和可支配收入增加等因素促進了智慧型手機的普及,市場持續成長。中國、印度和巴西等國家人口眾多,中產階級不斷壯大,提供了巨大的成長機會。
根據印度品牌資產基金會 2023 年 7 月發表的一篇文章,印度中產階級人口將從 2021 年的 31% 翻一番,到 2047 年達到 61%。
隨著智慧型手機成為全球個人和專業用途的重要工具,連接和通訊的需求正在推動需求。製造商的競爭性定價策略,特別是在中階和預算領域,也使智慧型手機更容易被更廣泛的消費者所接受。此外,創新的行銷活動和品牌忠誠度計劃正在提高蘋果、三星和小米等領先製造商的市場佔有率。此外,相機技術和設計美學的進步正在受到尋求更豐富用戶體驗的消費者的歡迎。此外,在技術課題和升級功能需求的推動下,智慧型手機更換週期正在推動市場持續成長。
電子商務平台的成長推動了全球智慧型手機市場的銷售
近年來,電子商務平台在智慧型手機銷售方面的成長顯著。電子商務為消費者提供了一種透過智慧型手機舒適地瀏覽和購買的便捷方式,無需前往實體店。這種便利性吸引了許多喜歡網上購物的消費者。此外,電子商務平台通常比傳統商店提供更多的智慧型手機選擇,讓消費者可以從多種品牌、型號和規格中進行選擇。這種廣泛的選擇使買家能夠根據自己的具體需求和預算做出更明智的決定。此外,電子商務平台上具有競爭力的價格和頻繁的降價使許多消費者更能負擔得起智慧型手機。這些平台經常進行促銷活動、限時搶購和捆綁優惠,以吸引精打細算的買家。
例如,2024 年 1 月,步步高電子公司旗下品牌 OPPO 印度推出了由寶萊塢演員 Ranbir Kapoor 主演的 Reno 11 系列發表會活動。
根據國際電信聯盟(ITU)2023年發布的報告,全球78%的人口擁有手機。歐洲的手機普及率最高,93%的人口使用手機。全球範圍內,消費者智慧型手機用戶平均上網時間約 3 小時 50 分鐘。該使用統計數據較 2014 年的 1 小時 38 分鐘增加。
此外,在線輕鬆比較價格、閱讀評論和訪問詳細產品資訊的能力使消費者能夠進行研究並做出明智的購買決定。客戶評論和評級在影響潛在買家方面發揮著重要作用。因此,電子商務在智慧型手機銷售中的成長是由便利性、多樣性、有競爭力的價格和輕鬆獲取資訊推動的,使其成為購買的首選。
本報告提供全球身體保養產品市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global body care products market was valued at USD 14.68 billion in 2023, expected to reach USD 21.27 billion in 2031, with a CAGR of 4.74% for the forecast period between 2024 and 2031. The market is majorly driven by growing awareness among consumers about personal hygiene and skin care. Environmentally conscious consumers seek products that are produced in an ethical and sustainable manner, reducing the carbon footprint on the environment. Innovation in the form of varied formulations and technological advancements, enhance the efficacy of the product, driving the demand for body care products worldwide.
Several products, including body lotions, body butters, body scrubs, and body cleansers cater to the different demands of consumers with varied skin types and concerns. E-commerce has played a significant role in surging the demand for body care products, providing consumers with a wide variety of products that can be ordered conveniently along with the rising impact of social media on the industry, fueling the market growth all over the world.
As North America and Europe have greater awareness toward body care products, better disposable income levels and a strong inclination concerning premium and organic body care products, dominate the market significantly. Asia-Pacific is an emerging market and quite a lucrative one for investors looking to expand their businesses and capture an even bigger global market share. Major market players are continuously bringing innovation in the market to stay competitive and capture new market segments. In March 2024, L'Occitane Groupe S.A. introduced the new Delicia Drench Body Butter by the Brazilian-inspired premium beauty brand Sol de Janeiro. The launch took place at an activation event at Paris Charles de Gaulle Airport, in collaboration with Lagardere Travel Retail and Extime JCDecaux Airport.
With growing consumer awareness for environmental concerns, sustainable production of products has become quite important, prompting manufacturers to source the ingredients ethically. Manufacturers are opting for transparent labeling and sustainable manufacturing practices to cater to the rising demands of such customers.
Growing Intersection of Body Care and Wellness Drives the Market Demand
Market demand for products that are related to taking care of the body through wellness is rising. The demand stems from a holistic approach to personal care which covers how the consumers look at it and feel about themselves, including physical appearance and state of mind. As such people have begun looking for items which will make their skin look healthier while providing satisfaction to their minds and emotions.
The increasing demand for multi-functional products combining body care and wellness traits i.e., lotions with soothing fragrances or oils for relieving stress, points to the trend. For instance, in May 2024, Naturium, owned by The Center Brands LLC, introduced Glow Getter Body Oil, consisting of a combination of squalane along with linoleic-rich and antioxidant-rich oils, such as olive, jojoba, rosehip, and sea buckthorn, to make the skin look glowing and healthy.
The trend is majorly being driven by the millennials alongside generation Z leading them towards use of body care items meant for soothing one's nerves and accompanying mindfulness or self-pampering. In response, brands use ingredients with their natural healing properties which include CBD, essential oils, and natural botanicals.
Moreover, product delivery systems including bath soaks, body masks, and massage oils among others have been innovated to induce comprehensive self-care processes due to the emerging wellness trend. Consumers who look for holistic solutions for their body care and wellness needs are likely to develop loyalty to the brand as well as deep attachment to the products offered. Thus, the market for body care items is growing and moving upwards, driven by the convergence of beauty and wellness.
Skinification Trend of Body Care Propels Market Growth
Applying the principles of facial skincare is causing the body care products market to expand, based on making body care as good as facial skincare, hence raising the standards and expectations towards these products. The trend reflects a shift towards more sophisticated formulations that address specific skin concerns, such as anti-aging, hydration, and skin barrier repair, previously reserved for facial care.
Consumers are increasingly demanding high-performance body care products that offer targeted benefits similar to those found in facial skincare. Ingredients such as hyaluronic acid, retinol, niacinamide, and ceramides are being incorporated into body lotions, creams, and serums, providing advanced care for the entire body. The trend is driven by heightened awareness of overall skin health and the desire for a consistent skincare routine from head to toe.
The skinification trend is supported by extensive research and development, leading to innovative products that combine efficacy with luxury. Brands are launching body care lines with dermatological backing, enhanced textures, and sensorial experiences that mirror the sophistication of facial skincare products. For instance, in March 2024, Olay, a brand of The Procter & Gamble Company, launched its latest Indulgent Moisture Body Wash collection, in five luxurious fragrances, namely Rose and Cherry Creme, Caribbean Guava and Coconut Oil, Elderberry and Almond Cream, Moonflower and Neroli Oil, and Mango Butter and Vanilla Orchid. The products have layers of rich moisturizers and are infused with Vitamin B3 Complex, providing long-lasting moisture to the body.
The approach attracts skincare enthusiasts and expand the consumer base by offering multifunctional products, which cater to a broader range of needs. As the skinification of body care continues to gain momentum, it is set to drive sustained market growth by blurring the lines between facial and body skincare, thereby enhancing the overall consumer experience.
Organic Body Care Products Gain Momentum
Organic body care products are gaining significant momentum as consumers become increasingly conscious of the ingredients in their skincare routines. The shift towards organic products is driven by a growing awareness of the potential health risks associated with synthetic chemicals found in conventional body care items. Organic products, often free from harmful additives and artificial preservatives, offer a safer and more natural alternative, appealing to health-conscious consumers. For instance, in March 2024, vegan beauty brand BELOVED by Love Beauty and Planet (part of Unilever PLC) launched Vegan Body Wash Collection in six unique fragrances. The products are formulated using plant-based moisturizers and cleansers and are composed of 90% naturally derived ingredients. They are paraben-free and sulfate-free.
The market for organic body care products is expanding rapidly, with a diverse range of offerings including lotions, creams, oils, and scrubs made from natural ingredients. The demand is particularly strong among millennials and Gen Z, who prioritize sustainability and ethical sourcing. Social media and influencer marketing are playing pivotal roles in spreading awareness and driving the adoption of these products.
Moreover, the trend towards organic body care is supported by a broader movement towards holistic wellness and self-care. Consumers are looking for products which enhance their physical appearance and contribute to their overall well-being. As the trend continues to grow, the organic body care products market is expected to see sustained and robust expansion.
Asia-Pacific to be the Fastest Growing Market
Asia-Pacific is the fastest-growing market for body care products, driven by a dynamic mix of factors including increasing urbanization, rising disposable incomes, and a burgeoning middle-class population. The growth is especially pronounced in countries such as China, India, and Japan, where consumers are increasingly prioritizing personal care and grooming.
The region's youthful demographic, with a significant portion of the population under 30, is highly receptive to new and innovative body care products. Social media and digital marketing are instrumental in shaping consumer preferences, with influencers and celebrities playing a key role in promoting various brands and products.
E-commerce platforms are a major catalyst for growth, providing easy access to a wide array of body care products. The convenience of online shopping, coupled with attractive discounts and a vast product selection, is driving higher consumer engagement and sales.
Furthermore, there is a growing preference for natural and organic body care products in the Asia-Pacific, mirroring global trends. Local and international brands are capitalizing on the demand by launching products that cater to health and wellness-oriented consumers. In January 2024, DPKA Universal Consumer Ventures Pvt. Ltd., under its brand name 82°E, expanded its portfolio by entering the body care segment, with the launch of 4 new products. The range includes gel body cleanser, body milk, creme body cleanser, and body lotion, prepared using 82°E's SYMBALANCE technology.
These factors together make Asia-Pacific body care products market set to maintain its rapid expansion trajectory.
Future Market Scenario (2024 - 2031F)
The shift towards natural and organic body care products will strengthen, driven by consumer demand for safer and environmentally friendly alternatives. The trend will spur innovation in product formulations, incorporating natural ingredients and eco-friendly packaging.
Advances in biotechnology and dermatological research will lead to the development of more effective and personalized body care products. Smart skincare devices and AI-driven personalized recommendations will become more prevalent, enhancing consumer engagement and satisfaction.
The convergence of beauty and wellness will drive the market growth with products which offer holistic benefits gaining popularity. Functional body care products that address specific skin concerns and overall well-being will see increased demand.
Key Players Landscape and Outlook
The landscape of key players in the global body care products market is marked by both established multinational corporations and emerging local brands. Industry giants dominate the market, leveraging their extensive distribution networks, strong brand portfolios, and ongoing innovation in product development. For instance, in May 2024, Unilever PLC-owned Dove, launched its latest body wash range, Dove Advanced Care Body Wash. The range uses new MicroMoisture Technology, providing 24 hours of moisturization to consumers. The range includes Dove's Directly Esterified Fatty Isethionate (DEFI) technology, making the products as mild as water for the skin.
Furthermore, these companies are increasingly investing in natural and organic product lines to align with consumer preferences for safer and more sustainable options.
Emerging players and niche brands are making significant strides by focusing on specific consumer needs and preferences. They are trying to gain traction due to their commitment to natural ingredients and ethical practices. Additionally, the rise of local brands in regions like Asia-Pacific, such as Innisfree and Forest Essentials, highlights the growing importance of region-specific products that cater to local tastes and cultural practices.
The outlook for key players involve a strategic focus on sustainability, innovation, and digital engagement. Companies will continue to explore eco-friendly packaging, transparent supply chains, and personalized product offerings. Digital marketing and e-commerce will remain critical in reaching a broader audience, ensuring that both established and emerging brands can capitalize on the growing demand for body care products.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work