市場調查報告書
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全球有機葡萄酒市場:預測(2025-2030)Global Organic Wine Market - Forecasts from 2025 to 2030 |
全球有機葡萄酒市場規模預計將以10.12%的複合年成長率成長,市場規模從2025年的76.35億美元達到2030年的123.65億美元。
消費者對有機食品偏好的轉變正在推動有機葡萄酒市場的成長。消費者比以往任何時候都更頻繁地選擇有機食品,並根據自己的健康目標調整飲食習慣。這導致了對有機食品的需求增加,進而增加了對有機葡萄酒的需求。此外,人們對永續性和氣候變遷的認知不斷增強,促使客戶尋求環保產品。有機葡萄酒生產的技術創新也正在推動市場成長,使其在口味和品質方面與傳統葡萄酒相比具有競爭力。隨著純素飲食和無化學食品和飲料的日益普及,這一因素將繼續為有機葡萄酒市場的擴張鋪平道路。根據OIV的《世界有機葡萄園》報告,2005年至2019年間,葡萄園轉化為有機生產的速率顯著增加,年平均成長率為13%。
當葡萄酒生產按照嚴格的有機標準進行時,就被稱為有機葡萄酒。我們根據有機農業原則種植葡萄,不使用合成肥料、農藥、除草劑或其他合成化學品。葡萄生產使用天然材料,如堆肥和天然肥料。此外,生產過程必須符合各國政府所訂定的標準。因此,如果葡萄酒是按照政府有機農業規則和流程或相關法規生產的,那麼它就是有機葡萄酒。
有機葡萄酒市場根據產品類型、分銷管道和地區進行細分。依產品類型分類,市場分為有機無氣泡葡萄酒和有機氣泡酒。此外,依分銷管道分類,全球葡萄酒市場分為線上和線下。
有機葡萄酒市場促進因素
消費者健康意識是有機葡萄酒市場的主要驅動力。根據國際有機農業運動聯盟(IFOAM)的報告,2022年全球有機種植面積將突破2,000萬公頃,較2021年成長26.6%。這種有機趨勢正在導致相關行業的擴張,例如對有機葡萄酒的需求不斷增加。消費者會尋找有機葡萄酒,因為它含有天然成分,添加劑較少,並且與永續性相關。未來幾年,這種健康趨勢可能會持續下去,並比以往任何時候都更能推動有機葡萄酒市場的發展。
有機葡萄酒市場的地理前景
從地區來看,全球市場分為亞太地區、北美、南美、歐洲和中東/非洲。
歐洲國家可能繼續佔據全球葡萄生產的最大市場佔有率。 OIV在其《世界有機葡萄園%》報告中的資料證明,2019年有機葡萄產量排名前10的國家中,西班牙、義大利和法國佔全球有機認證葡萄園面積的75%。德國和奧地利等歐洲國家分別佔有機葡萄園面積的2%和1%,而奧地利、希臘、保加利亞、葡萄牙、羅馬尼亞和克羅埃西亞則佔有機葡萄園面積的24.9公頃。因此,未來幾年歐洲可能將繼續佔據有機葡萄酒產量的大部分。
儘管歐洲佔據了有機葡萄酒市場的最大佔有率,但過去 20 年來也出現了一些新的區域市場。 2014年至2019年,年成長率發生了顯著變化。美國、埃及、南非、瑞士和土耳其等國的有機葡萄產量大幅增加。例如,2019年美國有機葡萄園面積為16.3公頃,佔全球整體的3.6%。北美是全球最大的有機產品市場,預計也將成為全球葡萄生產的顯著成長市場。
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The Global Organic Wine Market is expected to grow at a CAGR of 10.12%, reaching a market size of US$12.365 billion in 2030 from US$7.635 billion in 2025
The ongoing shift of consumers' preferences towards organic food is driving the market expansion of organic wine. Consumers prefer organic foods more often than before, aligning their eating & drinking habits with their health & wellness goals. This is leading to an increase in demand for organic food and, hence, raising the demand for organic wine. Further, rising awareness about sustainability and climate change is leading customers to demand environmentally viable products. The innovations in organic wine production are also boosting its market growth, enabling it to compete with traditional wine in terms of taste and quality. With the growing popularity of vegan diets and chemical-free food and beverage products, this factor will continue to pave the way for the global organic wine market expansion. As per the report "The World Organic Vineyard" by OIV, vineyards' conversion rate to organic production has increased considerably between 2005 & 2019 by an average of 13% per year.
When the production of wine is done according to strict organic standards, it is called organic wine. Grapes are grown according to the principles of organic farming without using synthetic fertilizers, pesticides, herbicides, or other synthetic materials. It utilizes natural materials like compost, natural fertilizers, etc., during the production of grapes. Additionally, the production process should follow the standards established by the respective government. Hence, wine becomes organic when produced according to the rules and procedures established by the government for organic farming or any related rules.
The global organic wine market has been segmented based on product, distribution channel, and geography. Based on the product, the market has been segmented as organic still wine and organic sparkling wine. Distribution channels have also classified the global wine market as online and offline.
Global Organic Wine Market Drivers
The health and wellness trend among consumers is significantly driving the market of organic wine as more consumers are inclined towards organic products. As per reports by the International Federation of Organic Agriculture Movements (IFOAM), the global organic farming area has increased by over 20 million hectares in 2022, representing a 26.6% increase in area under cultivation compared to 2021. This inclination towards organic products is leading related industries to expand, such as driving the demand for organic wine. Organic wine contains natural ingredients and fewer additives and is associated with sustainability, thus driving consumers to demand organic wine. In the coming years, this trend in health and wellness will continue and will be even more than before, propelling the organic wine market to significant growth in the forecast period.
Global Organic Wine Market Geographical Outlook
Region-wise, the global market is segmented into Asia-Pacific, North America, South America, Europe, Middle East and Africa.
The European countries will continue to hold the largest market share in global vine production. It is evident from the data reported by OIV in its report "The World Organic Vineyard" that out of the top 10 leaders in the organic production of vines in 2019, Spain, Italy, and France constitute 75% of the world's certified organic vineyard surface area. European countries like Germany and Austria constitute 2% and 1%, respectively, with Austria, Greece, Bulgaria, Portugal, Romania, and Croatia constituting 24.9 kha of the area under organic vineyards. Hence, Europe will continue to dominate organic wine production in the coming years.
Though Europe holds a significant share of the global organic wine market, the last two decades have seen the emergence of some new regional markets. The annual growth rate has changed drastically from 2014 to 2019. Countries like the USA, Egypt, South Africa, Switzerland, and Turkey have seen drastic increases in the production of organic vines. For instance, the United States of America had 16.3 kha of area under organic vineyards in 2019, representing 3.6% of the world's total. As the world's largest organic product market, North America is also anticipated to be a significantly growing market for global vine production.
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