市場調查報告書
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1627787
全球瓶裝水市場:預測(2025-2030)Global Bottled Water Market - Forecasts from 2025 to 2030 |
全球瓶裝水市場預計將從2025年的3,085.21億美元成長到2030年的3,516.85億美元,複合年成長率為2.65%。
瓶裝水包裝涉及專門用於瓶裝水產品包裝和分銷的容器、標籤、蓋子和密封件的設計和製造。它專注於確保消費者的便利性、便攜性和安全性,包括塑膠、玻璃和金屬等多種材料。包裝在保持瓶裝水的完整性、新鮮度和衛生方面發揮著至關重要的作用,同時滿足忙碌生活方式的需求並增加消費者對清潔、方便的水化選擇的偏好。
瓶裝水市場的推動因素是健康意識的提高以及對添加礦物質的優質水的日益偏好,以實現更健康的生活方式。越來越多的遊客也為瓶裝水市場做出了貢獻。遊客正在尋找方便、便攜的飲用水,這推動了瓶裝水的需求。此外,由於獲得安全用水的機會有限,以及可支配收入增加導致都市化加快,消費者在瓶裝水上的支出越來越多,而不是自來水。
例如,根據 2024 年 1 月聯合國旅遊資料報告,光是 2023 年,全球整體國際觀光人數增加至約 13 億人次。我們也預測,中東國際觀光人數的變化率將從2023年的22%增加到2024年的36%。此外,世界不同地區對瓶裝水的需求不斷成長,導致各個主要市場參與者推出新產品。例如,美國鹼性離子水先驅Essentia (R) Water於2024年3月推出了首款調味功能水Essentia Hydroboost。這顯示未來市場擴張的機會越來越多。
此外,隨著消費者渴望更環保的選擇,永續性趨勢正在影響瓶裝水包裝。該行業正在轉向選擇生物分解性材料和可回收包裝,以減少對環境的影響。例如,輕量瓶子有助於減少碳排放,同時保持產品純度。公司也轉向可再灌裝瓶系統來促進循環經濟。
隨著消費者偏好轉向更健康、更永續的選擇,瓶裝水市場預計將保持強勁成長。將技術應用於包裝設計可以提高使用者體驗和產品吸引力。總體而言,瓶裝水包裝的未來在於將便利性與環境責任結合,確保品牌滿足客戶的期望,同時積極為永續發展做出貢獻。
瓶裝水市場的促進因素
隨著消費者迅速意識到自己的健康和忙碌的生活方式,他們傾向於將瓶裝水視為純淨、乾淨的水合作用來源和便利的選擇。此外,人們越來越喜歡自來水和含糖飲料的更健康替代品,而越來越多的人在旅途中,以及對攜帶式瓶裝水的需求,似乎將帶來市場擴張的機會。
此外,根據國際瓶裝水協會(IBWA)的數據,2022年美國瓶裝水銷售量將創歷史新高,達到159億加侖,連續第七年超過汽水。零售額達 460 億美元,高於 2021 年的 408 億美元。此外,僅在 2022 年,美國人平均消耗了 46.5 加侖的瓶裝水,而蘇打水的消耗量為 36 加侖。
消費者擴大轉向透過使用含有電解質和維生素等其他健康益處的調味水和機能飲料來獲得優質的水合體驗。為了獲得市場佔有率,該公司正在擴大其產品組合,包括蘇打水、礦物質強化飲料和環保包裝飲料。
瓶裝水市場的地理前景
從地區來看,瓶裝水市場分為北美、南美、歐洲、中東和非洲以及亞太地區。預計北美將佔據主要市場佔有率。多種因素對該地區的消費產生影響,包括可用瓶裝水的數量和類型以及有利於健康和補水的生活方式選擇。此外,活躍的消費者在旅途中獲得安全飲用水的能力是行銷策略背後的驅動力。
此外,為了滿足消費者對瓶裝水日益成長的需求,許多公司正在增加預算,同時改善產品品質和交付系統。 2023 年 4 月,總部位於明尼阿波利斯的瓶裝水製造商 Premium Waters, Inc. 宣布計劃在德克薩斯州建造一座新的裝瓶廠。該工廠將耗資 8,000 萬美元建在 27 英畝的土地上,預計將於 2024 年投入運作。
此外,一項調查發現,86% 的美國人在旅行時飲用瓶裝水,84% 的美國人在職場中飲用瓶裝水,81% 的美國人在家中飲用瓶裝水,77% 的美國人在提供其他飲料的社交場合飲用。此外,67% 的人在健身房或運動時飲用瓶裝水,74% 的人在購物或旅行時飲用瓶裝水,73% 的人在體育賽事或娛樂場所飲用瓶裝水。
這些統計數據凸顯了瓶裝水在消費者日常生活中的普遍作用,使其成為適合各種情況和活動的值得信賴的首選補水解決方案。消費者的喜好,加上地區生產能力的提高,可能在不久的將來繼續推動瓶裝水市場的發展。
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The Global Bottled Water market is expected to grow at a compound annual growth rate (CAGR) of 2.65% from US$308.521 billion in 2025 to US$351.685 billion in 2030.
Bottled water packaging involves the design and production of containers, labels, caps, and seals specifically tailored for packaging and distributing bottled water products. It encompasses various materials such as plastic, glass, and metal, with a focus on ensuring convenience, portability, and safety for consumers. Packaging plays a crucial role in maintaining the integrity, freshness, and hygiene of bottled water while meeting the demands of on-the-go lifestyles and increasing consumer preference for clean and convenient hydration options.
The market for bottled water is driven by the rising health consciousness and a growing preference for premium water that contains added minerals for a healthier lifestyle. Growing tourism also contributes to the bottled water market as tourists require convenient and portable water options, which increases the demand for bottled water. Moreover, limited access to safe water and growing urbanization with the rise in disposable income, which allows consumers to spend more on bottled water in place of tap water, is also increasing.
For instance, according to the UN Tourism data report of January 2024, International tourism increased to about 1.3 billion international arrivals globally in 2023, alone. In addition, they predicted an increment in the percentage change of international tourist arrivals in the Middle East from 22% in 2023 to 36% in 2024. Besides, the various major market players are launching new products with rising demand for bottled water from diverse regions around the world. For instance, in March 2024, Essentia(R) Water, the pioneer of ionized alkaline water within the U.S., launched its first-ever flavored functional water, Essentia Hydroboost, planned to supply hydration for fans while pursuing its objectives. This shows a growing opportunity for market expansion in the years to come.
Furthermore, sustainability trends are influencing bottled water packaging as consumers desire more environmentally friendly options. The industry is shifting towards biodegradable materials and recyclable packaging choices that reduce environmental effect. Lightweight bottles, for example, help to reduce carbon footprints while retaining product purity. Companies are also looking on refillable bottle systems to promote a circular economy.
As consumer preferences shift towards healthier and more sustainable options, the bottled water market is likely to maintain its strong rise. The application of technology in packaging design improves user experience and product appeal. Overall, the future of bottled water packaging is about combining convenience and environmental responsibility, ensuring that brands meet customer expectations while positively contributing to sustainability efforts.
Global Bottled Water market drivers
The rapidly growing awareness among consumers about their health and busy lifestyle tends to incline them towards bottled water, considering it a pure and clean source to stay hydrated and a convenient option. Moreover, people are preferring healthier alternatives in place of tap waters and sugary drinks, and on-the-go population is rising with demand for portable bottled water will have an opportunity in the market expansion.
Additionally, as per International Bottled Water Association (IBWA), in 2022, bottled water in the U.S. reached its highest volume ever, selling 15.9 billion gallons, surpassing carbonated soft drinks for the seventh year in a row. Retail sales reached $46 billion, up from $40.8 billion in 2021. In addition, Americans consumed an average of 46.5 gallons of bottled water, compared to 36 gallons of soda in 2022 alone.
Premium bottled water products trend also on the rise among consumers, who are increasingly focused on premium hydration experiences from the use of flavored waters as well as functional beverages enhanced by the presence of additional health benefits such as electrolytes or vitamins. To gain the market share, the house responds to this with expansion in offerings that are offered as sparkling waters, mineral-enhanced, and green, packaging-friendly options.
Global Bottled Water market geographical outlook
Based on geography, the Global Bottled Water market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America is anticipated to hold substantial market share. Various factors, including the number and variety of available bottled water products and lifestyle choices favoring health and hydration play a role in the region's consumption. Additionally, the marketing strategy has been driven by the availability of on-the-go and safe drinking water for active consumers.
Moreover, to meet the increasing demand of consumers for bottled water, many companies have increased their budgets while, at the same time, improving the quality of the products and their delivery systems. In April 2023, Premium Waters, Inc. - a bottled water manufacturing company based in Minneapolis - unveiled plans for a new bottling plant in Seguin City, Texas. The plant is projected to be constructed on 27 acres of land for USD 80 million and is expected to be operational by the year 2024.
Additionally, a survey found that 86% of Americans occasionally drink bottled water when traveling, 84% of Americans who work drink it at work, 81% of all Americans drink it at home, and 77% of Americans drink it at social gatherings where other drinks are served. Furthermore, 67 percent of people drink bottled water at the gym or while working out, 74 percent do so while shopping and on the go, and 73 percent do so at sporting events and entertainment venues.
These statistics emphasize the widespread role of bottled water in the daily lives of consumers, making it the go-to hydration solution, available and trusted across various settings and activities. Consumer preference, coupled with increased regional production capabilities, will continue to drive the global bottled water market forward in the near future.
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