優質瓶裝水市場規模、佔有率和成長分析（按產品類型、包裝類型、分銷管道和地區）- 2025-2032 年行業預測

預計到 2023 年全球高階瓶裝水市場規模將達到 323.2 億美元，並從 2024 年的 346.1 億美元成長到 2032 年的 599.2 億美元，預測期內（2025-2032 年）的複合年成長率為 7.1%。

隨著消費者補水和健康意識的不斷增強，高檔瓶裝水市場預計將經歷顯著成長。都市化和可支配收入的增加預計將推動高級產品的銷售，而全球旅遊業的激增預計將增加對優質酒店服務的需求。包括名人代言在內的積極的行銷策略可能會增加這些高品質水品牌的吸引力。此外，消費者的真實性取向和感知品質可能會對市場需求產生正面影響。然而，高價格分佈、普通瓶裝水的競爭、影響奢侈品消費的經濟不確定性以及對塑膠廢棄物日益成長的環境擔憂等挑戰可能會在不久的將來阻礙銷售成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

優質瓶裝水市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 普通水
• 汽水
• 功能水

優質瓶裝水市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概況
• 塑膠
• 玻璃
• 能

優質瓶裝水市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場和大賣場
• 便利商店
• 網路零售
• On-Trade（飯店餐廳咖啡廳）

優質瓶裝水市場規模（按地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Bling H2O（USA）
• Roiwater（South Africa）
• Beverly Hills Drink Company（USA）
• NEVAS GmbH（Germany）
• Lofoten Arctic Water AS（Norway）
• VEEN（Finland）
• Uisge Source（Scotland）
• Berg Water（Canada）
• BLVD Water（USA）
• Alpine Glacier Water Inc.（Canada）
• Minus 181 GmbH（Germany）
• Perrier（Nestle Waters）（France）
• Evian（Danone Group）（France）
• Fiji Water（USA）
• San Pellegrino（Nestle Waters）（Italy）
• Voss Water（Norway）
• Mountain Valley Spring Company（USA）
• Icelandic Glacial（Iceland）
• Aqua Carpatica（Romania）
• Hildon Natural Mineral Water（UK）

結論和建議

Global Premium Bottled Water Market size was valued at USD 32.32 billion in 2023 and is poised to grow from USD 34.61 billion in 2024 to USD 59.92 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The premium bottled water market is poised for significant growth, driven by heightened hydration awareness and increasing health consciousness among consumers. Urbanization and rising disposable incomes are expected to elevate sales of premium products, while a surge in global tourism will enhance demand for superior hospitality offerings. Aggressive marketing strategies, including celebrity endorsements, are likely to amplify the appeal of these high-quality water brands. Additionally, consumers' desire for authenticity and perceived quality will positively influence market demand. However, challenges such as a higher price point, competition from standard bottled water, economic uncertainty affecting luxury spending, and growing environmental concerns regarding plastic waste may hinder potential sales growth in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Bottled Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Bottled Water Market Segments Analysis

Global Premium Bottled Water Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Still Water, Sparkling Water and Functional Water. Based on Packaging Type, the market is segmented into Plastic, Glass and Cans. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retail and On-Trade (Hotels, Restaurants, Cafes). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Bottled Water Market

The global premium bottled water market is experiencing significant growth as more individuals prioritize their health and wellness. The critical role of hydration in maintaining overall well-being has led to a heightened awareness of its importance. Consequently, there's an increasing demand for premium bottled water that guarantees purity, contains natural minerals, and provides various health benefits. This shift in consumer preferences, combined with the growing emphasis on healthy living, is propelling the market forward, as people are more inclined to invest in high-quality bottled water options that align with their health-conscious lifestyles.

Restraints in the Global Premium Bottled Water Market

The premium bottled water market faces significant challenges due to its elevated pricing, which makes it out of reach for a substantial portion of the global population. This high cost can hinder widespread accessibility, particularly in emerging economies where a large segment of the population belongs to middle- and low-income brackets. Over time, this financial barrier is likely to significantly impact demand for premium bottled water in these regions, limiting market growth and adoption. As affordability remains a critical issue, the market may struggle to penetrate these demographics effectively, ultimately restraining its expansion potential globally.

Market Trends of the Global Premium Bottled Water Market

The Global Premium Bottled Water market is witnessing a significant trend towards infused and functional waters, as consumers increasingly prioritize health and wellness in their beverage choices. Companies are strategically investing in innovative products that blend hydration with essential vitamins, minerals, antioxidants, and natural flavors, catering to the rising demand for nutritionally-enhanced beverages. This trend is further amplified by the broader consumer shift toward functional foods, positioning infused bottled water as a desirable alternative that offers both refreshment and health benefits. As awareness of healthy lifestyles continues to grow, the popularity of these premium products is projected to surge, driving market growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Premium Bottled Water Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Still Water
• Sparkling Water
• Functional Water

Global Premium Bottled Water Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Plastic
• Glass
• Cans

Global Premium Bottled Water Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• On-Trade (Hotels, Restaurants, Cafes)

Global Premium Bottled Water Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bling H2O (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roiwater (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beverly Hills Drink Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEVAS GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lofoten Arctic Water AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VEEN (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uisge Source (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berg Water (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLVD Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alpine Glacier Water Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minus 181 GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrier (Nestle Waters) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evian (Danone Group) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiji Water (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Pellegrino (Nestle Waters) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voss Water (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Valley Spring Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Icelandic Glacial (Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Carpatica (Romania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hildon Natural Mineral Water (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations