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健康美容化妝品

市場調查報告書

商品編碼

1698425

全球除臭劑和香水市場：未來預測（2025-2030）

Global Deodorants and Fragrances Market - Forecasts from 2025 to 2030

出版日期: 2025年03月04日 | 出版商:

Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球除臭劑和香水市場預計將從 2025 年的 350.03 億美元成長到 2030 年的 448.18 億美元，預測期內的複合年成長率為 5.07%。

使用除臭劑和香料來減少因出汗引起的體味。隨著男性和女性越來越注重整裝儀容和個人衛生，全球除臭劑和香水市場正在不斷擴大。由於可支配收入的增加、生活方式的改變以及人們對健康和健身的興趣日益濃厚，預計市場將會成長。隨著人們越來越注重健康和衛生，越來越多的人開始進行體育活動並去健身房和健身俱樂部來改善身體健康。因此，對於用於減少出汗引起的體味的除臭劑的需求日益增加。

市場趨勢：

社群媒體影響力日漸增強：數位和社群媒體影響力日漸增強，在推動全球對除臭劑和香水的需求方面發揮關鍵作用。公司正在大力投資數位平台來行銷和宣傳他們的產品。透過利用 Instagram、Facebook、YouTube 和 Pinterest 等社群媒體管道，品牌能夠增加銷售額並促進整體市場成長。
對有機和無化學產品的偏好日益增加：對有機和無化學香水和除臭產品的需求顯著增加。隨著消費者越來越傾向於選擇更健康、更永續的產品，他們擴大選擇使用天然和有機成分的產品。
亞太地區將成為成長最快的市場：亞太地區預計將成為除臭劑和香水成長最快的市場。印度和中國等新興經濟體的快速都市化、可支配收入的增加、生活方式的改變以及年輕消費者對高階和高品質產品的日益成長的偏好，正在推動該地區對這些產品的需求。

報告中介紹的主要企業包括歐萊雅公司、雅詩蘭黛公司、雅芳產品公司、科蒂公司、露華濃消費品公司、資生堂株式會社、聯合利華公司、喬治·阿瑪尼公司、路易威登集團、香奈兒國際公司、皇家香料公司和維尼國際公司。

本報告的主要優點

深刻分析：獲得涵蓋主要地區和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適用範圍廣：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料（2022-2024）和預測資料（2025-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略和市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司概況（策略、產品、財務資訊、主要趨勢等）

除臭劑和香水市場分為以下幾個部分：

按成分

香水
淡香水（EDP）
淡香水（EDT）
古龍水（EDC）

性別

男性
女士

按地區

北美洲
歐洲
亞太地區
南美洲
中東和非洲

Deodorants and fragrances are used to reduce body odor caused by sweating. The global deodorant and fragrance market is expanding as men and women become more concerned with grooming and personal hygiene. The market is poised to grow due to rising disposable income, changing lifestyles, and increasing concern over one's health and fitness. Increasing health and hygiene consciousness among people has led to a rise in people getting engaged in physical activities and going to gyms and fitness clubs to improve their physical health. This, in turn, is leading to an increase in the demand for deodorants for controlling body odor due to sweating.

Market Trends:

Rising Impact of Social Media: The increasing influence of digital and social media is playing a significant role in driving the global demand for deodorants and fragrances. Companies are heavily investing in digital platforms to market and advertise their products. By leveraging social media channels such as Instagram, Facebook, YouTube, and Pinterest, brands are boosting sales and contributing to the overall growth of the market.
Growing Preference for Organic and Chemical-Free Products: There has been a notable surge in demand for organic and chemical-free perfumes and deodorants. Consumers are increasingly drawn to products made with natural and organic ingredients, reflecting a shift toward healthier and more sustainable choices.
Asia-Pacific Emerges as the Fastest-Growing Market: The Asia-Pacific region is poised to become the fastest-growing market for deodorants and fragrances. Rapid urbanization in developing countries like India and China, coupled with rising disposable incomes, evolving lifestyles, and a growing preference for premium and high-quality products among younger consumers, is fueling the demand for these products in the region.

Some of the major players covered in this report include L'Oreal S.A., Estee Lauder Companies Inc., Avon Products, Inc., Coty Inc., Revlon Consumer Products Corporation, Shiseido Company Limited, Unilever N.V., Giorgio Armani S.p.A., LVMH Group, CHANEL International B.V., Royal Aroma, and VINI International, among others:

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Deodorants and Fragrances Market is analyzed into the following segments:

By Composition

Parfum
Eau de Parfum (EDP)
Eau de Toilette (EDT)
Eau de Cologne (EDC)

By Gender

Men
Women

By Region

North America
Europe
Asia Pacific
South America
Middle East & Africa

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL DEODORANTS AND FRAGRANCES MARKET BY COMPOSITION

5.1. Introduction
5.2. Parfum
5.3. Eau de Parfum (EDP)
5.4. Eau de Toilette (EDT)
5.5. Eau de Cologne (EDC)

6. GLOBAL DEODORANTS AND FRAGRANCES MARKET BY GENDER

6.1. Introduction
6.2. Men
6.3. Women

7. GLOBAL DEODORANTS AND FRAGRANCES MARKET BY GEOGRAPHY

7.1. Introduction
7.2. North America
- 7.2.1. By Composition
- 7.2.2. By Gender
- 7.2.3. By Country
  - 7.2.3.1. USA
  - 7.2.3.2. Canada
  - 7.2.3.3. Mexico
7.3. South America
- 7.3.1. By Composition
- 7.3.2. By Gender
- 7.3.3. By Country
  - 7.3.3.1. Brazil
  - 7.3.3.2. Argentina
  - 7.3.3.3. Others
7.4. Europe
- 7.4.1. By Composition
- 7.4.2. By Gender
- 7.4.3. By Country
  - 7.4.3.1. United Kingdom
  - 7.4.3.2. Germany
  - 7.4.3.3. France
  - 7.4.3.4. Spain
  - 7.4.3.5. Others
7.5. Middle East and Africa
- 7.5.1. By Composition
- 7.5.2. By Gender
- 7.5.3. By Country
  - 7.5.3.1. Saudi Arabia
  - 7.5.3.2. UAE
  - 7.5.3.3. Others
7.6. Asia Pacific
- 7.6.1. By Composition
- 7.6.2. By Gender
- 7.6.3. By Country
  - 7.6.3.1. China
  - 7.6.3.2. Japan
  - 7.6.3.3. India
  - 7.6.3.4. South Korea
  - 7.6.3.5. Taiwan
  - 7.6.3.6. Others