除臭劑市場規模、佔有率和成長分析（按產品類型、包裝材料、分銷管道、最終用戶和地區）- 2025-2032 年行業預測

預計到 2023 年除臭劑市場規模將達到 731.5 億美元，從 2024 年的 772.5 億美元成長到 2032 年的 1,194.5 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

由於人們轉向非氣霧劑產品，以及越來越多的消費者出於對健康的考慮而更喜歡天然成分而不是合成成分，除臭劑市場正在經歷顯著的成長。人們（尤其是長時間在戶外度過的活動人群）對持久清新感的需求，推動了旨在有效對抗體味的除臭劑的使用。此外，棒狀產品和天然配方的興起為消費者提供了更多選擇。香味和包裝的創新，加上透過社群媒體的強力推廣，為市場擴張創造了巨大的機會。隨著人們對產品內容的認知不斷提高，預計未來幾年除臭劑市場將大幅成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

除臭劑市場規模（依產品類型）

• 市場概況
• 噴
• 走珠式
• 奶油
• 凝膠
• 擦拭巾
• 戳
• 其他

除臭劑市場規模（以包裝材料）

• 市場概況
• 金屬
• 塑膠
• 其他

除臭劑市場規模（依分銷管道分類）

• 市場概況
• 超級市場和大賣場
• 便利商店
• 藥局
• 網路商店
• 其他

除臭劑市場規模（按最終用戶分類）

• 市場概況
• 男性
• 女士

除臭劑市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Unilever PLC（United Kingdom）
• Procter & Gamble Co.（United States）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• L'Oreal SA（France）
• Avon Products, Inc.（United Kingdom）
• Godrej Consumer Products Limited（India）
• Natura &Co Holding SA（Brazil）
• Edgewell Personal Care Company（United States）
• Poliana Industriale SpA（Italy）
• Cosmax, Inc.（South Korea）
• LG Household & Health Care Ltd.（South Korea）
• Amorepacific Corporation（South Korea）

結論和建議

Deodorant Market size was valued at USD 73.15 billion in 2023 and is poised to grow from USD 77.25 billion in 2024 to USD 119.45 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The deodorant market is experiencing notable growth driven by a shift towards non-aerosol products and an increasing consumer preference for natural ingredients due to health concerns over synthetic components. The active population's demand for long-lasting freshness, particularly among those spending significant time outdoors, is propelling the utilization of deodorants designed to combat body odor effectively. Furthermore, the rise of stick forms and natural formulations is enhancing consumer choices in the category. Innovations in fragrance and packaging, coupled with robust advertising efforts through social media, are creating substantial opportunities for market expansion. As awareness about product content continues to rise, the deodorant market is poised for significant growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Deodorant market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Deodorant Market Segments Analysis

Global Deodorant Market is segmented by Product Type, Packaging Material, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Spray, Roll-On, Creams, Gels, Wipes, Stick and Others. Based on Packaging Material, the market is segmented into Metal, Plastic and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Deodorant Market

The global deodorant market is being significantly propelled by the increasing demand for deodorant products, particularly among younger consumers. This escalation is fueled by the introduction of novel and innovative ingredients, along with the relatively lower cost of deodorants compared to alternative personal care options. High-quality formulations, advancements in technology, and attractive packaging are further enhancing the appeal of these products. Additionally, a heightened awareness of personal grooming practices is contributing to market growth, while rising temperatures and sedentary lifestyles that lead to body odor are also driving demand. Moreover, the popularity of fragrances is particularly soaring among the youth demographic, further solidifying the market's expansion.

Restraints in the Deodorant Market

The deodorant market faces several challenges that hinder its growth, including the presence of unfiltered chemical ingredients that can induce allergic reactions in individuals with sensitive skin. Additionally, the proliferation of counterfeit products in the market creates further complications, undermining consumer trust and safety. Furthermore, the relatively high prices of premium scented deodorants deter budget-conscious buyers from making frequent purchases. Together, these factors contribute to a restrained market environment, limiting the options available to consumers and impacting overall sales within the deodorant industry. Addressing these issues is essential for fostering consumer confidence and driving market expansion.

Market Trends of the Deodorant Market

The deodorant market is witnessing a significant shift toward natural formulations, driven by growing consumer awareness and preference for health-conscious products. This trend reflects a broader societal movement towards sustainability and wellness, leading to increased demand for deodorants infused with botanical ingredients such as cucumber, aloe vera, lemongrass, and green tea. Consumers are increasingly scrutinizing labels and seeking products that align with their values of environmental sustainability and personal health. As a result, brands are reformulating their products to include these natural elements, indicating a robust market trend that emphasizes transparency, ingredient integrity, and the overall well-being of the consumer.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Deodorant Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Spray
• Roll-On
• Creams
• Gels
• Wipes
• Stick
• Others

Global Deodorant Market Size by Packaging Material & CAGR (2025-2032)

• Market Overview
• Metal
• Plastic
• Others

Global Deodorant Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Global Deodorant Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Deodorant Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Material, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Product Type, Packaging Material, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Material, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Material, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Material, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co Holding S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poliana Industriale SpA (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmax, Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations