電影院市場報告：至2030年的趨勢、預測與競爭分析

電影院趨勢和預測

全球電影院市場的未來，看來影城、IMAX 影院、汽車影院和獨立影院市場將有機會。全球影院市場預計到2030年將達到 993億美元，2024年至2030年年複合成長率為 5.1%。該市場的主要促進因素是電影中視覺效果的日益採用、3D 電影院數量的增加以及視覺特效電影的日益普及。

• Lucintel 預測，由於全球對 3D 電影的興趣日益濃厚，3D 螢幕在預測期內將繼續成為螢幕類別的重要組成部分。
• 此外，影城預計仍將是這一類別中最大的區隔，因為影城位於購物中心和休閒區。
• 從地區來看，由於人均收入增加、消費者支出增加以及該地區擁有大量電影院，預計亞太地區在預測期內仍將是最大的地區。

電影院市場的策略成長機會

電影院市場快速成長，並且有多種擴展和多種用途的機會。這種成長是由技術進步、不斷變化的消費者偏好以及對獨特娛樂體驗的需求所推動的。以下是五個關鍵的成長機會，可以縮小差距並從長遠來看使整個電影院行業受益。

• 高級形式的擴展：IMAX、杜比影院和 4DX 等高級形式被電影行業相關人員廣泛認為是個主要的成長機會。這些形式針對的是那些想要投資觀看自己喜愛大片體驗的影迷。透過採用這些形式，電影院可以將自己與競爭對手區分開來，並吸引願意支付高價的顧客。
• 滿足本地內容需求：電影院還有其他機會可以利用。例如，在印度等國家，對地方電影的需求不斷成長。電影院可以利用這一趨勢，提供區域內容並擴大其產品範圍，以滿足不同文化的需求。這將有助於吸引來自服務欠缺地區的觀眾並增加出席人數。
• 豪華劇院體驗：另一個成長領域是高檔劇院的興起，提供可躺式座椅、美食和全方位服務。這些劇院提供更個人化的體驗，針對喜歡舒適和奢華的高所得群體。透過增強這些服務，電影院可以吸引新的觀眾。
• 數位和非接觸式技術：透過整合數位和非接觸式系統（例如行動票務、自助報到亭和無現金付款系統），為電影觀眾帶來便利。這些技術提高了業務效率，透過減少摩擦來提高客戶滿意度，並幫助電影院滿足想要無縫數位體驗的消費者。
• 混合發行和獨家內容：串流媒體平台的興起使電影院能夠與工作室合作進行混合發行。透過向觀眾提供獨特的內容或提供提前放映，可鼓勵他們前往劇院而不是在家中觀看。透過這種方式，電影院可以利用串流趨勢，同時保持在電影產業的活躍度。

透過探索這些成長機會，電影院可以擴大其產品範圍、瞄準不同的觀眾並增加利潤。為了在快速變化的娛樂格局中保持領先地位，電影院應致力於高級形式、區域內容、奢華體驗和數位解決方案。

電影院市場推廣因素/問題

電影院市場受到多種促進因素​​和挑戰的影響，包括技術創新、經濟因素、監管問題和產業變化。一方面，技術創新和消費者需求提供了巨大的成長機會，另一方面，串流媒體服務的興起和監管限制也將影響產業動態。

推動電影院市場的因素有：

• 技術進步：IMAX、杜比視界和4DX等高階技術的採用是主要的成長要素。這些技術使觀看體驗更具吸引力，並吸引想要觀看特別內容的電影觀眾。電影院願意投資升級以改善觀影體驗並與銀幕平台競爭。
• 消費者對改善戲院體驗的需求：消費者對優質娛樂體驗的要求越來越高。電影院與傳統電影院模式不同，透過融入躺椅、美食和優質服務等特色來吸引優質顧客。
• 區域和本地內容的增加：區域和本地內容的增加對電影院來說是一個機會。由於多樣化的觀眾需要文化多樣化的內容，電影院透過提供更多當地語言的電影和節目來滿足這種需求，以增加上座率。
• 混合發行策略：院線發行和串流媒體發行的結合是強大的推動力。這項策略使工作室能夠吸引更廣泛的觀眾，並從兩種發行方式中獲得收益。電影院也在採取這項策略，在全面上映之前提供獨家放映和搶先體驗，以吸引喜歡串流媒體的觀眾。
• 從 COVID-19 大流行的影響中恢復：隨著電影院從 COVID-19 大流行的影響中恢復，觀眾人數有所增加。健康和安全措施以及改善觀影體驗的努力開始恢復消費者的信心並提高票房收益。

電影院市場挑戰：

• 串流內容作為競爭對手：Netflix 和其他電影點播服務等平台上提供的內容對市場構成了重大挑戰，特別是對於中小預算電影而言。許多消費者更喜歡在家裡而不是在電影院觀看此類內容，導致戲院上座率下降，尤其是中檔電影。
• 審查動態與法律規範：在中國等國家，審查和政府法規可能會對某些電影在戲院上映造成障礙，進而影響票房收入。內容限制限制了發起人可以放映的電影類型，降低了它們對某些觀眾的潛在吸引力。
• 營運成本增加：由於維修成本、人事費用和技術投資增加，電影院面臨日益激烈的競爭。在營運成本高且消費者行為趨勢導致長期支出較高的行業中，這些成本增加使得盈利變得困難。

電影院業務受到技術變革、消費行為和經濟狀況的影響。儘管存在成長潛力，但電影院必須克服串流媒體競爭和營運成本上升等挑戰。以成本效率管理創新是在這個不斷發展的市場中取得成功的關鍵。

目錄

第1章 執行摘要

第2章 世界電影院市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球電影院市場趨勢（2018-2023）與預測（2024-2030）
• 全球電影院市場：依銀幕分類
  • 2D螢幕
  • 3D螢幕
• 全球電影院市場：依類型
  • 連接複用
  • IMAX影院
  • 汽車劇院
  • 獨立劇院
• 全球電影院市場：依應用分類
  • 電影放映
  • 其他

第4章 2018-2030年市場趨勢及預測分析，依地區

• 全球電影院市場依地區分類
• 北美電影院市場
• 歐洲電影院市場
• 亞太地區電影院市場
• 其他地區電影院市場

第5章 競爭分析

• 產品系列分析
• 業務整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球電影院市場成長機會，依螢幕
  • 全球電影院市場成長機會，依類型
  • 全球電影院市場成長機會，依應用
  • 全球電影院市場成長機會，依地區
• 全球影院市場新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球電影院市場容量
  • 全球電影院市場的合併、收購與合資
  • 認證和許可

第7章 主要企業概況

• AMC Theatres
• Cineplex Entertainment
• Regal Entertainment Group
• B&B Theatres
• Beta Cineplex
• Cinemark Theatres
• CGV Cinemas
• Galaxy Cinemas
• Golden Screen Cinemas
• Harkins Theatres

Movie Theater Trends and Forecast

The future of the global movie theater market looks promising with opportunities in the multiplex, IMAX theater, drive-in theater, and independent theater markets. The global movie theater market is expected to reach an estimated $99.3 billion by 2030 with a CAGR of 5.1% from 2024 to 2030. The major drivers for this market are the growing adoption of visual effects in films, the rising number of 3D cinemas, and the increasing popularity of VFX cinema.

• Lucintel forecasts that, within the screen category, 3D screens will remain the larger segment over the forecast period due to the global increase in interest in 3D movies.
• Within this type category, multiplexes will remain the largest segment due to the presence of multiplexes in shopping centers and recreation areas.
• In terms of regions, APAC will remain the largest region over the forecast period due to rising per capita income, increasing consumer spending, and the significant number of movie theaters in this region.

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Emerging Trends in the Movie Theater Market

Technological advancements, evolving market behavior, and changing business models characterize the increasing competition in the cinema sector. Emerging trends range from differentiated experiences to the effects of video-on-demand services, which are influencing the business of theaters, their strategy, and the position they occupy in the industry. Below are five key trends shaping the industry.

• Premium Formats: The movie-going population continues to rise with the introduction and usage of premium formats such as IMAX and 4DX, which cannot be replicated by televisions. More and more people are seeking high-quality entertainment, and these formats heighten the appeal of blockbuster films. They are becoming increasingly commonplace as theaters improve and the desire for fantastic, novel experiences grows.
• The Convergence of Streaming and Theatrical Distribution: Sequential release modes, where movies are streamed and distributed in theaters such as simultaneous theater and streaming releases continue to shape how theaters are structured. This trend is leading to a scenario where studios want to earn more from one movie, which can be achieved by utilizing both platforms and their viewers. Thus, theaters are beginning to offer unique or early releases to attract the audience. Such an approach is revolutionizing the politics of movie releases that were witnessed in previous decades.
• A Focus on Luxury: Providing reclinable seats, quality food, and other advanced services is a growing trend. With more demand for a comfortable, exclusive luxury experience than just watching a movie, theaters are transforming into luxury spaces with reclining seats, gourmet food, and other high-end services. This trend is driven by consumer expectations for a bigger experience, making luxury cinemas a viable business model.
• The Use of Digital and Contactless Technology: The integration of digital and contactless technology within the theater experience is increasing. Mobile ticketing, self-check-in kiosks, and cashless payment terminals improve the process, enhance the customer experience, and provide convenience. Additionally, digital projection and sound systems have further enhanced the visual and auditory experience.
• Curation of Movies that Reflect Local and Regional: Several movie theaters worldwide specialize in both local and regional content to serve diverse cultures. In countries such as India, there is a revival of what is called regional cinema, where films are programmed in local languages within Indian theaters. This trend also showcases the greater trajectory toward diversity, equity, and inclusivity in content offerings.

These trends suggest that an evolution is underway in the movie theater segment. Factors such as technological development, premium experience requirements, and content availability are disrupting the industry. There is a need for movie theaters to come up with new concepts and change their modus operandi to remain relevant in an industry that is becoming more diverse and technology-driven.

Recent Developments in the Movie Theater Market

The movie theater market has seen advancements in recent years, driven by technology, changing consumer tastes, and shifts in the market. These advancements are part of a larger trend occurring throughout the industry, where the focus is on enhancing the customer experience in theaters and deploying creative approaches to drive audience engagement and profitability.

• Technological Upgrades in Theaters: The proliferation of viewing centers has brought new technologies and novel concepts to the forefront. Movie theaters have invested in IMAX, Dolby Atmos, and 4DX to deliver a more robust experience to viewers, who now expect these formats as the new normal with blockbuster releases.
• Hybrid Release Strategies: Due to the rise of streaming platforms, studios are now employing a hybrid release method, where films are first made available in theaters and simultaneously on streaming services. This has forced theaters to up their game to remain relevant, holding exclusive events, and early releases, and offering great experiences in theaters to compete with online services.
• Growth of the Market for Luxury Cinemas: Touchable extravagances such as reclining lounges, gourmet delicacies, and other facilities in cinema halls are gaining traction in the market. Such cinemas brand themselves as entertainment centers, elevating the consumer experience to the next level. This trend is gaining ground in key regions like the United States, Europe, and Asia.
• Adoption of Contactless Payment Technologies: To increase safety and reduce hassles, cinemas are implementing touchless payment methods, app-based ticket systems, and self-ordering machines. These solutions simplify the process for customers visiting the theater, purchasing tickets, ordering food, and completing the walk-through experience.
• Restoration of Malls After the COVID-19 Pandemic: While movie theater operations were affected by the COVID-19 outbreak, strategies focusing on the recovery of theaters are now in place. Several cinema facilities have addressed customer health and hygiene concerns while looking for new ways to enhance the movie experience. This includes larger theaters, fewer people per screening, improved hygiene standards, and the provision of both virtual and in-person experiences.

The movie theater business is undergoing radical transformation, driven by technology and consumer demands. Enhanced viewing experiences and hybrid release strategies are key trends shaping the evolution of the industry. To remain competitive, theaters must not only adopt these trends but also provide compelling reasons for consumers to return.

Strategic Growth Opportunities for Movie Theater Market

The movie theater market is fast-growing, presenting several opportunities for expansion in diverse applications. This growth is fueled by technological advancements, changing consumer tastes, and the demand for unique entertainment experiences. Below are five major growth opportunities that could help fill gaps and benefit the entire movie theater industry in the long run.

• Expanding Premium Formats: Premium formats such as IMAX, Dolby Cinema, and 4DX represent significant growth opportunities, widely recognized even by those in the film industry. These formats target moviegoers willing to invest in the experience of watching their favorite blockbuster films. By adopting these formats, theaters can differentiate themselves from competitors and attract customers willing to pay premium prices.
• Catering to Regional Content Demand: There are also other opportunities for movie theaters to tap into. For example, the demand for regional cinema is rising in countries like India. Movie theaters can capitalize on this trend by offering local content and expanding their range of offerings to fit the needs of diverse cultures. This can increase attendance by attracting underserved regional audiences.
• Luxury Theater Experiences: Another growth area is the rise of luxury theaters equipped with reclining seats, gourmet food, and full service. These theaters provide a more personalized experience, targeting high-income consumers who prefer comfort and luxury. Increasing these offerings can help theaters reach new demographics.
• Digital and Contactless Technology: The incorporation of digital technology and contactless systems such as mobile ticketing, self-check-in kiosks, and cashless payment systems brings convenience to moviegoers. These technologies enhance customer satisfaction by improving operational efficiency and reducing friction, helping theaters cater to consumers who desire a seamless digital experience.
• Hybrid Releases and Exclusive Content: The rise of streaming platforms allows theaters to make hybrid releases in collaboration with studios. Offering audiences unique content or holding early screenings can encourage them to visit cinemas instead of watching at home. This way, theaters can leverage the trends in streaming while remaining active in the cinema industry.

By exploring these growth opportunities, theaters can expand their offerings, target different audiences, and increase profits. To stay relevant in a rapidly changing entertainment environment, theaters should focus on premium formats, regional content, luxury experiences, and digital solutions.

Movie Theater Market Driver and Challenges

The movie theater market is shaped by a mix of drivers and challenges, including technological innovations, economic factors, regulatory issues, and industry changes. On the one hand, innovation and consumer demand offer great growth opportunities; on the other hand, the rise of streaming services and regulatory constraints also influence the industry's dynamics.

The factors driving the movie theater market include:

• Technological Advancements: The adoption of high-end technologies like IMAX, Dolby Vision, and 4DX is a major growth factor. These technologies make the viewing experience more engaging and attract moviegoers who want to see something exceptional. Theaters are willing to invest in upgrades to improve the viewing experience and compete with on-screen platforms.
• Consumer Demand for Enhanced In-Theater Experiences: The demand for premium entertainment experiences is increasing among consumers. Theaters are attracting premium customers by incorporating features such as reclining chairs, gourmet food, and superior service to stand out from the older cinema model.
• Growing Presence of Regional and Local Content: The growing presence of regional and local content is an opportunity for theaters. As different audience segments look for culturally diverse content, theaters are catering to this demand by offering more films and programs in local languages, increasing attendance.
• Hybrid Release Strategy: The combination of theatrical and streaming releases has become one of the strongest drivers. This strategy allows studios to appeal to wider audiences and ensure that earnings from both release methods are met. Theaters are also adopting this strategy, offering exclusive films or early access before general release to attract viewers who prefer streaming.
• Recovery from the Effects of the COVID-19 Pandemic: As movie theaters recover from the effects of the COVID-19 pandemic, increased attendance is being noted. The combination of health and safety measures and efforts to enhance the cinematic experience has begun to restore consumer confidence, improving box office earnings.

Challenges in the movie theater market:

• Streamed Content as Competition: Content available on platforms like Netflix and other movie-on-demand services has become a significant challenge for the market, particularly for small and medium-budget films. Many consumers prefer to watch such content at home rather than in theaters, leading to a decline in cinema attendance, especially for mid-tier films.
• Censorship Dynamics and Regulatory Frameworks: In countries like China, censorship and government regulations can be obstacles to screening certain films in theaters, affecting box office collections. Content restrictions limit the types of films exhibitors can show, reducing potential appeal to specific audiences.
• Increase in the Cost of Operations: Movie theaters face rising competition from increasing maintenance costs, staff expenditures, and technology investments. These rising costs make profitability challenging in an industry with high operating costs and long periods of large expenditures due to consumer behavior trends.

The movie theater business is impacted by technological changes, consumer behavior, and economic conditions. While growth potential exists, theaters must navigate challenges like streaming competition and rising operational costs. Managing innovation alongside cost-effectiveness will be crucial for success in this evolving market.

List of Movie Theater Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies movie theater companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the movie theater companies profiled in this report include-

• AMC Theatres
• Cineplex Entertainment
• Regal Entertainment Group
• B&B Theatres
• Beta Cineplex
• Cinemark Theatres
• CGV Cinemas
• Galaxy Cinemas
• Golden Screen Cinemas
• Harkins Theatres

Movie Theater by Segment

The study includes a forecast for the global movie theater by screen, type, application, and region.

Movie Theater Market by Screen [Analysis by Value from 2018 to 2030]:

• 2D Screen
• 3D Screen

Movie Theater Market by Type [Analysis by Value from 2018 to 2030]:

• Multiplexes
• IMAX Theaters
• Drive-in Theaters
• Independent Theaters

Movie Theater Market by Application [Analysis by Value from 2018 to 2030]:

• Movie Show
• Others

Movie Theater Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Movie Theater Market

The movie theater industry is undergoing immense changes due to advancements in technology, shifting consumer demands, and increasing competition. Countries such as the United States, China, Germany, India, and Japan are witnessing these innovations transform the theater experience and how films are consumed, as well as new trends, opportunities, and challenges.

• United States: The movie theater industry in the U.S. seems to be recovering after the impact of the pandemic, with an emphasis on achieving premium formats like IMAX and 4DX. The pandemic has contributed to the growth of streaming services at the expense of box-office revenues, yet prominent studios are focusing on producing high-grossing films to lure audiences back to theaters. Additionally, loyalty programs and an improved consumer experience are gaining traction.
• China: In China, the movie theater industry continues to grow and expand, driven by the adoption of new technologies, such as the introduction of more IMAX screens and VR movie theaters. However, content production and distribution can be limited by stringent government censorship controls. The Chinese box office is predominantly dominated by local productions, and the market is also experiencing greater convergence of MVAS (Mobile Value Added Services) and online ticketing.
• Germany: The movie theater market in Germany focuses on a combination of both digital and traditional elements. Since culture still matters and cinema remains popular, there is a market for high-end formats and premium seating. However, the trend of hybrid releases has made it difficult for theaters to keep the audience engaged with films.
• India: The movie theater market in India is developing rapidly, with growth driven by both traditional cinema and premium formats. Major multiplex chains are expanding into tier 2 and tier 3 cities, while the consumption of regional cinema and regional content is increasing. The increased use of online ticket purchasing, booking, and loyalty programs are important trends shaping the market.
• Japan: In Japan, movie theaters are recovering from the effects of the pandemic, with a focus on delivering the best quality viewing experience. The market is seeing growth in regional categories as well as in premium formats like 4DX and IMAX. Japanese theaters are also adopting advanced customer services, such as self-check-in and hygiene maintenance, in the post-COVID world.

Features of the Global Movie Theater Market

Market Size Estimates: Movie theater market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Movie theater market size by screen, type, application, and region in terms of value ($B).

Regional Analysis: Movie theater market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different screens, types, applications, and regions for the movie theater market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the movie theater market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the movie theater market by screen (2D screen and 3D screen), type (multiplexes, IMAX theaters, drive-in theaters, and independent theaters), application (movie show and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Movie Theater Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Movie Theater Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Movie Theater Market by Screen
  • 3.3.1: 2D Screen
  • 3.3.2: 3D Screen
• 3.4: Global Movie Theater Market by Type
  • 3.4.1: Multiplexes
  • 3.4.2: IMAX Theaters
  • 3.4.3: Drive-in Theaters
  • 3.4.4: Independent Theaters
• 3.5: Global Movie Theater Market by Application
  • 3.5.1: Movie Show
  • 3.5.2: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Movie Theater Market by Region
• 4.2: North American Movie Theater Market
  • 4.2.1: North American Market by Screen: 2D Screen and 3D Screen
  • 4.2.2: North American Market by Type: Multiplexes, IMAX Theaters, Drive-in Theaters, and Independent Theaters
• 4.3: European Movie Theater Market
  • 4.3.1: European Market by Screen: 2D Screen and 3D Screen
  • 4.3.2: European Market by Type: Multiplexes, IMAX Theaters, Drive-in Theaters, and Independent Theaters
• 4.4: APAC Movie Theater Market
  • 4.4.1: APAC Market by Screen: 2D Screen and 3D Screen
  • 4.4.2: APAC Market by Type: Multiplexes, IMAX Theaters, Drive-in Theaters, and Independent Theaters
• 4.5: ROW Movie Theater Market
  • 4.5.1: ROW Market by Screen: 2D Screen and 3D Screen
  • 4.5.2: ROW Market by Type: Multiplexes, IMAX Theaters, Drive-in Theaters, and Independent Theaters

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Movie Theater Market by Screen
  • 6.1.2: Growth Opportunities for the Global Movie Theater Market by Type
  • 6.1.3: Growth Opportunities for the Global Movie Theater Market by Application
  • 6.1.4: Growth Opportunities for the Global Movie Theater Market by Region
• 6.2: Emerging Trends in the Global Movie Theater Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Movie Theater Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Movie Theater Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: AMC Theatres
• 7.2: Cineplex Entertainment
• 7.3: Regal Entertainment Group
• 7.4: B&B Theatres
• 7.5: Beta Cineplex
• 7.6: Cinemark Theatres
• 7.7: CGV Cinemas
• 7.8: Galaxy Cinemas
• 7.9: Golden Screen Cinemas
• 7.10: Harkins Theatres