虛擬製作市場報告：2030 年趨勢、預測與競爭分析

虛擬生產趨勢和預測

全球虛擬製作市場的未來前景廣闊，電影、電視劇、廣告和線上影片市場充滿機會。預計到 2030 年，全球虛擬製作市場將達到 77 億美元，2024 年至 2030 年年複合成長率為 15.1%。該市場的主要驅動力是電影和電視行業對視覺效果的需求顯著增加、透過LED幕牆技術進行虛擬製作的日益普及，以及全球對 Netflix 和 Amazon Prime 等數位視訊串流平台的需求不斷增加。

• Lucintel 預測，從產品類型來看，後製在預測期內仍將是最大的部分。
• 在最終用途類別中，電影預計仍將是最大的部分。
• 從地區來看，亞太地區預計將在預測期內實現最高成長。

虛擬製作市場的策略成長機會

虛擬製作市場在各種應用中提供了多種策略成長機會，並隨著市場滲透率的提高而促進創新。

• 長片製作：投資長片的虛擬製作可以提供更受控制的環境，電影長片電影長片成本和耗時的複雜視覺效果。
• 電視和串流內容：虛擬製作技術使電視和串流平台能夠有效率地製作高品質、具有視覺吸引力的內容，以滿足消費者對多樣化節目日益成長的需求。
• 遊戲和互動媒體：利用遊戲和互動媒體中的虛擬製作來增強即時渲染和身臨其境的體驗，為更具吸引力和動態的內容提供機會。
• 廣告和廣告：虛擬製作可以製作視覺上令人驚嘆的創新廣告，描述品牌吸引受眾和傳達引人注目的訊息的新方式。
• 教育和培訓模擬：虛擬製作技術可用於開發真實的教育和培訓模擬，以增強學習體驗並描述不同領域的實際練習。

這些成長機會正在塑造虛擬製作市場的未來，並影響投資策略和技術進步。

虛擬製作市場推廣因素及挑戰

虛擬製作市場的發展受到各種促進因素​​和挑戰的影響。

推動虛擬製作市場的因素包括：

• 技術創新：市場將受到技術創新的推動，這些創新為視覺敘事和生產效率提供了新的可能性，例如 LED 顯示器和即時渲染。
• 成本效益：虛擬製作比現場拍攝或實體佈景設計更便宜，從而降低了製作成本並增加了獲得高品質內容的機會。
• 對高品質內容的需求：由於電影、電視和串流平台對視覺吸引力和沈浸式內容的需求不斷增加，虛擬製作技術正在不斷成長。
• 創新靈活性：使用虛擬製作的創新專業人士可以更自由地利用數位環境和效果，提高他們的故事敘述和製作能力。
• 全球合作：這些技術供應商與生產商合作將加速這些技術在世界各地的採用。

虛擬製作市場面臨的挑戰如下。

• 高初始投資：對於許多希望利用現代技術和虛擬工作室製作電影的電影公司來說，這可能是一個重大挑戰。
• 技術複雜性：過渡到新方法的傳統團隊可能難以學習虛擬製作如何運作的具體技能。
• 與傳統方法的整合：將傳統拍攝方法與虛擬製作中使用的方法結合需要適當的協調和規劃，以確保結果一致。

這些促進因素和障礙塑造了虛擬製作市場，並影響其成長和市場參與企業的策略。

目錄

第1章執行摘要

第2章全球虛擬製作市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球虛擬製作市場趨勢（2018-2023）與預測（2024-2030）
• 按類型分類的全球虛擬製作市場
  • 預先製作
  • 生產
  • 後製
• 按組件分類的全球虛擬製作市場
  • 硬體
  • 軟體
  • 服務
• 按最終用途分類的全球虛擬製作市場
  • 電影
  • 電視劇
  • 商業廣告
  • 線上影片
  • 其他

第4章 2018-2030年區域市場趨勢及預測分析

• 按地區分類的虛擬製作市場
• 北美虛擬製作市場
• 歐洲虛擬製作市場
• 亞太虛擬製作市場
• 其他區域虛擬製作市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球虛擬製作市場的成長機會：按類型
  • 全球虛擬製作市場成長機會：按組成部分
  • 全球虛擬製作市場成長機會：依最終用途分類
  • 全球虛擬製作市場成長機會：按地區
• 全球虛擬製作市場新趨勢
• 戰略分析
  • 新產品開發
  • 擴大全球虛擬製作市場的產能
  • 全球虛擬製作市場的合併、收購與合資
  • 認證和許可

第7章主要企業概況

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

Virtual Production Trends and Forecast

The future of the global virtual production market looks promising with opportunities in the movies, TV series, commercial Ad, and online video markets. The global virtual production market is expected to reach an estimated $7.7 billion by 2030 with a CAGR of 15.1% from 2024 to 2030. The major drivers for this market the significantly growing demand for visual effects in the movie and television industries, the increasing implementation of virtual production with LED wall technology, and the rising demand for digital video streaming platforms like Netflix and Amazon Prime across the globe.

• Lucintel forecasts that, within the type category, post-production will remain the largest segment over the forecast period.
• Within the end-use category, movies will remain the largest segment.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Virtual Production Market

Several important trends are transforming how content is created and delivered in the virtual production market.

• LED Volume Stages: Instead of using green screens for traditional backgrounds, large LED screens can interface with digital environments in real-time, thereby enhancing realism.
• Real-Time Rendering: Developments in real-time rendering technologies enable instant visualization of virtual scenes and effects resulting in a more streamlined production process as well as more vibrant creative choices.
• Hybrid Production Models: By combining conventional and virtual production techniques, hybrid processes have become more flexible and efficient. Thus, it is possible to combine physical sets with digital elements which will add value to visual storytelling.
• Increased Use of VR and AR: Virtual Reality (VR) and Augmented Reality (AR) have been deployed for the creation of immersive environments and experiences which are meant to widen the scope of possibilities while expanding virtual production applications.
• AI-Driven Content Creation: Artificial intelligence is being utilized in optimizing workflows in virtual production from script analysis to scene composition and automated rendering among other functions thus increasing productivity and creativity across sectors.

These trends are driving innovation in the virtual production market, reshaping how content is produced and experienced.

Recent Developments in the Virtual Production Market

Such recent developments emphasize rapid advancements as well as widening scopes through various key changes made to this technology.

• LED Volume Technology is Expanding: The development of LED volume technology has resulted in more engulfing and versatile production settings, which reduces the need for location shoots and enhances special effects.
• Advances in Real-Time Graphics Engines: Betterment of real-time graphics engines such as Unity and Unreal Engine facilitates detailed virtual arenas that are interactive; making it possible to revolutionize how scenes are seen and created.
• Virtual Studios Are on the Rise: New virtual studios are being set up across the globe to meet the growing demand for virtual production by offering high-end scalable facilities for premium quality content creation.
• Embedding AI Tools: Integration of AI tools into virtual production workflows increases automation from the scene generation to post-production processes making them faster and more efficient.
• Collaborations And Partnerships: Collaboration between technological solutions providers and production companies is enabling innovation, leading to new techniques such as virtual film shooting being adopted.

These changes continue to push forward advancements in the virtual production market ultimately making this a crucial part of any modern movie or content development process.

Strategic Growth Opportunities for Virtual Production Market

The virtual production market offers several strategic growth opportunities within various applications thereby spurring innovation as well as expanding its market penetration.

• Feature Film Production: Investing in virtual production for feature films brings about less costly and time-intensive complex visual effects due to more managed environments.
• Television and Streaming Content: Virtual production techniques offer TV and streaming platforms the ability to create high-quality, visually engaging content efficiently, catering to growing consumer demand for diverse programming.
• Gaming and Interactive Media: Leveraging virtual production in gaming and interactive media enhances real-time rendering and immersive experiences, providing opportunities for more engaging and dynamic content.
• Advertising and Commercials: Virtual production allows for the creation of visually stunning and innovative advertisements, offering brands new ways to engage audiences and deliver compelling messages.
• Educational and Training Simulations: Virtual production technologies can be used to develop realistic educational and training simulations, improving learning experiences and providing hands-on practice in various fields.

These growth opportunities are shaping the future of the virtual production market, influencing investment strategies as well as technological advancements.

Virtual Production Market Driver and Challenges

The development of the virtual production market is influenced by various drivers and challenges.

The factors responsible for driving the virtual production market include:

• Technological Innovation: The market is driven by technological innovation, like LED displays and real-time rendering, that gives new possibilities to visual storytelling and production efficiency.
• Cost Efficiency: This makes virtual production cheaper than location shoots and physical set designs thus reducing the cost of production thereby increasing access to high-quality content.
• Demand for High-Quality Content: Virtual production technologies are growing because of the rise in demand for visually appealing and immersive content in film, TV, and streaming platforms.
• Creative Flexibility: This enhances storytelling and production capacities as creative professionals who use virtual production have more room to play around with digital environments as well as effects.
• Global Collaboration: The innovation by these technology providers working together with producers will enhance the adoption of these techniques across the globe.

Challenges in the virtual production market are:

• High Initial Investment: This can be a significant challenge for many film companies seeking to produce their movies using virtual studios coupled with modern technology in place.
• Technical Complexity: Traditional teams transitioning to new methods may find it challenging to acquire specific skills on how virtual production works
• Integration with Traditional Methods: Combining traditional filming methods with those used in virtual productions requires proper coordination and planning so that they give consistent results.

The drivers and obstacles serve to shape the virtual production market and thereby influence its growth as well as the strategies of industry participants.

List of Virtual Production Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies virtual production companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the virtual production companies profiled in this report include-

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

Virtual Production Market by Segment

The study includes a forecast for the global virtual production market by type, component, end use, and region

Virtual Production Market by Type [Analysis by Value from 2018 to 2030]:

• Pre-production
• Production
• Post-production

Virtual Production Market by Component [Analysis by Value from 2018 to 2030]:

• Hardware
• Software
• Services

Virtual Production Market by End Use [Analysis by Value from 2018 to 2030]:

• Movies
• TV Series
• Commercial Ads
• Online Videos
• Others

Virtual Production Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Virtual Production Market

As technology advances and creative industries embrace new ways of filmmaking and content creation, there have been significant advancements in the virtual production market.

• United States: Hollywood has shown us how to use LED volume stages and immediate rendering technologies with real-time rendering technologies that enhance quality and speed up processes.
• China: China is quickly adopting virtual production technologies, investing heavily in cutting-edge studios, and partnering with virtual set integrators for mainstream media productions.
• Germany: Germany is expanding its virtual production capabilities, concentrating on high-tech virtual studio infrastructure and collaborations with European technology companies to improve the film and television production process.
• India: India is investigating into application of virtual production to its motion picture industry where emerging studios are employing it as a mode of simplifying their methods of work during production thus adding vfx to their movies.
• Japan: Japan uses virtual sets together with digital effects for animation films. This helps them come up with their anime storylines better even as they cut down on several shootings within the live-action movies as well.

Features of the Global Virtual Production Market

Market Size Estimates: Virtual production market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Virtual production market size by type, component, end use, and region in terms of value ($B).

Regional Analysis: Virtual production market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, components, end uses, and regions for the virtual production market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the virtual production market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the virtual production market by type (pre-production, production, and post-production), component (hardware, software, and services), end use (movies, TV series, commercial Ads, online videos, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Virtual Production Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Virtual Production Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Virtual Production Market by Type
  • 3.3.1: Pre-production
  • 3.3.2: Production
  • 3.3.3: Post-production
• 3.4: Global Virtual Production Market by Component
  • 3.4.1: Hardware
  • 3.4.2: Software
  • 3.4.3: Services
• 3.5: Global Virtual Production Market by End Use
  • 3.5.1: Movies
  • 3.5.2: TV Series
  • 3.5.3: Commercial Ads
  • 3.5.4: Online Videos
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Virtual Production Market by Region
• 4.2: North American Virtual Production Market
  • 4.2.1: North American Market by Type: Pre-production, Production, and Post-production
  • 4.2.2: North American Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.3: European Virtual Production Market
  • 4.3.1: European Market by Type: Pre-production, Production, and Post-production
  • 4.3.2: European Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.4: APAC Virtual Production Market
  • 4.4.1: APAC Market by Type: Pre-production, Production, and Post-production
  • 4.4.2: APAC Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.5: ROW Virtual Production Market
  • 4.5.1: ROW Market by Type: Pre-production, Production, and Post-production
  • 4.5.2: ROW Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Virtual Production Market by Type
  • 6.1.2: Growth Opportunities for the Global Virtual Production Market by Component
  • 6.1.3: Growth Opportunities for the Global Virtual Production Market by End Use
  • 6.1.4: Growth Opportunities for the Global Virtual Production Market Region
• 6.2: Emerging Trends in the Global Virtual Production Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Virtual Production Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Virtual Production Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: 360Rize
• 7.2: Adobe
• 7.3: Arashi Vision
• 7.4: Autodesk
• 7.5: BORIS FX
• 7.6: Epic Games
• 7.7: HTC Corporation
• 7.8: HumanEyes Technologies
• 7.9: Mo-Sys Engineering
• 7.10: NVIDIA