男士護膚品市場報告：2031 年趨勢、預測與競爭分析

未來全球男士護膚品市場很可能在超級市場/大賣場、便利商店、藥局、電子商務市場等看到機會。預計 2025 年至 2031 年期間全球男士護膚品市場將以 6.0% 的複合年成長率成長。市場的主要驅動力是男性對個人衛生意識的不斷增強、男性越來越注重整裝儀容以及對健康和保健的日益關注（也延伸到護膚）。

• Lucintel 預測，在預測期內，剃須護理仍將是按產品類型分類的最大細分市場。
• 按應用分類，超級市場和大賣場仍將是最大的細分市場。
• 按地區分類，預計歐洲在預測期內將經歷最高的成長。

男士護膚品市場的策略性成長機會

男士護膚市場提供了多種策略性成長機會，以進一步擴大和提升品牌定位。識別並實現這樣的機會將確保獲得顯著的市場優勢。

• 透過擴張到新興市場實現成長：一個強勁的成長途徑是透過擴張到印度和中國等新興市場，這些市場的中產階級人口正在迅速成長。讓您的產品適應當地的偏好和偏好並增加您的市場曝光率將有助於提高您的銷售量和品牌知名度。
• 開發訂閱服務：護膚訂閱服務可以成為可靠的收益來源並確保客戶忠誠度。便捷的送貨方式和個人化的護膚程序可以幫助您建立忠實的客戶群。
• 符合健康趨勢：護膚產品被定位為更廣泛的健康和保健趨勢的一部分，與那些注重整體自我護理方法的消費者產生共鳴。將護膚與緩解壓力、抗衰老等健康功效相結合的產品有望吸引更多消費者。
• 專注於尖端技術：投資先進的護膚技術，例如人工智慧個人化和創新配方，可以幫助您的品牌脫穎而出，並吸引那些尋求最新解決方案的技術嫻熟的消費者。
• 有影響力的合作：與有影響力的人物和名人夥伴關係生產護膚產品可以提高品牌知名度並建立信譽。有效的合作可以增加消費者的興趣並進一步深入市場。

新興市場的成長機會、開發訂閱服務、擁抱健康趨勢、利用最尖端科技以及利用有影響力的合作可能會對男士護膚市場產生重大影響。實施這些策略有望提升您的市場影響力並增加您的消費者互動。

男士護膚品市場的促進因素與挑戰

從技術變化和經濟影響到消費行為的變化等各種市場促進因素和挑戰都在影響男性護膚品市場。了解這些要素將幫助您成功駕馭市場。

推動男性護膚品市場發展的因素有：

1. 增強對護膚效果的認知：男性越來越意識到護膚的後遺症，這增加了對專門產品的需求。教育宣傳活動和媒體曝光是影響這一趨勢的一些因素，擴大了市場成長的空間。

2. 技術進步：先進配方和輸送系統等護膚技術的創新正在提高所用產品的功效。這些技術創新正在吸引需要高效能解決方案的消費者。

3. 可支配所得增加：可支配所得的增加使得消費者有能力購買某些高價值的護膚產品。不斷成長的消費能力將推動奢侈品和高階市場的成長。

4. 電子商務的成長：擴大電子商務網站的訪問量為護膚產品鋪平了道路。便利性和多樣性是網路購物的驅動力，它們不斷推動市場擴張和消費者的購物興趣。

5. 對美容的文化變革：社會規範的改變和男性對美容的接受度的提高正在推動市場的發展。隨著整裝儀容意識逐漸成為主流，對護膚產品的需求也隨之增加。

男士護膚市場面臨的挑戰是：

1. 市場飽和：隨著越來越多的品牌和產品進入市場，市場正在飽和狀態。企業越來越難以在擁擠的市場中脫穎而出，無法凸顯其產品特色。

2. 遵守法規：滿足不同地區的複雜監管要求會增加營運的複雜性。遵守各種標準會影響產品開發和市場發展。

3. 價格敏感度：降低消費者價格敏感度的經濟波動可能會損害銷售。高階品牌面臨的挑戰是在保持品質的同時與更經濟的替代品競爭。

因此，可以公平地得出結論，男士護膚市場的成長動力和挑戰包括意識的提高、技術進步、收益的提高、電子商務的普及、文化變化、市場飽和、法規遵從性和價格敏感性的提高。如果您能有效克服這些因素，您在這個充滿活力的市場中取得成功的機會將得到保證。

目錄

第1章執行摘要

第 2 章全球男士護膚品市場：市場動態

• 簡介、背景和分類
• 供應鏈
• 產業促進因素與挑戰

第 3 章 市場趨勢與預測分析（2019-2031 年）

• 宏觀經濟趨勢（2019-2024）與預測（2025-2031）
• 全球男士護膚品市場趨勢（2019-2024）及預測（2025-2031）
• 全球男士護膚品市場依產品類型分類
  • 刮鬍護理
  • 乳霜和保濕霜
  • 防曬油
  • 清潔劑和洗面乳
  • 其他
• 全球男士護膚品市場（按應用）
  • 超級市場和大賣場
  • 便利商店
  • 藥局
  • 電子商務
  • 其他

第 4 章區域市場趨勢與預測分析（2019-2031 年）

• 全球男士護膚品市場（按地區）
• 北美男士護膚品市場
• 歐洲男士護膚品市場
• 亞太地區男士護膚品市場
• 世界其他地區的男士護膚品市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球男士護膚市場成長機會（依產品類型）
  • 全球男士護膚品市場成長機會（按應用）
  • 全球男士護膚品市場各區域成長機會
• 全球男士護膚品市場的新趨勢
• 戰略分析
  • 新產品開發
  • 全球男士護膚市場容量不斷擴大
  • 全球男士護膚品市場的企業合併
  • 認證和許可

第7章主要企業簡介

• Procter and Gamble
• Unilever
• L'Oreal
• Johnson & Johnson
• Edgewell Personal Care
• Coty
• Philips

The future of the global men skincare product market looks promising with opportunities in the supermarket & hypermarket, convenience store, pharmacy, and e-commerce markets. The global men skincare product market is expected to grow with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the rising awareness about personal hygiene among men, the increase in men's grooming, and the expanding focus on health and wellness, which extends to skincare.

• Lucintel forecasts that, within the product type category, shave care will remain the largest segment over the forecast period.
• Within the application category, supermarkets & hypermarkets will remain the largest segment.
• In terms of regions, Europe is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Men Skincare Product Market

Various growing trends within the men's skincare market stipulate the ways through which changing consumer preference and innovation in product development affect demand. The underpinning elements of such growth reveal the dynamism and adaptation mechanism of industries for changing consumer demands.

• Natural and Organic Products: There is a fast-growing demand for natural and organic skincare products. People have a huge inclination towards products with fewer synthetic ingredients, which are more eco-friendly; this called for changing the formulations of brands with new packaging that reflected their manufacturing processes in an eco-friendly way.
• Skincare with a Multi-Functionality: Guys are embracing multi-functional products that solve multiple skin issues in one hit. This compels every kind of solution, including all-in-one moisturizers and sunscreens, into existence.
• Personalized Skincare: Personalized skincare is on the upswing because this allows a brand to offer different products to different skin types and different skin concerns. With customization comes better efficacy or product performance and, consequently, better customer satisfaction, which buys loyalty and repeat purchases.
• E-commerce Growth: E-commerce growth remains one of the features transforming how men buy skincare products. It creates convenience and a wider variety, thus offering brands a platform to expand globally, improve consumer interaction, and better understand consumer needs.
• Influencer Marketing: Influencer and celebrity endorsements become significant in driving product awareness and credibility. It also assists the brand in gaining consumer connections and trust built through relatable and aspirational figures.

All these trends are reshaping the men's skincare market dimension toward natural ingredients, multifunctionality, personalization, online shopping, and the influence of influencers. It is a drift toward more sophisticated and personalized solutions in skincare.

Recent Developments in the Men Skincare Product Market

Product innovation, market expansion, and growing consumer preference men's skincare product market have various such recent developments. It reflects greater acceptance of grooming among men and the maturity of the market.

• Portfolio Diversification: Brands are expanding their portfolio mix to obtain specialized products like anti-aging and anti-pollution skin care. Such diversification would therefore meet the specific needs of a variety of skin types and appeal to larger consumers.
• Multifunctional Skincare: Men favor multifunctional products that address multiple skin issues in one. This trend is driven by a desire for convenience and efficiency, leading to the development of all-in-one solutions like combined moisturizers and sunscreens.
• Increased focus on sustainability: Companies adopt responsible behavior, such as using environmentally friendly packaging and sourcing from ethical standards. The intention is to adapt to the demands of consumers for 'green-free' products.
• Premium segments emergence: Premium and luxury skincare for men emerge as a new segment in the market. Rising disposable incomes and desires for quality have escalated the demand for luxury grooming solutions.
• Better Digital Marketing Strategies: The firms are also investing in advanced digital marketing tools, such as targeted advertisements and partnerships with social network influencers, to reach out and connect with technologically savvy customers.

These developments are bound to continue fueling better growth in the men's skincare market, as the product portfolio is being expanded, direct-to-consumer models embraced, sustainability stressed, and premium segments promoted, not to mention improved digital marketing. This dynamic market keeps on changing.

Strategic Growth Opportunities for Men Skincare Product Market

Several strategic growth opportunities within the men's skincare market may be leveraged to further expand and improve brand positioning. Identification and realization of such opportunities could certainly ensure significant market advantage.

• Growth through Emerging Market Expansion: A strong avenue for growth will be expansion into emerging markets that are experiencing rapid growth of middle-class populations, such as India and China. Adaptation of products to local tastes and preferences, coupled with increased exposure to the market, will contribute to higher sales and brand awareness.
• Subscription Service Development: Subscription services for skincare products can create a guaranteed revenue source and ensure customer loyalty. Convenient delivery options and personalized skincare routines can be used to attract a loyal customer base.
• Tie in with wellness trends: Skincare products positioned as part of a broader wellness and health trend will resonate with consumers who feel this holistic approach to self-care makes sense. Products that combine skincare with some health benefits, like stress relief or anti-aging, are about to capture a greater audience.
• Focus on Advanced Technology: Investment in advanced skincare technologies such as AI-driven personalization or innovative formulation will help differentiate brands and particularly appeal to those tech-savvy consumers in pursuit of solutions offering the latest.
• Influencer Collaborations: Partnerships with influencers and celebrities for skincare products will increase brand awareness and build credibility. Effective collaborations will lead to higher consumer interest and deeper market penetration.

The above-mentioned growth opportunities into emerging markets, subscription service development, inclusion of the wellness trend, technology at the forefront, and using influencer collaborations will have a high degree of impact on the men's skincare market. By implementing these strategies, a higher presence in the market and increased interaction with consumers is expected.

Men Skincare Product Market Driver and Challenges

From technological changes and economic influences to changes in consumer behavior, various drivers and challenges lay their influence on the men's skincare product market. Understanding these elements will propel successful navigation in the marketplace.

The factors responsible for driving the men skincare product market include:

1. Growing Awareness of Skincare Benefits: Increased awareness among males about the after-effects of skincare has risen and increased the demand for specialized products. Educational campaigns and exposure to media are a few of the factors that influence this trend, hence widening the scope of growth in the market.

2. Technological Advancements: Skincare technology innovations, such as advanced formulation and delivery systems, are improving the efficacy of the products applied. These innovations attract consumers who need high-performance solutions.

3. Increasing Disposable Income: Higher disposable incomes are allowing consumers to spend on high-value and specific skincare products. Higher spending capacity feeds the growth of the high-end and luxury segments of the market.

4. E-commerce Growth: Growing access to e-commerce sites is presenting great avenues for skincare products. Convenience and a greater variety drive online shopping, which continues to drive the expansion of both the market and consumer interest in shopping.

5. Cultural Shifts to Grooming: The shifting in societal norms and growing acceptance of grooming amongst men drives the market. As awareness about grooming grows in the mainstream, so does the demand for skincare products.

Challenges in the men skincare product market are:

1. Market Saturation: As more brands and products jump into the fray, the market is becoming saturated. It becomes tough for a company to differentiate its offerings and ensure its presence in an over-populated marketplace.

2. Regulatory Compliance: Navigating complex regulatory requirements across different regions adds operational complexity. Compliance with varying standards can impact product development and market entry.

3. Price Sensitivity: Sales can be hurt by economic fluctuations that dampen price sensitivity among consumers. The challenge for premium brands is to compete with more economical alternatives while maintaining quality.

It would, therefore, be reasonable to conclude that the drivers for growth and challenges in the men's skincare market include increased awareness, technological advancement, improved earnings, greater use of e-commerce, cultural changes, market saturation, compliance with regulations, and increased price sensitivity. Success in this dynamic market will be ensured if these factors can be efficiently traversed.

List of Men Skincare Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies men skincare product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the men skincare product companies profiled in this report include-

• Procter and Gamble
• Unilever
• L'Oreal
• Johnson & Johnson
• Edgewell Personal Care
• Coty
• Philips

Men Skincare Product by Segment

The study includes a forecast for the global men skincare product market by product type, distribution channel, and region.

Men Skincare Product Market by Product Type [Analysis by Value from 2019 to 2031]:

• Shave Care
• Cream & Moisturizer
• Sunscreen
• Cleanser & Face Wash
• Others

Men Skincare Product Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarket & Hypermarket
• Convenience Store
• Pharmacy
• E-commerce
• Others

Men Skincare Product Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Men Skincare Product Market

The men skincare product market keeps changing now and then, given growing consumer awareness and demand for custom skincare. Innovations, shifts in consumer preference, and market expansion are driving recent developments across key global markets.

• United States: Men's skincare is very much on a rapid growth trajectory, with new product launches targeting specific concern areas such as aging and acne. Direct-to-consumer brands and influencer endorsements are improving visibility and increasing consumer engagement in the market.
• China: The men's skincare market in China is also showing very rapid growth, supported by an increased interest in premium and international brands. Product adoption and market penetration are further supported through collaborations with local celebrities and online influencers.
• Germany: Organic and natural skincare products have recently picked up the pace in Germany. The demand for more eco-friendly and ethically produced products from German consumers is in great demand, and hence the brands say, "We oblige."
• India: Growing urbanization and increasing disposable income have driven the growth of the men's skincare market in India. The market is on its way to coming up with a gamut of affordable yet good-quality products targeting different skin types, especially in urban areas.
• Japan: The market is shifting towards a demand for high-tech and multi-purpose skincare products. The Japanese consumer strives to opt for high-quality formulations that are easy and efficient, in the process of extending the premium lines of such products, which are innovative.

Features of the Global Men Skincare Product Market

Market Size Estimates: Men skincare product market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Men skincare product market size by product type, distribution channel, and region in terms of value ($B).

Regional Analysis: Men skincare product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, distribution channels, and regions for the men skincare product market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the men skincare product market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the men skincare product market by product type (shave care, cream & moisturizer, sunscreen, cleanser & face wash, and others), distribution channel (supermarket & hypermarket, convenience store, pharmacy, e-commerce, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Men Skincare Product Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Men Skincare Product Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Men Skincare Product Market by Product Type
  • 3.3.1: Shave Care
  • 3.3.2: Cream & Moisturizer
  • 3.3.3: Sunscreen
  • 3.3.4: Cleanser & Face Wash
  • 3.3.5: Others
• 3.4: Global Men Skincare Product Market by Distribution Channel
  • 3.4.1: Supermarket & Hypermarket
  • 3.4.2: Convenience Store
  • 3.4.3: Pharmacy
  • 3.4.4: E-commerce
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Men Skincare Product Market by Region
• 4.2: North American Men Skincare Product Market
  • 4.2.1: North American Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.2.2: North American Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.3: European Men Skincare Product Market
  • 4.3.1: European Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.3.2: European Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.4: APAC Men Skincare Product Market
  • 4.4.1: APAC Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.4.2: APAC Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.5: ROW Men Skincare Product Market
  • 4.5.1: ROW Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.5.2: ROW Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Men Skincare Product Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Men Skincare Product Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Men Skincare Product Market by Region
• 6.2: Emerging Trends in the Global Men Skincare Product Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Men Skincare Product Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Men Skincare Product Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Procter and Gamble
• 7.2: Unilever
• 7.3: L'Oreal
• 7.4: Johnson & Johnson
• 7.5: Edgewell Personal Care
• 7.6: Coty
• 7.7: Philips