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商品編碼
1714407

電子商務保養品市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、膚質、性別、配銷通路、地區及競爭格局），2020-2030 年預測

E-Commerce Skin Care Product Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Skin Type, By Gender, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球電子商務保養品市場價值為 266.7 億美元，預計到 2030 年將達到 458.6 億美元，複合年成長率為 7.86%。這一成長是由消費者對個人化護膚、人工智慧整合購物體驗和皮膚科醫生推薦的解決方案的需求不斷成長所推動的。消費者越來越傾向於根據個人皮膚類型、關注點和環境因素量身定做護理程序，這促使品牌採用基於人工智慧的診斷和虛擬諮詢。擴增實境 (AR) 功能現在允許客戶虛擬預覽產品，增強線上購買的信心。同時，對天然、有機和無殘忍產品的需求持續上升，直接面對消費者 (DTC) 品牌利用數位平台來接觸具有環保意識的受眾。隨著人工智慧、虛擬試穿技術和數據驅動的護膚推薦的進步，電子商務正在改變消費者與美容產品的互動和購買方式，為市場擴張創造新的機會。

市場概覽
預測期 2026-2030
2024年市場規模 266.7億美元
2030年市場規模 458.6億美元
2025-2030 年複合年成長率 7.86%
成長最快的領域 保濕霜
最大的市場 北美洲

關鍵市場促進因素

個人化護膚產品需求不斷成長

主要市場挑戰

物流與供應鏈的複雜性

主要市場趨勢

對永續和環保包裝的需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球電商保養品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（潔面乳、保濕霜、防曬乳、精華液、其他）
    • 依皮膚類型（中性、乾性、油性、混合性、敏感性）
    • 依性別（男性、女性、中立）
    • 按配銷通路（線上零售商、品牌網站、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美電商保養品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電商保養品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太電商保養品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東和非洲電商保養品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美電商保養品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Amway Corporation
    • Estee Lauder Inc
    • Revlon Consumer Products LLC
    • Mary Kay
    • Loreal SA
    • Shiseido Cosmetics
    • DPKA Universal Consumer Ventures Private Limited
    • Octavos Solutions Pvt. Ltd
    • Bio Veda Action Research Co
    • Simple Skincare

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 28150

The Global E-Commerce Skin Care Product Market was valued at USD 26.67 billion in 2024 and is projected to reach USD 45.86 billion by 2030, expanding at a CAGR of 7.86%. This growth is driven by increasing consumer demand for personalized skincare, AI-integrated shopping experiences, and dermatologist-recommended solutions. Consumers are gravitating towards tailored routines based on individual skin types, concerns, and environmental factors, prompting brands to adopt AI-based diagnostics and virtual consultations. Augmented reality (AR) features now allow customers to preview products virtually, enhancing confidence in online purchases. Meanwhile, demand for natural, organic, and cruelty-free products continues to rise, with direct-to-consumer (DTC) brands leveraging digital platforms to reach eco-conscious audiences. With advancements in AI, virtual try-on technologies, and data-driven skincare recommendations, e-commerce is transforming how consumers interact with and purchase beauty products, creating new opportunities for market expansion.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 26.67 Billion
Market Size 2030USD 45.86 Billion
CAGR 2025-20307.86%
Fastest Growing SegmentMoisturizer
Largest MarketNorth America

Key Market Drivers

Rising Demand for Personalized Skincare Products

The surge in consumer interest for tailored skincare solutions is a major growth driver in the e-commerce skin care product market. Shoppers are increasingly turning away from generic offerings in favor of products customized to their skin type, condition, and environmental influences. This shift is underpinned by heightened awareness of active ingredients, skin health, and dermatological guidance. E-commerce brands are responding by implementing AI-powered tools for skin assessment, virtual consultations, and intelligent product suggestions, boosting customer engagement and satisfaction. Technologies such as image analysis and interactive questionnaires provide real-time, personalized recommendations. The DTC model is thriving, with brands delivering bespoke serums and treatments, while subscription-based skincare plans tailored to evolving skin needs are gaining popularity. These innovations are shaping a new era of hyper-personalized, AI-driven skincare experiences that are propelling the market forward.

Key Market Challenges

Logistics & Supply Chain Complexities

The e-commerce skin care product market faces ongoing challenges related to logistics and supply chain management. Many skincare products are sensitive to temperature and require controlled environments for storage and transit, which complicates timely delivery. Differences in global shipping regulations also create delays and increase operational costs. The dynamic nature of beauty trends complicates inventory management, with risks of overstocking or stockouts impacting consumer satisfaction. Cross-border e-commerce adds further complexity through high shipping fees, customs duties, and regulatory hurdles. Remote deliveries and last-mile inefficiencies contribute to delayed shipments and higher returns. Additionally, growing consumer demand for sustainable packaging and carbon-neutral logistics puts added pressure on brands to reform their delivery systems. To navigate these challenges, companies are increasingly investing in AI-based inventory forecasting, smart warehousing, and optimized distribution strategies.

Key Market Trends

Rise Demand for Sustainable & Eco-Friendly Packaging

Sustainability is emerging as a major trend in the global e-commerce skincare market, with both consumers and brands prioritizing environmentally friendly packaging solutions. Amid growing concerns about plastic waste and ecological impact, there is a strong shift toward biodegradable, recyclable, and refillable packaging materials. Leading brands are moving to glass, paper-based, compostable, and reusable formats. Novel materials such as mushroom-based, sugarcane-derived, and seaweed-based bioplastics are being introduced to support eco-conscious product lines. The circular economy is also gaining ground, with refill stations, return programs, and minimalist packaging gaining popularity. Consumers are increasingly favoring brands with recognized sustainability certifications such as ECOCERT, FSC, and Cradle-to-Cradle. In parallel, e-commerce platforms are adopting compostable mailers and carbon-neutral shipping methods. With global regulations tightening on single-use plastics, sustainable packaging is expected to become a defining feature of the online skincare shopping experience.

Key Market Players

  • Amway Corporation
  • Estee Lauder Inc
  • Revlon Consumer Products LLC
  • Mary Kay
  • Loreal SA
  • Shiseido Cosmetics
  • DPKA Universal Consumer Ventures Private Limited
  • Octavos Solutions Pvt. Ltd
  • Bio Veda Action Research Co.
  • Simple Skincare

Report Scope:

In this report, the Global E-Commerce Skin Care Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Commerce Skin Care Product Market, By Product Type:

  • Cleanser
  • Moisturizer
  • Sunscreen
  • Serum
  • Others

E-Commerce Skin Care Product Market, By Skin Type:

  • Normal
  • Dry
  • Oily
  • Combination
  • Sensitive

E-Commerce Skin Care Product Market, By Gender:

  • Male
  • Female
  • Unisex

E-Commerce Skin Care Product Market, By Distribution Channel:

  • Online Retailer
  • Brand Websites
  • Others

E-Commerce Skin Care Product Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global E-Commerce Skin Care Product Market.

Available Customizations:

Global E-Commerce Skin Care Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global E-Commerce Skin Care Product Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Cleanser, Moisturizer, Sunscreen, Serum, Others)
    • 5.2.2. By Skin Type (Normal, Dry, Oily, Combination, Sensitive)
    • 5.2.3. By Gender (Male, Female, Unisex)
    • 5.2.4. By Distribution Channel (Online Retailer, Brand Websites, Others)
    • 5.2.5. By Region
    • 5.2.6. By Company (2024)
  • 5.3. Market Map

6. North America E-Commerce Skin Care Product Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Skin Type
    • 6.2.3. By Gender
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States E-Commerce Skin Care Product Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Skin Type
        • 6.3.1.2.3. By Gender
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada E-Commerce Skin Care Product Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Skin Type
        • 6.3.2.2.3. By Gender
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico E-Commerce Skin Care Product Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Skin Type
        • 6.3.3.2.3. By Gender
        • 6.3.3.2.4. By Distribution Channel

7. Europe E-Commerce Skin Care Product Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Skin Type
    • 7.2.3. By Gender
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France E-Commerce Skin Care Product Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Skin Type
        • 7.3.1.2.3. By Gender
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. Germany E-Commerce Skin Care Product Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Skin Type
        • 7.3.2.2.3. By Gender
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. Spain E-Commerce Skin Care Product Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Skin Type
        • 7.3.3.2.3. By Gender
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. Italy E-Commerce Skin Care Product Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Skin Type
        • 7.3.4.2.3. By Gender
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. United Kingdom E-Commerce Skin Care Product Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Skin Type
        • 7.3.5.2.3. By Gender
        • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific E-Commerce Skin Care Product Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Skin Type
    • 8.2.3. By Gender
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China E-Commerce Skin Care Product Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Skin Type
        • 8.3.1.2.3. By Gender
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. Japan E-Commerce Skin Care Product Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Skin Type
        • 8.3.2.2.3. By Gender
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. India E-Commerce Skin Care Product Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Skin Type
        • 8.3.3.2.3. By Gender
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. Australia E-Commerce Skin Care Product Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Skin Type
        • 8.3.4.2.3. By Gender
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. South Korea E-Commerce Skin Care Product Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Skin Type
        • 8.3.5.2.3. By Gender
        • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa E-Commerce Skin Care Product Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Skin Type
    • 9.2.3. By Gender
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa E-Commerce Skin Care Product Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Skin Type
        • 9.3.1.2.3. By Gender
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. Saudi Arabia E-Commerce Skin Care Product Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Skin Type
        • 9.3.2.2.3. By Gender
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. UAE E-Commerce Skin Care Product Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Skin Type
        • 9.3.3.2.3. By Gender
        • 9.3.3.2.4. By Distribution Channel
    • 9.3.4. Turkey E-Commerce Skin Care Product Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Skin Type
        • 9.3.4.2.3. By Gender
        • 9.3.4.2.4. By Distribution Channel

10. South America E-Commerce Skin Care Product Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Skin Type
    • 10.2.3. By Gender
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil E-Commerce Skin Care Product Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Skin Type
        • 10.3.1.2.3. By Gender
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Argentina E-Commerce Skin Care Product Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Skin Type
        • 10.3.2.2.3. By Gender
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. Colombia E-Commerce Skin Care Product Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Skin Type
        • 10.3.3.2.3. By Gender
        • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amway Corporation
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Estee Lauder Inc
    • 14.1.3. Revlon Consumer Products LLC
    • 14.1.4. Mary Kay
    • 14.1.5. Loreal SA
    • 14.1.6. Shiseido Cosmetics
    • 14.1.7. DPKA Universal Consumer Ventures Private Limited
    • 14.1.8. Octavos Solutions Pvt. Ltd
    • 14.1.9. Bio Veda Action Research Co
    • 14.1.10. Simple Skincare

15. Strategic Recommendations

16. About Us & Disclaimer