保濕霜市場規模、佔有率及成長分析（按產品類型、類別、消費群組、分銷管道和地區）－2025-2032 年產業預測

2023 年保濕霜市場規模價值為 146.6 億美元，預計將從 2024 年的 153.3 億美元成長到 2032 年的 219.7 億美元，預測期內（2025-2032 年）的複合年成長率為 4.6%。

受人們對皮膚日益成長的興趣以及美容和個人護理行業擴張的推動，全球保濕霜市場正在經歷顯著成長。各大品牌正大力投資研發創新保濕霜，解決各種皮膚問題，從而引起消費者對有效的皮膚健康解決方案的興趣。隨著美容產業的不斷發展，對創新護膚產品的需求也不斷成長。消費者意識和行業創新的協同效應表明保濕霜市場將在未來幾年加速成長。總體而言，這些趨勢的結合表明，隨著消費者尋求有效的解決方案來滿足護膚需求，保濕霜的前景光明。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析

保濕霜市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概覽
• 潤膚劑
• 神經醯胺
• 閉塞
• 保濕霜

保濕霜市場規模（按類別及複合年成長率）（2025-2032）

• 市場概覽
• 優質的
• 大規模生產

保濕霜市場規模（依消費群組分類）及複合年成長率（2025-2032）

• 市場概覽
• 成人
• 孩子

保濕霜市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 基於商店
• 非商店

保濕霜市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• LOreal（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LOccitane en Provence（France）
• Clarins Group（France）
• Avon Products, Inc.（UK）
• Mary Kay Inc.（USA）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Natura & Co（Brazil）
• Henkel AG & Co. KGaA（Germany）
• GlaxoSmithKline plc（UK）

結論和建議

Moisturizing Cream Market size was valued at USD 14.66 billion in 2023 and is poised to grow from USD 15.33 billion in 2024 to USD 21.97 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The global moisturizing cream market is witnessing significant growth, fueled by rising skin concerns and the expanding beauty and personal care industry. Brands are heavily investing in research and development to create innovative moisturizers that cater to diverse skin issues, leading to an increased consumer interest in effective skin health solutions. As the beauty sector continues to evolve, it is generating heightened demand for creative skincare products. This synergy of consumer awareness and industry innovation suggests that the moisturizing cream market is poised for accelerated growth in the coming years. Overall, the combination of these trends indicates a promising outlook for moisturizing creams as consumers seek effective solutions for their skincare needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Moisturizing Cream market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Moisturizing Cream Market Segments Analysis

Global Moisturizing Cream Market is segmented by Product Type, Category, Consumer Group, Distribution Channel and region. Based on Product Type, the market is segmented into Emollients, Ceramides, Occlusive and Humectants. Based on Category, the market is segmented into Premium and Mass. Based on Consumer Group, the market is segmented into Adults and Children. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Moisturizing Cream Market

The growing focus on personal appearance and skin health, along with rising disposable incomes, is driving a notable surge in demand for skincare products, especially moisturizers. The challenges of busy lifestyles and increased exposure to environmental pollutants have significantly affected skin health, creating a heightened need for top-quality skincare solutions. Additionally, the improving economic conditions in developing countries and an expanding aging population are major contributors to the increasing demand for diverse moisturizing products. Collectively, these elements highlight the promising growth potential of the global skincare market, underscoring the vital role of moisturizers in addressing various skin concerns across different demographic groups.

Restraints in the Moisturizing Cream Market

The Moisturizing Cream market faces considerable challenges due to stringent regulations set forth by global authorities regarding acceptable ingredients. These regulations affect the formulations of cosmetic products, which typically include a mix of natural and synthetic substances, such as sulfates and phthalates. As consumers become increasingly aware of potential health risks and toxicity related to certain ingredients, there is a growing concern that this awareness will negatively influence the demand for moisturizing creams. Consequently, manufacturers may need to adapt their product formulations to comply with these regulations and respond to consumer preferences, potentially impacting market growth.

Market Trends of the Moisturizing Cream Market

The Moisturizing Cream market is witnessing a transformative trend driven by consumers' increasing emphasis on clean, sustainably sourced ingredients. As environmental awareness grows, beauty brands are responding by prioritizing vegan raw materials and transparent labeling, aligning with the demands of eco-conscious shoppers. Furthermore, the busy lifestyles of modern consumers have fueled a preference for minimalist skincare routines, promoting a 'back to basics' approach that minimizes product usage in favor of efficiency. This shift has led to a surge in demand for multifunctional moisturizing creams that encapsulate multiple benefits, allowing consumers to maintain healthy skin effortlessly within a simplified regimen.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Moisturizing Cream Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Emollients
• Ceramides
• Occlusive
• Humectants

Global Moisturizing Cream Market Size by Category & CAGR (2025-2032)

• Market Overview
• Premium
• Mass

Global Moisturizing Cream Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Adults
• Children

Global Moisturizing Cream Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Moisturizing Cream Market Size & CAGR (2025-2032)

• North America (Product Type, Category, Consumer Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Category, Consumer Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Category, Consumer Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Category, Consumer Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Category, Consumer Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LOreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LOccitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations