2018年至2032年美國護膚市場依類別、產品類型、群組、性別、最終用戶、通路、地區、機會和預測進行評估

護膚市場的成長速度比美容產業的任何其他領域都要快。護膚是一個蓬勃發展的行業，涵蓋各種目的是改善和維持皮膚健康和外觀的產品和治療方法。估計2024年美國保養品市值將達 176.1億美元，到2032年將達到 235.6億美元。預計2025-2032年預測期間的年複合成長率為 3.7%。對健康產品的需求不斷增加、消費者對常規護膚的廣泛興趣、社交媒體的影響以及個人化美容產品的日益普及是推動美國護膚產品市場成長的關鍵因素。

近年來，保養品市場的消費者偏好改變了。人們對天然和有機產品、無殘忍和純素配方、清潔美容選擇和永續性的需求日益成長。消費者對護膚的興趣也越來越大，並尋求針對其個人皮膚問題、皮膚類型和特徵量身定制的產品。含有天然成分的護膚品越來越受歡迎，製造商推出新產品以利用這一趨勢。

目錄

第1章 研究方法

第2章 專案範圍與定義

第3章 執行摘要

第4章 顧客回饋

• 人口統計（年齡/群組分析 - 嬰兒潮世代與 X 世代、千禧世代與 Z 世代、性別、收入 - 低、中、高、地區、國籍等）
• 市場意識與產品訊息
• 品牌知名度與忠誠度
• 做出購買決定時考慮的因素
  • 品牌名稱
  • 包裝尺寸
  • 價格
  • 自訂選項
  • 包裝類型
  • 對有機產品的偏好
  • 促銷優惠和折扣
• 購買目的（個人使用、禮品）
• 購買頻率
• 購買媒介
• 品牌大使與影響力行銷在推廣產品/品牌中的作用

第5章 美國護膚市場前景，2018年～2032年

• 市場規模與預測
  • 依金額
  • 依數量
• 依類別
  • 身體護理
  • 臉部護理
  • 手部護理
  • 除毛劑
  • 卸妝液
  • 其他
• 依產品類型
  • 保濕霜
  • 清潔劑
  • 防曬霜
  • 抗衰老產品
  • 爽膚水
  • 面罩
  • 其他
• 依同類群組
  • Alpha 世代（10 歲以下）
  • Z 世代（11 至 26 歲）
  • 千禧世代（27 至 42 歲）
  • X 世代（年齡 43 至 58 歲）
  • 嬰兒潮世代（59 歲以上）
• 依性別
  • 男性
  • 女性
  • 男女通用
• 依最終用戶
  • 個人
  • 專業
• 依通路
  • 線上
  • 離線
    • 超商/大賣場
    • 藥局和藥局
    • 專賣店
    • 百貨公司
    • 其他
• 依地區
  • 東北地區
  • 西南
  • 西部
  • 東南
  • 中西部
• 2024年各公司的市場佔有率（%）

第6章 市場地圖，2024年

• 依類別
• 依產品類型
• 依同類群組
• 依性別
• 依最終用戶
• 依通路
• 依地區

第7章 宏觀環境與產業結構

• 供需分析
• 進出口分析
• 價值鏈分析
• 美國保養品市場的PESTEL 分析
  • 政治因素
  • 經濟體系
  • 社會影響
  • 技術進步
  • 環境影響
  • 法律合規與監管政策（包括法定機構）
• 波特五力分析
  • 供應商權力
  • 買方權力
  • 替代威脅
  • 新進入者的威脅
  • 競爭敵對

第8章 市場動態

• 成長動力
• 阻礙成長的因素（挑戰、限制）

第9章 競爭格局

• 五大市場領導者的競爭矩陣
• 五大市場領導者的市場收入分析（%，2024年）
• 併購/合資（如適用）
• SWOT 分析（針對 5 家市場公司）
• 專利分析（如果適用）

第10章 定價分析

第11章 案例研究

第12章 主要公司展望

• L'Oreal USA, Inc.
• 公司簡介
• 主要管理團隊
• 產品與服務
• 財務表現（如報告）
• 主要市場重點與地理分佈
• 近期發展
• Shiseido Company, Limited
• The Procter &Gamble Company
• Tata's Natural Alchemy, LLC
• Juice Beauty
• The Estee Lauder Companies
• Tatcha LLC
• Mario Badescu Skin Care, Inc.
• Beiersdorf, Inc.
• Kao USA Inc.
• Clarins USA, Inc.
• Farmacy Beauty

上述公司並未根據市場佔有率排序，並且可能根據研究工作期間可用的資訊而變更。

第13章 策略建議

第14章 關於調查公司/免責聲明

The market for skincare is expanding more quickly than any other area of the beauty industry. It is a thriving industry encompassing various products and treatments designed to improve and maintain the health and appearance of the skin. The United States Skin Care Market was valued at USD 17.61 billion in 2024 and is anticipated to reach to USD 23.56 billion by 2032. The market is projected to witness a CAGR of 3.7% for the forecast period between 2025 and 2032. Rising demand for health promoting products, widespread consumer interest in routine skincare treatments, social media influence coupled with increasing adoption of personalized beauty products are the major factors propelling the market growth of skin care products in United States.

Consumer preferences in the skincare market have been shifting in recent years. There is a growing demand for natural and organic products, cruelty-free and vegan formulations, clean beauty options, and sustainability. Consumers are also increasingly interested in personalized skincare solutions, seeking products that are tailored to their specific skin concerns, skin types, and demographics. Skincare products formulated with natural ingredients are gaining traction and encouraging the manufacturers to introduce new products in lined with the ongoing trend.

Rising Popularity of Niacinamide and Rice Creams

Consumers are increasingly looking for ingredients in beauty products rather than brands. Customers are using this new information and directly looking for ingredients, as DIY skincare solutions and skincare information, in general, have become very common. Many brands have discovered that by focusing on ingredients, they can appeal to both, the novices looking for straightforward solutions, and the beauty enthusiasts focusing on single-ingredient products. Brands have been embracing these societal shifts. Niacinamide, a skincare ingredient that improves complexion, is one of many that are increasingly being bought, discussed online, and searched for. Similarly, another ingredient recent gaining popularity in the States is rice. Rice is the single largest source of calories on earth and is a staple in both wealthy and impoverished nations. It is also a component of the increasingly well-liked rice-based facial creams.

Government Regulations

Other than colour additives, the law does not mandate that cosmetic products and ingredients receive FDA approval prior to being put on the market, but there are laws and regulations that apply to cosmetics sold in interstate commerce. The Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labelling Act (FPLA) are the two most significant laws governing cosmetics sold in the US. These laws give the FDA the power to regulate cosmetics. The regulations aim to prevent the use of harmful or potentially toxic substances in skincare products. Skincare products are subject to labeling requirements to provide consumers with accurate and relevant information. Government regulations typically specify the mandatory labeling elements, including product name, ingredients list, net quantity, warnings, and directions for use. Labels must comply with specific format and font size requirements to ensure clarity and consumer understanding. Unlawful cosmetics may be subject to seizure.

Rise of K-Beauty and J-Beauty

There is an increased popularity and influence of Korean beauty and Japanese beauty trends and products worldwide, including in the United States. While K-beauty skincare routines often involve multiple steps, including cleansing, toning, moisturizing, and targeted treatments like sheet masks, serums, and essences, Japanese skincare routines emphasize simplicity and efficacy, often consisting of fewer steps. Social media platforms, particularly Instagram and YouTube, have played a significant role in popularizing K-beauty and J-beauty trends. Beauty influencers, skincare enthusiasts, and online communities share their experiences, reviews, and recommendations, generating interest and curiosity about these beauty cultures. K-beauty and J-beauty promote skincare as a self-care ritual. The step-by-step routines and emphasis on taking time for skincare contribute to a sense of indulgence and relaxation among the Americans. Popular J-beauty brands include Shiseido, SK-II, Hada Labo, and Muji. Some popular K-beauty brands include Laneige, COSRX, Innisfree, and Etude House.

Clean Beauty Emergence

Clean beauty focuses on avoiding potentially harmful or toxic substances commonly found in conventional beauty products. Consumers are becoming more aware of the potential health risks associated with certain ingredients commonly found in skincare and cosmetic products. They are actively seeking alternatives that are free from potentially harmful substances such as parabens, sulfates, phthalates, formaldehyde, and synthetic fragrances. Clean beauty places a strong emphasis on transparency and ingredient disclosure, with clear and easily understandable ingredient lists, allowing consumers to make informed choices about the products they use on their skin.

Clean beauty also aligns with consumers' growing environmental consciousness, as there is a desire for products that are sustainably sourced, cruelty-free, and packaged using eco-friendly materials. However, it's important to note that the term "clean beauty" can be subjective and lacks standardized definitions or regulations. Consumers are encouraged to research and educate themselves about the brands and products they choose to ensure that they align with their personal values and preferences. Considering this emerging concept, a clean beauty brand, Justhuman, launched simultaneously in India and Unites States in the year 2023, with a vision to create neurocosmetics.

Artificial Intelligence Incorporation in Skin Care

Artificial Intelligence is revolutionizing the United States skincare market because of personalized skincare solutions and enhanced customer experiences through AI-powered tools, understanding individual skin types and concerns, providing custom product recommendations, and virtual try-on experiences. This trend is driven by the demand of consumers for tailored skincare products in addition to the integration of advanced technologies such as machine learning and augmented reality. Brands are utilizing AI to innovate products, design marketing strategies, and connect with customers. In addition, AI assists in formulating new skincare formulations through predicting the interaction of ingredients for optimal efficacy with minimal side effects. This technology will be the future driver for immense growth in the United States skincare market, making the routine of skincare more effective and personalized than ever before.

For instance, in November 2024, Haut.AI OU, unveiled a beauty tech with its AI-driven platform, SkinGPT, which provides personalized skincare solutions by predicting skin changes over time. The platform uses advanced algorithms and machine learning to offer tailored product recommendations and virtual try-ons, enhancing consumer engagement and personalization in the beauty industry.

Impact of COVID-19

The COVID-19 pandemic has improved the skin care regimen of people. More people are washing or moisturising, and one-third have increased the number of products they use in their routine. With COVID-19's side effects, such as spending more time at home, self-care has received a lot of attention, and skin care has benefited. Due to lockdown and the ensuing restrictions, consumer spending has changed significantly. The most notable increase was in the use of common items like cleansers and moisturisers as well as treatments like exfoliators, scrubs, and masks.

The industry faced challenges too, with disrupted supply chains, delays in production, and transportation restrictions. This resulted in shortages of certain products and ingredients, as well as delays in new product launches. Amid the pandemic itself, Kendo Holdings, Inc. owned Fenty Beauty, launched its range of skin care products officially, Fenty Skin on July31, 2020 and received a great response from the public.

Key Players Landscape and Outlook

The skincare industry comprises various key players that drive innovation, set trends, and compete for market share. Some prominent key players in the skincare industry in United States are L'Oreal USA, Inc., The Procter & Gamble Company, The Estee Lauder Companies and Beiersdorf, Inc. The skincare industry landscape is highly competitive, with established players facing competition from emerging and indie brands. Consumer preferences, such as clean beauty, sustainability, and personalized skincare, have influenced the industry, driving companies to adapt their strategies and product offerings. For example, Proven Skincare, a US based brand creates a custom kit for morning and night routine after conducting a three-minute PROVEN Skin Genome Quiz. The custom kit offered by the company may last for 6-8 weeks.

E-commerce and digital platforms have become vital channels for reaching consumers and building brand presence. The landscape of the skincare industry is dynamic and subject to change. The success and outlook of key players can vary based on market trends, consumer preferences, and external factors. Staying agile, innovative, and responsive to evolving consumer needs are crucial for maintaining a strong position in the skincare market.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Pack Size
  • 4.4.3. Price
  • 4.4.4. Customisation Options
  • 4.4.5. Packaging Type
  • 4.4.6. Inclination Towards Organic Products
  • 4.4.7. Promotional Offers & Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. United States Skin Care Market Outlook, 2018-2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Category
  • 5.2.1. Body Care
  • 5.2.2. Facial Care
  • 5.2.3. Hand Care
  • 5.2.4. Depilatories
  • 5.2.5. Make-up Remover
  • 5.2.6. Others
• 5.3. By Product Type
  • 5.3.1. Moisturizers
  • 5.3.2. Cleansers
  • 5.3.3. Sunscreens
  • 5.3.4. Anti-ageing Products
  • 5.3.5. Toners
  • 5.3.6. Face Masks
  • 5.3.7. Others
• 5.4. By Cohort Group
  • 5.4.1. Gen Alpha (ages less than 10)
  • 5.4.2. Gen Z (ages 11 to 26)
  • 5.4.3. Millennials (ages 27 to 42)
  • 5.4.4. Gen X (ages 43 to 58)
  • 5.4.5. Baby Boomers (ages 59 and above)
• 5.5. By Gender
  • 5.5.1. Male
  • 5.5.2. Female
  • 5.5.3. Unisex
• 5.6. By End-user
  • 5.6.1. Personal
  • 5.6.2. Professional
• 5.7. By Distribution Channel
  • 5.7.1. Online
  • 5.7.2. Offline
    • 5.7.2.1. Supermarkets/Hypermarkets
    • 5.7.2.2. Pharmacy & Drug Stores
    • 5.7.2.3. Specialty Stores
    • 5.7.2.4. Departmental Stores
    • 5.7.2.5. Others
• 5.8. By Region
  • 5.8.1. Northeast
  • 5.8.2. Southwest
  • 5.8.3. West
  • 5.8.4. Southeast
  • 5.8.5. Midwest
• 5.9. By Company Market Share (%), 2024

6. Market Mapping, 2024

• 6.1. By Category
• 6.2. By Product Type
• 6.3. By Cohort Group
• 6.4. By Gender
• 6.5. By End-user
• 6.6. By Distribution Channel
• 6.7. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis of the United States Skin Care Market
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Competitive Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. L'Oreal USA, Inc.
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Shiseido Company, Limited
• 12.3. The Procter & Gamble Company
• 12.4. Tata's Natural Alchemy, LLC
• 12.5. Juice Beauty
• 12.6. The Estee Lauder Companies
• 12.7. Tatcha LLC
• 12.8. Mario Badescu Skin Care, Inc.
• 12.9. Beiersdorf, Inc.
• 12.10. Kao USA Inc.
• 12.11. Clarins USA, Inc.
• 12.12. Farmacy Beauty

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Skin Care Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Skin Care Market, By Volume, In Units Thousand, 2018-2032F
• Figure 3. United States Skin Care Market Share, By Category, In USD Billion, 2018-2032F
• Figure 4. United States Skin Care Market Share, By Product Type, In USD Billion, 2018-2032F
• Figure 5. United States Skin Care Market Share, By Cohort Group, In USD Billion, 2018-2032F
• Figure 6. United States Skin Care Market Share, By Gender, In USD Billion, 2018-2032F
• Figure 7. United States Skin Care Market Share, By End User, In USD Billion, 2018-2032F
• Figure 8. United States Skin Care Market Share, By Distribution Channel, In USD Billion, 2018-2032F
• Figure 9. United States Skin Care Market Share, By Region, In USD Billion, 2018-2032F
• Figure 10. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Cohort Group Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Gender Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By End User Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024