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市場調查報告書
商品編碼
1661656
全球護膚品市場評估:依類別、產品類型、群組、性別、最終用戶、通路、地區、機會和預測,2018 -2032年Global Skin Care Market Assessment, By Category, By Product Type, By Cohort Group, By Gender, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F |
近年來,全球護膚品市場經歷了顯著成長,預計未來將繼續擴大。這種成長背後有多種因素,包括消費者對皮膚健康的認識不斷增強、電子商務和數位技術的影響力不斷增強、老齡化社會的需求不斷成長以及生活方式的改變、以及新興國家護膚市場的擴張。估計2024年市場價值將達到 1,599.9億美元,預計到2032年將達到 2,423.9億美元,在2025-2032年預測期內的年複合成長率為 5.33%。人們對化學物質和合成成分的擔憂日益增加,導致人們對天然和有機護膚產品的偏好日益增加。消費者尋求含有天然和永續成分的產品,推動了對有機和清潔美容產品的需求。
此外,千禧世代和 Z 世代往往在美容和護膚產品上花費更多,其中清潔、爽膚和保濕(CTM)是他們的基本護膚程序。清潔、爽膚和保濕(CTM)可去除雜質、細緻毛孔並使肌膚感覺滋潤。世界各地的許多勞動人民在儀容方面都需要基本的自我保養。千禧世代的日常生活推動了保濕霜、爽膚水和清潔劑的市場需求,最終導致臉部護理產品的興起。
該行業見證人工智慧和個人化皮膚護理解決方案的融合等技術進步。根據個人皮膚類型和問題量身定制的配方和個人化建議越來越受歡迎。例如,Clarins Group於2023年 3月推出了 Clarins Precious,這項突破性舉措將把Clarins品牌拓展到美容市場的一個新領域:高端類別。憑藉植物配方和科學支撐的效果,新系列目的是成為將負責任的美麗放在首位的奢華願景。 La Lotion、La Crème Yeux 眼霜、La Crème 保濕霜和 Lotile 臉部按摩工具均屬於此珍貴系列。
為所有地區和國家提供所有細分。
上述公司並未根據市場佔有率排序,並且可能根據研究工作期間可用的資訊而變更。
The Global Skin Care Market has experienced significant growth in recent years and is expected to continue expanding in the future. This growth can be attributed to various factors, including increasing consumer awareness of skin health, rise of e-commerce and digital influence, growing demand from the aging population coupled with changing lifestyles and the expansion of the skincare market in emerging economies. The market was estimated at USD 159.99 billion in 2024 and is expected to reach USD 242.39 billion by 2032, growing at a CAGR of 5.33% for the forecast period between 2025 and 2032. There is a growing preference for natural and organic skin care products due to increasing concerns about chemicals and synthetic ingredients. Consumers are seeking products with natural and sustainable ingredients, driving the demand for organic and clean beauty products.
Moreover, millennials and GenZ tend to spend more on beauty and skincare products with cleansing, toning, and moisturizing (CTM) skincare routine being a basic practice. The process is widely followed by several skin conscious men and women across the regions which helps in eliminating dirt and contamination, fixing open skin pores, and eventually leaving the skin moist and hydrated. Large working population across the globe requires a basic self-care when it comes to their grooming. The routine being followed by most of the millennials has been driving the market demand for moisturizers, toners and cleansers which eventually leads to an increase in facial care products.
The industry is witnessing advancements in technology, such as the integration of artificial intelligence and personalized skincare solutions. Customized formulations and personalized recommendations based on individual skin types and concerns are gaining popularity. For instance, the Clarins Group unveiled Clarins Precious in March 2023, a breakthrough that expands the Clarins brand into a new segment of the beauty market: the premium category. The new line is intended to be a vision of luxury, putting responsible beauty front and centre with its formula inspired by plants and performance driven by science. La Lotion, La Creme Yeux Eye Cream, La Creme Moisturiser, and L'Outil Facial Massage Tool are all parts of precious range.
Growing Skin Concerns Resulting in Demand for Anti-ageing Products
Growing skin concerns are a significant driver for the global skin care market. With the global population aging, there is an increased demand for anti-aging skin care products. Concerns such as wrinkles, fine lines, sagging skin, and age spots drive the market for products that target these specific signs of aging. Environmental factors like pollution, UV radiation, and harsh weather conditions can have adverse effects on the skin. Acne and blemishes affect a significant portion of the population, cutting across age groups. Many individuals have sensitive or reactive skin, which can be prone to redness, irritation, and allergic reactions. Dry and dehydrated skin is a common concern, especially in certain climates and during certain seasons.
The growing awareness of these skin concerns and their impact on overall well-being drive the demand for skincare products that address specific skin needs. Brands that develop innovative solutions and effective treatments for these concerns are likely to thrive in the global skin care market. For instance, Kao Corporation under its brand name Kanebo, introduced the Smile Performer Sheet Mask in September 2021. The sheet mask makes the claim that it will give the skin more radiance and bounce, giving the appearance of a smile.
Online Channels Gaining High Momentum
Social media platforms and digital connectivity have played a crucial role in accelerating the spread of latest trends and influences in the skincare industry. Globalization and regional influences have brought about a greater variety of skincare products, ingredients, and beauty trends. The exchange of knowledge, practices, and preferences across cultures has enriched the global skincare market, providing consumers with more options and promoting diversity and inclusivity in the industry.
In line with this, sale of beauty products including skin care are largely being sold through online channels. Online retail channels, including e-commerce platforms and brand websites, have become vital for the skin care industry. The ease of product accessibility, wider product options, and online promotions have significantly boosted online sales. Social media platforms also play a crucial role in influencing consumer preferences and product discovery.
Online purchasing trend is rapidly growing in Asia-Pacific where more than 40% consumers in China and 35% in India prefers to buy beauty products online.
Globalization and Cross-Cultural Influences
Globalization has facilitated the exchange of beauty practices and skincare rituals across different cultures. Consumers are increasingly open to trying skincare products and routines from other regions, leading to a greater diversity of offerings in the market. For example, Korean beauty brands (K-beauty) and Japanese beauty brands (J-beauty) have gained popularity worldwide, influencing the development of new product formulations and skincare trends. Cross-cultural influences have played a role in shaping beauty standards and trends. As different cultures celebrate unique beauty ideals, there is a shift towards inclusivity and diversity in the perception of beauty. This has led to a broader range of products catering to diverse skin tones, textures, and needs.
For instance, in November 2022, Loreal Group announced to launch a new K-beauty brand named 'Shihyo' for the North Asian shoppers. This launch is in a joint venture named Loshian between Loreal Group and Hotel Shilla. The group targets to globalize the K-beauty, C-beauty and J-beauty trends by bringing in new products for the beauty product consumers.
Personalized Skincare Solutions Dominate Market Growth
Personalized skincare solutions are on the rise in the global skincare market, mainly because of the increasing demand for tailored products by consumers. The use of AI and machine learning has enabled brands to analyze individual skin types and concerns, providing customized solutions. This trend is a reflection of a broader shift towards effective and personalized skincare, which caters to unique consumer needs and preferences. At-home skincare diagnostics and DNA-based skincare products revolutionize the business by providing one with personalized product recommendations and a deeper understanding of individual skin needs. This has aligned with the clean beauty trend, where the consumer is increasingly looking for the most effective products that are sustainable and environmentally friendly. As such, the skincare market is changing, offering more meaningful and targeted skincare choices.
For instance, in January 2025, L'Oreal Group has unveiled the Cell BioPrint device at CES 2025, which provides personalized skin analysis using advanced proteomics to understand skin aging. Developed in collaboration with NanoEnTek, this lab-on-a-chip technology offers insights into skin's biological age, ingredient responsiveness, and potential future issues, enabling proactive skincare.
Impact of COVID-19
The COVID-19 pandemic has had both positive and negative impacts on the global skin care market. with people spending more time at home and facing heightened stress levels, there has been a greater emphasis on self-care and personal well-being. As a result, many individuals have turned to skin care routines as a way to relax, pamper themselves, and maintain a sense of normalcy. The economic repercussions of the pandemic, including job losses and reduced disposable incomes, had an impact on consumer spending patterns. Some consumers became more cautious with their spending, particularly on non-essential items like premium or luxury skin care products. However, others continued to prioritize skin care as part of their self-care routine, leading to a mixed impact on overall market performance.
The impact of COVID-19 on the skin care market varied across regions and product categories. As the situation evolves and economies recover, market dynamics are likely to continue shifting. Monitoring consumer trends and adapting to changing demands will be crucial for businesses operating in the skin care industry.
Impact of Russia-Ukraine war
While the international cosmetics industry unites to support those most affected by the crisis, the devastating effects of Russia's invasion of Ukraine have not spared the country's cosmetics industry players. Many Western companies, brands, and federations had started to leave Russia in the wake of the ongoing crisis, severing ties with the nation. Numerous top retailers and brands in the personal care and beauty industries had also severed their business ties with Russia. The Estee Lauder Companies shut down all operations and stores earlier in March 2022. LVMH also announced that all Russian stores would be temporarily closed. Chanel closed all boutiques and suspended online sales. L'Oreal said it would temporarily halt investments. Sephora stopped all brick-and-mortar and online business operations in the country.
Key Players Landscape and Outlook
The global skin care market is highly competitive, with several key players driving the industry forward. To increase their market dominance, the major players are engaging in mergers and acquisitions. Market players are expected to continue investing in research and development, product innovation, and marketing strategies to stay competitive in this dynamic industry.
The focus on sustainability, natural ingredients, personalized solutions, and technology integration is also likely to shape the future of the skin care market. For instance, Tula, a high-end skincare company, was purchased by The Procter & Gamble Company in January 2022. Tula is a brand of natural skincare products that uses superfoods and probiotic extracts. P&G Beauty will help the Tula team to expand and innovate as part of the acquisition agreement, which will help the brand grow.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work