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隨選視訊（VoD）的全球市場：供應類別（解決方案/服務）、收益模型（SVoD/AVoD）、平台類型（智慧型手機/智慧型電視）、部署模型、內容類型（電影/音樂）、產業/地區分開- 預測（~2028）
市場調查報告書
商品編碼
1448847

隨選視訊（VoD）的全球市場：供應類別（解決方案/服務）、收益模型（SVoD/AVoD）、平台類型（智慧型手機/智慧型電視）、部署模型、內容類型（電影/音樂）、產業/地區分開- 預測（~2028）

Video on Demand (VoD) Market by Offering (Solutions, Services), Monetization Model (SVoD, AVoD), Platform Type (Smartphones, Smart TVs), Deployment Model, Content Type (Movies, Music), Vertical and Region - Global Forecast to 2028
出版日期: | 出版商: MarketsandMarkets | 英文 339 Pages | 訂單完成後即時交付

價格
簡介目錄

視訊點播 (VoD) 市場規模預計將從 2023 年的 1,466 億美元成長到 2028 年的 2,703 億美元，預測期內複合年成長率為 13.0%。

調查範圍
調查年份 2019-2028
基準年 2022年
預測期 2023-2028
單元 金額（美元）
按細分市場 按供應類別/收益模式/平台類型/部署模式/內容類型/產業
目標區域 北美、歐洲、亞太地區、中東和非洲、拉丁美洲

按平台類型分類，智慧型電視領域預計在預測期內複合年成長率最高：

智慧型電視在 VoD 市場中發揮關鍵作用，將傳統電視轉變為互動娛樂中心。這些平台類型將網路連線、串流應用程式和隨選節目庫直接整合到您的電視中，無需使用機上盒或串流媒體棒等其他裝置。智慧型電視為使用者提供無縫、直覺的觀看體驗，只需按下遙控器上的按鈕即可存取各種 VoD 服務和內容。此外，智慧型電視利用語音搜尋、個人化建議和應用程式整合等高級功能來提高用戶參與度和滿意度。使用者可以使用語音命令和直覺的使用者介面快速發現新內容、導航選單並控制播放。此外，智慧型電視支援高清顯示器和身臨其境型音訊技術，讓觀眾在客廳即可獲得身臨其境的電影觀看體驗。隨著隨選節目的需求不斷成長，智慧型電視正在成為存取 VoD 服務的中央平台，縮小了傳統電視與數位串流媒體革命之間的差距。

按內容類型分類，電影業預計在預測期內將佔據最大佔有率：

電影內容類型在VoD市場中發揮核心作用，已成為全球用戶娛樂消費的基石。 VoD 平台提供龐大的電影庫，涵蓋動作、喜劇、戲劇、驚悚片和科幻小說等各種類型，迎合不同觀眾的口味和偏好。使用者可以在家中方便地點播放各種電影，從大片到獨立電影，從經典電影到當代電影。

根據部署模型，雲部分預計在預測期內保持最高的複合年成長率：

雲端部署模型透過為儲存、分發和管理內容提供擴充性、彈性且經濟高效的解決方案，在 VoD 市場中發揮至關重要的作用。雲端部署允許 VoD 平台利用儲存、運算和網路等雲端基礎架構服務，從而消除對大規模實體基礎架構的需求。這使得內容提供者能夠快速擴展業務以滿足需求並有效地適應大型影片庫或突然的觀看人數高峰。雲端解決方案還有助於內容傳送到各種設備，從而提高用戶的可存取性和流暢的觀看體驗。

本報告調查了全球視訊點播 (VoD) 市場，並提供了市場概況、市場影響因素和市場機會分析、技術和專利趨勢、法律制度、案例研究、經營模式和市場規模趨勢。編制預測、按類別和地區進行的詳細分析、競爭形勢、主要企業概況等。

目錄

第1章簡介

第2章調查方法

第3章執行摘要

第 4 章重要考察

第5章市場概況及產業趨勢

  • 市場動態
    • 促進因素
    • 抑制因素
    • 機會
    • 任務
  • 案例研究分析
  • 生態系分析
  • 供應鏈分析
  • 價格分析
  • 專利分析
  • 技術分析
  • 監管狀況
  • 波特五力分析
  • 重大會議及活動
  • 影響買家的趨勢/顛覆
  • 主要相關利益者和採購標準
  • 經營模式分析
  • 內容消費分析：按人口統計數據
  • 隨選視訊隨選節目類型：依品質類型
  • 投資金籌措場景

第 6 章 隨選視訊 (VoD) 市場：依報價細分

  • 解決方案
    • 付費電視
    • OTT服務
    • IPTV
  • 服務
    • 專業服務
    • 管理服務

第 7 章 隨選視訊 (VoD) 市場：依收益模式分類

  • 訂閱視訊點播 (SVOD)
  • 交易型視訊點播 (T​​VOD)
  • 帶廣告的視訊點播 (AVOD)
  • 免費的有廣告的串流電視 (FAST)
  • 電子銷售 (EST)

第 8 章視訊點播 (VoD) 市場：按部署模型

  • 雲
  • 本地

第 9 章 視訊點播 (VoD) 市場：依平台類型

  • 智慧型手機
  • 平板電腦/筆記型電腦
  • 智慧電視
  • 其他

第 10 章視訊點播 (VoD) 市場：按內容類型

  • 電影
  • 音樂
  • 電視節目/網路連續劇
  • 教育/健身計劃
  • 其他

第11章視訊點播 (VoD) 市場：按行業分類

  • 媒體與娛樂
  • 教育
  • 醫療保健與生命科學
  • BFSI
  • 政府/公共部門
  • 其他

第12章視訊點播 (VoD) 市場：按地區

  • 北美洲
  • 歐洲
  • 亞太地區
  • 中東/非洲
  • 拉丁美洲

第13章競爭形勢

  • 主要企業/主要企業策略
  • 市場佔有率分析
  • 隨選視訊市場：供應商產品/品牌比較
  • 收益分析
  • 企業評價矩陣
  • Start-Ups/小型企業評估矩陣
  • 主要供應商企業評估及財務指標
  • 競爭格局及趨勢

第14章 公司簡介

  • 主要企業
    • NETFLIX
    • AMAZON
    • GOOGLE
    • THE WALT DISNEY COMPANY
    • APPLE
    • WARNER BROS. DISCOVERY
    • COMCAST CORPORATION
    • PARAMOUNT PICTURES CORPORATION
    • SONY
    • FOX CORPORATION
  • 其他公司
    • LIONSGATE
    • INDIEFLIX
    • RELIANCE JIO
    • WEBNEXS
    • FLICKNEXS
    • KALTURA
    • TARGETVIDEO
    • MUVI
    • JW PLAYER
    • VIMEO
    • DACAST
    • WOWZA
    • BRIGHTCOVE
    • CONTUS TECH
    • GUDSHO
    • ARVANCLOUD
    • GUMLET
    • SWITCHER
    • VERIZON

第15章 鄰近市場

第16章附錄

簡介目錄
Product Code: TC 3143

The global VoD market will grow from USD 146.6 billion in 2023 to USD 270.3 billion by 2028 at a compounded annual growth rate (CAGR) of 13.0% during the forecast period. For end users, VoD is a digital service that allows them to access a vast library of video content at their convenience. Instead of adhering to traditional broadcast schedules, users can instantly select and stream movies, TV shows, documentaries, and other forms of entertainment, typically through subscription-based or pay-per-view models. VoD platforms offer flexibility, enabling users to watch content on smart TVs, smartphones, tablets, and computers, provided they have an internet connection. This on-demand access empowers users to personalize their viewing experience, choosing what to watch and when to watch it, ultimately enhancing convenience and satisfaction.

Scope of the Report
Years Considered for the Study2019-2028
Base Year2022
Forecast Period2023-2028
Units ConsideredValue (USD Million/Billion)
SegmentsBy Offering Type, Monetization Model, Platform Type, Deployment Model, Content Type, and Vertical
Regions coveredNorth America, Europe, Asia Pacific, Middle East Africa, and Latin America

By platform type, the smart TVs segment holds the highest CAGR during the forecast period.

The VoD market, by platform type, is segmented into smartphones, tablets/laptops, smart TVs, and other platform types. The smart TVs segment is estimated to grow at the highest CAGR during the forecasted VoD market. Smart TVs are pivotal in the VoD market by transforming traditional television sets into interactive entertainment hubs. These platform types integrate internet connectivity, streaming apps, and on-demand content libraries directly into the TV, eliminating the need for additional devices such as set-top boxes or streaming sticks. Smart TVs offer users a seamless and intuitive viewing experience, allowing them to access a wide range of VoD services and content with a button on their remote controls. Furthermore, smart TVs leverage advanced features such as voice search, personalized recommendations, and app integration to enhance user engagement and satisfaction. Users can quickly discover new content, navigate menus, and control playback using voice commands or intuitive user interfaces. Additionally, smart TVs support high-resolution displays and immersive audio technologies, providing viewers with an immersive and cinematic viewing experience right in their living rooms. As the demand for on-demand content grows, smart TVs serve as a central platform for accessing VoD services, bridging the gap between traditional television and the digital streaming revolution.

The movies segment holds the largest market share during the forecast period based on content type.

By content type, the VoD market is divided into movies, music, TV shows/web series, educational/fitness programs, and other content types. Over the course of the projection period, the movie segment is anticipated to hold the largest market share. Movies content type plays a central role in the VoD market, serving as a cornerstone of entertainment consumption for users worldwide. VoD platforms offer a vast library of movies spanning various genres, including action, comedy, drama, thriller, and science fiction, catering to diverse audience preferences and tastes. Users can access an extensive collection of classic and contemporary films conveniently on-demand and from their homes, ranging from blockbuster hits to independent productions.

Furthermore, movies drive user engagement and subscription retention on VoD platforms through exclusive releases, early access premieres, and curated collections. VoD providers strategically acquire licensing rights for popular movies, securing exclusive deals to attract users seeking access to the latest releases and timeless classics. Additionally, original films produced by VoD platforms contribute to content differentiation and brand identity, offering subscribers unique and compelling viewing experiences not available elsewhere. Overall, the movie content type is a critical driver of user acquisition and retention in the VoD market, enriching the platform's content library and enhancing the overall entertainment experience for audiences worldwide.

Based on the deployment model, the cloud segment holds the highest CAGR during the forecast period.

The VoD market, by deployment model, is segmented into on-premises and cloud. The cloud segment is expected to hold the highest CAGR during the forecast period. The cloud deployment model is pivotal in the VoD market by offering scalable, flexible, and cost-effective solutions for content storage, delivery, and management. Cloud deployment allows VoD platforms to leverage cloud infrastructure services, such as storage, computing, and networking, eliminating the need for extensive physical infrastructure. This enables content providers to scale their operations based on demand quickly, ensuring efficient handling of large video libraries and sudden spikes in viewership. Cloud solutions also facilitate seamless content delivery across various devices, promoting accessibility and a smooth viewing experience for users.

Moreover, the cloud deployment model enhances the overall agility of VoD platforms, enabling rapid deployment of updates, new features, and optimizations without the constraints of traditional on-premises infrastructure. Cloud-based solutions contribute to cost efficiency by providing a pay-as-you-go model, where organizations only pay for the resources they consume. This eliminates the need for significant upfront investments in hardware and allows VoD providers to align their infrastructure costs with actual usage patterns. As the VoD market evolves, the cloud deployment model emerges as a fundamental enabler, empowering content providers to navigate the dynamic landscape, improve operational efficiency, and focus on delivering high-quality on-demand content to a global audience.

Breakdown of primaries

Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant companies involved in the VoD market were interviewed in-depth.

  • By Company: Tier I: 33%, Tier II: 25%, and Tier III: 42%
  • By Designation: C-Level Executives: 31%, Director Level: 34%, and Others: 35%
  • By Region: North America: 42%, Europe: 28%, Asia Pacific: 22%, Rest of World: 8%

Some of the significant VoD market vendors are vendors Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), Apple (US), Warner Bros Discovery (US), Comcast Corporation (US), Paramount Global (US), Sony (Japan), and Fox Corporation (US).

Research coverage:

The VoD market is covered across segments in the market report. The market size and growth potential are estimated for many segments, including those based on offering type, platform type, monetization model, deployment model, content type, vertical, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.

Reasons to buy this report:

With information on the most accurate revenue estimates for the whole VoD industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report's increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.

The report provides insights on the following pointers:

Analysis of key drivers (Increase in demand for video content across industries, Growing mobile video consumption through social media platforms, Growing demand for VoD streaming, Advancement in AI to foster demand for VoD software), restraints (Growing threat of video content piracy, Disparity in opinion between producers and aggregators over the licensed business model, Network connectivity and infrastructure issue), opportunities (Rise in online education and e-learning to improve the learning experience, Growing preference for online streaming services over traditional TV, Growth in demand for real-time video services), and challenges (High cost of video content creation, Integrating VoD platforms with existing systems) influencing the growth of the VoD market.

  • Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the VoD industry.
  • Market Development: In-depth details regarding profitable markets: the paper examines the global VoD industry.
  • Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the VoD industry.
  • Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the VoD industry, such as Netflix (US), Amazon (US), Google (US)), The Walt Disney Company (US), and Apple (US).

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
  • 1.4 YEARS CONSIDERED
  • 1.5 CURRENCY CONSIDERED
    • TABLE 1 USD EXCHANGE RATES, 2018-2022
  • 1.6 STAKEHOLDERS
  • 1.7 SUMMARY OF CHANGES
    • 1.7.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
    • FIGURE 2 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
    • TABLE 2 PRIMARY RESPONDENTS
      • 2.1.2.2 Key industry insights
  • 2.2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 VIDEO ON DEMAND MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES FROM VOD VENDORS
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF VOD VENDORS
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - (SUPPLY SIDE): CAGR PROJECTIONS FROM SUPPLY SIDE
    • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - BOTTOM-UP: REVENUE GENERATED BY VOD VENDORS FROM EACH COMPONENT
    • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT VOD SOLUTIONS
  • 2.4 MARKET FORECAST
    • TABLE 3 FACTOR ANALYSIS
  • 2.5 RESEARCH ASSUMPTIONS
  • 2.6 RESEARCH LIMITATIONS

3 EXECUTIVE SUMMARY

    • FIGURE 9 VIDEO ON DEMAND MARKET SNAPSHOT, 2020-2028
    • FIGURE 10 TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE
    • FIGURE 11 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN VIDEO ON DEMAND MARKET
    • FIGURE 12 INCREASING DEMAND FOR VIDEO ON DEMAND SERVICES TO DRIVE MARKET
  • 4.2 VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023 VS. 2028
    • FIGURE 13 SOLUTIONS SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
  • 4.3 VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2023 VS. 2028
    • FIGURE 14 OTT SERVICES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • 4.4 VIDEO ON DEMAND MARKET, BY SERVICES, 2023 VS. 2028
    • FIGURE 15 PROFESSIONAL SERVICES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2023
  • 4.5 VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2023 VS. 2028
    • FIGURE 16 SUPPORT & MAINTENANCE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • 4.6 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023 VS. 2028
    • FIGURE 17 SMARTPHONES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • 4.7 VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023 VS. 2028
    • FIGURE 18 MOVIES SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • 4.8 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023 VS. 2028
    • FIGURE 19 SVOD SEGMENT TO LEAD MARKET FROM 2023 TO 2028
  • 4.9 VIDEO ON DEMAND MARKET, BY VERTICAL, 2023 VS. 2028
    • FIGURE 20 MEDIA & ENTERTAINMENT SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
  • 4.10 VIDEO ON DEMAND MARKET, BY REGION, 2023 VS. 2028
    • FIGURE 21 ASIA PACIFIC TO EMERGE AS LUCRATIVE MARKET FOR INVESTMENTS IN NEXT FIVE YEARS

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 22 VIDEO ON DEMAND MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growing demand for video content across industries
    • FIGURE 23 LIKELIHOOD OF NON-VIDEO MARKETERS USING ONLINE VIDEO IN 2024
      • 5.2.1.2 Rising mobile video consumption through social media platforms
    • FIGURE 24 PERCENTAGE OF USERS ENGAGED IN SOCIAL MEDIA ACROSS COUNTRIES IN 2022
      • 5.2.1.3 Growing demand for VoD streaming
      • 5.2.1.4 Advancements in AI to foster demand for VoD software
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Rising threat of video content piracy
      • 5.2.2.2 Disagreement over licensed business model between producers and aggregators
      • 5.2.2.3 Network connectivity and infrastructure issues
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Rise in online education and e-learning
      • 5.2.3.2 Growing preference for online streaming services over traditional TVs
    • FIGURE 25 STREAMING VIEWERSHIP SURPASSES CABLE TV IN US (2021)
      • 5.2.3.3 Increasing demand for real-time video services
    • FIGURE 26 GAMING DRIVES LIVE STREAMING
    • 5.2.4 CHALLENGES
      • 5.2.4.1 High cost of video content creation
      • 5.2.4.2 Integrating VoD platforms with existing systems
  • 5.3 CASE STUDY ANALYSIS
    • 5.3.1 CASE STUDY 1: CONVEYING UNIQUE TOPGOLF EXPERIENCE THROUGH VIDEO
    • 5.3.2 CASE STUDY 2: ENGAGING AUDIENCE WORLDWIDE
    • 5.3.3 CASE STUDY 3: HIGH-QUALITY VIEWING EXPERIENCE
    • 5.3.4 CASE STUDY 4: MID-STATE TECHNICAL COLLEGE ACHIEVED HYBRID LEARNING SUCCESS THROUGH PANOPTO VIDEO SOLUTIONS
    • 5.3.5 CASE STUDY 5: APPLICATION WITH DIRECT ACCESS TO DIFFERENT WEB-BASED SERVICES
  • 5.4 ECOSYSTEM ANALYSIS
    • FIGURE 27 VIDEO ON DEMAND MARKET: ECOSYSTEM ANALYSIS
  • 5.5 SUPPLY CHAIN ANALYSIS
    • FIGURE 28 VIDEO ON DEMAND MARKET: SUPPLY CHAIN ANALYSIS
  • 5.6 PRICING ANALYSIS
    • 5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION
    • TABLE 4 INDICATIVE PRICING ANALYSIS OF VIDEO ON DEMAND MARKET, BY SOLUTION
    • 5.6.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY ORGANIZATION SIZE
    • TABLE 5 INDICATIVE PRICING ANALYSIS OF VIDEO ON DEMAND MARKET, BY ORGANIZATION SIZE
  • 5.7 PATENT ANALYSIS
    • FIGURE 29 NUMBER OF PATENTS PUBLISHED, 2013-2023
    • FIGURE 30 TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023
    • TABLE 6 TOP 10 PATENT OWNERS
    • TABLE 7 VIDEO ON DEMAND MARKET: LIST OF MAJOR PATENTS
  • 5.8 TECHNOLOGY ANALYSIS
    • 5.8.1 KEY TECHNOLOGY
      • 5.8.1.1 Content delivery networks (CDNs)
      • 5.8.1.2 Digital rights management (DRM)
      • 5.8.1.3 Streaming technology
      • 5.8.1.4 UI & UX
    • 5.8.2 COMPLEMENTARY TECHNOLOGY
      • 5.8.2.1 5G technology
      • 5.8.2.2 Blockchain
      • 5.8.2.3 Edge computing
    • 5.8.3 ADJACENT TECHNOLOGY
      • 5.8.3.1 AI & ML
      • 5.8.3.2 Internet of Things
  • 5.9 REGULATORY LANDSCAPE
    • 5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 8 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 9 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 10 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 11 REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.9.2 REGULATIONS, BY REGION
      • 5.9.2.1 North America
      • 5.9.2.2 Europe
      • 5.9.2.3 Asia Pacific
      • 5.9.2.4 Middle East & Africa
      • 5.9.2.5 Latin America
    • 5.9.3 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS
      • 5.9.3.1 General Data Protection Regulation (GDPR)
      • 5.9.3.2 SEC Rule 17a-4
      • 5.9.3.3 ISO/IEC 27001
      • 5.9.3.4 System and Organization Controls 2 type II compliance
      • 5.9.3.5 Financial Industry Regulatory Authority
      • 5.9.3.6 Freedom of Information Act
      • 5.9.3.7 Health Insurance Portability and Accountability Act
  • 5.10 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 31 VIDEO ON DEMAND MARKET: PORTER'S FIVE FORCES ANALYSIS
    • TABLE 12 VIDEO ON DEMAND MARKET: PORTER'S FIVE FORCES ANALYSIS
    • 5.10.1 THREAT OF NEW ENTRANTS
    • 5.10.2 THREAT OF SUBSTITUTES
    • 5.10.3 BARGAINING POWER OF SUPPLIERS
    • 5.10.4 BARGAINING POWER OF BUYERS
    • 5.10.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.11 KEY CONFERENCES AND EVENTS, 2024-2025
    • TABLE 13 VIDEO ON DEMAND MARKET: KEY CONFERENCES AND EVENTS IN 2024-2025
  • 5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS
    • FIGURE 32 VIDEO ON DEMAND MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS
  • 5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 33 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS
    • TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS
    • 5.13.2 BUYING CRITERIA
    • FIGURE 34 KEY BUYING CRITERIA FOR TOP VERTICALS
    • TABLE 15 KEY BUYING CRITERIA FOR TOP VERTICALS
  • 5.14 BUSINESS MODEL ANALYSIS
    • 5.14.1 PERPETUAL LICENSE MODEL
    • 5.14.2 SUBSCRIPTION-BASED MODEL
    • 5.14.3 PAY-PER-USER MODEL
    • 5.14.4 ENTERPRISE LICENSING MODEL
  • 5.15 CONTENT CONSUMPTION ANALYSIS, BY DEMOGRAPHIC
    • 5.15.1 CHILDREN (LESS THAN 18 YEARS)
    • 5.15.2 YOUNG ADULTS (18-25 YEARS)
    • 5.15.3 ADULTS (25-50 YEARS)
    • 5.15.4 ABOVE 50 YEARS
  • 5.16 TYPES OF VIDEO ON DEMAND CONTENT, BY QUALITY TYPE
    • 5.16.1 HIGH-QUALITY CONTENT
    • 5.16.2 VARIED QUALITY CONTENT
  • 5.17 INVESTMENT AND FUNDING SCENARIO
    • FIGURE 35 LEADING GLOBAL VIDEO ON DEMAND MARKET VENDORS, BY NUMBER OF INVESTORS AND FUNDING ROUNDS (2023)

6 VIDEO ON DEMAND MARKET, BY OFFERING TYPE

  • 6.1 INTRODUCTION
    • 6.1.1 OFFERING TYPE MARKET DRIVERS
    • FIGURE 36 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 16 VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 17 VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 18 OFFERING TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 19 OFFERING TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 6.2 SOLUTIONS
    • FIGURE 37 OTT SERVICES SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD
    • TABLE 20 VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2019-2022 (USD MILLION)
    • TABLE 21 VIDEO ON DEMAND MARKET, BY SOLUTIONS, 2023-2028 (USD MILLION)
    • TABLE 22 SOLUTIONS: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 23 SOLUTIONS: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.1 PAY TV
      • 6.2.1.1 Growing integration of on-demand content to drive market
    • TABLE 24 PAY TV: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 25 PAY TV: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
      • 6.2.1.2 Cable TV
      • 6.2.1.3 Direct to Home (DTH)
    • 6.2.2 OVER THE TOP (OTT) SERVICES
      • 6.2.2.1 Rising emphasis on user-centric viewing experience to drive market
    • TABLE 26 OTT SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 27 OTT SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.2.3 INTERNET PROTOCOL TELEVISION (IPTV)
      • 6.2.3.1 Video-on-demand, time-shifted TV, and interactive applications to drive market
    • TABLE 28 IPTV: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 29 IPTV: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 6.3 SERVICES
    • FIGURE 38 PROFESSIONAL SERVICES SEGMENT TO HAVE LARGEST MARKET SHARE DURING FORECAST PERIOD
    • TABLE 30 VIDEO ON DEMAND MARKET, BY SERVICES, 2019-2022 (USD MILLION)
    • TABLE 31 VIDEO ON DEMAND MARKET, BY SERVICES, 2023-2028 (USD MILLION)
    • TABLE 32 SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 33 SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.1 PROFESSIONAL SERVICES
      • 6.3.1.1 Content licensing, platform development applications to drive market
    • FIGURE 39 SUPPORT & MAINTENANCE SEGMENT TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 34 VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2019-2022 (USD MILLION)
    • TABLE 35 VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICES, 2023-2028 (USD MILLION)
    • TABLE 36 PROFESSIONAL SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 37 PROFESSIONAL SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.1.2 Integration & Implementation
    • TABLE 38 INTEGRATION & IMPLEMENTATION: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 39 INTEGRATION & IMPLEMENTATION: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.1.3 Consulting
    • TABLE 40 CONSULTING: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 41 CONSULTING: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
      • 6.3.1.4 Support & maintenance
    • TABLE 42 SUPPORT & MAINTENANCE: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 43 SUPPORT & MAINTENANCE: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 6.3.2 MANAGED SERVICES
      • 6.3.2.1 Rising need for end-to-end management of technical infrastructure to drive market
    • TABLE 44 MANAGED SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 45 MANAGED SERVICES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)

7 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL

  • 7.1 INTRODUCTION
    • FIGURE 40 SUBSCRIPTION VIDEO ON DEMAND SEGMENT TO DISPLAY LARGEST MARKET SHARE DURING FORECAST PERIOD
    • 7.1.1 MONETIZATION MODEL MARKET DRIVERS
    • TABLE 46 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019-2022 (USD MILLION)
    • TABLE 47 VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023-2028 (USD MILLION)
    • TABLE 48 MONETIZATION MODEL: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 49 MONETIZATION MODEL: VIDEO ON DEMAND MARKET, 2023-2028 (USD MILLION)
  • 7.2 SUBSCRIPTION VIDEO ON DEMAND (SVOD)
    • 7.2.1 RISING FOCUS ON CUSTOMER LOYALTY TO DRIVE MARKET
    • TABLE 50 SVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 51 SVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.3 TRANSACTIONAL VIDEO ON DEMAND (TVOD)
    • 7.3.1 GROWING NUMBER OF PREMIUM AND NEWLY RELEASED CONTENT TO DRIVE MARKET
    • TABLE 52 TVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 53 TVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.4 ADVERTISING-SUPPORTED VIDEO ON DEMAND (AVOD)
    • 7.4.1 INCREASING REACH TO BROADER AUDIENCE TO DRIVE MARKET
    • TABLE 54 AVOD: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 55 AVOD: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.5 FREE AD-SUPPORTED STREAMING TV (FAST)
    • 7.5.1 TARGET ADVERTISING APPLICATIONS TO DRIVE MARKET
    • TABLE 56 FAST: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 57 FAST: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.6 ELECTRONIC-SELL-THROUGH (EST)
    • 7.6.1 GROWING ADOPTION OF FLEXIBLE SUBSCRIPTION MODEL TO DRIVE MARKET
    • TABLE 58 EST: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 59 EST: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)

8 VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL

  • 8.1 INTRODUCTION
    • FIGURE 41 CLOUD SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • 8.1.1 DEPLOYMENT MODEL MARKET DRIVERS
    • TABLE 60 VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 61 VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • TABLE 62 DEPLOYMENT MODEL: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 63 DEPLOYMENT MODEL: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.2 CLOUD
    • 8.2.1 STORAGE, COMPUTING, AND NETWORKING APPLICATIONS TO DRIVE MARKET
    • TABLE 64 CLOUD: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 65 CLOUD: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.3 ON-PREMISES
    • 8.3.1 RISING FOCUS ON SECURITY AND COMPLIANCE TO DRIVE MARKET
    • TABLE 66 ON-PREMISES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 67 ON-PREMISES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)

9 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE

  • 9.1 INTRODUCTION
    • FIGURE 42 SMART TVS TO BE DOMINANT SEGMENT DURING FORECAST PERIOD
    • 9.1.1 PLATFORM TYPE MARKET DRIVERS
    • TABLE 68 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019-2022 (USD MILLION)
    • TABLE 69 VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023-2028 (USD MILLION)
    • TABLE 70 PLATFORM TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 71 PLATFORM TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.2 SMARTPHONES
    • 9.2.1 GROWING SHIFT TOWARD ON-THE-GO ENTERTAINMENT TO DRIVE MARKET
    • TABLE 72 SMARTPHONES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 73 SMARTPHONES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.3 TABLETS/LAPTOP
    • 9.3.1 IMPROVED POWER AND CONNECTIVITY CAPABILITIES TO DRIVE MARKET
    • TABLE 74 TABLETS/LAPTOPS: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 75 TABLETS/LAPTOPS: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.4 SMART TVS
    • 9.4.1 INCREASING INTEGRATION OF VOICE SEARCH AND PERSONALIZED RECOMMENDATIONS TO DRIVE MARKET
    • TABLE 76 SMART TVS: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 77 SMART TVS: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 9.5 OTHER PLATFORM TYPES
    • TABLE 78 OTHER PLATFORM TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 79 OTHER PLATFORM TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)

10 VIDEO ON DEMAND MARKET, BY CONTENT TYPE

  • 10.1 INTRODUCTION
    • FIGURE 43 MOVIES SEGMENT TO SHOWCASE LARGEST MARKET SHARE DURING FORECAST PERIOD
    • 10.1.1 CONTENT TYPE MARKET DRIVERS
    • TABLE 80 VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019-2022 (USD MILLION)
    • TABLE 81 VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 82 CONTENT TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 83 CONTENT TYPE: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.2 MOVIES
    • 10.2.1 RISING ATTENTION ON USER ENGAGEMENT AND SUBSCRIPTION RETENTION TO DRIVE MARKET
    • TABLE 84 MOVIES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 85 MOVIES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.3 MUSIC
    • 10.3.1 GROWING PARTNERSHIPS WITH RECORD LABELS, ARTISTS, AND MUSIC INDUSTRY STAKEHOLDERS TO DRIVE MARKET
    • TABLE 86 MUSIC: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 87 MUSIC: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.4 TV SHOWS/WEB SERIES
    • 10.4.1 INCREASED FOCUS ON LEVERAGING DATA ANALYTICS TO DRIVE MARKET
    • TABLE 88 TV SHOWS/WEB SERIES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 89 TV SHOWS/WEB SERIES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.5 EDUCATIONAL/FITNESS PROGRAMS
    • 10.5.1 INCREASING EMPHASIS ON HEALTHIER LIFESTYLES TO DRIVE MARKET
    • TABLE 90 EDUCATIONAL/FITNESS PROGRAMS: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 91 EDUCATIONAL/FITNESS PROGRAMS: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.6 OTHER CONTENT TYPES
    • TABLE 92 OTHER CONTENT TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 93 OTHER CONTENT TYPES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)

11 VIDEO ON DEMAND MARKET, BY VERTICAL

  • 11.1 INTRODUCTION
    • FIGURE 44 MEDIA & ENTERTAINMENT SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2023
    • 11.1.1 VERTICAL MARKET DRIVERS
    • TABLE 94 VIDEO ON DEMAND MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 95 VIDEO ON DEMAND MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 96 VERTICAL: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 97 VERTICAL: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 11.2 MEDIA & ENTERTAINMENT
    • 11.2.1 EXPANDING HIGH-SPEED INTERNET TO DRIVE MARKET
    • TABLE 98 MEDIA & ENTERTAINMENT: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 99 MEDIA & ENTERTAINMENT: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 11.2.2 APPLICATION AREAS
      • 11.2.2.1 Content discovery and personalization
      • 11.2.2.2 Live streaming and events
      • 11.2.2.3 Cross-platform accessibility
      • 11.2.2.4 Other application areas
  • 11.3 EDUCATION
    • 11.3.1 E-LEARNING AND SMART EDUCATION SYSTEMS TO DRIVE MARKET
    • TABLE 100 EDUCATION: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 101 EDUCATION: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 11.3.2 APPLICATION AREAS
      • 11.3.2.1 Parental engagement and home-school collaboration
      • 11.3.2.2 Educational content libraries
      • 11.3.2.3 Research and academic collaboration
      • 11.3.2.4 Other application areas
  • 11.4 HEALTHCARE & LIFE SCIENCES
    • 11.4.1 PATIENT EDUCATION AND ENGAGEMENT TO DRIVE MARKET
    • TABLE 102 HEALTHCARE & LIFE SCIENCES: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 103 HEALTHCARE & LIFE SCIENCES: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 11.4.2 APPLICATION AREAS
      • 11.4.2.1 Patient data management
      • 11.4.2.2 Telemedicine and remote consultations
      • 11.4.2.3 Healthcare marketing and promotional content
      • 11.4.2.4 Other application areas
  • 11.5 BFSI
    • 11.5.1 SURGE IN PERSONALIZED FINANCIAL EDUCATION AND ADVISORY CONTENT TO DRIVE MARKET
    • TABLE 104 BFSI: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 105 BFSI: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 11.5.2 APPLICATION AREAS
      • 11.5.2.1 Employee training and development
      • 11.5.2.2 Marketing and customer engagement
      • 11.5.2.3 Financial advisory services
      • 11.5.2.4 Other application areas
  • 11.6 GOVERNMENT & PUBLIC SECTOR
    • 11.6.1 LIVE EVENTS, CONFERENCES, AND PUBLIC EDUCATION APPLICATIONS TO DRIVE MARKET
    • TABLE 106 GOVERNMENT & PUBLIC SECTOR: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 107 GOVERNMENT & PUBLIC SECTOR: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
    • 11.6.2 APPLICATION AREAS
      • 11.6.2.1 Public infrastructure and project updates
      • 11.6.2.2 Legislative proceedings and government meetings
      • 11.6.2.3 Government initiatives and policies
      • 11.6.2.4 Other application areas
  • 11.7 OTHER VERTICALS
    • TABLE 108 OTHER VERTICALS: VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 109 OTHER VERTICALS: VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)

12 VIDEO ON DEMAND MARKET, BY REGION

  • 12.1 INTRODUCTION
    • FIGURE 45 VIDEO ON DEMAND MARKET, BY REGION, 2023-2028
    • TABLE 110 VIDEO ON DEMAND MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 111 VIDEO ON DEMAND MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 12.2 NORTH AMERICA
    • 12.2.1 VIDEO ON DEMAND MARKET DRIVERS
    • 12.2.2 RECESSION IMPACT
    • FIGURE 46 NORTH AMERICA: VIDEO ON DEMAND MARKET SNAPSHOT
    • TABLE 112 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 113 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 114 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019-2022 (USD MILLION)
    • TABLE 115 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023-2028 (USD MILLION)
    • TABLE 116 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019-2022 (USD MILLION)
    • TABLE 117 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 118 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD MILLION)
    • TABLE 119 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 120 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019-2022 (USD MILLION)
    • TABLE 121 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023-2028 (USD MILLION)
    • TABLE 122 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019-2022 (USD MILLION)
    • TABLE 123 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 124 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 125 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • TABLE 126 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019-2022 (USD MILLION)
    • TABLE 127 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023-2028 (USD MILLION)
    • TABLE 128 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 129 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 130 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 131 NORTH AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 12.2.3 US
      • 12.2.3.1 Growing prevalence of subscription-based streaming services to drive market
    • TABLE 132 US: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 133 US: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 134 US: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 135 US: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.2.4 CANADA
      • 12.2.4.1 Rapid adoption of cost-effective cloud-based solutions to drive market
    • TABLE 136 CANADA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 137 CANADA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 138 CANADA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 139 CANADA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
  • 12.3 EUROPE
    • 12.3.1 VIDEO ON DEMAND MARKET DRIVERS
    • 12.3.2 RECESSION IMPACT
    • TABLE 140 EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 141 EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 142 EUROPE: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019-2022 (USD MILLION)
    • TABLE 143 EUROPE: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023-2028 (USD MILLION)
    • TABLE 144 EUROPE: VIDEO ON DEMAND MARKET, BY SERVICE, 2019-2022 (USD MILLION)
    • TABLE 145 EUROPE: VIDEO ON DEMAND MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 146 EUROPE: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD MILLION)
    • TABLE 147 EUROPE: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 148 EUROPE: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019-2022 (USD MILLION)
    • TABLE 149 EUROPE: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023-2028 (USD MILLION)
    • TABLE 150 EUROPE: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019-2022 (USD MILLION)
    • TABLE 151 EUROPE: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 152 EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 153 EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • TABLE 154 EUROPE: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019-2022 (USD MILLION)
    • TABLE 155 EUROPE: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023-2028 (USD MILLION)
    • TABLE 156 EUROPE: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 157 EUROPE: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 158 EUROPE: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 159 EUROPE: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 12.3.3 UK
      • 12.3.3.1 Changing content consumption behavior to drive market
    • TABLE 160 UK: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 161 UK: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 162 UK: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 163 UK: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.3.4 GERMANY
      • 12.3.4.1 Surge in digital viewers to drive market
    • TABLE 164 GERMANY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 165 GERMANY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 166 GERMANY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 167 GERMANY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.3.5 FRANCE
      • 12.3.5.1 Robust infrastructure and high internet penetration to drive market
    • TABLE 168 FRANCE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 169 FRANCE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 170 FRANCE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 171 FRANCE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.3.6 ITALY
      • 12.3.6.1 Rising demand for online video content to drive market
    • TABLE 172 ITALY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 173 ITALY: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 174 ITALY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 175 ITALY: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.3.7 REST OF EUROPE
    • TABLE 176 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 177 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 178 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 179 REST OF EUROPE: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
  • 12.4 ASIA PACIFIC
    • 12.4.1 VIDEO ON DEMAND MARKET DRIVERS
    • 12.4.2 RECESSION IMPACT
    • FIGURE 47 ASIA PACIFIC: VIDEO ON DEMAND MARKET SNAPSHOT
    • TABLE 180 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 181 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 182 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019-2022 (USD MILLION)
    • TABLE 183 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023-2028 (USD MILLION)
    • TABLE 184 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SERVICE, 2019-2022 (USD MILLION)
    • TABLE 185 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 186 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD MILLION)
    • TABLE 187 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 188 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019-2022 (USD MILLION)
    • TABLE 189 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023-2028 (USD MILLION)
    • TABLE 190 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019-2022 (USD MILLION)
    • TABLE 191 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 192 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 193 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • TABLE 194 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019-2022 (USD MILLION)
    • TABLE 195 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023-2028 (USD MILLION)
    • TABLE 196 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 197 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 198 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 199 ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 12.4.3 CHINA
      • 12.4.3.1 Increasing adoption of 5G services by telecom operators to drive market
    • TABLE 200 CHINA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 201 CHINA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 202 CHINA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 203 CHINA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.4.4 JAPAN
      • 12.4.4.1 Strategic collaborations between VoD service providers and telecom companies to drive market
    • TABLE 204 JAPAN: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 205 JAPAN: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 206 JAPAN: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 207 JAPAN: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.4.5 INDIA
      • 12.4.5.1 Consumer preference for region-specific content to drive market
    • TABLE 208 INDIA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 209 INDIA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 210 INDIA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 211 INDIA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.4.6 AUSTRALIA & NEW ZEALAND
      • 12.4.6.1 Growing popularity of streaming services to drive market
    • TABLE 212 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 213 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 214 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 215 AUSTRALIA & NEW ZEALAND: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.4.7 REST OF ASIA PACIFIC
    • TABLE 216 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 217 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 218 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 219 REST OF ASIA PACIFIC: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
  • 12.5 MIDDLE EAST & AFRICA
    • 12.5.1 VIDEO ON DEMAND MARKET DRIVERS
    • 12.5.2 RECESSION IMPACT
    • TABLE 220 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 221 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 222 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019-2022 (USD MILLION)
    • TABLE 223 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023-2028 (USD MILLION)
    • TABLE 224 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019-2022 (USD MILLION)
    • TABLE 225 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 226 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD MILLION)
    • TABLE 227 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 228 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019-2022 (USD MILLION)
    • TABLE 229 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023-2028 (USD MILLION)
    • TABLE 230 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019-2022 (USD MILLION)
    • TABLE 231 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 232 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 233 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • TABLE 234 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019-2022 (USD MILLION)
    • TABLE 235 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023-2028 (USD MILLION)
    • TABLE 236 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 237 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 238 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 239 MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 12.5.3 GULF COOPERATION COUNCIL (GCC)
      • 12.5.3.1 Significant growth in domestic IT sector to drive market
    • TABLE 240 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 241 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • TABLE 242 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 243 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 244 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 245 GULF COOPERATION COUNCIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
      • 12.5.3.2 Kingdom of Saudi Arabia (KSA)
      • 12.5.3.3 United Arab Emirates (UAE)
      • 12.5.3.4 Rest of GCC
    • 12.5.4 SOUTH AFRICA
      • 12.5.4.1 Increasing investments in digital infrastructure to drive market
    • TABLE 246 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 247 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 248 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 249 SOUTH AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.5.5 REST OF MIDDLE EAST & AFRICA
    • TABLE 250 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 251 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 252 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 253 REST OF MIDDLE EAST & AFRICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
  • 12.6 LATIN AMERICA
    • 12.6.1 VIDEO ON DEMAND MARKET DRIVERS
    • 12.6.2 RECESSION IMPACT
    • TABLE 254 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 255 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 256 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2019-2022 (USD MILLION)
    • TABLE 257 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SOLUTION, 2023-2028 (USD MILLION)
    • TABLE 258 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2019-2022 (USD MILLION)
    • TABLE 259 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY SERVICE, 2023-2028 (USD MILLION)
    • TABLE 260 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD MILLION)
    • TABLE 261 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PROFESSIONAL SERVICE, 2023-2028 (USD MILLION)
    • TABLE 262 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2019-2022 (USD MILLION)
    • TABLE 263 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY PLATFORM TYPE, 2023-2028 (USD MILLION)
    • TABLE 264 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2019-2022 (USD MILLION)
    • TABLE 265 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY CONTENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 266 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 267 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • TABLE 268 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2019-2022 (USD MILLION)
    • TABLE 269 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY MONETIZATION MODEL, 2023-2028 (USD MILLION)
    • TABLE 270 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2019-2022 (USD MILLION)
    • TABLE 271 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY VERTICAL, 2023-2028 (USD MILLION)
    • TABLE 272 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2019-2022 (USD MILLION)
    • TABLE 273 LATIN AMERICA: VIDEO ON DEMAND MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 12.6.3 BRAZIL
      • 12.6.3.1 Digital transformation initiatives across various verticals to drive market
    • TABLE 274 BRAZIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 275 BRAZIL: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 276 BRAZIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 277 BRAZIL: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.6.4 MEXICO
      • 12.6.4.1 Reduced costs of video content consumption to drive market
    • TABLE 278 MEXICO: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 279 MEXICO: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 280 MEXICO: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 281 MEXICO: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)
    • 12.6.5 REST OF LATIN AMERICA
    • TABLE 282 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2019-2022 (USD MILLION)
    • TABLE 283 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY OFFERING TYPE, 2023-2028 (USD MILLION)
    • TABLE 284 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2019-2022 (USD MILLION)
    • TABLE 285 REST OF LATIN AMERICA: VIDEO ON DEMAND MARKET, BY DEPLOYMENT MODEL, 2023-2028 (USD MILLION)

13 COMPETITIVE LANDSCAPE

  • 13.1 INTRODUCTION
  • 13.2 KEY PLAYER STRATEGIES/RIGHT TO WIN
    • TABLE 286 OVERVIEW OF STRATEGIES ADOPTED BY KEY VENDORS
  • 13.3 MARKET SHARE ANALYSIS
    • TABLE 287 MARKET SHARE OF KEY VENDORS IN 2022
    • FIGURE 48 VIDEO ON DEMAND MARKET: MARKET SHARE ANALYSIS, 2022
  • 13.4 VIDEO ON DEMAND MARKET: VENDOR PRODUCTS/BRANDS COMPARISON
    • TABLE 288 VENDOR PRODUCTS/BRANDS COMPARISON
  • 13.5 REVENUE ANALYSIS
    • FIGURE 49 VIDEO ON DEMAND MARKET: REVENUE ANALYSIS, 2019-2023 (USD MILLION)
  • 13.6 COMPANY EVALUATION MATRIX
    • FIGURE 50 COMPANY EVALUATION MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE
    • 13.6.1 STARS
    • 13.6.2 EMERGING LEADERS
    • 13.6.3 PERVASIVE PLAYERS
    • 13.6.4 PARTICIPANTS
    • FIGURE 51 VIDEO ON DEMAND MARKET: COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2023
    • 13.6.5 COMPANY FOOTPRINT: KEY PLAYERS
    • FIGURE 52 VIDEO ON DEMAND MARKET: COMPANY OVERALL FOOTPRINT
    • TABLE 289 VIDEO ON DEMAND MARKET: COMPANY REGION FOOTPRINT
    • TABLE 290 VIDEO ON DEMAND MARKET: COMPANY OFFERING TYPE FOOTPRINT
    • TABLE 291 VIDEO ON DEMAND MARKET: COMPANY VERTICAL FOOTPRINT
    • TABLE 292 VIDEO ON DEMAND MARKET: COMPANY PLATFORM TYPE FOOTPRINT
  • 13.7 STARTUP/SME EVALUATION MATRIX
    • FIGURE 53 EVALUATION MATRIX FOR STARTUPS/SMES: CRITERIA WEIGHTAGE
    • 13.7.1 PROGRESSIVE COMPANIES
    • 13.7.2 RESPONSIVE COMPANIES
    • 13.7.3 DYNAMIC COMPANIES
    • 13.7.4 STARTING BLOCKS
    • FIGURE 54 VIDEO ON DEMAND MARKET: COMPANY EVALUATION MATRIX FOR KEY STARTUPS/SMES, 2023
    • 13.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES
    • TABLE 293 VIDEO ON DEMAND MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES
    • TABLE 294 VIDEO ON DEMAND MARKET: DETAILED LIST OF KEY STARTUPS/SMES
  • 13.8 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
    • FIGURE 55 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
    • FIGURE 56 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF KEY VENDORS
  • 13.9 COMPETITIVE SCENARIO AND TRENDS
    • 13.9.1 PRODUCT LAUNCHES/DEVELOPMENTS
    • TABLE 295 VIDEO ON DEMAND MARKET: PRODUCT LAUNCHES/DEVELOPMENTS, MARCH 2021-JANUARY 2024
    • 13.9.2 DEALS
    • TABLE 296 VIDEO ON DEMAND MARKET: DEALS, AUGUST 2021-JANUARY 2024

14 COMPANY PROFILES

  • (Business overview, Products/Services/Solutions offered, Recent Developments, MNM view)**
  • 14.1 INTRODUCTION
  • 14.2 MAJOR PLAYERS
    • 14.2.1 NETFLIX
    • TABLE 297 NETFLIX: COMPANY OVERVIEW
    • FIGURE 57 NETFLIX: COMPANY SNAPSHOT
    • TABLE 298 NETFLIX: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 299 NETFLIX: PRODUCT LAUNCHES
    • TABLE 300 NETFLIX: DEALS
    • 14.2.2 AMAZON
    • TABLE 301 AMAZON: COMPANY OVERVIEW
    • FIGURE 58 AMAZON: COMPANY SNAPSHOT
    • TABLE 302 AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 303 AMAZON: PRODUCT LAUNCHES
    • TABLE 304 AMAZON: DEALS
    • 14.2.3 GOOGLE
    • TABLE 305 GOOGLE: COMPANY OVERVIEW
    • FIGURE 59 GOOGLE: COMPANY SNAPSHOT
    • TABLE 306 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 307 GOOGLE: PRODUCT LAUNCHES
    • TABLE 308 GOOGLE: DEALS
    • 14.2.4 THE WALT DISNEY COMPANY
    • TABLE 309 THE WALT DISNEY COMPANY: COMPANY OVERVIEW
    • FIGURE 60 THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
    • TABLE 310 THE WALT DISNEY COMPANY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 311 THE WALT DISNEY COMPANY: PRODUCT LAUNCHES
    • TABLE 312 THE WALT DISNEY COMPANY: DEALS
    • 14.2.5 APPLE
    • TABLE 313 APPLE: COMPANY OVERVIEW
    • FIGURE 61 APPLE: COMPANY SNAPSHOT
    • TABLE 314 APPLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 315 APPLE: PRODUCT LAUNCHES
    • TABLE 316 APPLE: DEALS
    • 14.2.6 WARNER BROS. DISCOVERY
    • TABLE 317 WARNER BROS. DISCOVERY: COMPANY OVERVIEW
    • FIGURE 62 WARNER BROS. DISCOVERY: COMPANY SNAPSHOT
    • TABLE 318 WARNER BROS. DISCOVERY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 319 WARNER BROS. DISCOVERY: PRODUCT LAUNCHES
    • TABLE 320 WARNER BROS. DISCOVERY: DEALS
    • 14.2.7 COMCAST CORPORATION
    • TABLE 321 COMCAST CORPORATION: COMPANY OVERVIEW
    • FIGURE 63 COMCAST CORPORATION: COMPANY SNAPSHOT
    • TABLE 322 COMCAST CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 323 COMCAST CORPORATION: PRODUCT LAUNCHES
    • TABLE 324 COMCAST CORPORATION: DEALS
    • 14.2.8 PARAMOUNT PICTURES CORPORATION
    • TABLE 325 PARAMOUNT PICTURES CORPORATION: COMPANY OVERVIEW
    • FIGURE 64 PARAMOUNT PICTURES CORPORATION: COMPANY SNAPSHOT
    • TABLE 326 PARAMOUNT PICTURES CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 327 PARAMOUNT PICTURES CORPORATION: PRODUCT LAUNCHES
    • TABLE 328 PARAMOUNT PICTURES CORPORATION: DEALS
    • 14.2.9 SONY
    • TABLE 329 SONY: COMPANY OVERVIEW
    • FIGURE 65 SONY: COMPANY SNAPSHOT
    • TABLE 330 SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 331 SONY: PRODUCT LAUNCHES
    • TABLE 332 SONY: DEALS
    • 14.2.10 FOX CORPORATION
    • TABLE 333 FOX CORPORATION: COMPANY OVERVIEW
    • FIGURE 66 FOX CORPORATION: COMPANY SNAPSHOT
    • TABLE 334 FOX CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 335 FOX CORPORATION: DEALS
  • 14.3 OTHER PLAYERS
    • 14.3.1 LIONSGATE
    • 14.3.2 INDIEFLIX
    • 14.3.3 RELIANCE JIO
    • 14.3.4 WEBNEXS
    • 14.3.5 FLICKNEXS
    • 14.3.6 KALTURA
    • 14.3.7 TARGETVIDEO
    • 14.3.8 MUVI
    • 14.3.9 JW PLAYER
    • 14.3.10 VIMEO
    • 14.3.11 DACAST
    • 14.3.12 WOWZA
    • 14.3.13 BRIGHTCOVE
    • 14.3.14 CONTUS TECH
    • 14.3.15 GUDSHO
    • 14.3.16 ARVANCLOUD
    • 14.3.17 GUMLET
    • 14.3.18 SWITCHER
    • 14.3.19 VERIZON
  • *Details on Business overview, Products/Services/Solutions offered, Recent Developments, MNM view might not be captured in case of unlisted companies.

15 ADJACENT MARKET

  • 15.1 INTRODUCTION
    • 15.1.1 RELATED MARKETS
    • 15.1.2 LIMITATIONS
  • 15.2 VIDEO PROCESSING PLATFORM MARKET
    • TABLE 336 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2019-2022 (USD MILLION)
    • TABLE 337 VIDEO PROCESSING PLATFORM MARKET, BY CONTENT TYPE, 2023-2028 (USD MILLION)
    • TABLE 338 REAL-TIME/LIVE: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 339 REAL-TIME/LIVE: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 340 ON-DEMAND: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 341 ON-DEMAND: VIDEO PROCESSING PLATFORM MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 15.3 VIDEO STREAMING SOFTWARE MARKET
    • TABLE 342 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2019-2022 (USD MILLION)
    • TABLE 343 VIDEO STREAMING SOFTWARE MARKET, BY DELIVERY CHANNEL, 2023-2028 (USD MILLION)
    • TABLE 344 DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 345 DELIVERY CHANNEL: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 346 PAY-TV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 347 PAY-TV: VIDEO STREAMING SOFTWARE MARKET, 2023-2028 (USD MILLION)
    • TABLE 348 IPTV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 349 IPTV: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)
    • TABLE 350 OTT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2019-2022 (USD MILLION)
    • TABLE 351 OTT: VIDEO STREAMING SOFTWARE MARKET, BY REGION, 2023-2028 (USD MILLION)

16 APPENDIX

  • 16.1 DISCUSSION GUIDE
  • 16.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 16.3 CUSTOMIZATION OPTIONS
  • 16.4 RELATED REPORTS
  • 16.5 AUTHOR DETAILS