市場調查報告書
商品編碼
1503278
全球汽車後座資訊娛樂市場:按作業系統、技術類型、最終用戶類型和地區預測(~2030年)Global Automotive Rear Seat Infotainment Market Research Report Information By Operating System, Technology Type, End User, Type, And By Region -Industry Forecast Till 2030 |
汽車後座資訊娛樂市場規模預計將從2023年的 5.541 億美元成長,預測期內的年複合成長率為 10.16%。
由於多種因素,汽車後座資訊娛樂市場預計在預測期內將大幅成長。全球豪華汽車行業的擴張和雲端運算的日益使用推動汽車後座資訊娛樂市場的擴張。此外,車載資訊娛樂系統中科技的日益使用也為進入者提供了成長機會。
到2022年,北美地區的收入佔有率最大,達到 31.9%,預計將在預測期內引領市場。對先進車載娛樂和資訊系統不斷成長的需求推動了北美市場的快速成長。隨著對定制車內體驗的需求和聯鎖車輛技術的採用的增加,該行業預計在未來幾年將成長。隨著越來越多的家庭進行公路旅行並花更多的時間在汽車上,對後座娛樂的需求也在增加。促成這一成長的其他因素包括語音識別、觸控螢幕顯示器和連接選項等技術進步、遠端資訊處理和車內連接等聯網汽車技術的日益普及,以及客戶對定制車內體驗的需求不斷增加。
歐洲是汽車製造的主要中心之一,BMW、Audi AG、Volkswagen Group等公司都在那裡生產豪華汽車。由於消費者對豪華後座體驗的需求,歐洲後座娛樂市場不斷成長。汽車製造商和科技公司大力投資現代遙控器、觸控螢幕、串流媒體和後座顯示器。
由於汽車擁有率不斷上升以及消費者對最新技術的需求,亞太地區預計將經歷快速成長。消費者在汽車上花費的時間越來越多,娛樂、舒適度和連結性的標準也隨之提高。為了解決這個問題,汽車製造商推出配備先進控制介面、觸控螢幕後座顯示器和串流媒體的車輛。
本報告調查了全球汽車後座資訊娛樂市場,提供了市場的定義和概述,市場影響因素和市場機會分析,市場規模推移和預測,各種細分及地區/主要國家的詳細分析,競爭形勢,主要企業簡介等彙整資訊。
Global Automotive Rear Seat Infotainment Market Research Report Information By Operating System (Qnx, Linux, Microsoft, and Others), Technology Type (Multimedia Player and Navigation Systems), End User (OEM and Aftermarket), Type (Headrest Monitor System, Overhead System, and Plug and Play System), And By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) -Industry Forecast Till 2030
In 2023, the automotive rear seat entertainment market was estimated to be worth USD 554.1 million. Over the course of the study period, the Automotive Rear Seat Infotainment industry is expected to develop at a compound annual growth rate (CAGR) of 10.16%.
Due to several factors, the automotive rear seat infotainment market is anticipated to increase significantly throughout the projected period. The global luxury automobile industry is expanding, and cloud computing is being used more often, which is driving the expansion of the automotive rear seat infotainment market. Moreover, the increasing utilisation of technology for in-car infotainment systems is anticipated to offer a prospect for expansion for industry participants.
Technology is advancing significantly in the automotive industry. Innovation in this market segment is being driven by rivalry as well as advancements in the technology industry. The automotive industry is currently embracing cloud computing as a new technology. GPS services and infotainment systems both depend on constant data flow and network connectivity. Moreover, studies are being conducted to develop machine intelligence and make cars smarter. All of these necessitate constant information flow, continuous service, and system readiness for demand.
Qnx, Linux, Microsoft, and Others are included in the market segmentation based on operating system. Multimedia players and navigation systems are included in the Automotive Rear Seat Infotainment Market segmentation based on Technology Type.
OEM and Aftermarket are included in the Automotive Rear Seat Infotainment Market segmentation based on the End User.
Plug and Play systems, overhead systems, and headrest monitor systems are among the market segmentation options based on type.
North America is anticipated to continue to dominate the Automotive Rear Seat Infotainment market for the duration of the forecast period, with the greatest revenue share of 31.9% in 2022. The increased desire for sophisticated in-car entertainment and information systems is fueling the North American rear seat infotainment market's rapid growth. Over the next several years, the industry is expected to grow as demand for customized in-vehicle experiences and the adoption of linked car technologies both rise. The need for rear seat entertainment is growing as more families take road trips and spend more time in their cars. Other factors contributing to this growth include technological advancements like voice recognition, touchscreen displays, and connectivity options; the growing popularity of connected car technologies like telematics and in-car connectivity; and the growing desire from customers for customized in-car experiences.
One of the main hubs to produce automobiles is Europe, where companies that make luxury vehicles include BMW, Audi AG, Volkswagen Group, and others. The market for rear seat entertainment in Europe is expanding because to consumer demand for luxurious rear-seat experiences. Modern remote controls, touchscreens, streaming media, and rear seat displays are being heavily invested in by automakers and tech companies. Europeans spend more time in their cars and travel large distances for vacations and commuting. Rear seat infotainment offers luxury, comfort, and seamless connectivity-elements that they greatly value. Regulations from the European Union also require similar functions in the backseat, expanding the capabilities of infotainment systems.
The market for back seat infotainment systems in the Asia-Pacific region is expected to grow rapidly because of rising car ownership and consumer demand for modern technology. Because they spend more time in their cars, consumers have higher standards for entertainment, comfort, and connectivity. In response, automakers introduce vehicles with cutting-edge control interfaces, touchscreens for rear seat displays, and streaming media. Economic growth, the emergence of middle-class lifestyles, and consumer desires for roomy SUVs and luxury cars-which incorporate expanding rear-seat multimedia systems-
For several reasons, the Middle East has seen a spike in the demand for infotainment systems installed in back seats. The rising demand for luxury cars in the area is one of the main factors driving this demand.
With rising car ownership and living standards, it is expected that the back seat infotainment market in South America will grow significantly. In the region, rising middle class populations, economic growth, and better transportation systems are all contributing to rising automobile usage.
Principal Players
Panasonic Corporation, Harman International, Alps Alpine Co Ltd, LG Electronics, Clarion Co. Ltd., Pioneer Corporation, Garmin Ltd., JVCKENWOOD Corporation, VOXX International Corp., and NSV Auto are some of the leading companies in the market. International Harman
INFOTAINMENT MARKET 107
INFOTAINMENT MARKET 108
AUTOMOTIVE REAR SEAT INFOTAINMENT MARKET 108