汽車資訊娛樂顯示單元市場：現況分析與預測（2023-2030）

Display Unit in Vehicle Infotainment Market: Current Analysis and Forecast (2023-2030)

出版日期: 2024年03月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 148 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

隨著豪華和高檔汽車銷量的增加，汽車資訊娛樂顯示裝置市場正在不斷增長，製造商不斷為其汽車引入新功能和技術，以從競爭對手中脫穎而出，預計將以複合年增長率增長。具有觸控螢幕、手勢控制和擴增實境等先進功能的顯示器單元正在成為高階車型的標準配備。此外，技術的進步使製造商能夠生產更複雜、更易於使用的顯示裝置。這些設備現在擁有直覺的介面、更大的螢幕和改進的圖形，為用戶提供身臨其境的體驗。

依尺寸劃分，市場分為7吋以下、7至10吋以及10吋以上。特別是，10 吋及更大的市場正在顯著成長，因為大顯示器提供了更多的螢幕空間和更高的可視性，使其成為擴增實境(AR) 和虛擬駕駛艙系統等高級應用的理想選擇。此外，數位駕駛艙和連網汽車的興起推動了對能夠無縫整合多種功能的先進顯示器的需求。

根據顯示器技術，市場分為液晶顯示器 (LCD)、發光二極體 (LED) 和有機發光二極體 (OLED)。其中，有機發光二極體（OLED）領域在汽車資訊娛樂顯示器單元市場中成長顯著，因為它具有比LCD或LED螢幕更高的對比度，並且可以實現更深的黑色和更亮的白色。這使得 OLED 螢幕非常適合需要高品質影像的應用，例如導航地圖和影片播放。此外，OLED 螢幕比傳統 LCD 和 LED 螢幕更薄、更輕，更容易安裝在空間有限的車輛中。

根據銷量，市場分為 OEM 和售後市場。其中，售後市場領域的汽車資訊娛樂顯示單元市場呈現顯著成長。這是因為用最新技術改裝舊車的日益流行，產生了對可以輕鬆安裝到現有系統中的售後顯示器的需求。此外，電子商務平台和線上市場的興起使消費者更容易自行購買和安裝售後產品。最後，汽車個人化和客製化趨勢的不斷增長正在推動對售後市場顯示器的需求，這些顯示器可以為用戶提供更身臨其境和引人入勝的體驗。

功能分為觸控式和非觸控式。觸控顯示器因其提供直覺的操作和互動而受到消費者的歡迎。它操作簡單，不需要額外的硬體或週邊設備即可運作。此外，觸控螢幕的價格每年都在變得越來越便宜，這使得更廣泛的客戶更容易使用它們。此外，隨著智慧型手機和平板電腦的普及，人們已經習慣了使用觸控介面，現在要求他們的汽車具有類似的功能。所有這些因素都促進了汽車資訊娛樂市場中顯示單元觸控部分的顯著增長。

依位置，市場分為前排和後排。其中，前排細分市場在汽車資訊娛樂顯示單元市場中佔有很大佔有率。前排顯示器通常更靠近駕駛員，使其更易於控制和存取。此外，前排顯示器通常配備觸控螢幕控制裝置，允許乘客直接操作系統，而不會打擾駕駛員。

為了更瞭解汽車資訊娛樂顯示器產業的市場介紹，將市場分為北美（美國、加拿大等北美地區）、歐洲（德國、英國、荷蘭、法國、義大利、西班牙和其他歐洲地區）、亞太地區（中國、日本、印度、亞太地區其他地區）以及世界其他國家。北美在汽車資訊娛樂市場上擁有較大佔有率的顯示裝置有幾個原因。首先，北美是全球最大的汽車市場之一，對先進汽車技術和功能的需求很高。其次，北美消費者往往是新技術的早期採用者，包括與車載資訊娛樂系統相關的技術。第三，Ford, GM, Toyota等主要汽車製造商總部均設於北美，使北美成為新車、新技術研發和生產的重要地區。第四，許多北美消費者更喜歡SUV和卡車等較大的車輛，因此他們往往在前排和後排有更多的空間來放置大型顯示器。第五，汽車連接性和個人化的成長趨勢正在創造對提供直覺介面和可自訂設定的高品質顯示單元的需求。所有這些因素結合在一起，使北美在汽車資訊娛樂市場的顯示單元中佔了很大的佔有率。

市場包括LG DISPLAY、SAMSUNG DISPLAY、BOE Technology Group Co.Ltd.、AUO Corporation、Innolux Corporation、Japan Display Inc.、Harman International、Continental AG、Robert Bosch GmbH、ALPINE ELECTRONICS, Inc。遷移在。

The Display Unit in Vehicle Infotainment refers to the screen or screens installed in a vehicle that displays various types of information and entertainment content. It includes the instrument cluster, infotainment system, head-up display, and other similar features. These displays are typically equipped with touchscreens, voice recognition systems, and other interactive interfaces to enable users to access and control different functions such as navigation, music, phone calls, and climate control. Nowadays, Consumers are increasingly using their smartphones and tablets to access various applications and content on the go. This trend has created a significant opportunity for the automotive industry to integrate these devices into vehicles to provide seamless connectivity and entertainment options.

The Display Unit in Vehicle Infotainment Market is expected to grow at a strong CAGR of 8.79 % during the forecast period owing to rising sales of luxury and premium vehicles due to which manufacturers are continuously introducing new features and technologies in their cars to differentiate themselves from competitors. Display units with advanced features such as touch screens, gesture control, and augmented reality are becoming standard in high-end models. Additionally, Technological advancements have enabled manufacturers to produce more sophisticated and user-friendly display units. These devices now come equipped with intuitive interfaces, larger screens, and improved graphics, providing users with an immersive experience.

Based on size, the market is segmented into below 7 inches, 7-10 inches, and above 10 inches. Amongst these, the above 10 inches segment of the display unit in vehicle infotainment market has a significant growth because larger displays offer more screen space and better visibility, making them ideal for advanced applications such as augmented reality (AR) and virtual cockpit systems. Additionally, the rise of digital cockpits and connected cars has created a need for advanced displays that can integrate multiple functions seamlessly.

Based on display technology, the market is segmented into liquid crystal display (LCD), light emitting diode (LED), and organic light-emitting diode (OLED). Amongst these, the organic light-emitting diode (OLED) segment has significant growth in the display unit in vehicle infotainment market because OLED screens can achieve deeper blacks and brighter whites, resulting in higher contrast ratios than LCD or LED screens. This makes OLED screens ideal for applications where high-quality images are essential, such as navigation maps or video playback. Furthermore, OLED screens are thinner and lighter than traditional LCD or LED screens, making them easier to integrate into vehicles with limited space.

Based on sales, the market is segmented into OEM and aftermarket. Amongst these, the aftermarket segment has significant growth in the display unit in vehicle infotainment market because the increasing popularity of retrofitting older vehicles with modern technologies has created a demand for aftermarket displays that can be easily installed in existing systems. Furthermore, the rise of e-commerce platforms and online marketplaces has made it easier for consumers to purchase and install aftermarket products themselves. Lastly, the growing trend of personalization and customization in vehicles has increased the demand for aftermarket displays that can provide users with a more immersive and engaging experience.

Based on features, the market is segmented into touch and non-touch. Amongst these, the touch segment has significant growth in the display unit in vehicle infotainment market because the touch displays offer intuitive control and interaction, making them highly popular among consumers. They are easy to use and do not require any additional hardware or peripherals to operate. Additionally, touch screens have become increasingly affordable over the years, which has made them more accessible to a wider range of customers. Furthermore, the increasing popularity of smartphones and tablets has made people accustomed to using touch interfaces, leading to an expectation for similar functionality in their vehicles. All these factors contribute to the significant growth of the touch segment in the display unit in the vehicle infotainment market.

Based on location, the market is segmented into front row and rear row. Amongst these, the front row segment has a significant share in the display unit in vehicle infotainment market because the front row displays are typically located closer to the driver, which makes them easier to control and access. Furthermore, front row displays often come equipped with touchscreen controls, enabling passengers to interact with the system directly without disturbing the driver.

For a better understanding of the market adoption of the display unit in vehicle infotainment industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, Netherlands, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific), Rest of World. North America has a significant share in the display unit in the vehicle infotainment market due to several reasons. Firstly, North America is one of the largest automotive markets in the world, with a high demand for advanced technologies and features in vehicles. Secondly, North American consumers tend to be early adopters of new technologies, including those related to in-vehicle infotainment systems. Thirdly, major automakers such as Ford, General Motors, and Toyota have their headquarters in North America, making it a key region for the development and production of new vehicles and technologies. Fourthly, many consumers in North America prefer larger vehicles such as SUVs and trucks, which tend to have more space for larger displays in the front and rear rows. Fifthly, the increasing trend towards connectivity and personalization in vehicles has created a demand for high-quality display units that offer intuitive interfaces and customizable settings. All these factors combined have contributed to the significant share of North America in the display unit in the vehicle infotainment market.

Some major players operating in the market include LG DISPLAY CO., LTD, SAMSUNG DISPLAY, BOE Technology Group Co., Ltd., AUO Corporation, Innolux Corporation, Japan Display Inc, Harman International, Continental AG, Robert Bosch GmbH, and ALPINE ELECTRONICS, Inc.

1.MARKET INTRODUCTION

1.1.Market Definitions
1.2.Main Objective
1.3.Stakeholders
1.4.Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1.Research Process of the Display Unit in Vehicle Infotainment Market
2.2.Research Methodology of the Display Unit in Vehicle Infotainment Market
2.3.Respondent Profile

3.MARKET SYNOPSIS

4.EXECUTIVE SUMMARY

5.GLOBAL DISPLAY UNIT IN VEHICLE INFOTAINMENT MARKET COVID-19 IMPACT

6.GLOBAL DISPLAY UNIT IN VEHICLE INFOTAINMENT MARKET REVENUE, 2020-2030F

7.MARKET INSIGHTS BY SIZE

7.1.Below 7 Inches
7.2.7-10 Inches
7.3.Above 10 Inches

8.MARKET INSIGHTS BY DISPLAY TECHNOLOGY

8.1.Liquid Crystal Display (LCD)
8.2.Light Emitting Diode (LED)
8.3.Organic Light-Emitting Diode (OLED)

9.MARKET INSIGHTS BY SALES

9.1.OEM
9.2.Aftermarket

10.MARKET INSIGHTS BY FEATURE

10.1.Touch
10.2.Non-Touch

11.MARKET INSIGHTS BY LOCATION

11.1.Front Row
11.2.Rear Row

12.MARKET INSIGHTS BY REGION

12.1.North America
- 12.1.1.U.S.
- 12.1.2.Canada
- 12.1.3.Rest of North America
12.2.Europe
- 12.2.1.Germany
- 12.2.2.France
- 12.2.3.UK
- 12.2.4.Italy
- 12.2.5.Spain
- 12.2.6.Rest of Europe
12.3.Asia-Pacific
- 12.3.1.China
- 12.3.2.Japan
- 12.3.3.India
- 12.3.4.Rest of APAC
12.4.Rest of the World