市場調查報告書
商品編碼
1540763
全球戶外和滑雪運動服市場:依類型、運動類型、最終用戶、價格範圍、通路和地區進行預測(~2032年)Global Outdoor and Ski Sportswear Market Research Report Information By Type, Sport Type, By End User, By Price Range, By Distribution Channel And By Region - Forecast Till 2032 |
預計戶外和滑雪運動服飾市場規模將從2024年的3,024.5億美元成長到2032年的4,335.1億美元,預測期內年複合成長率為4.60%。
由於消費者偏好不斷變化、技術進步和環境問題等多種因素,戶外和滑雪服飾市場不斷變化。
由於全球戶外活動的吸引力不斷增加,戶外和滑雪服飾市場顯著成長。隨著越來越多的人變得活躍和注重健康,健行、露營、滑雪、單板滑雪和登山等戶外休閒活動越來越受歡迎。對具有舒適性、耐用性和防風雨性能的高性能運動服的需求不斷成長,推動了對戶外和滑雪服裝的需求。
區域展望
北美市場預計到2022年將以5.0%的年複合成長率成長,預計將擁有最大的市場佔有率,達到40.7%。這一成長是由於大量客戶來自美國和加拿大等滑雪重國。2021年,共有6,200萬名滑雪者訪問美國,約佔全球滑雪者總數的25%。
在歐洲,戶外運動在法國、奧地利、瑞士、西班牙、德國等國家很受歡迎,許多競技賽事都在那裡舉辦。
本報告調查了全球戶外和滑雪運動服裝市場,提供了市場的定義和概述,分析了影響市場成長的因素和市場機會、市場規模的趨勢和預測、各種細分,並總結了依地區/主要劃分的細分情況國家、競爭環境和主要公司概況。
Global Outdoor and Ski Sportswear Market Research Report Information By Type (Jackets, Top Wear, Bottom Wear, Footwear, Accessories, and Others), Sport Type (Skiing, Outdoor), By End User (Men, Women, and Unisex), By Price Range (Economy/Mass, Premium), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, and Online) And By Region (North America, Europe, Asia-Pacific, Middle East and Africa , and South America) - Forecast Till 2032
The market for outdoor and ski apparel is expected to expand at a compound annual growth rate (CAGR) of 4.60% from USD 302.45 billion in 2024 to USD 433.51 billion by 2032. The outdoor and ski apparel market is still changing as a result of a number of factors, including evolving consumer preferences, advancements in technology, and environmental concerns.
The market for outdoor and ski apparel is expanding significantly due to the rising appeal of outdoor activities around the world. This trend is being driven by a number of factors that have contributed to a noticeable rise in demand for apparel made especially for outdoor activities and skiing enthusiasts. Most importantly, there has been a noticeable shift in consumer tastes toward outdoor leisure and leading healthier lives. The popularity of outdoor pursuits like as hiking, camping, skiing, snowboarding, and mountaineering has increased as more people become active and health-conscious. The growing need for high-performance sportswear that provides comfort, durability, and weather protection is what fuels the need for outdoor and ski apparel.
insights on market segments
The global outdoor and ski sportwear market has been segmented into many categories based on type, including jackets, tops, bottoms, footwear, accessories, and other items.
The market has been divided into two categories: skiing and outdoor sports. The market has been divided into categories for men, women, and unisex users based on their ultimate use. The market has been divided into economy/mass and premium segments based on price range. The market has been divided into supermarkets and hypermarkets, specialty shops, and internet retailers based on the distribution channel.
Regional Perspectives
The outdoor and ski apparel market in North America is predicted to grow at a 5.0% CAGR in 2022 and hold the greatest market share of 40.7%. This increase is explained by the significant number of customers from nations where skiing is quite popular, such as the US and Canada. A total of 62 million skiers visited the United States in 2021, accounting for roughly 25% of all skiers worldwide. The rise in outdoor activities and ski resorts in North America is the cause of this growing population.
Europe's top outdoor sport destinations are found in countries like France, Austria, Switzerland, Spain, and Germany, which host a multitude of athletic events. These nations have built infrastructure to draw outdoor sports enthusiasts, including those who participate in winter sports around Europe.
Asia Pacific's governments are stepping up to promote snow-related sports and activities. For instance, Get into Snow Sports (GISS) was launched in China with the goal of encouraging people to participate in winter sports and raising awareness of them.
With a revenue of USD 10.31 billion in 2023, the Middle East and Africa held the lowest market share and are predicted to increase at a CAGR of 3.5%. Rapid urbanization in this area makes it possible to visit well-known gyms and sports clubs, which encourages consumer expenditure on outdoor sports apparel.
The industry in this region is being driven by South America's growing inclination for adventure sports. South America boasts varied topography and a rising interest in adventure sports.
Principal Players
Major players in the outdoor and ski apparel sector are Helly Hansen (Norway), Patagonia (US), Lafuma (France), Rossignol (France), Columbia Sportswear (US), Fischer Sports GmbH (Austria), Salewa (Bolzano), and Norrona (Norway).