市場調查報告書
商品編碼
1578144
全球MICE(會議、獎勵旅遊、國際會議和展覽)市場:依活動類型、預訂模式和地區進行預測(~2032年)Global MICE Market Research Report Information By Event Type, Booking Mode, and By Region - Forecast Till 2032 |
MICE(會議、獎勵旅遊、國際會議和展覽)市場規模將從2023年的9,332.2億美元成長到2024年的9,934.4億美元,預測期內年複合成長率為 8.38%。至18,915.3億美元。
現代科技的快速進步推動了對會獎旅遊的需求。技術進步是不斷發展的全球 MICE 市場的變革力量,重塑了活動的概念、計劃和體驗方式。該行業的成長和全球重要性很大程度上受到行動活動應用程式、先進活動管理軟體和虛擬實境/擴增實境(VR/AR)等尖端技術整合的影響。
依地區視角
到2022年,歐洲 MICE 市場將佔據最大的市場佔有率,達到 44.56%,預計年複合成長率為 8.3%。歐洲豐富的歷史意義、文化多樣性和世界級的基礎設施使其成為全球會展旅遊市場的基石。
北美在會獎旅遊業中佔據主導地位,使這個成熟且成熟的市場成為世界企業活動不可或缺的一部分。美國和加拿大是這個充滿活力的領域最重要的參與者。美國和加拿大在舉辦各種國際會議、展覽和企業活動方面建立了良好的聲譽。
亞太地區是全球會獎旅遊市場中一個充滿活力且快速擴張的地區。由於中國、日本、新加坡和澳洲等國家將自己定位為國際會議和活動的主要目的地,該地區在商務活動領域的影響力不斷成長。
本報告調查了全球 MICE(會議、獎勵旅遊、國際會議和展覽)市場,提供市場的定義和概述,市場成長的各種影響因素分析,市場規模推移和預測,各種區分、地區/主要國家的細分,競爭環境,主要企業概況等彙整資料。
Global MICE Market Research Report Information By Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032
In 2023, the MICE Market Size was estimated to be USD 933.22 billion. The MICE market industry is anticipated to experience a compound annual growth rate (CAGR) of 8.38% from USD 993.44 billion in 2024 to USD 1,891.53 billion in 2032 during the forecast period (2024-2032). The demand for processed MICE is being driven by the rapid advancement of technology in the present day. Technological advancements are a transformative force in the ever-evolving Global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market, reshaping the way events are conceptualized, planned, and experienced. The industry's growth and global significance have been significantly influenced by the integration of cutting-edge technologies, including mobile event applications, advanced event management software, and virtual and augmented reality (VR/AR).
Market segment insights
The MICE Market has been divided into four categories: Meetings, Incentives, Conferences, and Exhibitions, which are determined by the type of event.
The MICE Market has been divided into Online and Offline based on the Booking Mode.
Regional Perspectives
The MICE market in Europe constitutes the greatest market share at 44.56% in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 8.3%. Europe's rich historical significance, cultural diversity, and world-class infrastructure have established it as a cornerstone in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The continent has become a top destination for a diverse range of business events, drawing organizers, professionals, and delegates from all over the world.
North America is a dominant force in the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) industry, with a mature and well-established market that is essential to the global corporate events landscape. The United States and Canada are among the most significant participants in this dynamic sector. They have established a reputation for hosting a variety of international conferences, exhibitions, and corporate events.
The Asia Pacific region has emerged as a dynamic and rapidly expanding participant in the global Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) market. The region's growing prominence in the business events sector is a result of the positioning of countries such as China, Japan, Singapore, and Australia as key destinations for international conferences and events.
The South American MICE market is a beneficiary of the growing globalization. South America becomes an appealing destination for hosting events that encourage international collaboration as businesses expand their operations and pursue new markets. The region's strategic geographic location between North America, Europe, and Asia makes it a convenient meeting point for professionals from around the globe.
Fueled by strategic investments, infrastructural development, and a dedication to establishing key destinations as global hubs for business events, the Middle East & Africa (MEA) region is currently experiencing a significant increase in Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) activities.
Thai Airways International Public (Thailand), International Travel House Ltd. (India), MICE Service Groups (Switzerland), Cathay Pacific Airways Limited (China), MICE Hospitality (Singapore), GLOBAL MICE LTD (UK), Meetings and Incentives Worldwide, Inc. (USA), Creative Group, Inc (USA), and FCM Meetings & Events (Singapore) are among the key companies in the MICE market.