MICE 市場規模、佔有率、按活動類型、應用、預訂模式和地區進行的成長分析 - 2025-2032 年產業預測

預計 2023 年 MICE 市場規模將達到 1.1 兆美元，並從 2024 年的 1.2 兆美元成長到 2032 年的 2.41 兆美元，預測期內（2025-2032 年）的複合年成長率為 9.1%。

全球 MICE（會議、獎勵、大型會議和展覽）產業在建立國際商業聯繫和促進經濟發展方面發揮著至關重要的作用。透過提供交流機會，企業可以促銷產品、發展合作夥伴關係、進入新市場，同時還可以透過飯店預訂和娛樂為當地旅遊業做出貢獻。隨著全球化加劇商業活動，對跨境會議和行業特定活動的需求日益成長，尤其是在醫療保健、科技和金融等領域。然而，該行業面臨地緣政治不確定性和經濟波動等挑戰，這些可能會擾亂活動預算和出席率。值得注意的是，永續性和技術的進步正在重塑 MICE 格局，虛擬格式和行動應用等創新增強了參與度和可近性。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析

會獎旅遊市場規模（按活動類型和複合年成長率） (2025-2032)

• 市場概況
• 會議
• 獎勵
• 會議
• 展覽

MICE 市場規模（按應用分類）及複合年成長率（2025-2032 年）

• 市場概況
• 企業
• 衛生保健
• 科技
• 旅遊與飯店
• 金融與銀行

MICE 市場規模（按預訂模式和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

各地區 MICE 市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Maritz Global Events（US）
• BCD Meetings & Events（Netherlands）
• American Express Meetings & Events（US）
• George P. Johnson（US）
• Freeman（US）
• CWT Meetings & Events（US）
• Experient（US）
• MCI Group（Switzerland）
• SHS Group（Germany）
• SMG Worldwide（US）
• House of Events（India）
• TBG Worldwide（India）
• DMC Worldwide（India）
• Wizcraft International Entertainment Pvt. Ltd.（India）
• Fountainhead MICE（India）
• Concept Events（India）
• Dreamz Cruises（India）
• TBH Creations（India）

結論和建議

Mice Market size was valued at USD 1.1 trillion in 2023 and is poised to grow from USD 1.2 trillion in 2024 to USD 2.41 trillion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

The global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry plays a pivotal role in fostering connections and boosting economic development within the international business landscape. By facilitating networking opportunities, organizations can promote their products, forge alliances, and penetrate new markets while contributing to local tourism through hotel bookings and entertainment. As globalization strengthens corporate activities, the demand for cross-border meetings and industry-specific events rises, particularly in sectors like healthcare, technology, and finance. However, the industry faces challenges, including geopolitical uncertainties and economic fluctuations that may hinder event budgets and participation. Notably, sustainability and technological advancements are reshaping the MICE landscape, with innovations such as virtual formats and mobile apps enhancing engagement and accessibility.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mice market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mice Market Segments Analysis

Global Mice Market is segmented by Type of Event, Application, Booking Mode and region. Based on Type of Event, the market is segmented into Meetings, Incentives, Conferences and exhibitions. Based on Application, the market is segmented into Corporate, Healthcare, Technology, tourism & hospitality and finance & banking. Based on Booking Mode, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mice Market

The MICE industry is experiencing a significant shift driven by the escalating demand for personalized experiences that cater to the specific needs of individual attendees. As the industry evolves, companies are increasingly focused on enhancing event experiences by offering customized agendas and tailored schedules. This rising expectation for unique and engaging interactions is propelling innovation in event planning, encouraging organizers to develop more immersive and interactive MICE experiences. Consequently, as the appetite for personalized events continues to grow, it is expected to further stimulate creativity and redefined strategies within the MICE market, shaping its future trajectory.

Restraints in the Mice Market

The MICE (Meetings, Incentives, Conferences, and Exhibitions) market faces several significant constraints, primarily stemming from environmental concerns associated with large-scale events. The issues of waste generation, excessive energy consumption, and transportation emissions have become prominent, drawing critical attention. Events that are not aligned with environmentally friendly practices risk criticism and backlash, which could hinder market expansion. This negativity may lead to reduced participation from attendees and cautious approaches from organizers who are increasingly prioritizing sustainability. The growing emphasis on eco-consciousness in the event planning sector underscores the need for the MICE industry to adapt and implement more sustainable practices.

Market Trends of the Mice Market

The MICE (Meetings, Incentives, Conferences, and Exhibitions) market is increasingly embracing green practices and sustainability as a core trend. With heightened awareness of environmental issues, stakeholders are prioritizing eco-friendly event planning and design strategies that minimize waste and utilize low-carbon resources. Corporate clients, alongside their attendees, are advocating for sustainable practices, seeking venues and suppliers that demonstrate commitment to environmental responsibility. This shift not only addresses global green concerns but also enhances brand reputation, leading to a growing demand for sustainable event solutions. As a result, the MICE industry is evolving, prioritizing sustainability as a fundamental component of successful event execution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mice Market Size by Type of Event & CAGR (2025-2032)

• Market Overview
• Meetings
• Incentives
• Conferences
• exhibitions

Global Mice Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate
• Healthcare
• Technology
• tourism & hospitality
• finance & banking

Global Mice Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Mice Market Size & CAGR (2025-2032)

• North America (Type of Event, Application, Booking Mode)
  • US
  • Canada
• Europe (Type of Event, Application, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type of Event, Application, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type of Event, Application, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type of Event, Application, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Maritz Global Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Meetings & Events (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experient (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHS Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMG Worldwide (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBG Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMC Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wizcraft International Entertainment Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fountainhead MICE (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concept Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dreamz Cruises (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBH Creations (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations