市場調查報告書
商品編碼
1486914
線上語言學習市場規模、佔有率、預測和趨勢分析:依學習模式、年齡組、語言、最終用戶、地區 - 到 2031 年的全球預測Online Language Learning Market Size, Share, Forecast, & Trends Analysis by Learning Mode, Age Group, Language, End User, and Geography - Global Forecast to 2031 |
語言學習是學習者獲得多種語言溝通的能力的過程。線上語言學習是指透過數位平台學習新語言技能或提高現有語言技能的過程。這種學習模式利用網路為您提供各種資源和工具,讓您隨時隨地依照自己的進度學習語言。近年來,這種學習模式受到了語言專家和電腦輔助語言學習(CALL)領域的廣泛關注。此外,線上語言學習課程被移民到不同國家接受更好教育以提高溝通技巧的學生廣泛採用。
線上語言學習市場的成長是由全球化和跨境交流需求的成長、電子學習市場的成長以及人工智慧在電子學習中的滲透所推動的。然而,對資料安全和隱私的擔憂正在限制該市場的成長。此外,教育領域支出的增加、互聯網和智慧型手機普及率的提高以及跨國公司對多語言員工的日益偏好預計將為在這個市場上運營的參與者提供成長機會。然而,高實施成本是影響市場成長的主要問題。此外,靈活的定價結構和可穿戴技術的引入是在線語言學習市場的顯著趨勢。
線上語言學習市場依學習模式(自學APP/應用、輔導)、年齡層(13歲以下、13-17歲、18-20歲、21-30歲、31-40歲及以上)劃分40年)、語言(英語、法語、西班牙語、普通話、德語、義大利語、阿拉伯語、日語、韓語等)、最終用戶(個人學習者、教育機構、政府機構、企業學習者)、地區分類。它還評估行業競爭對手並分析區域和國家層面的市場。
(註:提供前5名公司的SWOT分析)
The research report titled, 'Online Language Learning Market by Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Geography-Global Forecast to 2031,' provides an in-depth analysis of the online language learning market in five major geographies and emphasizes on the current market trends, size, and share, recent developments, and forecasts till 2031. The online language learning market is projected to reach $44.9 billion by 2031, at a CAGR of 19.5% during the forecast period 2024-2031.
Language learning is a process by which learners develop the ability to communicate in more than one language. Online language learning refers to the process of acquiring new language skills or enhancing existing ones through digital platforms. This mode of learning leverages the internet to provide access to a wide array of resources and tools, enabling learners to study a language at their own pace from any location. In recent years, these formats have been attracting serious attention from the language profession and the field of computer-assisted language learning (CALL). Furthermore, online language learning courses are widely adopted by students to improve communication skills as they move to different countries for better education.
The growth of the online language learning market is driven by globalization and the growing need for cross-border communication, the growing e-learning market, and the penetration of artificial intelligence in e-learning. However, data security and privacy concerns restrain the growth of this market. Furthermore, the increasing expenditure on the education sector, rising penetration of the internet and smartphone user base, and increasing preference for multilingual employees by multinational companies are expected to generate growth opportunities for the players operating in this market. However, high implementation costs are major challenges impacting market growth. Additionally, the flexible pricing structure and introduction of wearable technologies are prominent trends in the online language learning market.
The online language learning market is segmented based on learning mode (self-learning apps and applications and tutoring), age group (13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years), language (English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages), end user (individual learners, educational institutes, government institutes, and corporate learners), and geography. The study also evaluates industry competitors and analyses the regional and country-level markets.
Based on learning mode, the online language learning market is segmented into self-learning apps and applications, and tutoring. The self-learning apps and applications segment is projected to register the highest CAGR during the forecast period. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, a rising demand for immersive and practical language practice, the growing digitalization of educational content, an expanding user base of mobile phones, the easy availability of language learning apps, online courses, and virtual tutors, and a growing demand for personalized and flexible language education experiences.
Based on age group, the online language learning market is segmented into <13 years, 13-17 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. The <13 years segment is expected to register the highest CAGR during the forecast period. The growth of this segment is driven by the growing significance of learning a language at a young age, easy accessibility and better user interface for online language learning platforms, and the growing trend of gamification in language learning.
Based on language, the online language learning market is broadly segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. The Spanish segment is expected to register the highest CAGR during the forecast period due to the high popularity of the Spanish language in many countries and it being the 3rd most widely used language on the internet. All such factors, along with the increasing need for convenient and adaptive language learning solutions and a growing number of Spanish speakers and learners, represent an increased demand for online language learning solutions.
Based on end user, the online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. The individual learners segment is expected to register the highest CAGR during the forecast period. The segment's large market share is attributed to the widespread adoption of smart devices, increasing access to the internet, online language learning providers' increasing live content transmission on the internet to enhance brand engagement and reach students, the proliferation of social media platforms, and the presence of numerous well-established language learning sites.
Based on geography, the online language learning market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific region is projected to record the highest CAGR during the forecast period. The market growth in Asia-Pacific is driven by government initiatives to strengthen national education networks, the growing government focus on the education sector, rapidly developing economies, and increasing disposable incomes leading to increased internet penetration, which are propelling the demand for online language learning in the region.
The key players profiled in the online language learning market include Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L (Mondly) (Romania), and Memrise Limited (U.K.).
Online Language Learning Market Assessment -by Learning Mode
Online Language Learning Market Assessment -by Age Group
Online Language Learning Market Assessment -by Language
Online Language Learning Market Assessment -by End User
Online Language Learning Market Assessment -by Geography
(Note: SWOT analysis of the top 5 companies will be provided.)